Inside PJ Vogt’s low budget, super successful podcast
Summary
This episode explores the creative and economic decisions behind podcasting, featuring PJ Vogt of "Search Engine" discussing his lean, independent approach after "Reply All," and Zach Mack on his deeply personal podcast, "Alternate Realities," which documents his father's embrace of conspiracy theories and its impact on their family. They delve into the changing podcast landscape, the value of audience support, and the balance between artistic integrity and financial sustainability.Episode description
Anyone who makes things thinks they could do it better if they had more. More money, time, headcount, infrastructure.
Some of us find there can be upsides to doing it with less, too.
That's not exactly PJ Vogt's story but I think it's directionally accurate: Vogt cohosted a huge hit podcast - Reply All - and when he decided to try again - with Search Engine - he had a lot less to work with. That shaped his thinking about the company he wanted to run and the product it puts out each week. It seems like it's working, and Vogt walks us through the details and his decisions.
Also joining me: Zach Mack, who has helped other people (like me) make podcasts for years, made one that only he could make. Go listen to his "Alternate Realities" series on NPR's Embedded - but first listen to how he made it.
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