How to Build a Robust Real Estate Brand: Lessons from John Schuchman

He's a social media coach , but what's so great about his story was he was forced into this role when he lost his W-2 job and he had to figure it out . Guys , this story is gonna resonate with you .

If you're sitting on the fence about being in that nine to five and you wanna go after your passion , John is gonna give us that roadmap to get us to where we need to go . John , welcome to the show .

So I just wanna say thank you for you doing for the podcast community and how you're helping and serving people through your podcast .

So , before we get into your great story and journey , a little bit about who you are , and then we'll get into some rabbit holes , because I think we could have some crazy conversations about what you're doing .

My first job at 16 years old was at Sears . I was really good at sales , really good at building relationships , but I've probably had more W2 jobs than anyone who is listening to this . And I often say I was not robbing from the cash register or sleeping with the boss or anything wild .

I just am such a dreamer and an entrepreneur that , for instance , one of my previous jobs was in banking and imagine the assistant branch manager emails me and says can you email this person and say this ? And I said did you just email me to ask me to email someone ?

So I do not have the personality that was very good at saying yes , I'd love to do that when you could have just sent that email . I don't know that I sent that , but I certainly came across a certain way and I'm such a dreamer , what I love so much about real estate and sometimes I hate and you see this as a lender and all the things you're doing .

No day is the same , right ? No , I wake up every single day , mondays , I have a call at 10 am and that's about the only consistent thing in my schedule . So it's a lot of balance .

But it's really just about finding my niche , finding what I'm good at , and I would encourage all of you because we talked a little bit before your audience is a lot of entrepreneurs , small business owners , realtors , lenders , and they're trying to do it as a side hustle . I would say , like I add such a benefit .

So February 26 , 2019 , I'll remember the day I got fired Again . I had not been written up , I had not done anything , I just was learning . I was basically in this management training program in a bank . Every month or two you would shift roles and in the role I was in credit , I was just not good . That's why I'm not a lender , ryan .

I could not figure it out . I wasn't good at math at high school , at college , and I just they , let me go Now again , never written up . So I got six months of unemployment because they did this , but at that point my wife was pregnant with our first child , who's now four and a half . I had to figure it out .

I called February 26 , that day , my mentor his name's Vincent Pugliesi , still a mentor to me to this day and I'm crying saying what do I do ? I can't figure this out . And he goes John , this is the best day of your life Because for years you've had this spirit of an entrepreneur and I actually thought it'd be photography at the time .

I used to be wedding photography on the side . But he's like you have this spirit of an entrepreneur . You have never put in the time , the energy and the effort to make it successful . I was like you're wrong . You're so mean . I thought he was the biggest jerk in the world . It was the best day .

It was the best thing to ever happen to me , because that summer I talked to friends that I knew that were in real estate . They said what good . They said you would absolutely crush it if you could get into it now . They talked about the financial hardship at the beginning .

They're like if you can survive the first year , you'll be solid and I'm sure you have with lenders and people you coach and help as well . And I got into it and had no money to spend on . So I got licensed and we had a lot of change at the same time , ryan . So my son was born .

I was licensed August 28th or 29th of 2019 and our son was born September 2nd . So we had all the change at once Our first child . I had every excuse in the world to not make it , to go bankrupt , to whatever , and it took some time .

This is just so you guys know , when I talk about social media , it is not an overnight journey , it is just not , and we'll get into that . But I continued posting , continued putting things out there , continued putting myself out there . I need my membership community . I talk so much . I say people want to do business with people that they know and trust .

Now , I don't know where I got that . That's not original to me , but I'm sure you've heard it . So if you're not telling anyone about your business , how can they build know and trust with you ? So I know I'll let you get to the social media stuff at some point . But basically sold nothing for nine months , thought I was going to lose my house .

June of 20 , I think April of 2020 was my first official deal . June of 2020 was deal number two . That summer asked my in-laws if we could move in with them cause thought we could not keep our house they were renting . So they didn't feel right about doing that and said no and from there , like it's just wed man , god bless it .

It's been crazy To the point where , june of 2020 , we were asking our in-laws can we move in with you ? June of 2022 , and I'm going quick , but I want to honor everyone's time June of 2022 , all of our debt was paid off , including our house . It was basically a $210,000 swing in paying off debt in two years . So it can happen . It can happen for anyone .

I am nobody special , I'm not . I'm just not .

If the world ended today and this is the last conversation you had , and I know I'm going off the deep end already what would be the one thing that you would say , or that one skill set that you would say that got you to this point ?

