What’s a beauty company doing at CES, the most powerful tech event in the world? Find out from the expert, L’Oréal’s augmented beauty and tech leader, Guive Balooch. He explains how the best beauty outcomes are far more than skin deep. Advanced engineering and chemistry underpin L’Oréal products so that consumers of all types can look and feel their best. From biotech and synthetic biology to AI and augmented reality, L’Oréal is helping individuals customize how they show themselves to the world...
Sep 04, 2023•27 min•Season 7Ep. 7
First announced at CES 2022, the Samsung Gaming Hub has taken gaming to greater heights in the cloud. Today, it’s a 3000-plus game platform where consoles and controllers no longer separate players from their their favorite interactive adventures. Now with partners including Blacknut and its 700-game library, Samsung has enjoyed a 13-fold increase in the hub’s user base since its launch. In this episode of CES Tech Talk, experts from Samsung, Blacknut and CTA discuss how new audiences are playin...
Aug 21, 2023•32 min•Season 7Ep. 6
The TV streaming business is booming, but its future is in question. With two strikes in the broadcast content world, and forecasts of streaming spends north of $45 billion, what’s really happening behind the scenes of America’s top entertainment medium? Untangling the opposing forces behind our favorite shows are two experts on industry intel and research: Andrew Wallenstein, Variety’s Intelligence Platform lead, and Jessica Boothe, CTA research director. They discuss the factors that are shapi...
Aug 07, 2023•32 min•Season 7Ep. 5
It’s coming your way, and to the highway. It’s an autonomous vehicle (AV) platform that will change the driving experience as we know it. AV tech company Mobileye is completing a platform that dramatically simplifies transitioning regular cars to operate autonomously. Hear from Mobileye SVP Nimrod Nehushtan as he discusses how far the tech has come in making autonomous driving reliable and feasible. Companies like Volkswagen and Porsche have aligned with Mobileye and the AV-driving future. Shoul...
Jul 24, 2023•31 min•Season 7Ep. 4
Disproving the assumption that spaceflight is only for the wealthy, this episode of CES Tech Talk tells the story of spaceflight experiences for the general public. Imagine seeing the world from the heavens, free of borders and boundaries, then returning to Earth with a renewed appreciation for our shared global ecosystem. Watch to learn how two companies, Space Perspectives and Base Ventures, are making this a more accessible reality. In this episode, you’ll: Discover new heights in the travel ...
Jul 10, 2023•30 min•Season 7Ep. 3
For this entrepreneur, the American Dream came true in Eureka Park at CES. The year was 2020 and Shark Tank scouts were combing the floor, as they’ve done for about a decade, searching for exciting strokes of tech genius. When they met Robbie Cabral, they were blown away. This episode of CES Tech Talk explores how Robbie and his padlock innovation, the fingerprint-activated BenjiLock, made their way to the Shark Tank studio, earning a highly lucrative deal with the show’s “Mr. Wonderful” shark, ...
Jun 26, 2023•33 min•Season 7Ep. 2
AI is everywhere, and has been at work for years in our social media feeds, navigation apps and streaming platforms. Now, it’s increasingly helping businesses improve customer service, manage supply chains and more. As generative AI through ChatGPT, DALL-E and many others is grabbing headlines, investors are taking notice. Here to explain how AI works and what it means to consumers, as well as to tech indices, are Sara Mehle, Nasdaq index research strategist, and Brian Comiskey, CTA director of ...
Jun 12, 2023•32 min•Season 7Ep. 1
With Warner Bros. Discovery, and its 28 networks that span digital media, attaining detailed data on ad impact demands a sort of alchemy. This media behemoth is compiling and applying data ingeniously across its properties to effectively connect advertisers with their target audiences. Andrea Zapata, head of ad sales research at Warner Bros. Discovery, breaks down strategies that get results in this episode of CES Tech Talk. Get the full story about ad data collection done right.
May 23, 2023•12 min•Season 6Ep. 33
From music to TV and film, Variety is all over what’s happening in the entertainment industry. Three years into the company’s Variety Intelligence Platform (or VIP, as it’s known to insiders), which goes beyond headlines to alert media businesses of developments in their industries, Variety has accumulated deep insight into what makes media platforms and products succeed. Variety’s Andrew Wallenstein discusses the media business in this episode of CES Tech Talk, observing that the question on ev...
