Cat & Cloud Podcast - podcast cover

Cat & Cloud Podcast

Cat & Cloudcatandcloud.com
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com

Episodes

SCAA Then and SCA Now

We take some time to recap Australia & what it's like to visit the other side of the world. We answer a question or two and speak into some of our past experiences at the US Barista Championship's, The Specialty Coffee Expo & speak a bit about how our lectures are going. If you want to know more of the history of coffee from our perspective, have some laughs and learn some things through our rants, this is your episode. Thanks Wilbur Curtis for your Support!

Apr 09, 201754 min

T & T Music Factory - the Bureau Collective

Tim Williams & Tim Varney have set out to accomplish some fun and exciting things. Through the W.A.C. (World Aeropress Championships)and the Bureau Collective these tight bros have made an awesome new footprint for themselves and specialty coffee. They are straight out of Melbourne and have worked with Intelligentsia, Tim Wendelbo and many others in fields expanding from the culinary, to the green coffee sourcing side of our industry. These lovely mates sure do know how to make us warm and fuzzy...

Apr 01, 201754 min

McDonalds Came Hot

Specialty Coffee to a burn from the latest UK McDonalds commercial and we kind of love it. Join us as we break down the commercial and deliver our thoughts on how they marketed, the attention to detail & their intention. Thank you so much for sharing this journey with us! Thanks, Wilbur Curtis

Mar 23, 201734 min

Dedication, Motivation, Activation

In this episode we talk a bit about our origin stories, both personal and Cat & Cloud. Through reflection on this we speak to the power of dedication vs. passion or doing what you love. We speak to the trials of commitment and share some personal stories about achieving goals in the face of hardship. We also speak on ways to stay motivated by sharing stories of the things that help activate us. Enjoy! Thanks Wilbur Curtis for The Love!

Mar 15, 201741 min

Our Brains Hurt

We are overwhelmed but still plugging away. In this episode we talk about some up and coming events in Australia & Seattle as well as a few local talks. We answer some listener questions on taking orders, roasting decaf, curves & the fun one...Tipping. Tipping is a big talk and we weigh in a little more about how we perceive tipping and some ideas for those who are potentially trying to rid their business of the tipping process. WE also talk turnover and growth opportunities. Cheers and thanks t...

Mar 01, 201742 min

Modifying Techs for Different Drinks & Hard Guests

In this episode we talk about our approach to steaming & creating drinks. Do we change our approach for different drinks? We also answer a little questions surrounding opportunities to change paths and what you should consider. Finally we talk about some of the hard guests that come through the doors and ways to approach them when they are having a bad/hard time. All that and more on this episode. If you want to help Baca gather information for his lecture at the Global Specialty Coffee Expo - h...

Feb 19, 201741 min

No Pedestal for Baristas

We are still plugging away on the long list of questions from guests and the most poignant one in this episode refers to the Barista. Why do we place all the emphasis on the Barista in this coffee culture. How come they are the "cool" job. Why do we put all of our emphasis in the cafe experience on the interaction with Baristas specifically? All of that and more on this episode. Thank you as always to Wilbur Curtis!

Feb 09, 201741 min

Why $20 and External Education

Couple of fun updates from our lives alone with follow up questions. Do we think External education is worthwhile? Why did we get an SBA loan? Do we think investors are good or bad? Why do we give our team $20 to gift drinks? All of this and more on this weeks episode of C&C podcast. Thanks Wilbur Curtis!

Jan 31, 201741 min

When did we know?

We partially answer a few questions for Unpacking Coffee, another coffee podcast and then jump into a few questions about communication, teamwork, & our past. Learn about our struggles with leaving previous companies and pursuing our dreams & celebrate our 100th episode with some classic melodies. Cheers & Thanks to Wilbur Curtis

Jan 21, 201752 min

live @ LA Marzocco

Listen to our first ever Live Podcast at the KEXP radio showroom in Seattle where La Marzocco has their first cafe. We take questions from both the internet and the audience: Thoughts on farmers, NDA policy, Roasting, Dialing in and all things great. Special Thanks to LA Marzocco & KEXP for being such great hosts! Enjoy & Thanks to Wilbur Curtis. We have Coffee Subscriptions available @ catandcloud.com

Jan 14, 20171 hr 5 min

High, Low & Give it Away?