And I thought I've had every real job . I couldn't keep any of them . But it's just about being myself . Half of my real estate clients fire other realtors , so it's focusing . Hey , okay , John , you're clearly doing something different . How do you dive into that ? Keep diving into being different .

I had a client recently that said oh , no one's ever told me that before . What do you mean ? No one's ever told you like about the paper work you need to know . Someone recently said they had worked with a handful of realtors and I was the only one that actually showed them and explained the process by the home and walked through the paperwork that I'm like .

Like , what is realtors listening to this ? It is the biggest purchase of their life . Stop sending documents . Let's see I get mad right . Stop sending documents and saying here , go sign this . Now you go through one offer on zoom and it's an hour and you say here's the purchase price , is this , here's this , and you miss that offer .

And then you go back and say hey , would you like me to walk through it or are you good , Make sure you note on this pick the purchase price , deposit inspections . You cannot just be sending documents to your client and say click , because guess what , what ?

If you actually put 350 , not 250 , and you put the deposit in , there's no other contingencies and they just lost 50,000 bucks . Whose fault is that ? Yours , Yours .

So when you say to me , john , why didn't that house come up , I can then show you . Hey , actually remember when I showed you the MLS search , you put three beds , two full baths . This has only . Or you put two full , one half . This house had three full , so it kicked out the search . So we need to modify the search so it really gets what you want .

And know that it's not a perfect system . Explaining things have to be so important , right ? Stories , ryan , stories sell , if anyone . And you can go to my social media , look up John Shookerman . You don't have to be my friend because it's all public , because I don't care , but you're welcome to be . Look at the stories . I tell it's not .

Oh , hey , here's this whole midsole , congratulations . What's the journey , what's the free ? I tell the realtors that I teach . I say often you are not a realtor , you're a storyteller , so I can tell you that your success is determined by the kinds of stories that you're telling and usually when I'm coaching them , they're not telling under contract Congratulations .

No , I flipped my business right in one year 20 , 40 K . So I have to get however many deal , it doesn't matter 2021 , 120 , 2022 , 120 by Jude . I'm not saying that to be cocky . I'm saying you can leverage social media in the success . No one cares about John . No one cares about me and I'm not being more .

Nobody cares but the client stories that I share , the client reviews . In my five years in real estate , 100% of my clients have left me positive , with 100% because I love my clients . I leverage it because I talk about it because I say , hey , this is really important and helps my business .

I think probably 5% of them have left the settlement table without leaving a review . It's done beforehand . They love me the most . The settlement table , that's what I'm going to get a review and a video testimonial . I get it all and that helps leverage the social media and build my business .

There's always change in life , so it's no big deal . Let's say I'm a brand new agent in the industry today . I have no client success stories . Where do I start ? What do I do ? How do I get into a place of creating that difference with who I am and start bringing those clients to me ?

So one of my first reviews on my Google and Facebook and business pages said I worked at a job with John where he basically passion , dedication . This was just a coworker , not even a manager , whatever he said . Because of these skills , I have no doubt in the amazing work John will do as your realtor . That helps grow my business .

That helps grow my business . You have people . Even if you just ask a friend hey , can you give me a reference on my business page , you can just say I am a friend of Ryan , john , whatever , and I know how hard he works . I know how dedicated he is to his clients . I have no doubt in that . I don't know what he'll do in real estate .

So , ryan , I want as people heard you say that like they were probably like oh yeah , I have an . No , you don't , because there was always some way to think outside the box . I had a client recently , and this was the one that said wait , I never thought about that . They were working with another realtor for a year . I did not find a house .

They were down payment was a struggle , the best of that . I did the math and they were going to sell their other home and I said hey , what's your house worth to ? To 6270 . Okay , and I said , and what ? What do you owe on it ? 130? . I said have you ever thought about a ? He lock on your home ? They have a long short business .

They didn't want to touch business funds . There's hundreds of thousands of dollars there . They didn't want to have you ever thought about a ? He lock on your house ? They're like what's that ?

Why did the realtor not think outside the box , get the whole picture of what they were doing and easily say oh my gosh , you guys have a house for 275 , you're buying a house for 400 . Is what you want to spend . Pull a key lock out of it until you're 20% down . You go here , you go and you write the chat off equity on the whole .

Now to where they'll charge you 2.4% interest on that money , similar to a he lock , but you're not paying 10 or 12% interest , you're paying 2.4 , as long as both sides of the transactions covered . But yeah , that is that .

