CELab: The Customer Education Lab - podcast cover

CELab: The Customer Education Lab

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Episodes

Ep 116 - Treion Muller - The Rise of the Mutant Learner

What is a Mutant Learner?  In this episode of the CELab podcast, we welcome #1 International Best Selling Author Treion Muller to the show to talk about his recent book, "The Rise of the Mutant Learner". At the core of his book may be some deeply valuable approaches to the challenge posed to all of us as Customer Education leaders.  Specifically, how to learn and lead effectively in the digital age. You’ll hear about the evolution of education, the rise of mutant learning, and the role...

Oct 05, 20231 hr

Ep 116 - Treion Muller - The Rise of the Mutant Learner

What is a Mutant Learner? In this episode of the CELab podcast, we welcome #1 International Best Selling Author Treion Muller to the show to talk about his recent book, "The Rise of the Mutant Learner". At the core of his book may be some deeply valuable approaches to the challenge posed to all of us as Customer Education leaders. Specifically, how to learn and lead effectively in the digital age. You’ll hear about the evolution of education, the rise of mutant learning, and the role of AI in th...

Oct 05, 20231 hr

Ep 115 - Shellie Grieve - Cohort Learning in Customer Education

In this episode, Dave Derington chats with Shellie Grieve, the Director of Collaborative Learning at ServiceNow. You’ll hear about the landscape of cohort learning and its role in customer education, the impact of the pandemic on traditional training programs, and the importance of overhauling them to be more targeted and scalable. Grieve shares her journey from her STEM background to her current role and the need for innovation in virtual program design. The discussion also covers the role of g...

Sep 21, 202355 min

Ep 115 - Shellie Grieve - Cohort Learning in Customer Education

In this episode, Dave Derington chats with Shellie Grieve, the Director of Collaborative Learning at ServiceNow. You’ll hear about the landscape of cohort learning and its role in customer education, the impact of the pandemic on traditional training programs, and the importance of overhauling them to be more targeted and scalable. Grieve shares her journey from her STEM background to her current role and the need for innovation in virtual program design. The discussion also covers the role of g...

Sep 21, 202355 min

Ep 114 - Alessandra Marinetti - Change Management and its Role in Customer Education

In this episode, Adam Avramescu takes a deep dive into Change Management with Alessandra Marinetti - Global Head of Education and Enablement at Asana.  Change Management is, as Alessandra shares - "the ability to enable people to see things differently, and to do things differently".  If you're in #customereducation and #customersuccess, take an hour out of your day and join Adam and Alessandra as they answer questions such as: What is change management and how does it work? The differ...

Sep 07, 20231 hr 14 min

Ep 114 - Alessandra Marinetti - Change Management and its Role in Customer Education

In this episode, Adam Avramescu takes a deep dive into Change Management with Alessandra Marinetti - Global Head of Education and Enablement at Asana. Change Management is, as Alessandra shares - "the ability to enable people to see things differently, and to do things differently". If you're in #customereducation and #customersuccess, take an hour out of your day and join Adam and Alessandra as they answer questions such as: What is change management and how does it work? The difference between...

Sep 07, 20231 hr 14 min

Ep 113 - Caitlin Wood - Scale Success and the Role of Education

In this episode, Caitlin Wood, Senior Director of Customer Success and Enablement at Ironclad, dives into the intricate world of customer education and success. She elucidates the unique structure of Ironclad's education program, the role of their Learning Experience Design and Training Delivery teams, and their revolutionary approach to digital success. The conversation also delves into the potential pitfalls of siloed customer education teams, the impact of pricing on customer experience, and ...

Aug 24, 202357 min

Ep 113 - Caitlin Wood - Scale Success and the Role of Education

In this episode, Caitlin Wood, Senior Director of Customer Success and Enablement at Ironclad, dives into the intricate world of customer education and success. She elucidates the unique structure of Ironclad's education program, the role of their Learning Experience Design and Training Delivery teams, and their revolutionary approach to digital success. The conversation also delves into the potential pitfalls of siloed customer education teams, the impact of pricing on customer experience, and ...