May 16, 2023•12 min•Season 6Ep. 32
With the largest podcast network in the U.S. and Canada, SXM Media has a lot to offer listeners – and brands seeking to target audiences with extreme precision. The company has mastered advertising technology, or ad tech, employing it to steer advertising to better target audiences that creators seek while informing listeners in ways that entertain. SXM Media, by the way, knows how to advertise with impact. It’s the combined sales organization of Sirius XM Holdings, Inc., which includes the Pand...
May 09, 2023•13 min•Season 6Ep. 31
From cameras to hairdryers, shavers, headphones and much more, Panasonic has been giving the consumer electronics public what it wants, and needs, for 105 years. Now this global business is prioritizing sustainability with EV batteries and high-efficiency car accessories such as stereos. With American operations and manufacturing that span 60 years, Panasonic is building sustainability solutions in the U.S. Its production facility for EV batteries, in partnership with Tesla, is in Reno, NV. More...
May 02, 2023•9 min•Season 6Ep. 30
For broadcast programming, is there a right way to insert commercials into popular shows? NBCUniversal’s Yusuf Chuku says yes. As the corporation’s executive VP of client strategy and insights, he should know. Audiences shouldn’t just tolerate ads, but enjoy and appreciate them. He cites engagement with advertising on NBC Universal’s Peacock channel as proof. In this episode of CES Tech Talk, Yusuf discusses how to incorporate ads into compelling programs for better user engagement.
Apr 25, 2023•11 min•Season 6Ep. 29
What’s the outlook for autonomous cars taking over our roadways? Are EVs and self-driving cars really the future of transportation? MotorTrend has been investigating, and credibly reporting on, these and other questions ever since vehicle tech first challenged the internal combustible engine we all know so well. The magazine’s president, Alex Wellen, discusses how MotorTrend, a publishing industry success story, sees the car-driving future.
Apr 18, 2023•12 min•Season 6Ep. 28
A Web3 platform that fosters digital creative control: Priceless. This is the Mastercard Artist Accelerator, launched at CES 2023. Because Mastercard recognizes that effective marketing must be value-based and purpose-driven, the company created this Web3 creative collective. As explained by Raja Rajamannar, Mastercard CMO, the platform is intended to give artists and athletes greater digital and financial control over their brand. He’s joined in this episode by Crystal Dunn, U.S. women’s soccer...
Apr 11, 2023•11 min•Season 6Ep. 27
With Super Bowl wins in 2022 and 2000, the Los Angeles Rams continue to demonstrate a champion mindset. As hallmarks of the team’s progressive culture, the Rams embraced the first Black contracted player, first male cheerleader and first openly gay player, and now welcomes advanced technology. What’s new, and how will technology further propel a team that draws outside the lines to make things happen? Listen to Jennifer Prince, the organization’s first chief commercial officer, as she talks abou...
Apr 04, 2023•10 min•Season 6Ep. 26
Metaverse means many different things to different audiences. Helping to give it shape for businesses, design firm Journey launched in 2022 as an innovation consultancy. Discover how Journey’s Cathy Hackl, the sector’s first executive to hold the title of Chief Metaverse Officer, guides brands seeking to break into new virtual worlds. Journey steers businesses in their quest to leverage Web3 and metaverse-native technologies for NFTs, gaming, virtual fashion, virtual worlds and more to build aud...
Mar 28, 2023•12 min•Season 6Ep. 25
Comedian Kevin Hart’s production company, Hartbeat, is on a mission to elevate brands and strengthen societal connections through laughter. The company leads the comedic entertainment field, producing film, TV, digital and live programming through a wide range of digital platforms the company defines as talent activators. Listen to HartBeat CEO Thai Randolph as she discusses highly-rated programs -- including Hart to Hart and Cold as Balls – that change minds through funny and thought-provoking ...
Mar 21, 2023•10 min•Season 6Ep. 24
From Progresso Soup to Lucky Charms cereal and Totino’s Pizza Rolls, General Mills has been satisfying hunger pangs for decades. But how does a company with so many tastes to appease stay ahead in these intensely competitive times, and when obesity and sustainability are top of mind for more consumers? Find out how General Mills is working to tackle diabetes while nurturing sustainable farming practices in this interview with Doug Martin, chief brand and disruptive growth officer.
Mar 14, 2023•10 min•Season 6Ep. 23
In a record-breaking year for Christie’s Auction House, sales totaled $8.4 billion in 2022. Among the Andy Warhol, Man Ray and other masterpieces purchased were NFTs. Because luxury now transcends the physical world, Christie’s, too, has evolved with transactions in blockchain creations of distinction. Christie’s Senior VP of Marketing Neda Whitney discusses AR, VR and other technologies that take fine art purchases beyond the physical auction floor.