I see that a lot today now as a lender outside of what I do with our development , and one of the biggest things is the realtors have this blind faith with their current lenders and they just let them lead them down the path . And I was joking with somebody and I digress and we'll come back .

I was joking with a realtor that called me and said hey , help me out with a hard money loan . And my first question is why do you want hard money ? And she's that's what you're supposed to do when you buy an investment property . No , that's not what type of deal you're trying to do . It's an active rental , it has 12 , it has 24 months of history .

I said why would you do that ? Get a DSCR . And she's what's a DSCR loan ? So I explain all that . But if she went to her current lender and her lender said you just , your only choice is hard money at 13% interest , with three , three and a half points up front , that would have screwed over her clients . This is where I struggle . Maybe we can .

We're going to go down that rabbit hole but we'll come back to it , is okay . So we've got that first review from a friend or from a prior clock excuse me , no-transcript . Where do we go next ? What would be some next steps to really hit the ground running and get some clients in the door ?

So I took that into real estate , right . But here's the deal If you have no clients right now , one of the real things I have the honor to coach her name is Jeanette . Her first year she did five showings a week and if she did not have clients , she went and did go and shows and showed herself houses .

Oh , ryan , here's how I built my success , and you know this , but I'll ask a silly question . So my success was built . I was on social media all the time , every single showy , my first client . And we won't get into it . I love them , the great friends . I showed them 63 homes .

Instead of sitting here moaning about it and having to fit about it , I realized , hey , in a few years I'll be able to not show people 63 homes . While I have the time , I will leverage it . I will go and record a story or post at every freaking house I go into , right .

I remember one show in a home about 30 minutes away with my son , because I was at the state of all dad for the first few months . When my December , my wife , went back to work after he was born , so I'm figuring out showing homes , dad life I just said , okay , then's my help . Or took a picture .

Suddenly I'm not saying , hey , I'm a realtor , buy house for me . Oh , john's showing houses in New York . Oh , yeah , john's in real estate , right , I ? That is such an excuse that realtors use because they're like I have nothing going on , then make something . Go on , go show five houses a week . And then I was Jeanette , who I coach .

She said to a valestose houses . She then sold she would have never seen them . But her , she met a client . They were looking at a certain style of home . They didn't see this one on the MLS or whatever . But they said to her hey , do you have anything ? That's a rancher three bedroom . That goes .

Yeah , I actually just showed it the other day to myself , but she showed . So go in there . That's the agent . Can I share your posts on social media ? So my success . And then you're going to see this in a second . So , ryan , I did 63 showings for my first client and I was at open houses every weekend . How much money did I make ? Zero , zero , zero .

Guess what people kept saying to me on June . Really , like June , I started to see the success , but I'm like broker than broke . But every single person I would go and start with they would say , wow , dude , you are crushing it in real estate . Every time , every time .

Social media guys , I don't care about the hearts , the likes , the comments , it is a vanity metric . Do you want to be good at social media ? Go be the mayor of your town . Go show houses , because no one's going to know , don't people . Don't lie or don't say I've got so many clients I can't even handle it . Just go into homes .

People are going to see that . And we almost think the opposite . People want to work with someone who was a lot of time . People wanted to work with me . When they started to see me having what they perceive as success , that's when they said , hey , can you help us ? My first client I spoke to on Thanksgiving 2019 , he bought in April .

Next one I met in March . They bought in June , but it was two deals , man . And then August I did five months , so , like coming up on my . So I'm like okay , now we're like . We made , I think , 15 grand that month . I thought I was like a freaking yeah rocks , like it's all about being out there .

I will say really quick and I know you probably want to ask the question People all the time will say to me John , I've tried posing on social media . I've tried . You did not try nine months , like me , you did not . And let me tell you something I was a huge sportsman , right , and I love the Philadelphia Phillies and you're probably diving back to fame .

I don't want to talk about it , but we've like . But what I will say is this spring , for the first time in my life , went to spring training in Florida . We spent five weeks there and we're going back to four weeks this coming February , loved it . On the first day we were there at a practice and I know this is a long answer , but I want to .

On the first day of practice I saw players Reese Hopkins , kyle Schwab or Trey Turner these guys running the bases and like trying it , and the first base coach say no , go this way . And you see some of the players laughing and my wife said are they even taking this seriously ? I'm like no , they're having fun .

How do you get to the world series like the Phillies did last year , or lose to the Diamond bags in the NLCS . But if the playoffs this year and have a pretty good year , you don't do it in September and October , ryan . You start in February how you run the bases .

