Dana White On The UFC's Sponsorship With Bud Light + His Gary Brecka Health Journey

the poopiest moment because we all know the algorithm. In the first five minutes, we got big time merch big, big time giveaway opportunities. As we approach the inevitable Black Friday season, it is a time for you to take advantage of insane deals and we are going to incentivize all of you with a couple of tears for you to enter it a chance to win some pretty amazing stuff. And for the first time ever in the history of Busting with the Boys, there will actually be a god take.

We'll have our direct take Overly Direct Take Direct TV overly Direct Take. That was tough to read right there for a second, but let's get right into it. But before we do that, we're going to talk about the presenting sponsor of this show, the most durable, reliable vehicle on the road. That is the Chevy Silverado and the Chevy z R two family. It's the first family of Silverado's of the make and model that have a full fleet, a full line for you. They got the ZR two.

I believe they have a diesel. They have a bunch of vehicles that look incredible to Chevy Heavy Duty ZR two joins the franchise to make this Chevy ZR two the only truck brand with a full line of trucks ready for wherever your offered adventure takes you to. We've talked about the multimatic DSSV dampers, the rugged mud terrain tires, and up to fourteen camera views. We've talked about Will's vehicle that talked about how beautiful it looks, how sleek, how it's a head turner. I got a king from

the way I slept last night. Thank god he's not here today because my neck would hurt a lot more seeing that vehicle drive up and down the road. Dude, Chevy Chevy Silverado Zer two and wait and the Silverado hd Z two a family with commanding and unstoppable grit. Head over to Chevy dot com and check over Chevy, checkout Chevy Silverado and the Chevy Family of Chevy ZR two is the official truck of Busting with the Boys.

Due the incredible partnership, incredible partnership that we have with Chevy, they have been great to us. They treat us well, They let us creatively figure out where we want to go. And the reason why I bring that up is because today you're going to be watching a legend of relationships, a legend in the marketing space, and that is Dana White.

We were able to sit down with him for an hour and a half hour ten our fifteen and I saw a couple of tweets when I put out that we had Dana White on the episode, like if you get more than thirty minutes, you were winning, because that's usually how much he puts with people. Dana in the last year has become an individual to me that I truly, I truly love this man.

the pipe. We we live in the barstool world, and you've seen the last couple of the last couple of weeks really just a week of the back and forth of Riggs getting salty, sending a tweet, Will doing a great job of handling it on the on the burdens he always does, and he goes on busting with the He goes on barstool Radio, has a conversation with Riggs. I think Riggs did a really good job of staying stoic. Hey, I thought it was lamb. I thought it was lame.

He's being objective, He's not putting a lot of emotion in it. But you look at the texters obviously emotion he hands himself. Well there, now here's what I'll say to you. I would love for every single person in the world to spend a million dollars on Busting with the Boys gear.

It helps us, It helps the boys it's incredible. But there's also so many great brands, so many phenomenal brands of different genres at the barstool world that when you are when you listen to the show and you are a Tier one, two or three and you want to get our merch, give them a look too. Go check that stuff out. Because team, team, team, that's what we preach here. That's why the boys in the back have the relationship they do with us. Am I, Mitch and

Jack's boss. Technically, yes, yeah, I am a half owner of this business, but are we not fucking boys When we have to have the hard conversations. We have the hard conversations. Mitch got drunk on the job last week. Were we have to have that conversation, right? Sometimes Jack and I go at it over Tennessee and Michigan all that.

There's back and forth. But that's the relationship you want to build, because that's what this podcast is all about, the locker room mentality, having the tough conversations, having good times with the boys, not keeping this ridiculous hierarchy that a lot of businesses like to do. Because in this world, when we all are motivated to pushing the wagon in one direction and it's gonna work out for everybody. And relationships are number one. You're gonna learn that when it

comes to Dana White in this episode. Now, I want to pull this up real quick, so just give me, give me a hot second, because I think when we talk about selling merch and we talk about Okay, Will and Taylor were in the NFL for however many years, they've made this much money, why would I go and buy their stuff? Other than the fact that they have amazing stuff this year, where the heck is it? I'm looking for a text that will sent me because we

talked about this. I'm pretty sure you guys know, but I need to see it.

and then just got a text from Sun. Got it? Okay, So listen o boys, And I know that took a minute. That's probably it's probably frustrating. But when you look at Black Friday and Busting and the Barstool world, we know Dave Portnoy looks at this, he looks at how hard each brand goes, and so we have an understanding of that, and we also know it's a big, big opportunity for us to take Bust into the next level and expand more and more. So Black Friday, we're gonna have twenty

percent off the entire store. So that's not just Busting, that's the entire store. I gave you the spiel about that, dude for the boys. Merch tea, merch, golf, merch, hunting, merch, hats, beanies, hoodies, teas, and new merch. You see the new merchant wearing right here. Shut out Barstool outdoor. We put a little camel on the thing. I hope everybody loves and respects it. We didn't reach out to them, but I hope they're okay with the fact that we are you using Camo stuff

where we'll see this bustin University Dad sweaters. Dude, this this thing fires me up. This thing fires me up. Everybody knows me knows I love Dad Sweaters. That stuff is badass to me. And then obviously I'm gonna pop this on actually right now because I'm a big fan of this too. Beanies, when we say one size fits all, we truly mean it. Okay, your boys got I think seven and three as that's me right here, and we got a little room in there. We got that cozy boy season with the beanie going on.

wear a hat like that anyway. So this is. This is where we incentivize you thinking about not just me and will not just the brand of Bust with the Boys, the boys who work here, the production team, the boys sitting in the back of the bus, not just those two. That team is going to get twenty five percent of the sales for a bonus, twenty five percent of everything we sell Bust on Black Friday, I think the entire month of December, correct the month. Whatever you're getting twenty

five percent, I'll have to offer see that. Also, every dollar over the target is getting split up and distributed to everyone at Barstool behind the camera. So that's not just Busting with the Boys, that's entire Barstool. I'll let Dave say what the number is. If we reach that number, barstool is happy, and now we give it to people that work endlessly. You see the boys in the back this fall, and I can just talk for these guys. This fall, we've stood up another show, so we're running.

Busting with the Boys are our main flag. We go bet the bus that we film on Tuesdays, and we go slip some picks that we film on Wednesdays. These boys were a smaller crew. These guys are working hour like hours on hours and hours, and we're hitting the fall tour and all that stuff. We're hitting vlogs. We're putting out more content this fault than we ever have. So these guys their bandwidth, their battery is low, and

they are grinding. This is a huge opportunity now, I will tell you will and I we we hook the boys up, gave him some raises. Actually this fall we're giving some bonuses. We're doing some other things in the world to give them bonuses on our end. But this is an opportunity for you guys as well to you know, help the boys out in ways that I know they'll find and be very grateful for. We're doing giveaways, they get, oh yeah, sorry, that's that's what we're going to talk

about today. So that's that's basically what we're on. Black Friday is such a big deal to this world, to this business, and we we put a lot of hard work. I know, Gee, he's our big guy on the in the merch category. He does a great job of not just putting up the next big the next thing that okay, hopefully this sells. He puts time, he puts effort into these things and it's merched that I I truly like

to wear. It's stuff that when Will and I started this show, it was like, we should have merch that's like truly badass, that truly is like, Oh I like that. Hey, where'd you get that? I was at the airport. We were in New Orleans. Lsuvlogs out now, but I flew into New Orleans and I had the dad hat no I had for the boys. For the boys had classic og hat. Some guys like man, I love that he