We had a live Instagram video asking what questions we should answer and so here it is. We close out 2016 talking about our highs & Lows as well as ranting about giving away drinks and how it affects us all. If you haven't, please vote for us at sprudge.com/vote for best coffee podcast, best new cafe & Real Chris Baca on Youtube. We appreciate you all and Wilbur Curtis for the love this year!

Dec 31, 201639 min

Tips, Sharing, La Croix, Service Intentions

What are some of the tipping models? What do we think about cafe tipping? Sharing knowledge is hard, here's why we think posturing yourself to share and be confident is wise. What's up with trying to improve and implement service in places that are already established? How does the layout play a role? All that and more on this episode of the Cat & Cloud Coffee Podcast. Thanks, Wilbur Curtis for the love!

Dec 25, 201655 min

Anne Nylander & Sprudgies

WE have been nominated for best coffee podcast, best coffee video & best Cafe. Vote Cat & Cloud & Real Chris Baca at sprudge.com/vote In this episode we interview Anne Nylander who has taken on consulting after her long stint in coffee. She has worked with the Specialty Coffee Association of America, Starbucks & more. She talks of her story, asks us some questions about our Values & how we are applying them and walks us through some of the vision for how she hopes to help you. We talk trends, fo...

Dec 17, 20161 hr 5 min

Liz Chaiamericano

Liz Chai is an avid coffee lover with a background in design. She fell in love with coffee in Atlanta through Octane & Counter Culture Coffee companies. Through the years she has helped with Aeropress Championships, Photographed, Freelanced as a writer and done part time barista work. She has learned a lot through traveling. She took her airstream trailer on a tour of the US while in transition to Portland, Oregon, where she lives now. Enjoy!

Dec 11, 201652 min

Scott Rao of Light

Scott Rao has written multiple books about coffee roasting, extraction & theory. His story includes founding coffee shops, studying physics, traveling, blogging, writing & everything in between is very fun. IN this episode he talks application, perspective, context & answers many questions. If you ever wondered, WHO IS SCOTT RAO? Now you can know.

Dec 02, 20161 hr 11 min

Thanksgiving, Sprudge Article

This episode is super fun. We answer some questions about cafe flow, operations, dialing espresso & tasting varieties. We talk about top gun, beans not seeds, and just have a fun time. In a world of running a coffee shop it's nice to blow off steam and reflect on how proud you are of whats happening. Thanks for listening and thanks Wilbur Curtis for everything!

Nov 22, 201653 min

Hawthorn Coffee, San Diego

We had the opportunity to visit San Diego & the coffee scene down there. We worked along side Dylan & his father at Hawthorn Coffee in North Point. This episode shares some of that story, the background on the cafe and a bunch of Baca's beautiful voice. Enjoy! Thanks Curtis!

Nov 14, 201645 min

1st, 2nd, 3rd Waves

Have you ever heard the term 3rd wave and wondered why we use it, or why people talk about coffee and waves together? This is your episode. We talk Starbucks, Peets, Specialty Coffee, Espresso Machines, La Marzocco & More. This episode has some good history and classic trubaca trash talk. Fun right?

Nov 05, 201646 min

BTC By the Cup, Etc.

People keep asking how we tuned our espresso machine to make coffee. It's definitely different than brewing espresso and a lot of fun. Chris also rants about serving espresso, dialing in espresso & whether we make it too hard on ourselves. Perhaps we do. Cat & Cloud loves you a lot.

