Traditional marketing is still relevant and more powerful than ever. In this episode, Megan Bedford talks with David Carroll, CEO of DOPE Marketing, to explore the innovative ways direct mail and data-driven strategies can grow home service businesses. David breaks down the evolution of direct mail marketing, the importance of using customer data to tailor campaigns, and how to leverage automation for hyper-targeted results. Whether you're looking to increase your marketing efficiency or are cur...
Sep 12, 2024•46 min
Chad talks with Mike Branson, President of Global Air at Rheem Manufacturing about leadership, mentorship, and building successful teams. Mike’s journey from the Navy to leading global air conditioning and heating innovations at Rheem showcases a deep understanding of leadership from the ground up. From his perspective, leadership traits like initiative, integrity, and intelligence start early. We also explore how Rheem uses a combination of acquisitions and organic growth to scale while keeping...
Sep 10, 2024•36 min
Get ready for an eye-opening dive into the future of HVAC and plumbing with Josh Teekell and Andy Fuselier from SmartAC.com . They're not just adapting to change—they're leading it, using tech and data to reshape customer experiences and drive growth. In this popular re-released episode, they join Chad Peterman to explore the impact of the pandemic, the rise of AI, and staying competitive amid the surge of private equity. Tune in for innovative strategies, growth insights, and a fresh look at wh...
Sep 03, 2024•46 min
In this re-released episode, Chad Peterman is joined by CAMP Digital's CEO, Katie Donovan to unpack the essence of company culture and its impact on growth, dive into digital marketing for the trades, and the importance of marrying it with solid operational practices. Katie highlights the key strategies businesses should employ locally, including the underrated power of a well-curated Google Business Profile. They'll discuss the symbiotic relationship between agencies and clients, the customer j...
Aug 27, 2024•43 min
In this episode, Chad Peterman interviews Tommy Mello, about his experiences in the home service industry. Together they discuss topics such as call center efficiency, capacity planning, affiliate marketing, and building a strong company culture. Tommy emphasizes the importance of providing excellent customer service and fighting for every lead. Learn how your call center isn’t just a call center but a marketing tool. They also discuss the process of expanding into new markets and the challenges...
Aug 20, 2024•38 min
In this episode, Chad Peterman interviews Seth Ure from GoodLeap and Steve White from Peterman Brothers about the key factors that separate successful home services companies from struggling ones, including the importance of leadership, execution, and having a plan. They also emphasize the value of surrounding yourself with smart people and being open to feedback. Get an insider’s view of the current market conditions and the future outlook, with a focus on the impact of interest rates and the r...
Aug 15, 2024•36 min
This is episode 4 in our mini series on the Dedicated Field Support Program (DFS). Host Chad Peterman sits down with Josiah, a field professional at Peterman Brothers who has gone through the company's innovative DFS training program. Josiah shares his journey from being a maintenance technician with limited customer interaction to becoming a confident and effective communicator in the HVAC industry. He discusses how the DFS program helped him fill in the gaps, particularly in presenting options...
Aug 13, 2024•15 min
Megan Bedford interviews Logan Bergevin, the Director of Search at Camp Digital, about paid search and targeting audiences in the home services industry. Discover the importance of showing up on the search engine results page (SERP) and get tips for optimizing pay-per-click campaigns. Logan discusses the use of LSAs (Local Services Ads) and PerformanceMAX campaigns for broader audience targeting. He also discusses future trends in digital marketing and the importance of building trust and awaren...
Aug 08, 2024•35 min
Jeremy didn’t need help with training in electrical, so what did he get out of the Dedicated Field Support (DFS) program? In this third episode introducing the DFS program, Chad invites Jeremy, a seasoned electrician with 27 years of experience, to discuss how the DFS program transformed his career. Jeremy shares his journey from nearly quitting his job to finding renewed purpose by adopting the customer-first approach taught in the DFS program. There are foundational elements that level-up cust...
Aug 06, 2024•11 min
In this episode, we continue exploring our Dedicated Field Support Program (DFS) which is, frankly, revolutionizing how we serve our customers. If you missed our first episode, you can catch it here. Host Chad Peterman sits down with Carson, a talented field professional at Peterman Brothers. Carson shares how the DFS program has improved his approach to customer interactions and technical challenges. He discusses the personal growth he experienced, the invaluable support of DFS coaches, and how...