started talking about this YouTube channel that he has. It's for the boys type of mentality, and I'm like, hey, man, take the hat and it's those little things. That's like, all right, We're turning in the right direction with our merch. We love the fact that people love to wear our merch. Now listen, everybody loves to giveaway. We're gonna hit a giveaway for you right now. Okay, this is tears. There is going to be five tiers in this situation, and

then an honorable mentioned type of thing. Then there will be a god tier. I'm gonna talk about the tears first and then I'll hit you with the god teer. So Tier one of the top Spender is going to be going on a fall or spring tour stop with the boys. We're gonna fly out there, you're gonna get a hotel, you're gonna hang out, live, show, vlog, all the stuff you guys see that we do, you're gonna be able to be a part of. And that's awesome. Tier two, you're gonna be able to sit on the

bus or any show if you're choosing. If you started watching Slips of Picks, so you started watching Bet the Bus and you really love those shows. You love the gambling aspect of the world that we live in. That you can pick between any of those that you want to do and come and sit on the bus or any of those shows. Tier three is going to be a signed jersey from not just Will, not just me, but from both Will and I. Tier four is going to be up to six tickets of the game of

your choosing using the game Time app. Game Time has been a sponsor for us. We talked about relationships, they've been They've been great to us. We're going to use the game Time app. We're gonna give you six tickets if you're choosing to a game, and I'm gonna less you know right now, it's not going to be the super Bowl. Don't ask for the super Bowl. Those tickets are crazy, all right, boys, insane, So regular tickets, you guys will enjoy that. That'll be awesome. Then, So this

is the last year. This is Tier five. I meant to say, I said in the honorable mention, but tier five, after these tiers are filled up and everyone's slotted. I know people, as I've seen from the last Black Fridays, people have really fought for, you know, getting to that next step and kind of getting edged out by a dollar here, three dollars there. You know, sometimes it's a

close margin. So after those tears are eaten up, the next twenty top spenders are going to get a personal video from either Will or I. I know we've done this in the past. There was like five hundred, and we're gonna do top twenty from either Will or I. So ten for me and ten for Will, and we're gonna pump those out as quick as possible. Now, the god teer, now this is this comes with a price, and either is a back and forth of whether or

not we should do it. The reason why it comes to price is because it's at my house, and it's very personal and there's a lot of close friends there, so there's it's like bringing a stranger into your house for the first time. For me feels a little something, but I do think this would be truly an epic experience. Now, the god tier is going to be you and a partner will be flown out to Nashville, Tennessee, and you

will partake. You will compete in the third annual Beer Olympics against individuals like Burt Krusher, individuals like Shane Gillis, guys like Midland Hardy, possibly Jake Paul, possibly Jake Paul. The Paul Brothers will be there. I'm hearing Burt Kreuscher called me. We've talked about it. You guys have seen the clip on Twitter where they want to be a

part of your Olympics next year. These types of guys, and I don't know the Paul Brothers, but the guys that are coming to this house are close friends of mine, all right, We've through this podcast have established a relationship and it's it's awesome because it's truly like the biggest bro experience of all time that you walk away from sore, hurt, bruises, hungover, just tough. It's like, why would you ever put yourself through it? It's the vibe you get to relive those

college days with all these great dudes. It's a phenomenal time. The price on that hold your breath for a second is twenty thousand dollars if someone spends, which is an ungodly amount of money. If somebody spends twenty thousand dollars, you and a partner will come and spend time with the boys that starstated crew at Beer Olympics twenty twenty four.

It's gonna be an awesome time. Now, the way you get answered into this, and I'd be very clear here, you were going to take a screenshot of your purchase. Once you do it during the Black Friday weekend, you're gonna use hashtag busting Black Friday, hashtag busting Black Friday with a screenshot of your purchase, and you're gonna post it to Twitter. The boys. I'm sure it'll be Garrett. We'll siphon through those things. He will find all of those purchases and put them where they should be on

the tiers. Now, let's say you're the Tier one guy, but you don't really feel like going on a Spring Stops tour. You really want to come on the bus, or you really want the jersey, you really want the tickets. Then it's first come, first serve. Well, not first come, it's top top guy gets to choose first. So if Tier one guy wants the Tier three prize, well, then Tier two guy gets to pick between the top one and then two, four, and five. You understand what I'm

trying to say. Am I making clear sense? There? Whoever spends the most gets to choose, whoever spends the second most gets to choose after that, so on and so forth until those tiers are eating up. Do I expect this God's here to get fulfilled? I don't know. I would say it's fifty to fifty. I know we have a couple of fans out there that truly are are like that, not only financially but about the brand that way as well, which we love you for. And if they want to go ahead invest in that type of

thing for the experience, I would love it. I think we'd have a phenomenal time with you. It is going to be it's it is truly incredible. It's truly incredible. But that is that's the Black Friday. Is there anything Boys in the Back that I'm missing?

you can save this individual. When you spend on Black Friday and you hit the number, you are not only getting great merch, a great opportunity for yourself, but you're able to help these fine gentlemen back there pay their bills, electric utility, auto insurance, home car everything. That's what you do when you press the purchase button at store dot barstoolsports dot com slash bust them with the boys. That's what happens. These men take a step up to their

inevitable goals financially, spiritually, personally. You're helping these guys. I wish all of them were sitting back there, sad faces sitting there. Oh please, may I have some multi vibes. But they right there, look at them. They're sad boys. And you can help them by just spending a little bit at the store dot barstool sports dot com. That's all you gotta do. You clip that fill and turn into black and white and put the music on. Now off one one, Yeah, yeah, what do we want to

get into? I think I don't know if we've gone long enough for an ad read. I know that people hate the adareies, but we love the ad reads. Definitely, we can do an ad read. You guys get to hear an ad read, and we get to talk about Lucy Baby, get to talk about nicotine. These are my words. This is not Lucy's words. When you take nicotine, it has been proven by the biohackers you are getting. It's a stimulant. It helps you with multitasking, it helps you

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of producty try, and I've really been enjoying the Breakers. Now, the Breakers, you think about ice breakers, right Jack, he was saking a photo in the back. Maybe that's what you we're doing about the icebreakers. But they have a small little bead in there that when you crack it, it's a surge of flavor. It's a surge of flavor, just riproorn around that mouth of yours, adding some tastes of saliva, putting a little bit of a boost into

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will tell you it is so addictive. People say it's hard to get off than anything else in the entire world. I went to battle with it. I lost that battle. Someday I'll quit again. But for right now, my cognitive functions higher than ever, the stimulus higher than ever, my multitasking is higher than ever. I've had zero sleep. I've had zero sleep in the last forty eight hours. Seventy two hours, and here I am on this bus on a Monday morning trying to essentially produce whatever kind of

endorphin I have to give to you. And that's why Lucy's gonna help you possibly do the same. Now, let's talk about the weekend, because that is where the boys we shipped off the Las Vegas, Nevada second home for Jack and I. Jack and I was able to experience show off our house, Red Rocks, casino and hotel to the boys in the back. Everybody had a great time. It was amazing. We got there Thursday. We'll joined us on Friday, so we get there on Thursday. What's the

first thing we did? Jack say, baby, because there's nothing better than sitting with the boys, whether you're betting five dollars or five million dollars and trying to piece together a better hand than the blackjack dealers sitting right in front of you. It's disrespectful how good at math they are. It's disrespectful that I have to watch him put five cars down and all of a sudden they just look at me as if I'm supposed to know the answer in the basic math category. And for that you have

to beat them. Thursday had to go for us. Jack, it went well, it went well for you, It went well for me, It went well for you. Not so go hot for me at first. Right, you're boways down about five k. Early early often I was taking punches, taking body shots Rocky Boutboa. Right, I'm in Russia. The blonde hair, handsome boy with all the technology is really putting work on me now saving grace. Here he is the king Dana White. Now, I'm gonna backcheck a little bit.

