Build a Rockstar Sales & Marketing Plan with Carley Gauthier and Barbara Bouman, LiveNation.com. Barbara and Carley talk about creating a “smarketing” plan that aligns your sales and marketing initiatives throughout your target customer journey. Successfully align your sales and marketing team planning. Explore the customer journey and touchpoints for an innovative “smarketing” plan. Creative ideas to drive awareness, lead generation, and boost acquisitions.
Apr 28, 2022•21 min•Season 3Ep. 95
Change The Way You Think of ROI with Yinka Freeman. TriplePocketEvents.com. Return on Intention. The best way to discover intention is by listening, asking a lot of questions, and engaging the 5 senses. After finding the intention, you then can reverse engineer any event to create a curated experience for each attendee.
Apr 27, 2022•16 min•Season 3Ep. 94
How to Influence, Engage & Lead With Emotional Intelligence in the Modern World with Pawntra Shadab,eliteproductionsintl.com and Shannon Jones, destinationsouth.com. Emotional Intelligence is something that is often talked about, but how much do we pay attention to the impact our emotions have on others? How can you use brain-based strategies to manage emotions and leverage your relationships with stakeholders, vendors, suppliers, and staff? Pawntra and Shannon will share real-life examples ...
Apr 25, 2022•17 min•Season 3Ep. 93
Memorable Experiences Through Re-Imagined Catering with Stella Rankin. PinchFoodDesign.com. Learn how to expand the way you think about food presentation and sustainability, and take home some ideas that will surprise and delight your clients!
Apr 22, 2022•18 min•Season 3Ep. 92
Honest Mistakes in Business with Nora Sheils. RockPaperCoin.com. To err is human — mistakes happen. For many entrepreneurs, the smallest slip-up can feel like a colossal failure. Yet, the reality is that everybody learns hard lessons from time to time — even those that seemingly have it all together. Nora shares her own business mistakes, how she learned from them, and why she believes failure isn't a bad thing.
Apr 20, 2022•18 min•Season 3Ep. 91
How to Master Online Writing & Get More Sales with Liese Gardner. LieseGardner.com. First impressions today are created online -- in our social media, emails, websites and pitches. If you aren't paying attention to your words, you may not be connecting to your ideal clients. Learn how to wield the power of the pen to get the results you want in business.
Apr 18, 2022•22 min•Season 3Ep. 90
So You Want to Write a Book with Pauline Parry. GoodGraciousEvents.com. Pauline shares how she wrote two books. How each book is its own journey. What she included in each book. And, she explains her writing and publishing process.
Apr 15, 2022•26 min•Season 3Ep. 89
The Benefits of Being Number Two with Christina Matteucci. DavidBeahm.com. Christina shares how she became the Executive Director for David Beahm Design. How she learned to improve communication within the company and how they have survived and grown through the ups and downs of a successful event company.
Apr 13, 2022•24 min•Season 3Ep. 88
So, You Want To Write A Book? with Jennie Cook. JennieCooks.com. Books are a natural segue for caterers who are already used to having to write out menus and proposal. How to structure the book around a theme, type of cooking style, a time in your career or place. How long does the process take? And of course, how to market the book once it's printed.
Apr 11, 2022•22 min•Season 3Ep. 87
The Legalities of Feeding Everyone with Tracy Stuckrath. ThriveMeetings.com. Every good catering professional knows to plan around food allergies and other dietary restrictions. It's good business, but it is also the law. To whom do I owe a legal duty of care? Am I meeting it? What is the risk of failing to do so? Tracy talks about the benefits and opportunities that come with not only following the law but knowing how to feed guests with food allergies and other dietary needs.
Apr 08, 2022•22 min•Season 3Ep. 86
How to Run an Engaging Weekly Sales Meeting with Margaret Brower. RainmakerSalesMarketing.com. Margaret shares an engaging sales meeting format & must-include criteria.In this hiring climate, research shows most employees are searching for companies who will encourage and foster their professional development.
Apr 06, 2022•18 min•Season 3Ep. 85
Turning Your Data Into Action with Christie Osborne. MountainsideMedia.com. For many event pros, working with their numbers causes their eyes to glaze over. Christie simplifies the notion of data evaluation with uncomplicated, practicable tips for getting the most out of your numbers. She'll go beyond "vanity metrics" to reveal the key metrics that drive business growth, and how to apply them in a real, effective manner.
Apr 04, 2022•22 min•Season 3Ep. 84
Rethink your staffing strategy with Cathy Hardin. InstaWork.com. Cathy shares practical ways to better manage new worker expectations, quickly and efficiently train new staff, and leverage technology to better match their business needs with skilled and reliable staff in order to combat ongoing staffing shortages.
Mar 31, 2022•16 min•Season 3Ep. 83
reinventing yourself and Floral Trends and Solutions with Bron Hansboro. TheFlowerGuyBron.com. Bron discusses his own experiences with career pivots and business redirections, finding inspiration, balancing multiple brands, marketing a new business line. The current state of the floral industry and how he sees it evolving. He'll reveal the must-know floral trends influencing today's couples and how to meet those expectations while navigating the challenges presented by an unpredictable market.
Mar 28, 2022•18 min•Season 3Ep. 82
Alicia Schiro, a world-renowned event producer featured in Forbes as a Solopreneur; The Million-Dollar, One-Person Business. Alicia answers questions about reinvention, event evolution, content marketing strategies, new business, and the way forward in the event industry.
