Shaping and Creating: Greeley Hat Works’ Trent Johnson

Cowboy hats are an essential component and tool for cattlemen and women’s daily lives. Master hat maker Trent Johnson owns Greeley Hat Works in Greeley, CO. Since 1909, Greeley Hat Works provides not only a service, but an outlet of personal expression for anyone interested in wearing a hat. Trent discusses the process and history of creating cowboy hats. As well, how the iconic hat creates a connection with beef consumers worldwide with cattle producers in America.