When I met Dana White in February, it was awesome just to meet the man because I respect him from a business standpoint and the way he handles his business. He came on the bus well at the super Bowl and gave us thirty minutes. Essentially, was like, he's only got thirty minutes. He's got to get back to Vegas. Blah blah blah blah. We sit there, we have a great time. He enjoyed us. For whatever reason, he saw something and will and I that he thought, I want

to be around this a little bit more. Invites us out to power slap. March eleventh, Jack, we all go out there to power slap. It was a great time. That power slap is the number one most viewed sport by five x ten x of all sports combined on the TikTok space on Instagram. That's how big of a deal power Slap has become in this year. And it's not even been a full year of power Slap. Yet we go see it. It's a great time. I end

up gambling with Dana. I've told that story before. I win, I win, I win, I win, I win, I win, I continue to win. We're talking about hundreds of thousands of dollars over trusting an individual over an untrustworthy game, and so I go back in August and I lose hundreds of thousands of dollars. There was a vag that was going to come out. I still thought it was going to come out, and then Jack was like, I don't know if we can put that out, man. That's

just it was so sad. My heart hurt, my body hurt. It was one of the most painful experiences I've ever had doing something, breaking bones, tearing acls. That shit probably hurt the most because you essentially asked for it. People tell you you're going to lose eventually, and you did. Now, why do I bring that up? Because that night Dana. I went back two weeks ago when we want a whole bunch of money, and Dana was like pressing me to pressing me to do is say, hey, come on,

let's get back on the horse. You gotta try it. Bah blah blah. And I'm i myself, having a family, kids and all that, like thinking financially, like I can't go through that again because I don't want to put myself my family in position. It's like being stupid and end up being a thirty for thirty broke guy. He loosely presses me and like a confident way and like, just get back on the horse. We don't bet that much money. Blah blah blah. We end up winning a

whole bunch. He comes Thursday after I'm down, Jack is sowing to the moon. I believe you were up five thousand dollars at that point. Yeah damn near close, right, So Dana goes, hey, how much do you want to win?

He's like, give me thirty. He starts going to war. He's down like two fifty three hundred, but it's quick because there's so much money flowing back and forth. He ends up getting up and winning the thirty. He wins the thirty, pays off his marker, hands me thirty thousand dollars in chips. That's the kind of guy we're talking about right now, hands me thirty thousand dollars in chips, and it's like, yeah, but Taylor, he's a billionaire. He has so much money as this and the other. He

doesn't have to do that stuff for people. There's a bunch of billionaires, billionaires out there that have an attitude of me first. And what you'll see in this podcast is that Dana is relationships over money, and that is it's easy for, you know, a guy who's struggling with their bills to say that because we all like to Enavilab saying, we will choose relationships over money an individual

that has three commas in the bank account. I'm just saying that, to put things into perspective, has to make so many sacrifices to essentially make the one percent of the one percent of the one percent of humanity. For him still to sit there and choose relationships over people. To me is he's an anomaly of a human being. He's the one of the best human beings. So what's Dana's rule, Jackie, After you play and you win, get out, get out immediately.

figures at the table because he broke his rule. And right as he was getting in, I told him, I said, hey, you're breaking your rule, and he fights it out, yeah, because he.

I stayed up with him because it's like, yo, I know he came out here to gamble with me, and you gotta you want to be there for support, even if I am tired, I'm exhausted. The boys are running on fumes. It is what it is. So I stay up all night with him. He leaves. The next day, the boys we go to UFC UFC headquarters. We do a podcast with him, and then after that all the boys like we go to F one. F one is

an absolute spectacle. Those vehicles are incredible, and we have an opportunity to partner up with a company called dur Cell. You might know them from your batteries. They they have They sponsor a team there. We went and saw the experience down at the strip. We were doing the taps, the lights tapping up and you have thirty seconds. The faster you do it, the higher your score. I don't know who won, but I know that if you if

you're good at that, you're probably great at life. If you have the reaction time to do that, you're probably an awesome dude. But I'm not sure who won, Jay, do you remember? Do you remember who won?

turned to two with a car, and it's the transition. The seamlessness of drones is a it's a really cool experience. They had a very we'll say, very exclusive party there. We will say it was smaller numbers, big personalities. Yeah it was. We'll say it was a time. Well, we had a blast. But yes, let's get into we are on the weekend recap. Here's all painted. Come, do you mind to paint it or do you want to talk about it first? Okay, we're at breakfast the next morning.

After Dana goes down those seven figures, he comes back and wins and uh, we're hanging out having a good time. There's a fan there. I believe it was Jim God. I hope it's Jim. It starts with a Jay and

his wife named Hannah. I think he's They live in Nashville, and is a is it either a police officer or he's boys the police officer because he tells me about the police officers coming to my house all the time after my alarm goes off and they're there in five minutes, Like literally, the police are so quick to my house when there's an alarm going off and it's happened like seven times since I moved in. But they hang out for like twenty minutes. So apparently his boy was talking

about it. They buy us six shots of Crown Royal. Now, I'm not gonna take a shot at ten am in the morning when I've got work to do, so but I know that these shots have to be taken. The boys are out, everyone's like, I'm not taking it. Like, I'm not taking it. Jackson next to me, I'm not taking it. JPC next to Jack, I'm not taking it. Steven, I'm not Mitch or R Garrett, I'm not Mitch. Go's I'll take one. And it's like, okay, brother, you're gonna

take one. So I say, I think to myself, what an opportunity to test one of my guys when they know we have a full slate today. Hey, Mitch, I'll give you a thousand dollars if you if you take those shots. How long did you think about it for? You went took a tuosie.

up actually meeting up in Mitch's room. Will is not even there yet, and we get there and I go, Mitch, we need to talk about it, like you're getting drunk on the job when we have a whole lot of work to do today. How do you feel now? I will say it was a joke. I was kidding, that's what you wanted to hear, because I thought about going into the whole process again. But there's a vog that's going to come out where you guys will literally be able to see all of it. But essentially Will and

I or I started. I put Mitch in an absolute blender about essentially the horrible horrible Bosses thing where the guy pours in the scotch at eleven am and makes him drink it. That's basically what I did to him. We go, we knock it out. He's Mitch's in a blender. So now he's drunk and he's got anxiety, a tough combination. Through the roof, I text Will, I said, hey, we missed to do six shots for one thousand dollars. When he when you get here, when you see him, give

him shit about being drunk on the job. So I go, we go downstairs, you guys got down there before me for whatever reason. But I walk over there and he's just tearing into you, viscrating you. Where I'm watching my boy question life for a second, he's he's having a tough time.

