Cattlemen’s Call Podcast - podcast cover

Cattlemen’s Call Podcast

National Cattlemen’s Beef Associationcattlemenscall.podbean.com
Montana rancher and broadcaster Lane Nordlund hosts this monthly “coffee talk” style podcast focusing on the producers in the beef industry. Learn and laugh together with the stories of cattlemen and women from across the country. We all have stories to tell; we all have successes and failures; we all work with family and it’s always great to talk about what is going on in the beef industry across the country.
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Episodes

Larry Primeaux: Game Warden, Guardsman and Cattleman

Larry and Ellie Primeaux, first-generation cattle farmers in Mississippi, balance full-time careers with raising Angus and Brangus cattle. Larry, a dedicated game warden and K-9 handler with the Mississippi Department of Wildlife, Fisheries, and Parks, brings his deep knowledge of local wildlife to their cattle operation. Ellie, a passionate 5th-grade teacher, integrates agriculture into the classroom, educating the next generation about farming and rural life. Larry and Ellie offer real-life in...

Jun 23, 202543 minEp. 138

Forestry & Forage: A New York Cattleman’s Story

Brett Chedzoy of Angus Glen Farms in Watkins Glen, New York, shares how his family built a successful grass-fed cow-calf operation practicing agroforestry and silvopasture. As the 2024 ESAP Region I award winner, Brett discusses sustainable grazing, managing 100 paddocks across 500 acres, and using cattle to improve both land and legacy. From Argentina to upstate New York, their story displays stewardship, family, and forward thinking. The Environmental Stewardship Award Program is sponsored by ...

Jun 09, 202544 minEp. 137

How Can the Industry Improve Carcass Measurements?

Accuracy is important to move the industry in the right direction and cattle size and frame have changed significantly, but the yield grading system hasn’t changed since the 1960s to match them. We need new technology and new grading algorithms to accurately measure carcass data and return profit to the producer. Professor Ty Lawrence with West Texas A&M University and James Henderson with the Bradley 3 Ranch in Texas join us to talk about the changes coming to red meat yield. https://www.st...

May 19, 202538 minEp. 136

Gina Tran: Bridging Cultures in the Cattle Industry

Gina Tran grew up in Orlando, Florida, without any agriculture experience or family connection. However, her introduction to agriculture in the FFA classroom transformed the trajectory of her thinking and education. Gina went on to earn an animal science degree from the University of Florida and work on numerous large ranches in Florida and Texas where she learned to rope, ride and so much more. Her passion for cattle farmers and ranchers led her to co-host a podcast, Herding Her Story, to share...

May 06, 202527 minEp. 135

Heifer Development Farm Shines with Sustainable Practices

Minnesota cattle farmers Rachel Gray and her son Nick Grundmeier share about their unique heifer development program. Little Timber Farms has come a long way since its dairy farming days, and now their innovative practices include seeding with drone technology, rotational grazing, bore water, and bale grazing in addition to their genetic advancements. Rachel, her father, and her son Nick have made decisions that maximize the profitability and longevity of the business and the land. They are prou...

Apr 21, 202533 minEp. 134

Before Disaster Strikes: Key Preparations

We are breaking down what farmers and ranchers need to do to prepare for an emergency on their operation – whether it’s a flood, a wildfire, an equipment accident or a foreign animal disease outbreak J.J. Goicoechea and Kip Wills are on the show giving advice ranging from how to prepare for a helicopter to land on your operation for a medical emergency to who should be the first points of contact when something unexpected happens. They give practical steps to prepare for the worst while hoping f...

Apr 07, 202544 minEp. 133

The Collaborative Edge: Transforming Feedlots Through Combined Recommendations

Tune into a practical discussion between veterinarians and nutritionists delivering practical perspectives on optimizing feedlot performance through combined recommendations. This conversation with TELUS Agriculture’s Drs. Kee Jim, Matt May, and Breck Hunsaker covers critical market challenges, strategic calf procurement decisions, and the transformative role of data analytics in modern feedlot operations. The experts also explore the future of branded beef programs and the evolving relationship...