Jul 30, 2024•15 min
This is first episode in a mini series introducing the DFS (Dedicated Field Support) program designed to develop field professionals and offer support so they can deliver the best quality service to our customers. From onboarding to daily interactions, and from tailored coaching to intentional competency-building, we'll uncover how DFS not only enhances our team's skills but also strengthens our culture of genuine care and customer service. Whether you're a leader looking to innovate or simply c...
Jul 23, 2024•16 min
Learn how mastering your mindset can create a ripple effect of positive influence in your life and business. Today we welcome a special guest, Nikki Lewallen Gregory, CEO of People Forward Network. Nikki shares insights from her career in mental health therapy, sales, and entrepreneurship, focusing on employee engagement and meaningful work. Learn about the significance of an abundance mindset, simplifying business practices, and fostering values-aligned partnerships. Prioritize developing your ...
Jul 16, 2024•36 min
In this insightful episode host Megan Bedford sits down with Brigham Dickinson, president of Power Selling Pros and founder of the Power Certification program, to discuss growth strategies for the home services industry. Brigham reveals actionable tactics to boost contractor revenue by engaging customer service representatives (CSRs) more actively in the sales process. Key highlights include transitioning CSRs from merely booking calls to influencing buying decisions, aiming to increase call con...
Jul 11, 2024•38 min
Join us for this popular re-released episode! Mike Zuidema is a Biostatistics graduate with a background in research, the medical industry, and pharmaceuticals. In his role at Peterman Brothers , Mike has been instrumental in setting up the data infrastructure and streamlining access to information and he joins Chad Peterman to share how data-driven decision-making is crucial for business success. Chad and Mike discuss the challenges of accessing and interpreting data within the home services in...
Jul 09, 2024•28 min
Summer in the HVAC industry comes with its own hurdles. Experience Matters host Andy Fuselier sits down with Josh Kelly , a renowned figure in the home services and HVAC industry. From navigating the high profitability and challenges of the summer season to the critical need for constant learning and adaptation, Josh shares valuable insights for entrepreneurs and business leaders. They delve into the importance of timely preparation, team culture, and maintaining efficiency during peak months. J...
Jul 03, 2024•50 min
✂️ I n this episode, host Chad Perterman welcomes HVAC industry veteran Joe Crisara . With 47 years of experience in HVAC, plumbing, and electrical services, Joe brings a wealth of knowledge and actionable insights. Key topics include the transformative power of mindset in business, the necessity of eliminating ineffective practices, and the importance of prioritizing people over things in in-home service experiences. Learn about Joe's bestselling book, "Service MVP," which serves as an essentia...
Jul 02, 2024•42 min
David Zhao , Co-Founder of Pika , envisions a better front office experience for contractors. An advocate for single platforms like SurfaceTime for field work and Pika for home use, David sits down with host Chad Peterman to explore the transformative role of technology in the residential services industry. Throughout the conversation, Chad and David highlight the importance of efficient software, the challenges of sales presentations, and the need for proactive engagement with customers. Get an...
Jun 25, 2024•42 min
Chad Peterman is joined by industry veterans Eric Howarth , GoodLeap , and Ken Goodrich , Goettl , to discuss the transformative power of consumer financing in HVAC businesses. Eric and Ken delve into the effectiveness of consumer financing and how it can revolutionize sales growth, drawing examples from successful companies like Renewal by Anderson, Essler Group, and Moore Group. The conversation covers a spectrum of financing strategies, including using fixed-rate long-term loans and no intere...
Jun 20, 2024•34 min
Episode Description: How do you overcome fear in a leadership role? From navigating uncertainty to strategic decision-making, Chad Peterman unpacks the essentials of leading in challenging times. Drawing from personal experiences and extensive insights, Chad explores the critical role of attitude, the importance of over-indexing in care, the value in taking a step back to move forward, and how focusing on better rather than more creates meaningful progress. Learn how to respond to crises effecti...
Jun 18, 2024•26 min
Learn how video can make your home service business competitive. In this episode of "Can't Stop the Growth," Megan Bedford welcomes Nancy O'Hare-Zika, owner and president of Yellow Dog Creative. Nancy dives into the transformative power of video marketing for home service businesses and reveals effective strategies to enhance brand visibility and customer engagement. She discusses the importance of creating emotional connections through video, shares insights on educational content, and highligh...