Aug 24, 202357 min

Ep 112 - Nick Mehta and Steve Cornwell - Digital Customer Education

This is an episode you won't want to miss - the future is now!  Customer Education has a seat at the table and a critical impact on business. In this episode, we talk with Nick Mehta - CEO of Gainsight, and Steve Cornwell, CEO of Northpass about the recent acquisition of the Northpass platform into the Gainsight family. We talk about Digital Customer Education as well as Digital Customer Success and build upon last year's CELab podcast with Nick Mehta called “Customer Education and Enableme...

Aug 17, 202352 min

Ep 112 - Nick Mehta and Steve Cornwell - Digital Customer Education

This is an episode you won't want to miss - the future is now! Customer Education has a seat at the table and a critical impact on business. In this episode, we talk with Nick Mehta - CEO of Gainsight, and Steve Cornwell, CEO of Northpass about the recent acquisition of the Northpass platform into the Gainsight family. We talk about Digital Customer Education as well as Digital Customer Success and build upon last year's CELab podcast with Nick Mehta called “Customer Education and Enablement is ...

Aug 17, 202352 min

Episode 111 - Instructional Design 101 - Mayer's 12 Principles

In this episode, Adam reviews Dr. Richard E. Mayer’s 12 Principles for Multimedia Learning in our Instructional Design 101 series. Dr. Mayer's research focus is determining how people learn (i.e., the science of learning) and how to help people learn (i.e., the science of instruction). His research concerns the intersection of cognition, instruction, and technology. Here we will apply Mayer’s 12 research-based principles - around the cognitive theory of multimedia learning - as they relate to th...

Aug 10, 202331 min

Episode 111 - Instructional Design 101 - Mayer's 12 Principles

In this episode, Adam reviews Dr. Richard E. Mayer’s 12 Principles for Multimedia Learning in our Instructional Design 101 series. Dr. Mayer's research focus is determining how people learn (i.e., the science of learning) and how to help people learn (i.e., the science of instruction). His research concerns the intersection of cognition, instruction, and technology. Here we will apply Mayer’s 12 research-based principles - around the cognitive theory of multimedia learning - as they relate to th...

Aug 10, 202331 min

Episode 110 - Navigating the Learning Management Systems Marketplace

In this podcast episode, host Dave Derington speaks with John Leh, CEO/Lead Analyst at learning tech research/consulting firm, Talented Learning. Talented Learning provides independent research and analysis on learning management systems (LMS), focusing on extended enterprise or learning systems as a business. John shares his experiences in the evolution and specialization of the learning systems marketplace. The conversation explores the difference between customer education platforms and emplo...

Jul 27, 202357 min

Episode 110 - Navigating the Learning Management Systems Marketplace

In this podcast episode, host Dave Derington speaks with John Leh, CEO/Lead Analyst at learning tech research/consulting firm, Talented Learning. Talented Learning provides independent research and analysis on learning management systems (LMS), focusing on extended enterprise or learning systems as a business. John shares his experiences in the evolution and specialization of the learning systems marketplace. The conversation explores the difference between customer education platforms and emplo...

Jul 27, 202357 min

Episode 109 - TechSmith and Project-Based Learning

We are big fans of TechSmith and its products - and TechSmith is a fantastic supporter of the Customer Education community! Today we welcome Matt Pierce and Troy Stein from TechSmith to the show to discuss what’s happening at the company and an exciting (experimental) topic: Project Based Learning (PBL).  You’ll hear Matt and Troy discuss the transformative power of project-based learning and customer education. They delve into TechSmith's tools like SnagIt and Camtasia that ena...

Jul 17, 202357 min

Episode 109 - TechSmith and Project-Based Learning

We are big fans of TechSmith and its products - and TechSmith is a fantastic supporter of the Customer Education community! Today we welcome Matt Pierce and Troy Stein from TechSmith to the show to discuss what’s happening at the company and an exciting (experimental) topic: Project Based Learning (PBL). You’ll hear Matt and Troy discuss the transformative power of project-based learning and customer education. They delve into TechSmith's tools like SnagIt and Camtasia that enable individuals to...

Jul 17, 202357 min

Episode 107 - Landing a Job in Customer Education - Part 1 - with Stephanie Pellegrino

Welcome to Part I of a candid discussion between host Adam Avramescu, VP of Customer Education at Personio, and Stephanie Pellegrino, who leads Customer Education at Gong.  You’ll hear about the macroeconomic changes in the market and how they affect us in Customer Education, insights on acing customer education job interviews,  Adam and Stephanie give an unfiltered view into the industry as hiring managers. They talk about the importance of ‘selfless listening’, mean...