night before. He's ripped oning around. We get there, he's signing howlerhead whiskey, He's uh, he's you know, chat everybody up. He's on the phone. People are grabbing left and right, and it's like we're supposed to start at two thirty two thirty five. He has two forty hits and you get it, man. The guy's the guy's grinding through it. He's got he's got no sleep, ends up sitting down and I go, hey, how much time do you have? And he goes, just rip it, man, as long as

you guys need. Once again talking to the character of Dana White, we end up having the interview you're about to listen to. We end up having an incredible conversation with this man, his mindset, the way he approaches it. The Theo vonn podcast where uh Peloton, he starts go rip it into Peloton. He's he touches on the bud light stuff that we all that we've all seen, they

had the Dylan mulvanything right. Proud boys are up in arms about it, and he's like, this is a great partnership for us, and he starts to go into why it's an incredible partnership for us. So I think you guys are truly going to enjoy the interview that's here. Like, as you're sitting here anticipating this podcast, you're going to hear in about twenty thirty minutes. A great partner for us is Duke Cannon. Dud Duke can has been around for a while they've They're coming out with a little

holiday collection as well. Dude, products that men actually like. Give the boys something they deserve, like a big ass lump of coal soap from Duke Cannon. Duke Cannon, Holiday gifts are made in the USA by humans, not else in the USA. American maid, let's support, our support our boys out here. These gifts aren't going to break the bank and are gonna make the perfect gift for your boys,

your father in law, or that cousin you barely like. Dude, for the holiday season, they had the big ass lump of coal soap, the illegally cut pine soap, mal Santa's cough Serf soap, Rudolph's much deserved Nightcap soap, Oops, all the brandy homemade no uh eggnog so soap. Uh yeah, so good, good, good stuff. They got good stuff there, and it smells amazing. The biggest brick of soap is like three times bigger than your regular soap, and you put it in a little pouch. It's incredible. Oh literally.

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But this right here perfect stocking stuff for type of mentality. And you're doing your boy favor. If he stinks he's got that bo you're doing him a big favor. Find their holiday soaps and gifts sets at Target, Walmart, or Dukecannon dot com. So we do the interview with Dana. It was great, It was fun. Just like I said, man, I I cannot tell you how much I love that.

was down five at one point. Now we got the boy right, don't don't get a twisted We got the boy right towards the end of the night, and so we're hanging him doing our thing. The nelte boys show up, Steve Will do it. Who you know, after you hear the story, you'll Steve and I have become great friends. At this point. I really enjoy him. I think Drewski was there. Yeah, yeah, Drewski popped up around eleven at eleven pm. Guys, just funny, man, it's just dudes. You

really don't know. I think Bradley Martin was there. Who what's the girl's name that does the podcast with him? What is her name?

not the same kind of brand that we're doing. It's great to be around them and learn about the personalities. Dana walks in. We're having a good time. I'm wondering am I gonna go? Or is he gonna go? He starts and brother, it was hell. It was hell now when we were at you. When we went to the UFC headquarters, Dana, he kind of took me to side and say, hey man, you didn't have to stay all last night, but I appreciate you doing that, Like that's cool. That's a cool bro move of you. And so thank you,

thank you, Just saying thank you. Dana goes down twice as much as he was the night before, and it isn't all out war. It is, you know, slowly but surely, the boys in the back they start trickling off. Drewskie out of here. You know. Everyone kind of starts to leave, and it's really just me Dana Hunter, who if you guys don't know who Hunter is. His story. We talk about history a little bit on the podcast with Dana.

I fucking love that man, his boy Skip, his other boy Marty, and we're kind of watching our boy go to war. And we're up till eleven a m. The next day, we're up till eleven am. So I didn't get sleep the night before, eleven am the night the next day and he's down two. I'll just say the word number two and you can probably piece it together from there, he comes back from two down ten thousand dollars. He's literally one hand away from being up twenty thousand dollars.

And this is right around seven am. He loses that one, he loses another one, and it just spirals to where it's ten thirty in the morning, eleven in the morning, and he's down five hundred thousand dollars and he's like, looks the deal. He goes, I have to go to a meeting. I have to go to UFC. Now go ahead and put a hold on this. I'll be back later to win it back. So he postpones the war to essentially go to his other wars that he has

to go take care of. We grab breakfast, the boys, We go watch the little college football Michigan Yikes, which I'll probably talk about that little bit after we get into the weekend recap. After the weekend recap, and then I go upstairs around twelve to fifteen, twelve thirty, grab a forty five minute nap, and then we went and met with some people, went to that little club, met with some people about potential sponsor stuff. They were awesome,

they were a great time. I'm not going to say the sponsor right now, because there's nothing set in stone. And but I will say it would be a phenomenal partnership, but it not. It would be incredible. Had a good time, Mitch might have fell in love.

We did the vlog. The boys want to go to a magic show, and I'm just like, did I not say it? Like noon, I a the and then I can get some sleep ton I'm gonna get some sleep tonight and the boys all gonna go to Measure. I was like, hey, we I'll drop you guys off. Now I'm going back to the Red Rocks. I'm gonna get some sleep. I could feel the boys were a little bummed, were you guys not? Yeah, bummed about me not going.

thirty that Dana helped me out with that's gone. I lost that that that and I got this yere and I was like, let me get the hell out of here. So I'm I'm now even and sometimes even's w I called my wife, She's like, oh man, you didn't win nothing. That's crazy. Usually you win. That's uh, that's wild. Then I kind of feeled to myself, Hey, maybe I should go just play a couple of hands, see if I can like win you know, five or ten, kind of

move on. He come out a little net positive, but there's a piece of me that's like, wouldn't it be sick if I was able to win Dana his money back? And that is where the night of the most incredible gambling experience of my life started. I go to the I get to the Red Rocks. I go into the high Roller room. Who's sitting there Steve will do It, smoking a marblow red and drinking some pink Martini with

a sugar salt with a sugar rim. And we're sitting there, he's playing a little bit, and I'm like, hey, you mind if I jump in. He's like, nah, yeah, go ahead, buddy, do which you want. And one of us says, wouldn't it be sick if we won Dana's money back? If we won him five hundred thousand dollars? And we get, you know, we get all excited. Maybe, hey, what if it does happen? What if it does happen? And so we both pull out ten thousand dollars. He pulls out

from his credit line. I pull out for my credit line. We have ten thousand dollars to play with. We're playing one thousand dollar hands, a lot of money, but like, you know, very conservative, you're trying to win five hundred thousand dollars. There are a couple of shoes that ten thousand dollars is twenty five thousand dollars, and it's like, okay, well maybe I can take this other ten I'm gonna go pay off that credit line. So now I'm even I don't know, I don't owe the hotel anything. And

so Steve and I are there. We nickel and dime slowly and slowly to the point where I'm up like seventy thousand, Steve's up forty five thousand, and it's like, okay, we're getting to a point here where we might actually be able to, you know, make a press to win the five hundred thousand. It's still it's still a dream. It's still like a non reality. It's truly impossible to do that. But we keep playing. And here's the cool thing. There was a point where I was doing well and

Steve was not. Just how the cards were going. I give Steve five thousand dollars, I give Steve ten thousand dollars. Then there's a moment where I start going down. Steve Bink gives me five thousand dollars. We're truly playing this table as a team, and it's like vibes are high. He's he's hype, I'm high. Bradley sitting in the middle of talking to the chat getting chirped about eating ice cream, staying and he needs to eat a hot dog, but he doesn't eat the hot dok because he don't want to.