Mar 24, 202539 minEp. 132

Downey Ranch: Stewards in the Flint Hills

Barb Downey and Joe Carpenter with Downey Ranch were honored as the 2024 Environmental Stewardship Award National winners. Hear how their family navigates transition planning with their two daughters, how they initiated rotational grazing and bale grazing, and their experience with GPS collars on their cattle. Through experimenting with different practices, Downey Ranch has found ways to save on input costs and time while dramatically increasing their forage’s nutrients and organic matter. The E...

Mar 11, 202532 minEp. 131

Third Party Verification Programs

We are diving into different verification programs and what opportunities are available for cattle producers. Cattle producer Nancy Jackson, DVM, of Southern Cross Farm, Clint Berry with Superior Livestock, and John Saunders, CEO of IMI Global and Where Food Comes From, talk through the importance of producers telling their stories and how tranparency impacts the entire supply chain. Saunders shares how these programs offer marketing avenues and are driven heavily by the consumer. This show is b...

Feb 25, 202541 minEp. 130

Moisture, Temperature, and Extreme Weather – What 2025 Has in Store

Beef cattle farmers and ranchers are preparing for spring 2025 and all that comes with it — calving and planting. Meteorologist Matt Makens once again joins the podcast to highlight the weather challenges in the months ahead, namely dry conditions in many western parts of the country. As beef producers evaluate their ability to retain heifers and build up their herd numbers, much of those decisions are reliant on moisture, so listen in to hear Matt’s thoughts and advice to producers. Plus, we ch...

Feb 19, 202524 minEp. 130

Nebraska’s Buck Wehrbein Shares His Journey to Become NCBA President

Buck Wehrbein has decades of experience feeding cattle, learning and growing from great mentors, and participating in NCBA leadership. Buck and his wife, Sandy, talk about their experiences living in Texas, raising a family on a feedyard and their decision to return to Nebraska. Buck shares what he sees as challenges for the year ahead and where he sees opportunities for young producers brave enough to take risks and engage with the industry. Hear from Buck as he begins his journey as NCBA Presi...

Feb 11, 202528 minEp. 129

Protecting Your Herd: The Secure Beef Supply Plan

Biosecurity has been getting a lot of attention recently. With foreign animal diseases like foot-and-mouth disease (FMD) making headlines, understanding the role that producers, veterinarians, transporters, and state and federal agencies is important if an outbreak occurs. Producers and experts on cattle health issues, Monte Bordner, Dr. J.J. Goicoechea, and Dr. Julia Herman are on the show discussing what the Secure Beef Supply Plan is, why biosecurity is important to operations of all sizes, a...

Jan 15, 202548 minEp. 128

Building a Better Future for Rural Veterinary Practices

In this episode of the Cattlemen's Call Podcast, host Lane Nordlund speaks with Dr. Rosslyn Biggs from Oklahoma State University’s College of Veterinary Medicine and Dr. Wyatt Catron, a practicing veterinarian in Oklahoma, Missouri, and Arkansas. The conversation explores the critical role veterinarians play in rural livestock operations, the challenges of the veterinary profession, and solutions for addressing shortages in rural communities. #CattlemenCare #VeterinaryMedicine #RuralVeterinarySh...

Dec 18, 202444 minEp. 127

Beef for Backpacks: Feeding Wyoming's Future

On this episode of Cattlemen’s Call, we’re diving into the impactful Beef for Backpacks program, a collaborative effort led by Wyoming First Lady Jennie Gordon, the Wyoming Hunger Initiative, and 307 Meat Company. This inspiring initiative ensures food-insecure children in Wyoming have access to nutritious, protein-rich beef. Tune in to hear from First Lady Gordon, Kelcey Christensen, and Breean Waller about how this program is changing lives, fostering community support, and demonstrating the r...

Dec 03, 202427 minEp. 128

Edutainment on the Range: Tucker Brown’s Influence in Agriculture

Lane Nordlund chats with Tucker Brown of R.A. Brown Ranch about blending family ranching with a growing social media presence. Tucker shares how he uses platforms like Instagram and TikTok to educate and entertain audiences, connecting consumers to agriculture. He highlights the importance of innovation, storytelling, and bridging gaps between producers and the public. Tucker also discusses balancing ranch work with content creation and inspiring the next generation of agricultural leaders. Brou...

