Episode 5, Sylvie and Anne Peres : Alaena, beauty by nature. (english version)

Since its launch in 2017, the organic cosmeceutical brand Alaena has set itself a dual mission: to rid skin care products of petrochemical derivatives, and to raise awareness about the need to protect the planet.

If you care about what you put in your stomach, you should also be concerned with what you put on your skin. We’re not saying it, Dr. Sylvie Peres is. A dermatologist in Biarritz, in South-Western France, she decided four years ago to join forces with her daughter Anne to launch a range of skincare products based on natural active ingredients. A decision taken after years spent developing custom formulations herself so that she no longer had to recommend to her patients products that were suspected of having harmful health effects. Today, the Alaena range includes creams, serums, masks and peels based on sprouted seeds, vegetable glycerin and natural preservatives, sold in glass jars and packaged using only recyclable materials, in order to push the brand’s ideal of « treating people and the planet with respect » as far as possible.

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