It's chirped on by the whole entire world where it's a unique experience that we're all kind of in right now and we're figuring out a way for the greater good, not because of me, not because of Steve, but for Dana to win. This man five hundred thousand dollars. Now, I tell him. I was like, man, I got to get to sleep. I've got some sleepers. I have to be up at three thirty in the morning. I've got to get up at three thirty in the morning to catch his five am flight to get back to Nashville.

Boys got kids, I got a wife. I want to go home, and I want to be a product member of our family while I get back. So I was like, we got to press a little bit. I lose a couple and then I put a twenty five thousand dollars handdown. I put two twenty five thousand dollars hands downs. Excuse me. One's a double nine and two, and then one is two eights, so I get so I obviously double that, and I split the two eights. So we're talking about

one hundred thousand dollars right now on the table. Then I get a ten on the on one eight and I get a three. Well, those of you who played cards, you know you always double eleven, regardless of where you're at. I double. I want to double. Here's the problem is I have now bled out the entire amount of money that I have won to try to get Dana his money back, and I am now scared that I have to go reach into my own credit line and possibly

come out negative from this experience. When the whole goal was, Hey, win a couple bucks, get out here turns into winning data money without thinking be without me even having the opportunity to say, all right, give me twenty five. Steve takes twenty five thousand dollars of his own ships. Steve will do it. Takes twenty five thousand dollars of his own ships, takes it and puts it right next to it to double. That's the kind of guy that that's the kind of guy he is. That's the kind of

guy that's who we're fighting for. Is Dana dealer has a six flips over a five, flips over a two flips over a three. When number we have now eleven two is we're at fourteen. The next card a king bus. Steve's on a chair, jumps in the air. I catch him like a ballerina, and we are jumping up and down, so excited that now it has become a absolute reality that we can win. Dana has money back. I give Steve fifty. We are now sitting good. We start playing a little bit more. It gets to the eleven thirty

range and I go, I pull Steve over. Mike Man, if we really want to do this, we've got two press and either lose it all or make this money for Dana. We played one hand where I had fifteen thousand fifteen thousand, and Steve had fifteen thousand and fifteen thousand, so sixty thousand dollars on the table.

the position he was. So we put one more hand down fifteen fifteen, fifteen fifteen cards are dealt six sixteen fifteen, fourteen thirteen. Those are the cards that Steve and I have, the dealers showing six. The dealer puts down six more cards, six of them, and bust at twenty two. We lose our fucking mind because, like I just said, twenty thousand dollars in, we're now five hundred and ten thousand dollars up. We have truly lost our mind. And it was so

incredibly insane. And I don't think I think if Steve and I go in there and play, we don't win. I think I think we don't win. I think we both end up busting out if we're playing for ourselves. Something about karma, something about energy, something about helping people, good people, even in categories where we all know Dana White doesn't need help. That was the reason why we won that money. So we're sitting there, we had the five hundred thousand. They have these little these blue chips

that say twenty five thousand dollars. Those equal out to five hundred thousand dollars with ninety five hundred left over, and it's like, well, hey, what do we do with this. Let's put it on one more hand. We'll see and if we win it, we'll split it. And look at us. We're both walking away with around ten gram We get blackjack. We got blackjack boys. Hey, we got blackjack boys. That's the kind of night we were dealing with. Now, I don't understand where the enthusiasm is at because this is

a hype story. We know the story, but how insane is that?

I'll do whatever he calls me. So like two thirty in the morning, so I get like two hours of sleep, hour and a half of sleep, and I cruised down there. Dana's ecstatic. Dana's you know Dana. We all know Dana doesn't need help with us for his finances, but there's been numerous occasions where Dana's helped me in the gambling space.

He's helped Steve, And it was a very cool opportunity for us to help Dana out and just kind of do something for him that a lot of people wouldn't do and kind of show Dana like, here, you're our boy, and we're not just here for you cause you're Dana White and X Y and Z and now I feel like it was a big staple moment for all three of our relationships, and it was it was the fucking

best man. It was just the camaraderie. It was work and for something that doesn't like not that you don't really have a whole lot to gain in in that specific space. It was so awesome to be a part of. And he was he was thrilled. Man, he was. He was. He's like, you know, calls me, He's like, we're a family now where this or that? Like like he was, he was so appreciative. And I just thought it was the coolest experience ever.

body bag? I'm Michigan man, my boy Dana Dan Dave Portnoy is like, you know, reached into his cool gambling tweet guy simulator and pulls this one out, which is on a hilarious chirp. And when I saw at six pm the night after, I was like, oh, I don't even know what to say to this. Just a good body bag by him. But let's talk about body armor for a second.

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the score that it was before Joe got hurt. But it just sucks, man, And yeah, U tactically the wrong move for the Bengals not to say anything to essentially get a competitive edge over the Ravens, but man, that sucks and seeing him try to throw the ball on the sideline was just brutal. Seemed like it was a It was a tough weekend for all gamblers. Slips some picks. I think the best record we have right now is Chet Savage and the Mule are at five hundred five hundred.

After that game, the Giants go off. The guys go off against the Commanders. All of a sudden, they can score points. We're talking about they score seventeen points a game, barely the twenty eighth in the league in scoring, and all of a sudden they want to put up a but Jillian against the Commanders. The Commanders can't put anything together. Sam Howell has three interceptions. That is wild, bro wild that they were able to do that, that is just crazy. But yeah, man, that is a it was a it

was a wild week. He should we talk about the Titans?

a weird squad. They're still in the fight. I don't I don't get it. Shout out Quentin Nelson. Love him to death. Hope he's all pro again. But damn bro that's yeah, three and seven, three and seven, And now sitting back not being a player and being a fan and being a fan of the Titans, obviously they're not going to tank that. They're not sitting there up in upper management going oh, let's tank, Let's try to go get this receiver. Let's just try to try to get

this offensive lineman. But for the future of the franchise, it's probably better that they lose games. It's better they lose games and have more draft capital so they can go and get it. Because you know, we were talking about, you know how it's tough to protect Will Levis right now, and the offensive line was having a tough time yesterday. I know a couple of the boys who have been playing actually pretty good ball had a really tough time.

And if you're like, all right, let's go out and get a tackle, we got to go get a tackle. Nick's been hurt, he had the shoulder, he's out for the season. We don't know what we're doing at left tackle. Well, you look at the free agent market next year. Who's going to be a free agent that's worth getting. Jonah Williams. Jonah Williams Now no, jordanh And I had him back and forth because I said something about in a podcast how the Bengals need a left tackle and he DM

ME is like, I hope you're kidding. And I was like, we'll tell your girlfriend to stop texting me type stuff, as if the Bengals were their girlfriends, and I was I was kind of joking. But you know, he I think he's not even on the He's not on the Bengals anymore. Right, He's hurt, He's hurt. I saw another one, Dwayne Brown, Tyron Smith. Dwyn Brown's been in the league for so long, Tyron Smith, but both great players. For Tyron Smith for sure, a Hall of Famer, Daye Brown

might also be a Hall of Famer as well. But you need to get guys in there that are like studs, and do you go draft because you also need to help a receiver and the defense hasn't hasn't been playing that great either, So it's just tough and looking at it with the critical eyes. Fucking hard.

it out. They end up losing to the Houston Texans, but I think they're gonna have a better They're gonna do better as the season goes, and I think they're gonna win win more games than they lose from here on out. Who else is the bottom of the pack. Bengals are kind of dead right now. I can see them just dropping a whole bunch of games now with Joe Burrow being out for the season torn ligament in the hand. That's tough. Panthers yep, they'll stay at the bottom.

