Cat & Cloud Podcast - podcast cover

Cat & Cloud Podcast

Cat & Cloudcatandcloud.com
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com

Episodes

Fair and Square | Oxymoron?

Trips, keynotes, and last-minute surgeries! Everything's moving pretty fast with the exception of Chris' toe recovery (gnarly toe visuals ahead). And if Square's price hikes have you considering other Point of Sale platforms, here's a couple tips to make the transition a little less sucky! Coffee! catandcloud.com/products/subscription Related Episodes! How Do You Spend Your Money? | Cat & Cloud Coffee Podcast: https://apple.co/2kHqYB2 Creating Sustainable Careers In Coffee | Chuck's SCA Expo Tal...

Sep 30, 201951 min

Why Americans Are Idiots With Money

Are you spending more than you earn? Feel the pressure to give more than you can afford? Jump aboard Jared's meat canoe and we'll taco about it... Coffee! catandcloud.com/products/subscription Related Episodes! How Do You Spend Your Money?: https://apple.co/2kHqYB2 Get Money Get Paid | How Much Money Should I Be Making?: https://apple.co/2kFJw4A Honduran Coffee Producer Benjamin Paz: https://apple.co/2kGPdiK Resources! Jared’s Look: https://bit.ly/2l4a7Zf Jared’s Upcoming Culture Talk: Wed 10/2 ...

Sep 23, 201953 min

Coffee & Alcohol | "Rally Like A Grownup."

How to kill yourself for just $12.99! Coffee! catandcloud.com/products/subscription Related Episodes! Whatever Man, We Just Want To Be Popular: https://apple.co/2kNUq8q Cold Brew? Bourdain? Ok...: https://apple.co/2kPOSKD Resources! Drinks White Claw Once: https://bit.ly/2kCYAA2 DJ Quik - No Doubt: https://bit.ly/2kknu7c Your Hosts! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca JT on the Gram: www.instagram.com/jared_truby If you love it here a r...

Sep 16, 201952 min

Where Is Your Money Going?

What does sustainably sourced coffee even mean?! Cool, we don't know either. Coffee! catandcloud.com/products/subscription Related Episodes! Responsible Green Coffee Buying | C Market, Fair Trade, Differentials, Oh My!: https://apple.co/2lHGL2V James Hoffmann - Square Mile Coffee | Equitable Green Buying, Tipping, Wholesale Coffee, Buyouts : https://apple.co/2m0AQ94 What Is Relationship Coffee? | Truby Origin Trip Takeaways: https://apple.co/2kr5zvS Resources! Arnold Schwarzenegger Speech: https...

Sep 09, 20191 hr

Nick Vargas | Artist Talk

Meet our friend Nick Vargas! When he's not tattooing people or hanging with his fam, he's making paintings, murals, and a variety of graphic design work. He's a real deal artist making a living, and we couldn't be happier that he's made his mark on our cafes (and people)! Coffee! catandcloud.com/products/subscription Related Episodes! Jeff Newton | Americano Mondays | Tips for Pursuing a Creative Career: https://apple.co/2lWR9Uz Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://appl...

Sep 02, 20191 hr 2 min

What Sucks About Your Job?

We asked. You answered. We chopped it up. Coffee! catandcloud.com/products/subscription Related Episodes! How To Pitch An Idea To Your Boss: https://apple.co/2YrVO36 The Lonely Life | Taking Risks + Owner Mental Health: https://apple.co/2HtlcLl Communicating With Your Boss | 2018 Sprudgies: https://apple.co/2YKr0pA Leadership - Not Always What You Think: https://apple.co/2LeSzT8 Apologies, Off-Sites, Metrics of Success: https://apple.co/323MBLJ Resources! James Altucher Twitter: https://twitter....

Aug 26, 201952 min

Why So Serious?

Prepare for meetings and trainings so you don't waste everyone's time. Stop being so serious about everything else. Coffee! catandcloud.com/products/subscription Related Episodes! (Corrections Corner) How Will A Barista Make a Living Wage?: https://apple.co/2Zf4TrA Alex Banayan Is Back | The Third Door World Tour: https://apple.co/30h1BFz Resources! Barber Shop Club: https://barbershopclub.com People! Baca on the Gram: www.instagram.com/realchrisbaca Baca's YouTube: www.youtube.com/realchrisbaca...

