296: Global Hotel Alliance CEO on State of Global Travel

Christopher Hartley is CEO of the world’s largest alliance of independent hotel brands. Global Hotel Alliance, which uses a shared technology platform for its member brands, and operates a multi-brand loyalty program, DISCOVERY, which helps smaller brads compete against the huge companies. We discuss the global travel outlook, the push for leisure travel and how hotels will need to change who they market to and how they do it once the pandemic is finally out of our collective lives.