“The best way to know what’s going on in your business, and to know your business intimately, is to know your business numbers.” — Melissa Houston Is it better to have $1 million in revenue or $300k in revenue? That’s a trick question — and this episode explains why. My guest Melissa Houston is an certified accountant and financial strategist who makes it easy to understand your business finances — and loves empowering women entrepreneurs to make that money. (I highly recommend checking out her ...
Mar 28, 2022•36 min•Ep. 83
“This is one of the self care things that I did: delete social media altogether for 90 days.” — Amisha Shrimanker We’re busting some myths on this episode of Captivate + Convert! First up: to grow your business, you have to HUSTLE. My guest Amisha Shrimanker is living proof that the hustle myth falls flat — taking time off is actually part of her business strategy. Amisha heads up The Copy Crew, a boutique copywriting agency that works with online entrepreneurs and coaches. I’ll tell you right n...
Mar 21, 2022•47 min•Ep. 82
“The most effective copy is going to come straight from your customers’ mouths.” — Melissa Harstine There are many reasons to choose entrepreneurship over a traditional job. We love to talk about time freedom, the personal fulfilment of being your own boss, and the joy of doing what we love… and yes, all those things are great! But many of us also start businesses out of health-related necessity — and we don’t talk about that enough! Customer research specialist Melissa Harstine left her 9-to-5 ...
Mar 14, 2022•43 min•Ep. 81
“It’s almost unavoidable now, to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.” — Katie Kastner This episode is for all of the mom entrepreneurs out there. Being a business owner is hard work, but navigating the path of entrepreneurship while ALSO raising young kids turns the dial up to 11 — and I think it’s important to ta...
Mar 07, 2022•40 min•Ep. 80
“There is this outside pressure that we have to reach a certain bar, and I think that’s not the way to go about it… Don’t worry about what the other guru is doing and what your business bestie is doing. This is YOUR business — where were you last year and what do you want to do with it this year?” — Donna Dube Let’s unlock a secret weapon in your business: your metrics. In this episode, Productivity Plus founder Donna Dube shares some great insights on how to match your mission and vision to the...
Feb 28, 2022•38 min•Ep. 79
“If we are focused on the visibility and why we’re afraid to show up, we’re making it all about ourselves, versus making it about the people that we get to impact, whether it’s one person or one million people. ” —Lisa Benavidez Not sure where or when you should show up online in order to connect with your dream clients — and not interested in posting on your socials 24/7? This episode is for you! Showing up and being the face of their business can be a struggle for a lot of women, especially if...
Feb 21, 2022•35 min•Ep. 78
“One of the things that helped me the most was taking a step back and being realistic... Continual learning is important, but you have to be realistic about how much you can actually take on and how much content you can consume.” — Peta O'Brien-Day Where would you end up if you had to rebuild from nothing? Peta O'Brien-Day is a copywriter and former social worker who had a super challenging path to entrepreneurship after the unspeakably tragic early death of her first husband. (This is the secon...
Feb 14, 2022•23 min•Ep. 77
“I’d grown up being sure that my purpose in life was to have a vocation that really helped people… I don’t think anymore that life should be all about serving other people. Being nice and doing good things for other people is great and really important, but I’m important, too.” — Peta O'Brien-Day This week’s episode is the first of a two-parter that digs into some pretty heavy topics. Peta O'Brien-Day is a nurturing copywriter who helps biz owners nail a clear brand voice and connect with their ...
Feb 07, 2022•38 min•Ep. 76
“The funnels, and the pop-ups, and all these extra opt-ins — you don’t need those in order to run a successful business. What you want to do is send people to the place you want them to buy, and make sure that they are a good fit for you.” — Samantha Mabe If launching (or re-launching) your website is on your To-Do List, then this episode is for you! My guest Samantha Mabe designs customized Squarespace website for service providers and coaches. Her specialty? Designing simple, strategic website...
Jan 31, 2022•40 min•Ep. 75
“Do a time audit… One thing that business owners and CEOs do constantly (and I see so much more in online businesses than brick-and-mortar businesses) is they undervalue their own time.” — Erika Macauley If you’ve ever wondered whether an online business manager is a good fit for your business, then you’ll definitely want to tune into this episode! You can just call my guest, Erika Macauley, the Chief Get-Sh*t-Done Officer. OBMs and VAs have become extremely popular in the online business world,...