Aug 19, 20191 hr 2 min

Alex Banayan Is Back | The Third Door World Tour

Alex Banayan is back, and we're so incredibly stoked! His book The Third Door relives his wild journey to interview the world's most successful people about how they started out. Thank you for making time for us in the midst of your world book tour! Mad respect, Alex. Dive in, friends, the water's fine! Related Episodes! Alex Banayan | The Third Door | Rethink What Is Possible: https://apple.co/2TAnJZf Resources! Alex Banayan IG: www.instagram.com/alexbanayan The Third Door Book: thirddoorbook.c...

Aug 12, 20191 hr 29 min

Be A Show Off | Basketball Camp Part 1

Go ahead and show off your team. What if we weren't afraid to learn from others in the company regardless of rank? Coffee! catandcloud.com/products/subscription Related Episodes! How to Pitch an Idea to Your Boss: https://apple.co/2YrVO36 Communicating With Your Boss | 2018 Sprudgies: https://apple.co/2YKr0pA Resources! USA Basketball Fantasy Camp: https://usabfantasycamp.com JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagr...

Aug 05, 201934 min

The San Franciscan Roaster Co. | Bill Kennedy

This one’s for the coffee geeks, story lovers and history buffs. Meet the man behind our coffee roaster Bill Kennedy, “Head Honcho” of San Franciscan Roaster & Equipment. Here’s his story about going from 20 years in public education to owning both a café and roaster manufacturing company, plus some Science Friday-esque roasting knowledge. Have fun! Coffee! catandcloud.com/products/subscription Related Episodes! Grace Lee | Specialty Coffee Superhero Origin Story: apple.co/2SMQFN2 Jen Swen | I&1...

Jul 29, 20191 hr 10 min

High Brow Coffee + Tea | Wholesale Partner Special!

It’s important to us that we have a values alignment with the companies we choose to do business with, and High Brow Coffee is no exception! Wholesale just took a trip to visit this very special café in Franklin, Tennessee. Marc sat down with a couple key players, owner Dustin Sauder and café manager Erich Sandersfeld to chat about the journey to becoming the intentional and caring space that High Brow Coffee + Tea is today. Coffee! catandcloud.com/products/subscription Related Episodes! Partner...

Jul 22, 201928 min

How Will A Barista Earn A Living Wage?

It’s not the first time we’ve posed this question, and it certainly won’t be the last. Here’s where we’re at with it at this point of our journey. Owners Chris, Jare and Charles toss around a some ideas, business models and attitudes for owners and employees that might be key. Coffee! catandcloud.com/products/subscription Related Episodes! Creating Sustainable Careers in Coffee: https://apple.co/2XOa417 Gross Profit Per Labor Dollar - How Can Baristas Earn More Money: https://apple.co/2Si0QJ4 Re...

Jul 15, 201952 min

Show Up, Feel Better. | Q & A

It's Q & A the Truby and Baca way! You guys asked some banger questions about what success means, how to work with feeling stuck, and actually applying the new ideas we all get fired up about. Real talk, my friends, real talk. Resources! Coffee: catandcloud.com/products/subscription Places! Rosslyn Coffee: www.instagram.com/rosslyncoffee/ Gracenote Coffee: www.instagram.com/gracenoteboston/ Vif Seattle: www.instagram.com/vifseattle/ La Marzocco: www.instagram.com/lamarzoccocafe/ The Hundreds: ww...

Jul 08, 201943 min

Letting Your Guard Down

How does vulnerability change a discussion? Chris and Jare reflect on the recent Wholesale Partner Forum and jump into some fun topics like owner mental health, why they might apply the forum's teaching format to our own team's education, and why its important to understand your employees as individuals. It might take a really long time, but we also got this idea for world peace. Resources! Coffee: catandcloud.com/products/subscription Related Episodes! Alex Banayan: https://apple.co/2KSwfks Own...

