Cat & Cloud Podcast - podcast cover

Cat & Cloud Podcast

Cat & Cloudcatandcloud.com
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com

Episodes

Maria Cleaveland - Hospitality : Coffee : Innovation

Maria has been a driving force in the Specialty Coffee Industry for decades. The amount of knowledge and experience she carries is second to none. This podcast is packed full of information and we're really just scratching the surface. A special thanks to Maria for joining us and enjoy! Cool coffee stuff: https://catandcloud.com/collections/all Our YouTube channel: http://bit.ly/2fRQ1i8

Oct 06, 20171 hr 9 min

Finding Your Sweet Spot

Get in where you fit in. Throwdown Event: http://bit.ly/2x2xlD2 Blue Bottle / Nestlé thoughts vid: https://www.youtube.com/watch?v=vcuXsc3j0jY&t=6s

Sep 15, 201718 min

Seed to Cup? Something's Missing.

Should it be all about the farmer? Latte Art Throwdown Sept 16th!: http://bit.ly/2vLvJts Calavera Coffee Gofundme: https://www.gofundme.com/calavera-coffee

Sep 08, 201724 min

Got Money? | Q&A

How do you get money to start a business? We're not experts but here's what we did.

Aug 11, 201745 min

External Education, Is It Worth It?

We sit down with our wholesale magician Alex Marse to chat about his experience at the Disney Institute. We go pretty hard with external education - but is it even worth it? Also our dear friend Evan Morris is pursuing his dream of starting his own coffee shop and needs your help. Evan is one of the most kind and passionate baristas we know, so we can't help but give him a plug. Check out his Gofundme here: https://www.gofundme.com/calavera-coffee Even if you can't donate, sharing the campaign h...

Jul 29, 201738 min

Kevin Tudball - Designing For Coffee And So Much More

We sit down with graphic designer and illustrator extraordinaire - Kevin Tudball. From his work with Verve and Four Barrel, to his journey of entrepreneurship and becoming a freelance designer, this one has the goods. Check out the amazing work he did for us here: catandcloud.com/collections/all If you're interested in Kevin or his work you can find him at kevintudball.com or @kevintudball wherever quality social media is happening.

Jul 22, 20171 hr 10 min

Roast Ride Along Minisode! Coffee Roasting + Talking = Fun

We roast a batch of coffee and take you along for the ride. What's going on in there? Now you know. We apologize for the podcast lag - the new store has us way busier than we anticipated. Thank you for sticking with us through these times we'll be back with regularly scheduled content so soon (we promise).

Jul 14, 201723 min

Multiroaster? Building a Wholesale Program on Solid Ground

Baca and Alex talk about the implications of getting into the multiroaster game. Multiroaster or not we firmly believe in doing business with people who share your values and vision. As with most things in life the wholesaler / retailer relationship is a two way street and identifying a plan or target clientele will help you build a program with a strong foundation. Enjoy!

Jun 27, 201743 min

What’s The Deal With Orientation?

Chris and Jared talk about what goes down at orientation, how they first got introduced to barista competitions, and why they were motivated to do them in the first place. We have a fathers day sale going on through this Sunday the 18th at midnight, so if you want to get 10% off for someone special in your life, head on over to catandcloud.com to get the party started!

Jun 16, 201744 min

Jared Truby Birthday Special!

It's Jared's birthday! I didn't know what to get him so I got him this podcast. Listen in to learn more about this crazy character.

Jun 09, 201734 min

Converting Consumers To Specialty Pt. 1 | Baca's SCA Expo Presentation

Part 1 of Baca's SCA Expo presentation - specially converted to podcast form. He chats things small independent businesses can do to capture larger market share and have more successful, sustainable businesses. What do people want in a coffee experience? What is good coffee? Should roasting be transparent? All this and more! Endless Bummer T Now Available: http://bit.ly/2smq6Rn Have questions? Email us at [email protected]

Jun 02, 201750 min

Creating & Sustaining an Engaging Culture pt 2.

In the 2nd part of the podcast Jared continues to talk about ways to simplify delivery, operations & training. He speaks on how to self analyze & plug yourself into places where you will be most valuable. Beyond that he speaks to some philosophies that Cat & Cloud has & how they use intent in what they do. Hopefully this episode, in tandem with the last, can help you focus on improving your company culture. Cheers Wilbur Curtis!