Jun 13, 2024•25 min
In this episode of Can't Stop the Growth, Chad Peterman is joined by Paul Redman , founder of Contractor Commerce , to discuss the revolutionizing impact of online sales and filter subscriptions in the HVAC and moving industries. Paul highlights a moving company's instant quote system and the shift in consumer behavior during major purchases. The conversation underscores the importance of speed in leading and providing a seamless online buying journey. Paul and Chad delve into the revenue potent...
Jun 11, 2024•44 min
In this re-released episode, Chad Peterman dives into the strategies and mindset needed to leave a lasting impression in your workplace. He explores how you can become the most indispensable person in your department by embodying a sense of urgency, continuously improving yourself, and helping others along the way. He will uncover key factors that make individuals unforgettable, the importance of taking action to fix problems, and how personal growth and self-reflection play a crucial role in le...
Jun 04, 2024•30 min
In this re-released motivational episode, Chad Peterman emphasizes the significance of clarity, action, and ambition in achieving your dreams and goals. He shares personal anecdotes and practical advice to inspire us to take charge of our aspirations. Chad stresses the importance of being clear about what you want, taking daily steps toward your goals, and thinking big. He believes that success becomes more achievable when you're crystal clear about your vision and consistently work towards it. ...
May 28, 2024•5 min
In this re-released episode of Can’t Stop the Growth, Chad Peterman explores the power of dreams and how they can drive personal and professional growth. He shares his own experience of achieving an extraordinary dream and the lessons he learned along the way. From starting with nothing to winning a state championship, he emphasizes the importance of believing in your dreams, taking action, and living as if they have already come true. Get ready to be inspired and motivated to chase your own dre...
May 21, 2024•28 min
Chad Peterman is dedicated to making his environment the ultimate breeding ground for innovation and resilience through mindset. In this episode, he dives deep into the principles of mastering one's mindset, emphasizing the significance of taking responsibility, learning from failures, and aligning with one's core purpose. Chad encourages us to embrace challenges as opportunities for learning, underscoring the idea that setbacks are merely perceptions, not realities. Additional Resources: Chad o...
May 14, 2024•32 min
From garage doors to the helm of Home Service Freedom , Tommy Mello has paved an expansive career path, leveraging his expertise in home services across various industries. Now guiding countless entrepreneurs, Tommy shares vital strategies for business resilience and success. In this episode, Tommy discusses the universal applicability of his business formula, how to thrive in economic downturns, and ways to maximize marketing ROI. Joining host Megan Bedford for the Around the CAMPfire series on...
May 09, 2024•22 min
From physicist to the forefront of HVAC innovation, Peter Capuciati has navigated a unique career trajectory, leading to his key role as a pioneering force at Bluon . Alongside him, Logan Marshall brings his in-depth industry experience to the discussion, emphasizing the essential support tools for technicians. Hosted by Chad Peterman , this episode delves into how Bluon is revolutionizing the trades industry by integrating advanced AI to enhance technician efficiency and accuracy. Peter and Log...
May 07, 2024•45 min
Jamie Miller has navigated a complex journey in the evolution of Miller’s Services , a family-owned business. This legacy passed down from their grandparents, has transformed from a humble septic business to a diverse home services provider with over 100 employees. In this episode, Jamie discusses the challenges of leadership transition, the critical role of vulnerability in fostering a thriving business environment, and how continuous learning and adaptation have been vital to their success. To...
Apr 30, 2024•37 min
Mark Spencer , a seasoned expert and the force behind Consumer Fusion , brings a wealth of knowledge on reputation management, particularly in the home services franchising and healthcare industries. In this episode, he and Chad Peterman delve deep into the nuances of managing online reputation and reviews in today's digitized world. Mark uncovers the three-pronged approach to reputation management integral to any modern business: generating reviews as an offensive strategy, removing negative fe...
Apr 16, 2024•38 min
Navigating the evolving landscape of home service industries, Bill Rossell and Alicia Johnston bring their combined expertise to the latest episode of "Can't Stop the Growth" CAMP Digital series with host Megan Bedford . With over a quarter-century of industry wisdom, Bill, CEO of LB Capital , delves into the transformation from print Yellow Pages to digital dominance, emphasizing a customer-first approach. As a seasoned coaching manager from Nexstar Network, Alicia advocates for strategic marke...
Apr 11, 2024•45 min