So if a baseball player can basically for 200 or 300 straight days practice baseball and work on their craft , I do not want to hear from realtors unless you have put six , seven , eight , nine months into this and not one client has come from it . And if you do get on a call with me , I'll do it for free because you are not getting business for me .

I'm like these are all universal and they all plug in and it's all about the consistency piece , and the best way I know how to describe it is if you don't continually put content out there , consistently , effectively and being persistent in what you're doing , how is somebody supposed to find you or even connect with you or even want to talk to you ?

That's where it first starts , and I'm going to go back and along winded , but I'm going to ask my question when , in that journey for nine months , when you were going through that and just not getting the results that you were wanting , as in clients , what were some of the things that were going through your mind and what were you doing to help yourself fight

off the I call it negativity or the crappy mindset ? How could we get through those periods ? Because there's a lot . We're in a tough market right now . We all know that there's a lot of realtors leaving the business or they're thinking they have to leave , but there's a thing called social media that can really up your game if you want to jump in now .

To be honest , I didn't get the great bargain . I love this market . I feel bad for you realtors that are leaving , but I love it because it has seven deals under contract for $50,000 , $60,000 , $1000 closing in December and it's going to be great . It is . And guess what ? Realtors , when you get $60,000 a month , you don't go spend it in January .

I actually mean my joke that we're going to have a no spend challenge in January where we don't spend a dime on anything not required . It's just it's going to go the opposite mindset of like . I need all this money , I'm going to spend it , but I think what I knew from other jobs was social media work . So I had to figure out a system . Guess what ?

Every time I shared a story , 150 people saw it and it's not like a one time time , like a Facebook or Instagram story that's set for 24 hours . I knew I'm like huh interesting , and I would start even early to get messages . Hey , how did what's the market like in Reading , where I grew up ? What's the more , I saw the comments and questions going .

In a week I asked my wife , probably in the last month or two , when did you know that I was going to have success in real estate ? And she said when clients started coming to you and you didn't yeah , it didn't look like you were begging people to work with you anymore . That happened by just putting stuff on social media .

Many of you are listening to this thing . I can't put myself out there . I'm going to be embarrassed . Be bold , be confident . Do you believe in yourself as a realtor ? Right , then you have to put yourself out there .

Most of it is like mindset , where you're like no , I'm not doing that good , it is the dollars , and dollars does not make you a good realtor . I don't care if you sold 40 grand in my first year or 120 or 60,000 in your pocket in December . I don't care . I don't put your story out there . Here's a few . Right , let's give . Here's some practical stuff .

Why do you become a realtor ? That's a video or a poem . What do you love about real estate . Be honest , too . What's the hardest thing about real estate ? Don't name that client by name . It might be your friend , there's all sorts of things .

Go to chat GPT and ask you what question should they answer as a realtor , like a star PA , it'll give you 25 video ideas . But that's where I knew the success was coming from was like .

But I saw , even if it was just a message about real estate , I saw people and realtors that I did my classes with to become a realtor were saying to me oh my gosh , how are you doing this ? Holy cow , you're crushing , and I knew you're on to something . I knew I was on to something .

They always tell me the market's horrible , that's this and that , and I'm like okay , so what's going on ? What are you doing ? And they're like I can't get listings , I can't this , I can't do that . And I'm like what can you do ? And the list is short and typically sometimes it's like dead air .

And I let that silence go and that perennial pause and I'll say when's the last time you went door knocking or sent somebody a letter or made a phone call ? And I know you talk about no cold calling .

But right now we're in that season to where the market's going to rebound , it's going to change , because we can't , we're not going to stay on this level and that's a whole . Nother conversation we could have . But at some point .

You're being selfish and that was told to me a couple of years ago and I'm like I said , my mental , I'm like you don't understand . I'm being selfish . When I talk about my business on social media , he goes and he doubled down . He goes . No , you don't understand . Basically , shut up . He's John .

Do you know realtors in your area that are with people , yes , that are going to lie ? Yes , be honest , yes , are you ?

No , like I have integrity character , right , okay , then you are being selfish by not telling people you're a realtor and I was like , oh my , it was mind blowing , because if you right now listen to this , know someone in your area that does not care , right , weak , not to make it political , but , like criminals , break the law , right , but all that to say you

have to put your journey out there because I can't let someone at my church or in a friend's group or whatever , work with that realtor down the street that is going to take advantage of them . So by not telling people about my business , I'm being selfish and I'm not giving them the opportunity . Go look on my Facebook Again . You don't do my friend .