Jan 24, 2022•47 min•Ep. 74
“YOU are your business. Therefore, you’ve got to make sure that you’re doing the best that you can for your own wellbeing.” — Rachel Letham Should self care actually be a part of your business plan? The short answer: YES. My guest is Rachel Letham, a positive mindset and self care coach who helps successful-yet-stuck female business owners and stressed-out, ambitious moms achieve professional growth and personal balance. The goal? Building businesses that feel as good on the inside as they look ...
Jan 17, 2022•39 min•Ep. 73
“These days, there’s no loyalty at a job. They use you as long as they need you, and then you’re gone. If you have your own customer base… they’re not all going to fire you at once.” — Steven Cegelski Quitting your 9-to-5 and launching your own biz can feel pretty scary. Doing it when your partner is ALSO running their own business? Even scarier! But when it works, being part of a power couple is fabulously fulfilling! My guest for this episode is Steve Cegelski, serial entrepreneur and owner of...
Jan 10, 2022•27 min•Ep. 72
“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.” — Taylor Daniels I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire. In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out o...
Jan 03, 2022•39 min
“I knew it would help me… get a pulse on who my audience was.” — Sara Vartanian Does your lead magnet need a glow-up? It may be time for you to consider going high-touch. This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode! Here’s the scoop: Sara has a really unconve...
Dec 27, 2021•46 min
“You can’t think your way into a new state of being. You have to actually get out there and do something.” — Alexa Martin Wonder whether working with a coach is all it’s hyped up to be? Then this episode is for you! Alexa Martin is a mindset and life coach who helps her clients break up with their phones and fall in love with their lives, but she wasn’t always a believer in the power of coaching. In fact, Alexa resisted the idea of working with a coach for a long time... even while actively work...
Dec 20, 2021•34 min•Ep. 69
“The stories we tell ourselves lay out how everything goes for us, and certainly our perspective on it.” — Amy Collins This week’s episode is the second half of my interview with copywriter Amy Collins! If you missed out on last week’s episode, I definitely recommend checking it out. We dive deep into the psychology of storytelling in sales copy (and why you should be having a LOT more fun with your brand emails)! This week, we focus on the stories that we tell OURSELVES. (Hello, imposter syndro...
Dec 13, 2021•44 min•Ep. 68
“The most important thing is not so much what you share, it’s how you’re able to tie that into your CTA, but also how it is going to relate to your audience.” — Amy Collins How often do I get to record an episode that talks about both copywriting tips and erotic novels? My guest Amy Collins is a copywriter who specializes in copy infused with attention-grabbing anecdotes and captivating brand stories. (And as someone who’s worked as an Uber driver, stand-up comic, novelist, and wine wholesaler, ...
Dec 06, 2021•24 min•Ep. 67
“The seller doesn’t really have the power… the buyer now has all the power.” — Julie Gohring When I say “salesperson,” what pops into your head? Was it a stereotypical slimy car salesman? Was it a pushy timeshare agent? When it comes to those “Most Trusted Professions” lists, salespeople generally tend to fall at the bottom — and that can be blamed on the old paradigm for selling. This sales style can be seen in movies like National Lampoon’s Vacation: pushy, aggressive, and often kinda sleazy! ...
Nov 29, 2021•54 min•Ep. 66
If you think that you’ll be able to scale your biz effectively without a team, then you really need to listen to this episode of Captivate + Convert! It’s true that most entrepreneurs launch without even having a partner, let alone a team. In those early days of building your empire, you get used to wearing all the hats, taking on all of the responsibility… and having all of the control. But here’s the thing about solopreneurship — as your biz grows and you take on more tasks and longer hours, y...
Nov 22, 2021•47 min•Ep. 65
“What people do find is that they find themselves… who they are and how they show up.” — Kathleen Oh We’re raised to believe that happiness is like an equation — if you achieve X, Y, and Z, you’re going to live happily ever after. But if you’re living in the real world, you already know that it doesn’t work that way. Integration coach, breathwork facilitator, and psychedelic guide Kathleen has worked with financially thriving six- and seven-figure entrepreneurs — people who seem from the outside...
Nov 15, 2021•38 min•Ep. 64
“With psilocybin slowing down the thought to allow for the feeling, it gives more choice around the action.” — Kathleen Oh This episode of Captivate + Convert is going to take you on a journey. Or should I say “trip?” My guest is Kathleen Oh, an integration coach, breathwork facilitator, and psychedelic guide. Full disclosure: I’ve been working with her for a while now and she is PHENOMENAL at what she does! And part of what she does is help her clients unpack their limiting beliefs, connect wit...
