“Words on the page really don’t mean anything and they won't convert if there’s no purpose or strategy behind it.” — Ash Chow This episode is dedicated to biz owners going through a launch or looking to launch in the near future! My guest, Ash Chow, is sharing her secret sauce on making your launch an epic success… before your offer even goes live. Yup, you heard me. Ash is a launch strategist and copywriter who works with course creators and online entrepreneurs, and specializes in setting her ...
Aug 30, 2021•43 min•Ep. 53
“I really view style as, first and foremost, self expression… and also self care.” — Swapna Patel Knowing what to wear for brand photoshoots, Zoom meetings, or speaking gigs can be tough — unless you’re getting advice from a styling genius! My guest Swapna Patel is a personal style expert and former designer who specializes in helping women business owners and entrepreneurs discover and upgrade their personal style and feel confident and empowered. It’s not about seeking out the hottest designer...
Aug 23, 2021•37 min•Ep. 52
“It’s always about timing… just do not undersell yourself.” — Queen Chioma PR and media coach Queen Chioma knows good publicity — and she helps her female entrepreneur clients secure more than their fair share of great press! Her clients have been featured in Forbes, the BBC, MTV, OK!, and a ton of podcasts, and last year she launched her own media platform called She Rises in the Media, which gives women entrepreneurs the resources and support they need to land speaking gigs and boost their pro...
Aug 16, 2021•57 min•Ep. 51
“I’m still experimenting with what it’s going to look like… I don’t ever want to say never.” — Emily Aborn With so many Facebook groups out there, how do you build a community that people want to keep coming back to, day after day? … and how can you turn it into a profitable business? Emily Aborn is a content writer and the founder of She Built This, an empire that includes a membership, a podcast, and a thriving Facebook community. And on this episode of Captivate + Convert, she is spilling all...
Aug 09, 2021•46 min•Ep. 50
“As business owners, we all struggle from time to time… you don’t have to get it right every time to be successful.” — Christy Cegelski Another short, sweet, and solo episode — this one focusing on a topic that far too many women entrepreneurs and biz owners can relate to. Self-sabotage. This, along with imposter syndrome, is something that a lot of people don’t really like to talk about. But dealing with self-sabotaging tendencies is absolutely crucial to building the kind of business you want ...
Aug 02, 2021•12 min•Ep. 49
“You have to find the entry point that’s going to resonate with you.” — Tamika Auwai As business owners, we tend to focus mostly on clients — how do we attract the people we want to work with? How do we keep them happy? Are we taking care of their needs? Obviously, you should be thinking about your clients, but what about your own needs and wants? Why did you decide to launch your biz in the first place? Did you want more freedom? Were you following your passion? Your business should be set up i...
Jul 26, 2021•44 min•Ep. 48
“Part of the strategy behind great copywriting is to get the messaging down.” — Christy Cegelski Another short and sweet solo episode for you today! This one is inspired by some conversations I’ve been having lately with newbie copywriters and content creators on Facebook. It all comes down to this: there are a lot of people out there who don’t really understand the difference between content marketing and copywriting. Full disclosure: I also didn’t know the difference when I started out. Like s...
Jul 19, 2021•11 min•Ep. 47
“All of the women that I work with are so fearful of raising their prices.” — Deepshikha Sairam Did you know that smashing the patriarchy is actually the ultimate business move? Deepshikha Sairam helps her clients throw away the patriarchal “hustle” blueprint and build businesses based on their own cyclical nature and energetic gifts. Known as The Client Attraction Queen and the Creator of Dream Lives, Dee is all about helping female service providers and coaches build thriving businesses and cr...
Jul 12, 2021•55 min•Ep. 46
“There’s something really intimate about listening to someone speak on a podcast.” — Christy Cegelski Whether or not you’re a podcaster yourself, making guest appearances on other people’s podcasts is a fantastic way to build your visibility among audiences that may never have heard of you otherwise. And if you can nail your appearance, you’re another step closer to establishing yourself as THE thought leader in your niche. I already know that you’ll succeed once you get booked on your dream pod...
Jul 05, 2021•12 min•Ep. 45
“I knew it would help me… get a pulse on who my audience was.” — Sara Vartanian Does your lead magnet need a glow-up? It may be time for you to consider going high-touch. This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode! Here’s the scoop: Sara has a really unconve...
