You Can Safely Serve Everyone Without Breaking the Bank! with Lisa Cox, GemCityFineFoods.com. The number of people known to have celiac disease or food allergies is increasing, for a number of reasons, and this affects the caterer who previously received few requests for special diet accommodations and now is faced with more frequent requests in increasing numbers- but accommodation can be pricey. Learn what goes on behind the scenes in a dedicated gluten- and nut-free commercial bakery making a...
Jun 23, 2021•19 min•Season 2Ep. 65
The Balance of Market Growth and Brand Consistency with Nora Sheils, RockPaperCoin.com. There comes a time when a business needs to grow to avoid stagnation in the market. However, the expansion comes with risking your brand's consistency — the larger your operation, the less control you have over every little detail. How ambitious event pros can scale their business without compromising the integrity of their brand.
Jun 20, 2021•15 min•Season 2Ep. 64
CATER-AURANT: COVID Made Me Do It! with Chef Winston Williams, CateringCC.com. As caterers, we require social gatherings to be successful; however, the pandemic crushed our industry, leaving us to reinvent ourselves. Using the resources all caterers have access to, such as a tasting room, commercial kitchen, china, flatware, glassware, and refrigeration, a catered event can still occur on a smaller intimate scale. This niche allowed relationships with vendors to be maintained and kept staff empl...
Jun 16, 2021•21 min•Season 2Ep. 63
Off-boarding Events with Renee Dalo. MoxieBrightEvents.com. We know what onboarding is but Renee shares the value of having a system of communication with clients and event professionals after the event!
Jun 13, 2021•21 min•Season 2Ep. 62
Defining Luxury on Your Own Terms with Bron Hansboro. TheFlowerGuyBron.com. The term 'luxury' itself has grown to be commonly overused in the event industry – to the point where it's essentially lost its meaning. For those of us that define our business and brand as being high-touch, this hurts the identity that once made us stand out in the sea of industry professionals. In this in-depth look, Bron will provide ways that you can reclaim luxury and make it unique again as it pertains to your bus...
Jun 09, 2021•19 min•Season 2Ep. 61
"If You Confuse, You Lose" Make Service Experiential! with Bill Hansen, BillHansenCatering.com. Clarify what is important to clients and guests --- Food, Service, or Both? Find Out! Differentiate your service brand. Every event tells a story. Grab innovative training tips to go from lackluster events to unforgettable, awesome WOWs. Take away new ideas in service branding and culture.
Jun 06, 2021•20 min•Season 2Ep. 60
Building Trust and consistency Through Social Media with Aleya Harris. FlourishMarketing.co. Social media has become a key platform for businesses to connect with customers and engage with their markets. It's essential for businesses to build trust with their followers if they want to bring those relationships offline and convert them into sales. Aleya highlights key messages that will earn attention, trust, and, ultimately, revenue.
Jun 03, 2021•19 min•Season 2Ep. 59
Helpers v. Hustlers with Karen Gordon, Pro.GoodShuffle.com. Long gone are the days of sleazy salespeople using gimmicks and trickery to make a deal. In these troubling times, in particular, the best sales come from being a helpful partner and consultant whose main mission is to provide a client with real value.
May 26, 2021•11 min•Season 2Ep. 58
No Blog, No Worries: How to earn qualified web traffic without a blog with Christie Osborne, MountainSideMedia.com. Many event professionals are already busy without adding weekly 500-word blog posts to the mix. Christie explores alternative methods for driving web traffic and how to capitalize on the space you do have online. Plus, how you can make advertising a part of your marketing efforts without taking too much of your schedule.
May 19, 2021•18 min•Season 2Ep. 57
Selling Events Post COVID with Meryl Snow, MerylSnow.com. The pandemic has amplified challenges, exposing weaknesses in our existing sales models. Selling will no longer be about touting accolades and awards. What does this mean for the future of selling?
May 12, 2021•15 min•Season 2Ep. 56
Risk Management How-To with Holly Verbeck, MakeYourBusinessCook .com. When things go wrong companies lack a solid understanding of basic risk management principles and suffer greatly inflated costs as a result of their ill-planned responses to workers' injuries, customer complaints, and claims, property damage, etc. In this interview, Holly outlines the essential elements of risk management.
May 05, 2021•14 min•Season 2Ep. 55
How to Create a Sense of Inclusion! Dima Ghawi, DimaGhawi.com, shares information she has gleaned from hundreds of interviews and workplace surveys to teach leaders and business professionals how to create a welcoming and inclusive workforce. Dima highlights the insight of a bottom-up approach, the influence of courageous office culture, and the power of affinity groups.
Apr 28, 2021•21 min•Season 2Ep. 54
Hire and Keep Resilient Employees to Navigate Change with Dr. Deborah Gilboa. AskDrG.com. Communication struggles in every department are the biggest obstacles to serving customers and each other, as they cause lost time, lost knowledge, and mounting frustration in the very people we need most to engage. Dr. G focuses on prevention, response, and reconciliation tools to build resilience in each member of your team. Dr. G outlines the strategies you can use to develop each of your employees....