Nov 08, 2021•35 min•Ep. 63
“Always keep your ear to the ground, so that you are aware of how people are responding to your brand.” — Tiffany Ingle You can’t scroll your Instagram or Facebook feed for more than a minute without running into an entrepreneur posting about their signature, 4-step framework that’s going to transform your biz — or even your life! What IS a signature framework?? And should you create one for your own business? My guest for this episode, brand voice strategist Tiffany Ingle, is here to spill the ...
Nov 01, 2021•40 min•Ep. 62
“Your FAQ is going to arm you with talking points. It establishes a foundation of who you are, how you work, what your expectations are, and what people’s expectations of you should be.” — Cathlyn Melvin How much time do you spend thinking about your FAQs? Or, how about this: do you even have an FAQ section on your website? After my interview with copywriter and editor Cathlyn Melvin, I will be adding one ASAP! For many of us, FAQs are a totally overlooked element of our websites. But when handl...
Oct 25, 2021•45 min•Ep. 61
“We get to make our own rules.” — Deanna Seymour You started your biz with the goal of building a better, more fulfilling life for yourself, based on what YOU want. So why would you put up with anything less while growing your empire? Deanna Seymour is a graphic designer who’s ditched all the blueprints and traditional advice and built up her business her way, on her own terms (check out her website to see what I mean!). Example: Deanna just finished a six-week long sabbatical from social media ...
Oct 18, 2021•1 hr 7 min•Ep. 60
“The VIP offer has revolutionized my business... It has helped me take control over my calendar.” — Kristin Macintyre Have you been noticing a LOT of online service providers offering up fabulous-sounding VIP Days lately? Are you thinking about getting in on it and offering your own VIP offer — but aren’t sure what to include or how to sell it? Then you’re going to want to listen to this episode! My guest, Kristin Macintyre, is the reigning queen of VIP days. In fact, Kristin has actually discon...
Oct 11, 2021•51 min•Ep. 59
“Most of us who’ve been in business have 8 to 10 people we know that we could get into a group.” — Jessica Terzakis Have you been thinking about creating and selling an online course? Then you’re going to want to meet Jessica Terzakis. Jessica helps service-based entrepreneurs of all kinds monetize their expertise through creating fabulous online courses and group programs, letting them smash their 1:1 revenue ceiling and make a bigger impact. Jessica is a firm believer that you should definitel...
Oct 04, 2021•49 min•Ep. 58
Today's episode is a little different... When I started sharing that I was working with someone to heal some of the hormonal and metabolic issues I'd been struggling with (and my results) I got a lot of questions about what I was doing, how it worked, and why. So, I thought, what better way to address all the questions than to dedicate an entire podcast episode to the subject? And of course, I had to interview the woman who's helping to change my life and my health! As it turned out, we had so m...
Sep 27, 2021•43 min•Ep. 57
“I’m in the clear now. I’m feeling like a human and I’m ready to take on the world.” — Meghann Hempel Certified health and lifestyle coach and personal trainer Meghann Hempel has the kind of inspiring ‘behind the business’ story that could be turned into a bestselling book. And we’re going to explore it all on the Captivate + Convert podcast! Prior to changing the lives of her clients (including me!), Meghann dealt with her own unhealthy relationship to food — which started at the age of just ni...
Sep 20, 2021•43 min•Ep. 56
“My business is my activism, because it’s a legacy that I’ll leave for my children.” — Tamika Auwai We’ve made it to the first anniversary of the Captivate + Convert podcast! Over the past year, I’ve had the opportunity to talk to some amazing guests who have shared some legit tips and biz-building strategies across a range of disciplines, including brand building, copywriting, SEO, and more. Honestly? When I first launched the podcast, I wasn’t sure how long it would last. Let me tell you — pro...
Sep 13, 2021•47 min•Ep. 55
“We have to do a lot of showing in our stories, with examples… not just telling people.” — Brenna McGowan We all know the importance of having a strong call-to-action… but everything that comes before your CTA needs to be just as powerful! This week’s episode is a blast from the past — it’s an episode that covers a pretty important topic when it comes to copywriting and marketing: storytelling. My guest for this episode, Brenna McGowan, is a legit genius when it comes to transitioning from your ...
Sep 06, 2021•1 hr 2 min•Ep. 54