Nov 26, 202448 minEp. 19

Combat to Cattle: Veteran Rancher Max Krupp

Max Krupp served our country in the armed forces to protect Americans, and now he serves his community by raising grass finished, natural beef in Texas. Max describes how military leadership shaped him and how those skills transfer to his career with Halo K Cattle Co. and mentoring other men and women. Max walks us through the challenges he faced when he retired from the Army and started a cow herd and what led to his choice to produce grass finished beef. #VeteransDay2024 #Veteran #Army #Cattle...

Nov 11, 202451 minEp. 18

Producers Emphasize Loyalty During Hurricanes

Producers in the Southeast who have been hit by the recent hurricanes, Helene and Milton, are set back at least a month in their cattle production timelines. Florida cattlemen Alex Johns and Dale Carlton share what producers are experiencing today as they work to recover and clean up their operations after these natural disasters. They discuss the impact the support of fellow cattlemen and women across the country and amongst their communities makes on operations. https://www.ncba.org/producers/...

Oct 29, 202436 minEp. 17

Genetic Decisions Impact More Than Just the Final Product

Dive into genetics with us on this episode as we talk with Kyle Caires, an Angus producer in Maui, Hawaii. Kyle emphasizes the importance of knowing your environment, whether you’re on the mainland or the Hawaiian Islands. He explains how their operation has made genetic decisions to enhance their herd and work with their many microclimates. Kyle gives advice to producers on using genetics and breeding selection to work with the land and remain profitable. #Angus #HawaiiCattlemen #HawaiiAg #Beef...

Oct 15, 202457 minEp. 16

Developing Leaders in Your Employees with Sam Cossio

“You learn from the people that you lead.” Sam Cossio grew up in Mexico and moved to the U.S. as a teenager where he then worked for 20+ years in the cattle feeding industry. Sam has a unique story to tell and has insight on labor challenges and opportunities in the agriculture industry. His consulting business, Back to Basics, focuses on connecting people to build respectful, personal relationships between teams. Our conversation with Sam touches on farm and ranch labor, developing leadership s...

Sep 17, 20241 hr 4 minEp. 15

Of The West with Jessie Jarvis

Bringing job seekers and employers together in the Western clothing and lifestyle industries is a passion for Jessie Jarvis, founder of Of The West. Jessie is an ag advocate who balances owning a business and raising a family, including two small kids, while ranching in Idaho. Jessie began Of The West from the ground up and has helped many people find their careers in cattle, livestock, and Western business. In addition, Dr. Connie Larson with Zinpro shares ways producers can improve the perform...

Sep 05, 20241 hrEp. 14

Prepare Yourself for the Return of La Niña

We welcome back a familiar face, Atmospheric Scientist Matt Makens. Matt explains his upbringing in an agricultural family that led to his passion for weather and appreciation how weather reporting can assist cattle producers. He talks about how he gathers his models and information, what the rest of 2024 looks like, and his recommendations for cattlemen and women across the country. #LaNiña #ElNiño #WeatherPatterns #Drought #Rain #CattleProduction #NCBA #Beef

Aug 26, 202430 minEp. 13

Chuckwagon Cooking with Kent Rollins

We are taking it back to the Old West this episode with Kent Rollins, chuckwagon cooking expert. Kent grew up helping his father tend cattle in Oklahoma and his passion for cooking took off when he spent time in the Gila Wilderness of New Mexico with his uncle. He travels the country now with his chuckwagon, cooking for cattlemen and women and building community through good food and conversation. #chuckwagoncooking #western #west #cowboys #cattleman #cattlewoman #KentRollins #campfirecooking #c...

Aug 06, 202439 minEp. 12

Colorado Ranchers Turn Beef Entrepreneurs

Cameron and Deborah Fitch have established a 30-30-30-10 philosophy when it comes to the quality of the beef they are putting on plates in their restaurants and selling to their consumers. Fitch Ranch sees all segments of the supply chain with a cow-calf operation, a processing facility, and multiple restaurants which is why they’ve set such high standards for their end product. Hear their story from the days when Deborah was a vegetarian to today as they operate a Certified Angus Beef and USDA ...

