Warner Bros. Discovery Dives Into Data
May 23, 2023•12 min•Season 6Ep. 33
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
With Warner Bros. Discovery, and its 28 networks that span digital media, attaining detailed data on ad impact demands a sort of alchemy. This media behemoth is compiling and applying data ingeniously across its properties to effectively connect advertisers with their target audiences. Andrea Zapata, head of ad sales research at Warner Bros. Discovery, breaks down strategies that get results in this episode of CES Tech Talk. Get the full story about ad data collection done right.
For the best experience, listen in Metacast app for iOS or Android