Giants the bipolar, most bipolar team in the league. After last week, Bears. Who the Bears play because they were they were in a fight, they end up losing. They played somebody last week, I forget who it was.

want to be in the top ten. You're gonna be in the top ten, brother, if it keeps going the way it is. But it's hard because the Bucks they're gonna win games. Commanders, they're weird, but they're gonna win games. The Jets, I don't know what the fuck the Jets are doing right now. They got quarterback issues up the ass. They benched Zack Wilson yesterday. They bring in was it Boyd Boyle bring him boil. He didn't do a whole lot better either, right, Zach Wilson is being Zach Wilson. O.

They just announced it. Yeah, and it's like, now, this Cinderella story of Aaron Rodgers coming back after a torn achilles in December, it's like, don't don't you gotta win unless you win this week against the Dolphins and puts you in a position fight for something like what are we coming back for? Other than how insane of a story that would be. But I think it's even better if we just see him come back and practice on

the football field. And as a Jets fan, you sit there, You're like, man, I can't wait for next year, because that's where you get when he gets towards the bottom of this list. I've been three and thirteen, I've been to and fourteen. I haven't been there as a fan watching, But as a player, you want to win every game. The boys are gonna do everything he can to win every single game. But for the greater good, you got guys that are gonna start getting older. Jeffrey Simmons is

the study's gonna start getting older. What happens with Derek Henry the end this year? He's a free agent. Is he stay Probably not. He's probably not a Titan next year. You know, you see them and not using him as much. I think he ran the ball thirteen times for thirty eight yards. Couldn't get into that fourth or fifth step you have in troubles on the offensive line. Treylan Burks has been hurt. DeAndre Hopkins has a big game a few weeks ago, and DeAndre Hopkins is a study. He'll

continue to be a stud. I hope he's on the team next year. But you know, you got to get Levis protection to get the ball to Hopkins. But you don't want just the one guy being Hopkins because Treylan Burks the last two years has shown that he's got to stay healthy. It's a it's a tough world. We're living in a Titan fans, which we essentially have to uh instill our trust and ran and hope to God.

We use the phrase cook goes up and coats up, cooks up a nice five star meal during the off season is a wild deal out here, bro, It's a wild deal. Let's hit the twisted question and then let's jump into some college football, specifically just Michigan. Are we really twist the question.

same time I'm able to, Hey, what are we up to? Brother? We come in peace or we guys got a bit of an issue here. Don't even grab the holy water in the cross and start doing an extracism or what. So for me, that's that's an easy boy right there. That's simple about you, Jackie.

they're needed. But man, I think about, like, not all people are good and I don't get to choose that. So if you're put in that position like you just got to be a dog getting beat up on or getting neglected or whatever. And that's tough for me out in the wild. Your boy's making his own rules. I'm out there. I'm able to, you know, rely on myself and myself alone. And if I would be able to be a part of a cool wolf pack rip around, I ain't gotta be the alpha wolf. I may hang

out for a little bit. Let me chill with the boys. I'm gonna hang out. You want to listen to me, I'll help you hunt. I'm a great role player in that situation. I'm a social guy. So probably some sort of social pack animal. You gotta be a predator, yeah, or it could be sick. Orca would be sick. That might be the most perfect one to pick.

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heard about my weekend. That was an awesome time. That was a good time, a riperrrn time. Speaking of riperrn times, this weekend, I will be traveling to ann Arbor, Michigan. I'll be bringing Mitch Carsley the booze bag himself. We will be headed out to ann Arbor. He is a We know about Mitch, we know the kind of front Runner fan he is, so probably wearing Michigan gear when we're there, at least he should absolutely be. We've been granted with sideline passes. Shout out Dave, Dave abloff Man.

They are going through a whirlwind of issues up there with the allegations all that stuff. They're running around trying to figure it out, and I know Dave is super busy trying to clear the name of the University of Michigan because they've done nothing wrong with their just allegations. So shout out Dave for that. Man. We're gonna go check out the game, do a little bit of a loog last minute trip too, because I will. I asked you about what a month ago, if it was a possibility.

little bet about that game. If he wins, if if Ohio State wins, he's able to do some bullshit like I think it's like do his fantasy draft at my pool. It's like, all right, Bud, you could actually just came and did that. But if that's what you want to do. And at Michigan wins, he's got to put on I'm gonna make it. I'm gonna give a tail law on jersey. He's got to got to put that thing on. And then seeing the victors in it, which I'm gonna love him squeeze into that tight little jersey is just gonna

make my heart sing, gonna absolutely sing. So that game though, man, it's it's scary, it's scary, but I have full confidence the University Mission's gonna be able to pull that thing off. Those guys are dialed and JJ. The last couple of weeks not the best showing that Penn State obviously, I mean he was actually only seven for eight with like sixty four yards. Is actually not a bad showing it off for the amount of times he threw the ball.

But this past week against Maryland one eight right through his first pick since he did against Bowling green Gate gives him four picks on the year. But here's what I'll say about that is Maryland was the trappist the trap games. If you go back to August when we're reviewing all these games in the season, what did I say, I say, Mission's going twelve to zero. The scariest game on the schedule is Maryland. He's gonna beat Penn State

the way they beat Penn State. Essentially, then you can go to Maryland or they yeah, they went to Maryland, and then you're you're gonna be sleepwalking. Everyone's talking about the game already. College game. He releases a week early when I think they usually released week up that they're going to this X, Y and Z spot. They said, Hey, we're going We're going to an arbor for the game of two teams that are eleven and zero buying for a playoff spot and a Bay ten champion Beay ten

East contender. So all eyes were already on the game. They squeak it out. Who cares like, throw that one to the win, throw the stats the wind on that one. We're in ann Arbor. We have Ryan Day's number. I like Ryan Day. I do. I'm getting to meet him in the spring tour in Columbus. I enjoyed being around him. He's a good guy. This week though, fuck Ryan Day,

but fuck Columbus, Ohio. And the weird thing is, I know I go off every year Michigan State plays Michigan or Michigan plays Michigan State, and I say, oh, fuck you guys, blah blah blah, and they bring up you. I was one and three and they get a forty three rushing yards. I don't like Michigan State. I think the a's a shitty school. I think it's a shitty program. I don't like them. They're disrespectful. William Golsen punched me in the face one time. That's never sat well with

me since then. I just do not like them. There's a level of respect that I do have for a Hoa state. Am I gonna boast and kind of build it up a little bit more? Yeah, because we're playing the game of social media. Baby, I'm gonna talk about it. But if you listen to this show, if you're a Tier one, you've stuck with us in this hour before the Day of White podcast, you know, listen. I respect Oho State, I do, but fuck Oha State. Do we have anything else? Oh? And also we got to talk

about Nebraska Iowa. Nebraska five and six right now, five and six. When Will said nine and four season I said six and six. I sat here in August it said six and six. Now they've dropped three in a row, four in a row, and they were up fourteen zero vers Wisconsin. Everything was looking good. Young Perty was out there slinging it around, and it just didn't go their way. Now they gotta go play an Iowa team who's already

clinched the Big ten West. It's tough, bro, It's so tough for me to sit here and tell these people that Nebraska's gonna win this game. But I am. I'm gonna sit here and tell you we need this for so many reasons. One will's wellbeing Nebraska whether they win or lose. They're already training in the right direction because they won one more game than it did last year.