Jul 25, 202435 minEp. 11

Understanding the Value of Export Markets

We are getting into the weeds…or maybe the stalks… of the relationship between corn growers and cattle producers. These two industries rely on one another and make great partners to provide nutritious food for worldwide consumers. Our guests today are beef producer Jaclyn Wilson, National Corn Growers Association’s Troy Schneider, and U.S. Grains Council’s Ellen Zimmerman. They discuss the benefit to U.S. producers from export markets for beef and grain and how these organizations are working to...

Jul 09, 202458 minEp. 10

Calling All Campers, Cowboys and Cowgirls

Brookhill Ranch is stewarding the next generation of young leaders through a summer youth camp focused on fun, connection and Christ while also raising Hereford cattle near Hot Springs, Arkansas. Combining camp activities and cattle raising is a unique connection to food production and livestock for hundreds of children every summer at Brookhill Ranch. #cattle #livestockauctions #livestockauctions #cattle #cattleprices #cattlemarkets #agriculture #auction #livestockmarketing #arkansas #summercam...

Jun 18, 202437 minEp. 9

The Consequences of Your Cattle’s Diet

All cattle nutrition choices have a consequence whether it’s good or bad. Dusty Abney, cow-calf nutritionist, knows the costs and opportunities for profitability when it comes to proper nutrition for your herd. Abney reminds us to use accurate records to get a better return on our investments, and he gives easy-to-follow and cost-effective nutrition advice. Hear more ways you can increase your profit margin and herd health. #HerdHealth #Cattle #CattleNutrition #Beef #Profitabilty #Agriculture #L...

Jun 04, 202438 minEp. 8

The Next Generation is Saddling Up

Cattlemen and women in our nation’s agricultural institutions are grabbing opportunities in the industry by the horns and taking initiative to start their careers in the livestock industry. This generation is the future of beef production in the U.S., and it’s exciting to hear how they are engaged with ag in their schools and communities. Bailee Schiefelbein with Oklahoma State University and Grayson Lee with Abraham Baldwin Agricultural College share their upbringings and goals as they pursue f...

May 21, 202438 minEp. 7

Texas Ranch Reduces Carbon Emissions and Nurtures Biodiversity

Meredith Ellis and her father GC Ellis share about G Bar C Ranch in Rosston, Texas, which won the 2023 National Environmental Stewardship Award. Meredith refers to their ranch as a living laboratory that they open to scientists, researchers, leaders and consumers to explore the ways they conserve habitats and grazing lands. This third-generation ranch is setting the standard for land stewardship in cattle production. #ESAP #stewardship #environment #generationalranch #agnews #cattle #endangereds...

May 07, 202438 minEp. 6

Wearing Down Boot Soles on Capitol Hill

Cowboy boots and hats were spotted across Washington, D.C., for the 2024 Legislative Conference. NCBA’s Vice President of Government Affairs Ethan Lane and NCBA Policy Division Chair Kim Brackett talk about the what the House and Senate are doing to progress the Farm Bill and share new rulings from the Bureau of Land Management that may impact cattle producers on public and private lands. #CapitolHill #cattlenews #agnews #cattleproduction #farmers #ranchers #FarmBill #regulation #publiclandsgraz...

Apr 23, 202429 minEp. 5

Florida’s JB Ranch Excels Despite Challenges

Panthers, invasive species, urban encroachment — what don’t Russell and Liesa Priddy have to worry about on their third-generation cow-calf ranch? JB Ranch is the 2023 Region II ESAP winner, and Russell and Liesa join this episode to talk about what it’s like to provide habitat for the Florida state animal, the panther, and remain an oasis for cattle and other species in a rapidly growing area of Florida. #FloridaRanching #Cattle #Beef #Florida #Grazing #Panther #Rural #Conservation #LandSteward...

Apr 09, 202435 minEp. 4
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