I hope you had a great holiday season , whether you celebrated Hanukkah , christmas or any other holiday . I hope you guys are doing well . This week on True Talk , I wanted to talk about rounding out the year . We're at the end . We really have six days left in the actual year and what have we done ? That's the question I'm asking myself .
I'm not asking you , I'm just telling you guys out loud . I'm asking myself what have I done ?
When I say we , I have to look at our businesses and we move things along nicely , but we still struggled in many areas , and I think that's where everything boils down to is embracing the suck , getting through the struggles and making sure we can get to the other side and I know a little bit of that is survival .
But I don't want to just survive , I want to thrive and I know if we continue to be able to push ourselves in the direction we want to go , life changes . It's Tuesday after Christmas and I've got a serious case of the drop-buts where I don't want to do anything . I've got a lot to do , but I also know I'm tired and I've got to recharge my battery .
So I'm going to finish out this video , put out the podcast and then I'm going to relax today but I'm going to be back at it tomorrow because there's plenty of things that can be done . I don't want to limp into 2024 and say , oh yay , it's all over and it's a new year . Guess what ? I didn't do anything to get into the new year .
I limped in and basically held it together for the last part or whatever . I know that's a mindset shift and it's a struggle , because a lot of people have shut down for the rest of the year and they're just like , yeah , I'll just start back up in January . But if you're not out doing the work today , how are you expecting 2024 to kick off the same way ?
It won't work , and I had some time yesterday with family just to think about the things that are valuable to me and that boils down to family , friends , being able to recharge your battery .
But if you're not focused on balancing out that part of your life along with your work , and it's all or the other , whether it's all work in no play or relaxation , how are you supposed to get ahead in life ? It doesn't work . You could be so successful at business and have a multimillion dollar company , but your personal life sucks .
You have very few friends , you don't have a partner , you're not married , you're not kids . All of a sudden you become 50 . And it just becomes . Can I turn this chip around ?
And I think that's my struggle is , I have my goals outlined , I've got the people that I want to put in place , I have some ideas of what I want to do with , some business ideas and run those past my business partners , but also people I'm doing business with and then I have to really outline my personal life .
I need to have goals for myself , but also for my year and also my mental health , because if I'm not strong in the head , I don't think I can actually do anything , and I know that's where I've fallen short and that's a consistency and a persistency thing that I need to do better at .
I can do very well at being consistent on the job front and making sure I get marketed out and I'm out pushing ideas and getting things done , but when it comes to myself it's a real struggle and I don't know what else to say other than I think I've failed in that space of my life .
So a lot of my goals I wouldn't say a lot , majority are around mindset in being able to take care of myself . One , to attract the right people into my life , personally and professionally . And three , I need to make sure that I'm taking care of all aspects of my life , not just my business side .
I've got to take care of my personal side and once I can really round those out and find the give and take , because there's times where I'm going to work more and there might be times where I work less . But if I don't address it , how am I supposed to get better in life ? I don't know .
That's a struggle and I've had those conversations with others and that seems to be a reoccurrie theme , as people are struggling with finding the balance , but also I don't know how to describe it how their life is supposed to look , and I don't think there's any playbook that tells you how to do that or what it should look like .
It's all going to be dependent on you in how that plays out . But if you don't put the time and effort in to figure out what one you need to do two , how you're going to do it . And three , how you're going to complete it how is how we supposed to change as individuals and I know this is deep and I've gone a little bit longer than normal .
But at the same time , I rather just be upfront and honest with myself and know that I have struggles in many aspects of my life and if I don't address them , how am I supposed to get to the top of my game of life ? And this is just me pondering some thoughts today , guys , putting it together .
It's something I struggle with , but it also is part of my identity , because when I struggle with it , it also pushes me to find another level , and I don't know if that level is going to help me balance it out quickly , or am I going to have to struggle at it for a little bit longer and be on that struggle train and then move myself forward , or is it
going to give me clarity , peace of mind and then be able to move even further forward ? Because , as we go into 2024 , I want to do more things with business . We have true community , our nonprofit that we're going to launch . That's going to be a handful in itself . We have true vest . We're developing 13 properties .
We have true lending , which is going to be all about lending for first-time homebuyers . We also have access to over 200 lenders so we can work with investors . We can work with any type of homebuyer . But those are just three aspects .
I also want to go out and get licensed to be a realtor so we can actually focus on keeping our whole transaction under one roof and give that customer experience excuse me , that customer experience that we know we can do . When we move part of that customer experience out of our brand , it tends to struggle and I think that is an issue .
And as we continue to grow on the development side , we need to do a better job of handling our customer experience , creating that experience that you want to put your grandmother through . And I'm not saying ours is bad , I'm saying it can be improved . Any business that says their customer service is spot-on and it doesn't need improvement is just completely wrong .
And in the last piece , guys , I know we're only several days away from the new year .
If you have the ability to go hard the last several days of the month and really set up your 2024 , do it , because the extra time that you put in now is going to start helping in 2024 , whether you're in real estate or whether you're in a W2 position or you want to start a side hustle while you're in your W2 job .
If you're not putting in the time now how you're supposed to expect change but also results . It just doesn't work . You can't wish it into 2024 . Then , all of a sudden , you start the new year fresh and all of a sudden , everything's ready to go . You're behind the curve . After Thanksgiving .
You should have been hitting it hard , knowing that there was three solid weeks that everyone's shutting down as we got closer to Christmas and you would be standing out from the crowd . Doesn't matter what industry you're in . If you're out marketing , you're putting yourself in front of people . The eyeballs are going to see you .
It's going to start driving traffic and that's what I've been doing . It's driving traffic . It's helping get us eyeballs . It's helping us drive the business further into 2024 , to where we could have people lined up to buy our properties . We could have people lining up to get financing . Is it happening right now ?
No , but I'm getting more calls on a daily basis from people that want these things because they're seeing our properties , they're seeing our marketing on social media because every single day I'm posting . Every single day I'm interacting with people . I'm staying consistent on that front and that's the only way I know how to do it .
All right , guys , I hope you have a good one . I'll talk to you guys later . Be safe .