I don't beg for business ever . I share stories . I share my journey . Think about it this way I love the Phillies Okay , love sports , love the Phillies . People connect with me . We went to their death free screen last November . At Dave Ramsey this November , people were like , hey , can you tell me more about Dave Ramsey ? Clients of mine .

I have not talked about Dave Ramsey on social media in a year , but they are going to remember John as the social media guy . Do what you love , guys . If you love the Arizona Diamondbacks or the Phoenix Suns or you love hiking in Arizona , share that on your page . Oh , my God , I love hiking .

Go to a coffee shop , not Starbucks , because you'll be able to buy one drink . Go to a coffee shop $10 and buy five people . Hey , can't buy a coffee , why ? I'm just a local realtor . I'm trying to meet people . It's no pressure at all , but I'd like to buy you a coffee , john . It's nice to meet you and here's my card .

If I can ever help you , let me know Like you , send it that coffee shop , you will meet people . I have the real estate swag . I have the laptop thing . I need to get out more and just send it to the coffee shop and meet people . I promise you someone will walk in and be like you know what ? I just fired my realtor because they suck .

Can you help me ?

This is gonna be a great time to go shoot a reels . So I've been shooting some reels and some shorts on YouTube . Every Saturday and Sunday I Shooter , I shoot a 30 second video . Says hey guys , ryan , here Is your lender out sipping mimosas on the weekend . Guess what ? I'm here . Here's my digits . Call me , text me , smoke screen , whatever you want to do .

For the first several weeks got nothing . This is I'm about six weeks , seven weeks into it . For the last three weeks I've had anywhere between four to six calls on a daily basis , one checking to see if I'll pick up my phone and Two saying I need help . And I'm like oh okay , great , thanks for reaching out , so let's go .

It's just funny when you just consistently put it out there that it will happen . And the number one thing , and I'll tell everybody they thought I was still a builder and I said I am a builder , but I'm also a lender too , so why not call ? We only thought you built houses , so you're just trying to sell your houses .

No , I'm trying to actually sell loans and my houses . Is anything wrong with that ? Nope , got it .

If I can't do it , no one else can . So bring on the banks , bring on your credit unions and we'll figure it out . I have no problem . But that's where I struggled initially and I said you know what ? I'm not afraid to get on the camera , record a video and put it out there . So we're just gonna do it . So that was my challenge .

So I'm doing that challenge to the end of the year and then I'm gonna see what happens and then I might do something Different . But that's my challenge is every single Saturday and Sunday you see my ugly mug on reels Saying if your lender's out there sipping mimosas , I'm not , I'm drinking coffee .

Okay , so you can make some assumption . This female lender names she's great like she literally friended me and was just commenting on my stuff Congratulations , this and that the yep , there's a point . But guess what ? Who do you think I thought of when I had this issue with this other lender ? Cut him off , she probably her stuff that day .

Now she's in my membership , part of my community and my primary lender . It is just so wild and so simple . And in terms of social media , I always love sports . Football is a very interesting sport , ryan . I was once told someone said to me how does Tom Brady score and love him or hate him ? He's probably the greatest , the player of all time .

And they said Does he just throw up Hail Mary's 80 or 75 yards each time ? No , that's why it's called a Hail Mary , that's four wise . For the end of the game , tom Brady hands off the ball five yard run . Ten yard run , five yard pass , seventh yard run , all the way to the end zone .

So realtors are like I'm gonna come on social media once you know , throw up this Hail Mary . And then I'm wondering why I'm not scoring , because you're not and I don't want to go off track . But what I would say is , if you're listening this , you're like okay , john , what is one thing I can do right now to grow my business on social media ?

I'll tell you and almost no realtor does it Can you please have your freaking phone number on your profile ? I'm not talking your pro-file , your personal profile . There is an intro section and on that , intro . Now mine says , like helping realtors with social media .

But if it didn't , they would say John , here in Lancaster , pa , to help you buy or sell six , one , zero , five , six , eight , four , six , five one . I talk to realtors and lenders all the time and their buyer has intro , has no phone number or their bio . Both should have your phone number . It should be right there .

You want to make it as easy as humanly possible to be reached . So guess what , guys , when I do a post , if you're interested in buying or selling , call me John blah blah blah phone number , and it's in my intro and it's in my bio . I don't know that people have actually Picked phone from my Facebook , but I want them to be able to .