Jul 01, 201952 min

Partner Forum Planning And Tips for Interviewers

Alex explains how he planned the 2nd Annual Wholesale Partner Forum from logistics to questions he asked planned attendees! Chris compares internal vs. external hiring and how he reasoned through choosing an executive assistant from a pool of highly like-able and capable peeps. Resources! Coffee: catandcloud.com/products/subscription Never Split the Difference by Chris Voss: http://bit.ly/2YbLHLF Alex on the Gram: https://www.instagram.com/marsemallow JT on the Gram: www.instagram.com/jared_trub...

Jun 24, 201952 min

More Alike Than Different

What if conflict were addressed through curiosity and openness? Baca and Jare talk about controversial conversation, communication, acceptance, and what it takes to have a meaningful conversation. Resources! Coffee: catandcloud.com/products/subscription Grown Ass Women Coffee Club: https://apple.co/2Zselbx Reezy Resells Episode: https://apple.co/2MNu03F The Liturgist Podcast: https://apple.co/2KUZBOz NY Times article: https://nyti.ms/2N2w7kC Bad is Stronger Than Good article: http://bit.ly/2IkXN...

Jun 17, 201944 min

These Are My Favorite Podcasts

What happens when Chris and Jare skip their pre-podcast chat and press record right away? There's an extra level of candidness and excitement attached to the realizations that come up. In fact, ideas developed organically over the podcast often become major company initiatives down the road. Hindsight is 20/20 and we'll be unpacking what Chris and Jared have learned recently in a constructively critical self-analysis of themselves as leaders. We'll dive into ideas for improvement like referring ...

Jun 10, 201951 min

Caveman Coffee | Choose Yourself

We've got these three amazing people on board today - actors, stuntmen, stunt teachers, professional fighters, podcasters, large-scale event planners and nutrition gurus who also own small businesses. Yeah, just three people! This one's for you if you want to talk about getting out of your way, a bit on nutrition, and how to get shit done while staying balanced. Meet our heros, Lacie Mackey, Tait Fletcher and Joshua Brown. Resources Coffee: https://catandcloud.com/products/subscription Getting S...

May 27, 20191 hr 6 min

Being Sued By Caterpillar Inc.

Caterpillar Inc., a company that generated $54.7 billion in sales and revenue in 2018 alone, is suing us in an attempt to cancel our Class 25 trademark to "Cat & Cloud." Baca and Chuck sit down to talk about what this means and how we're moving through it. If you want to help please share and pass this along and share on your social platforms. We appreciate you. Coffee and such: catandcloud.com Baca: youtube.com/realchrisbaca instagram.com/realchrisbaca

May 20, 201933 min

Navigating Business Relationships

Who you do business with says a lot about who you are and what you believe. An endorsement of a company or product is also an endorsement of the culture and values surrounding that company or product. Baca and JT unpack what moves them to want to engage in business with other people, and how some of these values apply to relationships with your employees as well. Resources Coffee: https://catandcloud.com/products/subscription Never Split The Difference by Chris Voss: https://amzn.to/2HeiqtU Holy...

May 13, 201938 min

Jonathan Raymond of Refound | Good Authority | Professional or Personal Growth - Why Choose?

Some companies invest in leadership training for only the elite few. What would happen if this education were more evenly dispersed into middle-management roles? And what if professional and personal development were part of one shared path, not two? Chris and Jare interview Jonathan Raymond, author of Good Authority and CEO of Refound, a company that is more work culture explorers than typical consultants. We recently worked with them and learned a lot - check it out! Drink coffee with a purpos...

May 06, 201952 min

You Are Your Most Valuable Asset | Chris Baca + Jared Truby

If you can't identify the things that move your soul, you're in danger of living someone else's idea of awesome. Drink coffee with a purpose: https://catandcloud.com/products/subscription Follow Chris & Jared: https://www.instagram.com/realchrisbaca https://www.instagram.com/jared_truby Chris's YouTube channel: https://www.youtube.com/realchrisbaca Gary Vaynerchuk: https://www.garyvaynerchuk.com/ Cal Newport: http://www.calnewport.com/

Apr 29, 201944 min

Guy Kawasaki | Wise Guy - Thinking For Yourself & Finding Common Ground

Listen to Chris Baca's interview with Guy Kawasaki and you're bound to pick up at least one of the pro-tips Guy casually sprinkles throughout. He's an accomplished author (peep his new book "Wise Guy") and marketing expert who worked on the original Macintosh marketing campaign in 1984, and has continued to inspire others through his writing and talks. We'll dive into some of the tangible thought processes and philosophies Guy lives by. Get ready for some fresh perspective and inspiration to tak...