Apr 22, 2021•17 min•Season 2Ep. 53
Margaux Fraise. HarmonyCreativeStudio.com. Inspirational shoots can be a handy marketing strategy, but they can also take a lot of effort to conceptualize, plan, coordinate, and execute from start to finish. With all the work that goes into a styled shoot, it's essential that it lives on beyond your website, social media presence, and potential feature. Margaux takes listeners through her streamlined styled shoot process.
Apr 14, 2021•20 min•Season 2Ep. 52
Barbara Khozam. BarbaraKhozam.com. "How to Deal With Difficult People In Difficult Situations". Don't let unmanaged conflict affect your relationships, waste your time, and/or create stress. While conflicts, disagreements and emotions are normal, problems can occur when they go unmanaged. This interview will help you take complex solutions and boil them down to simple, measurable actions.
Apr 07, 2021•13 min•Season 2Ep. 51
Meghan Ely, OFDConsulting.com. 2021 Global Wedding Trends. Each year, a collective of the top wedding professionals globally share their insight into what's going to be big in the coming year—from food, beverage, and decor to destinations, florals, and colors. In this interview, Meghan Ely will discuss the preparation for the 2021 Global Wedding Trend Report.
Apr 01, 2021•18 min•Season 2Ep. 50
Clint Elkins, VP of Sales, WeGrowValue.com. Now more than ever, the ability to run lean to increase profits has never been more vital. The question is- how can you do so without sacrificing the quality of product and service? In this conversation, Clint Elkins will share his expertise on digging deep to find the same-quality alternatives that will yield additional savings, making your catering company more profitable in the long run.
Mar 25, 2021•14 min•Season 2Ep. 49
Holly Powers-Verbeck. COVID-19 Best Practices for Independent Chefs & Their Clients. makeyourbusinesscook.com/blog. How professionals working in residential kitchens can elevate their professionalism and their clients’ trust.
Jul 27, 2020•21 min•Season 2Ep. 47
Silver linings to the pandemic cloud. Jennifer Perna and Francisco Christian. FultonMarketConsulting.com. TayloredHospitalitySolutions.com. How to re-imagine your company. How to prepare for the new future. What resources do you have right now that could be re-purposed?
Jul 21, 2020•26 min•Season 2Ep. 46
What is the best use of your time during the pandemic? Alan Berg. AlanBerg.com. “Shut Up and Sell More Weddings & Events – Caterers & Venues edition”. How Alan has raised more than $1200 for charities via playing piano requests on Facebook!
Jul 17, 2020•23 min•Season 2Ep. 45
Lowell Michelson. SimchaKosher.com. What are the questions the event industry should be asking? Is it better to not ask for a deposit during the pandemic? Why are there not catering representatives at the POTUS business round table?
May 18, 2020•26 min•Ep. 44
Aaron Kaufman. FifthElementGroup.com. Looking at the event industry during the COVID-19 pandemic. How the event industry can learn from older industries. Staying true to a companies core purpose.
May 02, 2020•28 min•Ep. 43
Leah McCarthy. DowntownCateringCompany.com. Leah explains the five "C"s and how they have helped her and her company to deal with the impact of the COVID-19 pandemic. Communication, Collaboration, caring, compassion and continuity. Working with local non-profits LowCountryStrong.com.
Apr 08, 2020•23 min•Ep. 42
Cyndie Spiegel. CyndieSpiegel.com. Collaboration and Innovation in the event industry during the Covid-19 pandemic.
Mar 25, 2020•17 min•Ep. 41
Clint Elkins. WeGrowValue.com. Dealing with business during the Covid-19 pandemic.
Mar 21, 2020•14 min•Ep. 40
Megan Gillikin. ASouthernSoiree.com. In this interview, Megan will go through her 5 top tips for easy ways to make your website user-friendly from a client and vendor referral experience. She will help you evaluate: • The one page that should be on EVERY vendor's website • Your Contact Form: The right and wrong questions to ask • Is your content attracting your ideal client? Plus, technology and workflow tips to make your life easier and book clients faster.
Feb 25, 2020•19 min•Ep. 39
Sumir Meghani. Instawork.com. Join Sumir Meghani as he discusses the ways catering companies can utilize tools like Instawork to find and hire high-quality, reliable staff time and time again. In this interview, Sumir will highlight the challenges and opportunities catering companies have in the the hospitality hiring space and suggestions on how to make that process as easy and seamless as possible.
Feb 21, 2020•19 min•Ep. 38
Christie Osborne. MountainsideMedia.com. Natural disasters are out of our control, but the way we handle them is not. Much of crisis communications focuses on preparation and implementation before and during a crisis. This interview will touch on these essentials while focusing on the importance of post-crisis communication during recovery.
Feb 19, 2020•18 min•Ep. 37
Keith Lord. ig: strateje_fourteen. How to pull off any offsite multi-course plated event—with sales pitching the highest caliber of food to the most discerning of clients, all to enthusiastic applause at the conclusion of the meal—AND make good money. How? It’s all about pre-planning with sales, staffing, organization, plating lines, times, and execution.
Feb 18, 2020•14 min•Ep. 36
Julie Novack. PartySlate.com. Julie talks about the evolving digital marketing landscape and how event professionals can stay on top of all the latest tactics in social media and digital marketing. Best approaches on each of the social networks and new marketing technologies.
Feb 14, 2020•20 min•Ep. 35