Oct 30, 201634 min

Hoppers, Grind Settings, Reducing Waste

What are some strategies to keeping your grind setting consistent when making a lot of coffee? What are our thoughts on keeping your hoppers clean? How can we reduce waste & what are some things we do at our shop? That and many more fun things in this episode. We recorded in our shop & have some random guests say hi from Verve, Chromatic, St. Frank & Temple. Cheers

Oct 22, 201635 min

Service, Authenticity, Failure, The Flu

Chris is out with the Flu so Jared takes us on a ride through a few service opportunities, answers some questions & updates us on the busyness of opening a cafe. The shop has been open for 2 weeks and it's been insane. How did the motivational based/values based interview questions work for Cat & Cloud? How did Cat & Cloud prepare and pre-market themselves to aid in their attempted success? Check and see. Shout out to Califia & Wilbur Curts

Oct 16, 201641 min

Honduran Coffee Producer Benjamin Paz

Benjamin Paz is a Honduran coffee producer who is near & dear to our hearts. He has produced award winning coffees & we are happy to have one of them in our shop. In this episode we talk about his history, what relationship/direct trade means to him, how it has affected him & his country as well as what motivates him. We also talk about the impact of specialty coffee growth at the producer/farmer level when we grow our industry with passion & love. Thanks Califia & Wilbur Curtis

Oct 07, 201639 min

Soft Open? Sure.

Chris & I decided to soft open the cafe & it's been super fun. We talk about the challenges as well as how an epic team can soften the blow of how daunting it can be to get running. We also answer a question about approaching roasting & beginning the journey down the road to potentially opening your own place. Thanks for listening, sorry this is a day late. Thanks Curtis & Califia

Oct 02, 201640 min

How do we benefit? Dial in?

In this episode we speak on some of the philosophies we have in our attempts to treat employees with value. We talk about incentives, ideals, profit sharing, & why we are willing to invest in our team. We also talk about medical benefits, the challenges of opening a new company & emotionally connecting with our team. Plus, we answer a couple of questions about Geisha, by the cup & dialing in. Cheers! Thanks Califia & Curtis Brewers!

Sep 24, 201656 min

French Press is Tight, 2nd wave isn't bad either

How do we stay motivated? Do we dislike the French Press? How's the shop coming along? Is our crew tight? DUH. Who are we looking to sell to? What are some of our strategies and beliefs? Do we think 2nd wave shops are in jeopardy? What's a clever? Listen & we'll share a bit. Thanks Califia & Curtis

Sep 17, 201636 min

Jasper Wilde of Ritual Roasters

Jasper is one of the most passionate women we know. She cares very deeply about the coffee craft & it's contagious. She is heavily into the BACC, has competed in barista competitions & is an educator for Ritual Roasters in San Francisco. She talks women's rights, calls us out a bit & speaks about what drives her. This is a must listen.

Sep 09, 201659 min

Training, Wholesale & a New Market

Ever wondered what we thought of restaurant coffee? Ever wondered how we would approach a new market? See what tasks Jared used in helping open Verve Coffee Roasters original location & hear Baca's approach to training. Also, Wholesale? What do we believe it should be about? Sourcing too. All in a short episode of awesomeness. Cheers.

Sep 03, 201642 min

The World Famous Jen Apodaca

Jen is pretty seasoned with roasting & her drive to follow her passions is encouraging. This is a very strong woman in life, not to mention coffee & should be considered a role model to all. Jens story is entertaining and educational because of her persistence in self growth. In this episode we talk about Jens presence in roasting for companies like Ecco, Blue Bottle, Royal Coffee & more. From mentorship, to different roaster, to her time in Mexico, to being a mom, this episode has it all. Jen s...

Aug 26, 20161 hr 2 min

Roasting Approach, Location Approach, Final Approach...

We are getting close to finishing our buildout & people have been asking us about our approach. How do we roast, how do we blend, how did we pick our location & many other fun things. This episode is definitely worth a listen & a share. Thanks, Cat & Cloud

Aug 18, 201656 min

Slate, Liberty Bar, Co-Ops, Brandon Paul Weaver

Brandon Paul Weaver hails out of Seattle as both a Competition Barista & a Bar Tender. In this episode we talk about our first coffee experiences, views on specialty service, and the parallels between bar tending & being a barista. Brandon helped start Slate Coffee, worked at Zoka & is a pillar of the Liberty Bar which has been renowned for its imaginative cocktails. This guys kicks all the corn. Enjoy.

Aug 11, 20161 hr 5 min
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