Mar 07, 2023•10 min•Season 6Ep. 22
If you’re a tech consumer across the Americas, you know Best Buy. The brand is built on outstanding consumer experiences enabled through technology. Best Buy prides itself on bettering the customer’s quality of life and livelihood through devices, accessories, toys and games, all while working to preserve the planet. Find out how Best Buy sustains its status as customers’ go-to for virtually anything tech. Is the metaverse next? Chief Customer Officer Allison Peterson has a lot to say about the ...
Feb 28, 2023•10 min•Season 6Ep. 21
Smokey Bear. Crash Test Dummies. Love Has No Labels. These iconic advertising campaigns reflect how the Ad Council applies creativity to causes that sway millions. As explained by Ashley Menschner, senior VP of media, the council harnesses every available platform in advertising to educate audiences on matters such as addiction, gun safety and, coming soon, mental health. Founded in 1942 as the War Advertising Council, this nonprofit has no fear of what’s new in media. This week on CES Tech Talk...
Feb 21, 2023•10 min•Season 6Ep. 20
How do businesses reap metaverse rewards as they map their investment strategies? Find out how one of the world’s top consulting firms, Accenture, formulates approaches that guide companies’ paths across this exploding market. Accenture’s Denise Zheng offers insights for success.
Feb 14, 2023•11 min•Season 6Ep. 19
Allen Media Group, the first African-American owned and multi-platform media company, owns 36 ABC-NBC-CBS-FOX network affiliate TV stations in 21 U.S. markets, as well as 12 HD television networks serving nearly 220 million subscribers 24 hours a day. With brands including The Weather Channel, TheGrio and Pets.TV, the company has prospered by investing aggressively in high-quality production values, and in deeply localized programming. Founder and Chairman – and former stand-up comedian – Byron ...
Feb 07, 2023•15 min•Season 6Ep. 18
How does a manufacturer of computer software and accessories such as webcams, keyboards and mice stand out in an intensely competitive global market? Logitech does it by answering to influencers and creators so they can tell their own story the way they choose. Logitech Global CMO Najoh Tita-Reid explains how the company leads in its space by carefully targeted development, delivery and marketing of products laser-focused on a generation that is brilliant, creative and knows what it wants....
Jan 31, 2023•12 min•Season 6Ep. 17
Salesforce’s Domenico D'Ambrosio talks with James Kotecki in the C Space Studio to discuss understanding your customer in a tech-centric world.
Jan 24, 2023•10 min•Season 6Ep. 16
Snap's Kenny Mitchell joins James Kotecki in the CES C Space Studio to discuss his creative approach to marketing in the new AR market.
Jan 17, 2023•13 min•Season 6Ep. 15
CES 2023 is home to the fastest, smartest and most innovative concepts in mobility. Touching land, air, and sea, exhibitors in the automotive and mobility space are unveiling their latest breakthroughs at the sold-out West Hall and beyond. Join our roundtable of media experts discussing this year’s most transformative trends that are driving buzz and the future of transportation.
Jan 07, 2023•29 min•Season 6Ep. 14
CES 2023 is convening lawmakers from across the halls of Congress in record numbers as tech policy takes priority on legislative agendas nationwide. Don't miss this roundtable with media experts discussing the hot topics dominating their show coverage. Find out who they're talking to and what may lie ahead under new leadership on Capitol Hill.
Jan 06, 2023•22 min•Season 6Ep. 13
CES 2023 is right around the corner. With a show-floor size 70% larger than 2022, 3000 exhibitors - of which 1000 are new to CES - this year's show is set to impress, inspire and influence the global tech industry. Hear from top CES leaders on what you should see and why, and how you should plan your visit. Hear all this and more as they discuss how CES 2023 will be unlike any show before it.
Dec 27, 2022•28 min•Season 6Ep. 12
It's designed for the small business that works big. Hear from Lenovo's Tom Butler how the new ThinkBook is built to do the job of creatives, consultants and office managers. All this and in style, too. Get an insider's look at what Lenovo has in store at CES 2023. Hint: High-performance cameras, AI capabilities, noise cancellation. Lenovo has a laser-beam focus on powering the dynamic sole worker and small-business teams competing with the power players.
Dec 19, 2022•25 min•Season 6Ep. 11