May 27, 201742 min

Creating & Sustaining an Engaging Culture pt.1

This episode is one of two educational ones around creating culture. Both Baca & Jared gave lectures at the Specialty Coffee Expo in Seattle. They were both asked to post their lectures for others to learn from. If you are in leadership, own a business or want more insight into how Jared, Baca & Charles approach business, this is your episode. Pt. 1 includes Values & Hiring Practices. Enjoy!

May 20, 201742 min

We Just Keep On, Keepin On

This episode is full of real talk, updates and fun. As we continue to push toward a 2nd store life continues to be busier and harder to manage. We let you in on it and debrief a bit more about the SCA barista competition. There have been some blogs and ideas thrown around on how to create a more exciting and consistent competition experience for both competitors and spectators. Enjoy the convo. Oh and hear about Jared's Vasectomy. Super tight. Shout out to Wilbur Curtis!

May 13, 20171 hr

Taylor Gresham - Evocation Coffee

Taylor is a crusher of a roaster out of Amarillo, Texas. She just placed 3rd in the US in the roasting competition and runs the Evocation roastery. In this episode we talk about Taylor's first experience at the Global Coffee Expo, what she does to prepare for competitions and a bit about her life. If you like roast curves, fun conversations and insights into our epic industry than holler. This is a fun one. Thanks Wilbur Curtis

Apr 28, 201759 min

We Blew It...

We are up to our neck in preparing to open the new shop, SCA hangover etc. This never made the internet before we left but it's up now. We have guests being lined up as we speak and cannot wait to get back to it. To those who came to our lectures, thank you. They will be available soon via our website and podcast. Thanks Wilbur Curtis as always!

Apr 26, 201733 min

SCAA Then and SCA Now

We take some time to recap Australia & what it's like to visit the other side of the world. We answer a question or two and speak into some of our past experiences at the US Barista Championship's, The Specialty Coffee Expo & speak a bit about how our lectures are going. If you want to know more of the history of coffee from our perspective, have some laughs and learn some things through our rants, this is your episode. Thanks Wilbur Curtis for your Support!

Apr 09, 201754 min

T & T Music Factory - the Bureau Collective

Tim Williams & Tim Varney have set out to accomplish some fun and exciting things. Through the W.A.C. (World Aeropress Championships)and the Bureau Collective these tight bros have made an awesome new footprint for themselves and specialty coffee. They are straight out of Melbourne and have worked with Intelligentsia, Tim Wendelbo and many others in fields expanding from the culinary, to the green coffee sourcing side of our industry. These lovely mates sure do know how to make us warm and fuzzy...

Apr 01, 201754 min

McDonalds Came Hot

Specialty Coffee to a burn from the latest UK McDonalds commercial and we kind of love it. Join us as we break down the commercial and deliver our thoughts on how they marketed, the attention to detail & their intention. Thank you so much for sharing this journey with us! Thanks, Wilbur Curtis

Mar 23, 201734 min

Dedication, Motivation, Activation

In this episode we talk a bit about our origin stories, both personal and Cat & Cloud. Through reflection on this we speak to the power of dedication vs. passion or doing what you love. We speak to the trials of commitment and share some personal stories about achieving goals in the face of hardship. We also speak on ways to stay motivated by sharing stories of the things that help activate us. Enjoy! Thanks Wilbur Curtis for The Love!

Mar 15, 201741 min

Our Brains Hurt

We are overwhelmed but still plugging away. In this episode we talk about some up and coming events in Australia & Seattle as well as a few local talks. We answer some listener questions on taking orders, roasting decaf, curves & the fun one...Tipping. Tipping is a big talk and we weigh in a little more about how we perceive tipping and some ideas for those who are potentially trying to rid their business of the tipping process. WE also talk turnover and growth opportunities. Cheers and thanks t...

Mar 01, 201742 min

Modifying Techs for Different Drinks & Hard Guests

In this episode we talk about our approach to steaming & creating drinks. Do we change our approach for different drinks? We also answer a little questions surrounding opportunities to change paths and what you should consider. Finally we talk about some of the hard guests that come through the doors and ways to approach them when they are having a bad/hard time. All that and more on this episode. If you want to help Baca gather information for his lecture at the Global Specialty Coffee Expo - h...

Feb 19, 201741 min