Mar 24, 2022•29 min•Season 3Ep. 81
Tech security 101 with Elizabeth Sheils. RockPaperCoin.com. Elizabeth explains the often-overlooked yet extremely vital steps to build a tech environment in your business that keeps out hackers, viruses, and other unwanted intrusions. She shares her favorite apps and tools along with key strategies to safeguard sensitive information in your business.
Mar 22, 2022•12 min•Season 3Ep. 80
Time for a Tune-up: Staying competitive with strategic business updates with Jen Taylor. JenTaylorConsulting.com. It's essential for entrepreneurs to stay up-to-date on their business operations to ensure they are updating and adjusting their systems and processes to keep up with the times. Learn where to shine a light in their business, which updates are worth the investment, and how to determine whether a "tune-up" provides an ROI.
Mar 17, 2022•13 min•Season 3Ep. 79
Control Your Costs! with Dean Mistretta. https://pizzicooysterbar.com/decadent-catering/. Food costs, beverage costs, vendor costs, payroll, inventory, and equipment management (just to name a few) can get out of control without you even knowing. It's all about the numbers. Numbers don't lie. Emotions do.
Mar 14, 2022•19 min•Season 3Ep. 78
Get published more and maximize event press with Meghan Ely. OFDconsulting.com. Strategically-placed media features position you front-and-center of your target audience and provide you with social proof to win over your leads. Meghan brings her award-winning PR chops to the conversation to shed light on the media pivot seen over the last five years and how to become an editor's favorite source.
Mar 11, 2022•23 min•Season 3Ep. 77
Reinventing Yourself with Dana Kadwell. HustleandGather.com. Dana shares her own experiences with career pivots and business redirections, sharing valuable insights, balancing multiple brands, and making more money in the new wedding industry landscape.
Mar 07, 2022•22 min•Season 3Ep. 76
"Guiding Your Couples Through the Wedding Roller Coaster' with Leah Weinberg. ColorPopEvents.com. Learn the tools to respond to any situation during the process of working a wedding, as well as how to help couples navigate the inevitable ups and downs of planning.
Mar 04, 2022•15 min•Season 3Ep. 75
Social Media Abundance and the Entrepreneur Hero's Journey with Aleya Harris. FlourishMarketing.co. Social Media: How to Use the 7 Abundance Keys to Turn Followers into Dollars. The Entrepreneur Hero's Journey: What's stopping you from reaching your business' happily ever after?
Feb 28, 2022•22 min•Season 3Ep. 74
The Myth of "Partial" Wedding Planning with Renee Dalo. ReneeDalo.com. Why "partial" should not exist in your marketing. How to reduce the amount of "no" in your client conversations. Why establishing a clear and firm business philosophy is critical.
Feb 21, 2022•20 min•Season 3Ep. 73
How to Update Your Pricing with Sebastien David and Sylvain Gregoire! Senik.ca. Coming out of the pandemic, does your business need a pricing overhaul? What method of pricing best fits your company? What options should you consider?
Feb 15, 2022•24 min•Season 3Ep. 72
Infusing Your Business with CBD with Nettie Frank! Using a quality CBD is highly important. CBD is the healing part of the plant and not the “high”. We all have to make sure our body is physically, mentally and emotionally ready for the day. CBD does that.
Feb 07, 2022•19 min•Season 3Ep. 71
Designing Inclusive Events with Pawntra Shadab. eliteproductionsintl.com. As event professionals, we have the opportunity to design live and digital experiences for people to connect, learn, and be entertained. With that, we have the responsibility to consider the perspectives of all participants, designing events that are welcoming and inclusive to encourage full engagement for all.
Jul 13, 2021•12 min•Season 2Ep. 70
How I Went From Budget Brides to Luxury Weddings with CeCe Todd. CeCeDesignsLLC.com. Everyone starts somewhere in this industry, but no one wants to service budget weddings forever. Discover how CeCe's Designs Owner and Principal Designer, CeCe Todd raised her prices, designed a luxury client experience from day one, and took her business from budget to luxury in just three years – and find out how you can do it too!
Jul 07, 2021•22 min•Season 2Ep. 69
Mindful Leadership Communications to Support a Sustainable, Diverse & Inclusive Environment with Shakira Brown. ShakiraBrown.com. Shakira discusses how differences in ethnicity and culture – including gender and generation – are manifested in your everyday communication with colleagues and other stakeholders.
Jul 04, 2021•21 min•Season 2Ep. 68
Testing the Success of a New Revenue Stream with Michelle Loretta. BeSageConsulting.com. Adding revenue streams can be a powerful move for event professionals. Expanding services and diversifying risk are ways to ensure longevity in an increasingly competitive market. Michelle tackles the complex questions that arise in this transition, as well as how the different methods of scaling your new revenue stream can impact your business financially and operationally.
Jun 30, 2021•16 min•Season 2Ep. 67
Labor of Love: What No One Tells You About Starting and Maintaining a Venue with Dixie Bagley. TheFarmRomeGA.com. Opening the doors to a new venue is a rewarding experience, but one that takes a fair amount of careful planning and research. Dixie shares the stories of how she found and developed a 300-acre successful event venue.
Jun 27, 2021•15 min•Season 2Ep. 66