But we need to save Matt Rule because Matt Rule is becoming the quote guy, the guy that just says the quotes and it sounds super awesome and it makes the big headlines, but they're not winning games. We need a couple of dubs out of Matt Rule. We need to get into a bowl game because if we get into a ball game, you get that monkey off your back of being like, you know, looked at us a super shitty program, and now you're able to say, hey,

we've made a We've officially made a ball game. We're training the right direction, and watch out for us in two three years. That's what we need for Nebraska. And I like Matt Ruhle. I think, you know, maybe he was colluding with ruggers in Ohio State trying to steal Michigan signs. But you know that'll all come out. That's I'll steal allegations. So I think it's gonna go. Uh. I hope it goes Nebraska's way. I really do, because we look out for the boy and his well being.

I think all if it all works out, we might be head of the Big Ten championship as well. The week after that win, Michigan wins. Yeah, boys, we need to uh a couple more things, a couple more things. I'm gonna get you out of here real quick. Happy Thanksgiving. Have a hell of a Thanksgiving. It's a great time. The day after Thanksgiving, we're jumping into Christmas. My family's already just completely disobeyed me and jumped into that. Uh. Yeah,

let's see what we're thankful for. I'm thankful for Jack taking that elf. Someone spend sixty thousand dollars to take him down. That's what I'm thankful for right now. Go ahead, Mitch.

at any other job. So I'm super super thankful for that. And also just like another friends and family, like being heavy, relying on the friends and everybody's like by my side these This year just been a rough year for the kid, but like in just the family, you know, you can just pick up the phone, call them whenever, just say what's up, checking in on you, just kind of stuff like that. So thank for you guys, and you you like the bust and boys themselves, and also the friends and family.

your personality. You've done an amazing job of navigating a new workspace and becoming a critical part of this team. And we do appreciate you obviously you can always lean on the boys. We love you to death. And so I'm I'm super grateful for what you're grateful for, because this is what it's all about, brother, keeping the locker room alive, Jackie.

excited to be around them. And then I'm most thankful for ugly Christmas sweaters.

There was a little a piece of our relationship that was lacking, not in like a you know, not not being around type of dad, but just not as president as I should be. And so for me to be able to, like, I guess see them warm up to me in a place where I can feel good about being the present father that I thought I was and really realizing how I am now even if all the traveling were doing. It's that That's probably what I'm number one most grateful for by far. Those kids are do

to the best. They are the are the best, and I'm doing my best not to get emotional about it because we do need to transition to this podcast, but it is there's nothing like being a dad, and there's nothing like like I went and drop my kids off today at school and we're a little late. We were a little late today someone forgot to brush their teeth and not going to say who it was, and we took an extra five minutes and we end up being

in commntally to school. But as I was leaving, my youngest daughter, who was born when I had my first acl and kind of took the brunt of you know, my lack of presence, turns around halfway and runs over to me and hugs me, and to me, I'm like, dude, it's just so great to see the intentional steps paying off with the relationship, because that is the most important thing. Jordan Peters talks about it all the time. That's the most important relationship you can have is with your kids.

So I'm super grateful for that. We're gonna get you into this podcast real quick but quick announcement. Bet the Bus and Slip Some Picks. Yes, we'll be coming out on Wednesday. Where so tomorrow we're gonna film will and I are both gonna be on Bet the Bus payoff Willie Louis locks both on Bet the Bus, and we're gonna have uh, we're gonna film Slips and Picks. Slips and Picks usually comes out on Thursday. People say, I see the comments all the time. Hey, great show, we

love the show. It's an amazing show. Let's get some numbers to reflect that a little bit. Let's get the numbers to reflect that because it's an overwhelmingly positive comment section. But we need to get that thing up because the boys we're actually winning some money, which is wild. First year of betting and this has been awesome. And so right after that, so Wednesday bet the bus slip and picks.

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That's you, buddy. You got it so pomp. So I had h I started goof around a little bit. I win. I'm up like eighty ninety one hundred in that ballpark, and uh, I said, I'm going in again. He's like, he looks at me, he goes, you're breaking your rule. I go, I'm breaking all the rules tonight.

we were out. And and it was like I couldn't win a double down last night to save my fucking life. And if I got a twenty, it meant I was gonna lose. I lost every fucking twenty I got last night. Think about that, losing twenty. When you get a twenty, you're supposed to be excited. When I got twenty, I got to a point home where I said, I'm gonna lose his hand.

I was on. I mean, I think I won seven eight times in a row, and to the point where it's getting numb that I was like, I don't think if you're with me, I don't think I can lose. And then then there's guys, there are the night different circumstances, and I end up losing a whole bunch of money, and the fact that you've taken it personal where you're like we're sitting there, he's down. You know, we'll say five hundred. I have no idea what the number is.

He looks at me, he goes, how about you down We kind of talk about it a little bit, and he goes, we're going to make back all that money. No problem. You're in the middle of a war right now, you're talking about the next war we got to go go through. It's wild. But the way this all started was us meeting at the super Bowl and then you're like, hey, you guys should come out to Power Slap and the explosion that has happened with Power Slap, Like, how does did you expect that to go the way it has.

You knew is obviously going to be successful, but it's gone to a crazy degree.

absolute monster. And we sit here every day and we look at the numbers when we when we when we do an event, whether it was one, two, three, four or five. And the stuff that goes gets posted socially. It's just we watch it every day. So it was two days ago. Aj, you know, our little social media queen that runs all the social media for us. She's hit me up and she says, uh, yeah, the Shena post is at one hundred and five million right now and this was how many weeks ago? Huh three weeks

ago it's at one hundred and five million. In three weeks the Shena slap right and we're talking, she goes it just went to one hundred and six while we're on the phone. So then that night we had a power Slap meeting. It was at one hundred and ten we when we had the meeting that night about Powerslap. So every fucking day the thing goes up millions millions of years.

build nothing motherfuckers on planet Earth. So when they say it isn't gonna work, you got a fucking home run, man, You know what I mean, Jump in and grind the media these guys. Think about who these people are. When you really think about the media, who are they, Where did they come from? Why does their opinion matter? What have they ever done, what if they ever created? What have they ever built? Who's ever depended on a paycheck

from the media? Nobody. They are a bunch of fucking zeros that sit around and write stories about people who are actually doing shit. It's fucking fascinating.

like pay per view fights and everything else. Like, what's been challenging or what's been fun about building the business of Power Slap since you've acquired it?

consider friendlies and we do whatever. But the Sports Business Journal, it's like in the sports world, they are the you know, it's it's what everybody in the industry reads. It's what all the sponsors read and everybody else. Monster. The other thing that's incredible about this product is when we like even the ads, you know, our sponsors, when we post something that sponsor driven something, you know, UFC stuff does like one point seven million views. Power Slap does fifteen

or sixteen million views. It's like, so right now this year year to date, on TikTok, we're number one through seven, Yeah, one through seven, power Slap. On Instagram we're number one, NBA's two and three. Power Slap is number four, five and six. NBA is like seven and eight, and put to put it into perspective. The NBA is eighty million followers, NFL is thirty million followers. Just hit two million. We just hit two million followers. So we've done all this under two million followers.

to invest in this baseball team? Hey, would you like to invest in uh, you know this, We were kick we're looking at an NBA team one time, me and the Fatida brothers, And the answer is no, I don't want anything to do with that shit.

it was with the UFC. At that time, you as a grown adult, didn't have the option to buy it on pay per view. Porn was on pay per view. The UFC was not allowed on pay per view. That's how fucking bad it was. So to look at the UFC now and go, oh, you have, of course two million dollars for the UFC. Shut the fuck up. You guys have no idea what you're talking about.

here right now. We're building them out. These guys will be here in the next couple of months, and I'll be involved in that. I'm already involved in the daily, but we'll be really involved in that in the daily when we when we get it over here, get it out of California and get it here in Vegas and our literally my office connects to their offices. So we're gonna that's gonna be a really fun project over the next couple of years.

are today. How did you kind of adapt to the world with Internet and all that, Like, how did how did your mindset change as you kept going?

nobody trusts them, nobody likes them. They know that most of them are lying and there's never been a better time for social media then now. And like I said, in every way, shape and form and every business that we own, I talked directly to our consumers. That's it.

