Hotel Franchisor/ Franchisee Truths Revealed

Rajiv Trivedi is out of the hotel franchise sales business and investing in new companies such as Virdee, where he serves as Chairman of the Board. That means he can answer questions he never could before. We discuss the sometimes caustic relationship between franchisees and franchisors, what can be done to improve those relationships, what should be done to create hotel profitability and lots more.