I want to make it as easily , as easy as possible To reach me and that's why I'm so passionate about this , because , like literally realtors , you're missing . You can there pause the episode . Go on your Facebook here . Your intro takes 30 seconds . Put your freaking phone number there .

I know we talked about getting out on social , being consistent , getting those reviews from individuals that you've worked with before .

If you don't have any clients , what would be that last I don't want to say critical , but I it's critical step that would help them Start attracting clients , bring them in the door , but also allow them to be consistent in their messaging .

If you go to my page , you will see John as a member of Shooker Realtors . John loves the Phillies , john has a podcast , john went with all these things . John just enjoyed like a weekend to remember with his wife . Like you will see all of these things . I promise you Realtors , let it be whoever .

Your clients are Googling you and they are Facebook stalking you . So you need people will say to me I'm giving you 20 . Sorry . They'll say do you friend your clients ? And I'll say I laugh and I'm like friend to everyone that I sneeze around . What ? Because if you reject it , ryan , I'll probably find it on social media . If you reject it , that's fine .

I don't know . Again , I'm being selfish . You might have a realtor . Ryan should friend me , maybe my realtor . If this girl one day drops the ball , he could probably connect me with someone in Pennsylvania . So , like you , don't beg for business . You just go out there no . And I think another thing , because we talked about it before .

All the time I hear people saying can I dance on TikTok ? And I do this and I just start really simple , ryan , I say what platform are you already on ? For me , my main one is Facebook . Why ? Because I got it in 2006 , when I went to college . Then , a couple of years later , they let adults and parents on and not need you email address .

Facebook is going to die . It's crap . Google is basically the biggest social media search into the world . Facebook is the second right . So Google YouTube are owned by same company . Facebook is the second . Your clients are searching for you . You need to be on there , but I don't . You're really great at LinkedIn . We should probably chat .

I'm not great , but my 80 , 20 , my focus is Facebook because I'm so good at it . I've done it . This weekend at a conference , I saw someone and she introduced me to her husband , and this is John . I went to college with him in 2006 . He's a real Terran Lancaster and this is what he's doing and I'm like so interesting .

I have not spoken to her since 2007 or 2008 . And so this is the stuff I will . I'll honor everyone's time . You could talk to me and I would talk story after story . People that messaged me out of nowhere , who I did not even know no offense whether they were alive or dead anymore , because it's been over 10 years I forgot they existed . They see my stuff .

They do not like comment . Facebook is a ton of people , are just lurkers , but they will . When it's time they will message me . Hey John , I'm looking to buy or sell a Lancaster . Can we chat ? Yes , we can , so I think I do . You said one thing and I do 500 , but there's just some basic things that you could start doing today , all of you .

Because you've got some great information that they could use and join your group . Yeah , I appreciate it .

I've since left that brokerage and there were multiple reasons . My podcast now has probably four to 600 listeners a month , 60 , 70,000 downloads . For some podcasts that's big . For some that's oh , that's it . I don't care . What I care about is it's helping realtors , it's doing realtors . I do three episodes a week . That's about to shift .

That's what I do right now . So all you want for me is free content , real estate survival and find the podcast . Three times a week . I can 300 , 400 episodes A lot of me for talking . But all that to say like you can also go to the real estate survival guidecom . I had the podcast .

People in the listening podcast said you should start a group and I'm like no , I resisted forever and then what I created was basically like , what is a low budget that realtors can afford ? So when you get on a call with me and you're like , oh , should I buy leads ?

I'm like no , like I will teach you and my group is 15 bucks a month , literally what you spend at Starbucks every month . I will teach you through our call . They bring 10 AM Easter and people are always like how long do I lock in ? Because realtors are so used to being pitched the high price and then being stuck for a year .

So I'm like you're not stuck at all . You pay 15 bucks a month , you bill on November 20th and on December 14th you cancel . Yeah , you're in till December , but I'll cancel it . That's it . You get access to all the past calls and each week had more value . Today we did a call all about chat GBT .

Now you can leverage it better in your business for realtors and leathers . So anyway , real Estate Survival Guide the realestatesrevivalguidecom . You can get me on social , john Schuchman and I . Seriously this is not a pitch . Anyone that wants to have a one on one call about social media , I will talk anytime . I'll do it once . I'll be generous .

It's on my terms , so I'll fit it into my schedule , but I will get on a call with anyone wants to give you some tips , ideas on social media , because I love it and I want realtors and lenders to feel like they can have success with it . And you can . And if you're feeling like you can't have hope , it is possible .