Apr 22, 201950 min

Alex Banayan | The Third Door | Rethink What Is Possible

You've probably heard Chris mention that The Third Door novel by Alex Banayan has changed his life and redefined what he believes is possible. It's a novel about Alex's "wild quest" to interview the world's most successful people and understand how they got their start in order to help others get after their own dreams. Chris and Jare got to sit down with Alex Banayan and ask him questions to dive even deeper. This one's great for those who have dreams they are afraid to start, or are seeking cl...

Apr 16, 20191 hr 15 min

Jeff Newton | Americano Mondays | Tips for Pursuing a Creative Career

Are you pursuing a creative career or side-hustle? Cool if you are, totally fine if you're not! This week Chris interviews his friend Jeff Newton, an L.A. based commercial photographer and creator of Americano Mondays. This inspiring story's complete with ex-military photography mentors, touring bands, 90's cafe nostalgia, and some really useful insights to keep you moving toward your creative goals. Resources: Jeff Newton | IG: https://www.instagram.com/jeffnewton/ website: https://www.jeffnewt...

Apr 08, 20191 hr 21 min

Matt D'Avella | The Worst Thing You Can Do Is Nothing

1 & 1s with Evelyn Siguenza - Subscribe!: iTunes: https://apple.co/2WCQlB5 Spotify: https://spoti.fi/2FOQCeX Resources: Matt D'Avella YouTube: https://www.youtube.com/mattdavella Ground Up Show (Baca + Matt): https://apple.co/2ShIG8T Minimalism Netflix Documentary: https://www.netflix.com/title/80114460 Coffee!: https://catandcloud.com/products/subscription

Apr 01, 201946 min

Fire Academy to Coffee Director | Life Lessons from Big Jay of Hawthorn Coffee

Meet Big Jay from one of our very first wholesale partners, Hawthorn Coffee! We will dive into Big Jay's story and why his time in fire academy helped create the baller coffee director he is today. Also, get to know a bit about the collaborative and uplifting San Diego coffee community! The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Hawthorn Coffee episode: https://apple.co/2TTr3Sm Resources: Hawthorn Coffee | website: http://hawthorncoffee.com IG:...

Mar 25, 201950 min

Coffee Is Not The Most Interesting Thing About You | Julia Mayer of Dune Coffee Roasters

Are you guilty of sacrificing fun for your career because you "should?" Chris and long-time friend Julia Mayer of Dune Coffee Roasters sit down for the best episode ever! We'll freak out about small decisions that have made big ripples and why it is okay - if not critical - to keep doing your life-giving hobbies, even when you're getting serious about your career. The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Moving Away from the Bar | Self Impose...

Mar 18, 20191 hr 7 min

What Is Relationship Coffee? | Truby Origin Trip Takeaways

Jared's back from visiting Honduras and he's fired up to share why this location will be his yearly origin trip moving forward. Listen in for a closer look at how coffee trade works on a personal level, and take away a couple hot tips for choosing an origin trip that's right for you. The only coffee subscription you need: catandcloud.com/products/subscription Related Episodes: Honduran Coffee Producer Benjamin Paz: https://apple.co/2VQqOUy Coffee Marketing + Employee/Farmer Disconnect: https://a...

Mar 11, 201949 min

Time Management Tips + The Cultural Cost of Employee Turn Over | Q&A Pt. 2

Chris dives into part two of Q + A hitting some practical topics like time management, coping with negative past experiences, monetary and cultural costs of employee turn over, how barista competition skills have carried over, and food for thought if you are curious about becoming a cafe owner. Enjoy! The only coffee subscription you need: catandcloud.com/products/subscription Related Links: Jared's interview on Business of Fitness | Podcast by Jason Khalipa : apple.co/2ExCG7b Reezy Resells | Fo...

Mar 04, 201935 min