Jun 23, 202349 min

Episode 107 - Landing a Job in Customer Education - Part 1 - with Stephanie Pellegrino

Welcome to Part I of a candid discussion between host Adam Avramescu, VP of Customer Education at Personio, and Stephanie Pellegrino, who leads Customer Education at Gong. You’ll hear about the macroeconomic changes in the market and how they affect us in Customer Education, insights on acing customer education job interviews, Adam and Stephanie give an unfiltered view into the industry as hiring managers. They talk about the importance of ‘selfless listening’, meaningful conversations for succe...

Jun 23, 202349 min

Episode 106 - Aaron Morin @ Thinkific - Education from Hustle Culture to Customer Success

In Episode 102, we first spoke with the Thinkific Team about the Power of Education as a Growth Tool for business. Today we’re going deeper into the history and growth of the Thinkific platform itself.  In this episode, we are speaking with Aaron Morin, Senior Manager of Community at Thinkific. Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses. Thinkific offers a course builder designed for Creator Educators. It&r...

Jun 01, 202351 min

Episode 106 - Aaron Morin @ Thinkific - Education from Hustle Culture to Customer Success

In Episode 102, we first spoke with the Thinkific Team about the Power of Education as a Growth Tool for business. Today we’re going deeper into the history and growth of the Thinkific platform itself. In this episode, we are speaking with Aaron Morin, Senior Manager of Community at Thinkific. Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses. Thinkific offers a course builder designed for Creator Educators. It’s simple and ...

Jun 01, 202351 min

Episode 105 - Gamification and Gamified Learning with Intellum

Gamification and Gamified Learning are resurfacing as big trends in helping grow engagement in SaaS platforms.  In this episode, we are going to talk about Learning Science and dive deep into Gamification.  How do you get started?  What are the common mistakes?  Join us for a Disney-esque ride through #customereducation with Shannon Howard and Michelle Ellis from Intellum! Intellum’s team of award-winning learning practitioners, consultants, content experts, engagement ...

May 17, 202355 min

Episode 105 - Gamification and Gamified Learning with Intellum

Gamification and Gamified Learning are resurfacing as big trends in helping grow engagement in SaaS platforms. In this episode, we are going to talk about Learning Science and dive deep into Gamification. How do you get started? What are the common mistakes? Join us for a Disney-esque ride through #customereducation with Shannon Howard and Michelle Ellis from Intellum! Intellum’s team of award-winning learning practitioners, consultants, content experts, engagement professionals, developers, and...

May 17, 202355 min

Episode 104 - Customer Education and Advocacy with Docebo

Like peanut butter and jelly, customer advocacy and education – together – synergize their powers. Join host Dave Derington as he speaks with Adam Ballhausen, Senior Director of Customer Education and Advocacy for Docebo (“Doh-CHAY-boh”)...

Apr 26, 202359 min

Episode 104 - Customer Education and Advocacy with Docebo

Like peanut butter and jelly, customer advocacy and education – together – synergize their powers. Join host Dave Derington as he speaks with Adam Ballhausen, Senior Director of Customer Education and Advocacy for Docebo (“Doh-CHAY-boh”)...

Apr 26, 202359 min

Episode 103 - Videate - Automated Video Production with AI

Machine Learning and AI are really impacting our world, but how can Customer Education teams take advantage of this trend?  Enter Videate! If I can have a tool “magically” do my video for me?  Add audio?  And then translate it into different languages?  How much would that be worth?   Join us as we talk with Mark Hellinger about this amazing product. Mark is the Co-Founder and COO of Videate - Videate enables SaaS companies to scale video production by m...

Apr 18, 202356 min

Episode 103 - Videate - Automated Video Production with AI

Machine Learning and AI are really impacting our world, but how can Customer Education teams take advantage of this trend? Enter Videate! If I can have a tool “magically” do my video for me? Add audio? And then translate it into different languages? How much would that be worth? Join us as we talk with Mark Hellinger about this amazing product. Mark is the Co-Founder and COO of Videate - Videate enables SaaS companies to scale video production by making more how-to videos with fewer resources. V...

Apr 18, 202356 min