Diversity And Empowerment in the Cannabis Industry

Lisa Williams, Founder of the TOKE agency, discusses how her women-owned and operated cannabis marketing agency focuses on branding, loyalty, and social media. She emphasizes the importance of diversity and empowerment in the cannabis industry and highlights the rise of women-owned dispensaries and products. Williams also explains how her agency balances creativity with regulatory compliance in marketing strategies and helps dispensaries leverage loyalty to build customer relationships. She discusses tailoring marketing strategies for multi-location dispensaries and the impact of cannabis legalization on marketing strategies and consumer behavior. Lisa concludes by sharing the future plans of the TOKE agency and how viewers can find more information about the company. __________________________________________________________________ Featured Guest(s): Lisa Williams, Founder, The Toke Agency https://thetokeagency.com/ Meet The Host(s): Patricio Liddle, Cannabis Writer - Benzinga https://www.benzinga.com/author/patricio-liddle-0 Abbey Higginbotham, Cannabis Writer - Benzinga https://www.benzinga.com/author/abbey-higginbotham __________________________________________________________________ Chapters: 🔈 PODCASTS! 🔈 Cannabis Insider - https://www.benzinga.com/money/podcast-show/cannabisinsider/ 📰 Sign Up for Our Newsletter! 📮 https://share.hsforms.com/1SD_FsDd8TnS-RYQYnORPFw1npzh WEBSITE & SOCIALS: 💻 Website: https://www.benzinga.com 👍Benzinga on Instagram & Facebook @ Benzinga 📱Benzinga on TikTok & Twitter @ Benzinga __________________________________________________________________ Disclaimer: All of the information, material, and/or content contained in this program is for informational purposes only. Investing in stocks, options, and futures is risky and not suitable for all investors. Please consult your own independent financial adviser before making any investment decisions. #CannabisInsider #TheTokeAgency