Jun 28, 2021•46 min•Ep. 44
“My service is a movement. And when you work with me, your brand will get a sustainable upgrade.” — Anna Rosa Parker What do you do when you lose it all? You build it back up - even better than before! My guest on this week’s episode of Captivate + Convert is Anna Rosa Parker, a copywriter and brand strategist who specialized in helping luxury travel and lifestyle brands update and perfect their brand messaging. But when the pandemic hit, she lost every last one of her clients. While this devast...
Jun 21, 2021•37 min•Ep. 43
People love taking quizzes. It’s why savvy biz owners use them as part of their marketing strategy — and why you should, too. This episode’s guest, Christen Schneider, is a legit authority on using quizzes for list-building and lead gen. Why are quizzes one of the most effective ways to build your list? As lead magnets, they definitely take more work to get through than the typical PDF download — but they’re also a LOT more engaging. “People like instant gratification and they like self-centered...
Jun 14, 2021•38 min•Ep. 42
“Because of our experiences that are individual and unique to us, we have the ability to change people’s lives in a specific way.” — Erin Neuhardt Today’s episode is all about being seen. There’s a lot of advice out there about what you should be doing to gain visibility and exposure for your brand. And no wonder — the online world is flooded with creators and entrepreneurs all fighting to capture the attention of their ideal audiences. But many of the people handing out advice on increasing bra...
Jun 07, 2021•38 min•Ep. 41
“I actually think there’s more room for creativity WITHIN my structure, because I base it off of when my brain is working best on certain things.” — Jill Wise Ready to supercharge your productivity without the hustle headache? This week's guest, Jill Wise is about to show you how to get sh*t done and reduce your Ibuprofen budget in the process! Jill is a multi-passionate entrepreneur who has mastered the art of systems, processes, and structure... Which has helped her reduce stress AND boost her...
May 31, 2021•33 min•Ep. 40
“If you feel pulled towards something and you can’t stop thinking about it, there’s a reason.” — Christy Cegelski Are you pressing pause on the thing you REALLY want to do because you're afraid that A) It's already been done and B) You have nothing new to offer? The truth is, there's plenty of room at the table for you and it's 100% possible to get paid to do what only YOU can do -- even in a wildly competitive online market. And in this solo episode, I share the top five things you can do to bo...
May 24, 2021•12 min•Ep. 39
“A lot of people focus on just being on page one… but you also have to rank for the right phrases” — Per Andreasen Want to take your SEO to OMG? My guest Per Andreasen used his mad SEO skills to rank in the TOP 5 on Google search for fitness copywriters. Per is an expert in using SEO to attract the right audience and gain legit exposure. This is a subject I knew nothing about before sitting down to chat with him, and let me tell you — this interview is an eyeopener! If you want to drive more tar...
May 17, 2021•38 min•Ep. 38
“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.” — Taylor Daniels I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire. In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out o...
May 10, 2021•39 min•Ep. 37
Believe it or not, there's a prerequisite to writing emails that sell... You need to have subscribers who actually open and engage with your newsletters. But if you happen to have a pretty big chunk of subscribers who haven’t opened your emails in the last several months, it's probably time to clean up your list. There are a lot of legit reasons why subscribers go cold (and I share them in this episode) but as business owners, we tend to have a lot of resistance to the idea of letting them go. I...
May 03, 2021•10 min•Ep. 36
“I’ve just always had the attitude of like ‘I’ll figure it out when I get there’ and ‘why not me?’” — Brittany McBean What do you think life will be like when your biz hits that magical six figures? My guest for today’s episode knows that life on the other side of six isn’t just butterflies and rainbows. So, get ready for some real talk! Brittany McBean is a launch expert and copywriter who knows all about the growing pains of hitting six figures (or multiple six figures) in your business — let’...
Apr 26, 2021•1 hr 2 min•Ep. 35
“When we’re in the eye of our own hurricane, it doesn’t make any sense.” — Kasey Mathews Do you make excuses every time an opportunity comes up that aligns with what you want for yourself? Why do we DO that? On this episode, transformational life coach Kasey Mathews is here to talk about who is REALLY running your business — you or your unconscious beliefs. Kasey teaches that behaviors are driven by beliefs. Your limiting beliefs and mindset heavily influence the way that you show up in your biz...
Apr 19, 2021•42 min•Ep. 34
“Sometimes people share for the sake of sharing, but my philosophy is always that it’s got to be customer-focused. We need to share our messages through the eyes of the people that we’re serving.” — Mallika Malhotra Want to know the secrets behind making your brand the hottest person at the party? In this episode, brand strategist and photographer Mallika Malhotra shares 6 legit rules for building brands that captivate clients — as well as the simple steps you can take TODAY to build buzz, attra...
