Reduce the Risk of Getting It Wrong: On Solving the Right Problem

Sometimes one small detail can make or break a product’s usability. Postlight’s Head of Product Design, Natalie Kurz, found this out the hard way when buying a fridge. In a rush to solve a smelly emergency, she ended up with a fridge that didn’t open properly. This week, Natalie joins Chris and Gina to chat about how this experience is just like building software. She breaks down how to effectively research so you can pinpoint the right problem to solve and avoid a future disaster.

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Reduce the Risk Of Getting It Wrong - Postlight Article 

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