Apr 12, 2021•50 min•Ep. 33
“The types of cold pitches that I think of as ethical have only one recipient. They’re clearly crafted for that one brand or that one decision-maker, and they’re targeting a specific problem rather than pitching somebody’s self worth or abilities.” — Bree Weber Can you imagine getting a genuine ‘thank you’ for sending out a cold pitch? Bree Weber teaches others how to write pitches people actually appreciate. Her secret? Ethical cold pitching. “I generally think of cold pitching in two camps: tr...
Apr 05, 2021•43 min•Ep. 32
“Creating a basic email marketing funnel for them allowed them to bring in more leads on a consistent basis and automate the sales process.” — Christy Cegelski For my first year in business, give or take, I worked on all kinds of projects. And I mean ALL kinds: I wrote blog posts, came up with social media captions, developed course scripts, created newsletters… you name it, I wrote it. I ran the whole gamut. This was great for learning about what I liked or didn’t like, but not so great for est...
Mar 29, 2021•13 min•Ep. 31
How is your LinkedIn game? The site is a great place for freelancers and service providers to hang out, because it’s where business people network. But it can be hard to figure out how to harness its power to connect with the prospects of your dreams. (To be honest, I struggle with it too!). That’s why I asked technical copywriter and LinkedIn expert Aly Goulet to come on the podcast. “It’s very different from Instagram or Twitter, where people are there to talk about their life and be casual. A...
Mar 22, 2021•44 min•Ep. 30
“It wasn’t just a passion project where we were only doing a podcast and that was it. We just didn’t know what else it was going to become.” — Rob Marsh The magic that can grow from a simple podcast is astonishing. Kira Hug & Rob Marsh are co-founders of The Copywriter Club (TCC), which offers memberships, courses, masterminds to copywriters looking to level up their skills. They met at a mastermind (not Tinder, as rumor would have it) and instantly clicked. When Rob wanted to start a podcas...
Mar 15, 2021•50 min•Ep. 29
“I’m 100% here for anything that makes life easier.” — Christy Cegelski I’m switching gears just a little bit for this episode of Captivate + Convert… … and I’m actually super excited about it! Allow me to welcome you to my very first Q+A episode! I put out the call for questions a little while ago via Instagram and my private Facebook group, and let me tell you — you all did NOT disappoint! In this episode, I tackle a variety of questions. Are you curious about how to optimize CTAs on your webs...
Mar 08, 2021•20 min•Ep. 28
Cara Alwill always dreamed of becoming a best-selling author… but adding Master Life Coach and 'major inspiration to female entrepreneurs across the globe' to her title was an unexpected twist! Cara started her blog, The Champagne Diet back in 2008 while working full-time at MTV and has since built a global brand around its message to 'live your most effervescent life.' With 9 books under her belt and a "product suite" that includes a podcast, coaching services, online courses, a clothing line, ...
Mar 01, 2021•41 min•Ep. 27
“The P.I. Method is really how I am able to create such high-converting copy.” — Nicola Moors Copywriter Nicola Moors has a unique approach to market research — she calls it the P.I. Method! In addition to just sounding cool, the method has helped her produce six-figure launches and 200% sales increases for her clients! No, Nic isn’t a private eye. But she did learn both this skill and her awesome talent for crafting story-centric copy through her 6 years of work as a journalist. Nic wrote first...
Feb 22, 2021•43 min•Ep. 26
“You can have all the strategies in the world from the top online business gurus, but if you’re struggling some way — physically, mentally, spiritually — you’re not going to be able to do what you came here to do. At least, not effectively.” — Christy Cegelski This isn’t a regular episode of Captivate + Convert— you’ll be getting one of those next week, don’t worry! This episode is a little bit different (and a whole lot shorter)... No guest interview this time. Instead, I want to give you a qui...
Feb 15, 2021•5 min•Ep. 25
“Times of giving myself a break really just open up the space for creativity.” — Christy Cegelski When it comes to launching a business, approach is everything. My guest, Kaley Sparling, knows that all too well. Kaley owns two online retail businesses, Hair Love and Gem + Love, and her radically different launch experiences demonstrate how changing your approach and mindset transforms the way your business comes together. While launching Hair Love, Kaley took a very by-the-book approach. She fou...
Feb 08, 2021•47 min•Ep. 24