Pelotons and all these other bike companies. Like, when did you learn that you had the power to essentially take away from people saying what you can and can't do in your business?

They don't matter, and they don't have the influence or the power that they think they do. You know, and you can come out and say whatever you want about me and go do whatever you want about me. You you determine your future, not people like this. It's like that whole fucking cancel culture bullshit and all this stuff that goes on. You just it's gotta say fuck you.

live with you. Fuck everybody else and what their opinion is of you. You have to know who you are and you have to be able to live with yourself. I got three fucking kids that I love more than anything, you know what I mean, And I embarrassed them last New Year's Eve. I embarrassed myself. I embarrassed my kids, you know what I mean. So you got to get up and you got to look in the fucking mirror, say I fucked up, And how do I make sure this never happens again?

But when you're cut, you have these philosophies you go by because everybody's human, Like you said, like, talk about those times where it is like it is super difficult things that you lean on. Maybe it's people, maybe it's you have a mentor maybe it's a circle, maybe it's just your family.

You are the one that has to get up every day and look in the mirror and say that I did I do right? That I do wrong? How do

I make myself be every day? I have this Bruce Lee quote everywhere in my house and the gym in here and everything about how man every day when you got out of Basically, what this quote says is every day when you get out of bed, your stride and your your your game plan should be to be better than you were yesterday, right, And you will have hit plateaus, but you must break through them and you must succeed to the next level. And I fucking love that shit.

That is exactly how I live every day of my life, whether it's my workout now, my health, my business, my relationships, my family. How do you make sure that you're better than you worry yesterday? And when you get into these situations like I was in on New Year's Eve, it's like,

so you can do two things. You can run and fucking hide, curl up in a ball and let the world just fucking beat you to death, or you can dig your fucking heels in, you figure out how to you know, you have to figure out yourself, and then you fucking you dig in and you fight. I literally the day we got back from Mexico, I had a quote installed on my wall. It says, may God have mercy upon my enemies, because I won't. So let's fucking go.

to explain yourself to the rest of the world. You have to explain yourself and make things right with the people that are in your inner circle and that of your family. But at the end of the day, you have to fucking stick up for yourself. If you believe in you know what I mean. I see guys that that take just a little bit of heat and the fucking wheels come off the bus and they you know that, they run and hide. It's building the UFC going through

COVID building slap. I'm not the run and hide fucking guy. That's just not who I am.

I didn't believe in that stuff two years ago. I thought it was all a crock of shit. Now it's all I believe in. I'm one of these guys, show me, prove it to me. You're telling me that it's this way, but you have to prove it to me. So I finally decide to hook up with this guy because he was doing IVS. My son. We went down to Miami for his twenty first birthday, so we needed IVY people because we're down there doing whatever. And he comes in

with his team and he does my blood work. When he walked me through my blood work, guy had no medical history on me or my family or anything. He told me everything that was wrong with me. And he told me what was wrong with my parents, and he was dead on right, and it was a really trippy experience. And he basically said, if you listen to me for the next twelve weeks, I'll change your whole life. And I was like, I can do anything for twelve weeks,

so I went in. It didn't even take twelve weeks, and four weeks I started to feel different and started to feel better and some of the things that were wrong when we started to go away and all this other shit. And then I'm so in on this right now. If this guy called me right now said fucking squirt hot sauce in your eyes, and you know I would fucking do it right. Yeah. This guy is a genius and I've seen him help not just me, but so many other people, including people that are close to me.

So he is the real fucking deal. And again, you go out on the internet and you hear other people you know ever talking about this guy's a scam artists and this camera. Okay, then don't do it right. Everybody's fucking telling you to fucking do this. Go see your doctor. That fucking works out for you. Good luck to you.

have to do seven days. You can do seventy two hours. And you walk me through how to do it, and uh, what's crazy about is when you do it, you get absolutely fucking shredded. You get so ripped. But that's not even what it's about. It's about the inside is what you're doing it for. So you know, there's all these philosophies. And listen again, I'm no doctor and whatever, I just regurgitate what I'm told. And this was from the doctors

from UH from Boston. So it's like cold plunging. When you go into cold plunging and you put your body through adversity, Right, you're in fifty degree water for three minutes, your body starts to think it's dying, and your body fights back. So your liver secretes this shock protein that's incredible for your body, inflammation, anti age, all kinds of shit. Right, you do that every day, you become absolutely addicted to it.

So when you do the water fast, basically what happens is when you stop eating, your body starts trying to defend itself. Are we starving? Are we this? Are we that? So it starts shedding all the bad dead cells in your body and it starts generating new cells, and it starts to fight. Are we gonna starve? Are we going to this? That? And that's how it fights cancer and all these other nasty illnesses. How does that not make sense?

And then when you talk about fasting and you talk about where we come from and how we've evolved, right back in the day, they would go out and hunt and kill something, right, there was no refrigeration, there was no freezer. You went back and you ate the food and you didn't eat again until you hunt it again.

island or something. You know. And then once you do it, the level of clarity that you get it's fucking And I hate even saying this in front of people, let alone on a fucking podcast, because I sound like a fucking hippie. But you get into this like zen state, you fork like fucking I don't know, man, I don't know how to explain it. You have to do it to believe it. But fucking erga did it too. A lot of the people here now at UFC are doing that, are doing that?

you adjust to the time zone. It's fucking incredible. I've done it three times now in crazy flights and.

single day. So on days that I work out and do recovery, it's two hours of my morning, and then on days that I just recover, it's one hour of my morning.

you don't have to feel this way. There are and there's other guys out there, like Gary Breca. Right, there's a guy. Will you go grab that book that's on my counter, you know the one I'm talking about, right, the books that I have. Nicole has one bringing in here because people that can't afford Gary Breca. I always tell people to watch Gary's podcast. He's at Gary breca on on Instagram. And there's another guy that Joe's had

on that. Everybody tells me this book is incredible, and I buy this book and I give it to people, and I do this because I want to share this

with with people. But like like the pad that I put in my bed, Gary says, you take your shoes off and you walk in the grass and it's electricity exactly from from from the Earth's and and then and then, uh, if you don't have a coal plunch, jump in your fucking pool when it's cold out, or or put some ice in a bucket in a barrel in cold plunge, cold shower, all these type of things that you can do. The red light therapy, get out in the sun even

when it's cold out. Gary always talks about first Son in the morning is the best and you know this. So there's alternatives like this, and then there's this book. This book is called Outlive. I'm gonna give everybody in here one too. It I just bot ten more. I never met this guy, don't know this guy. I make no money off the shit. I make no money off any of the shit. And in fact, I pay Gary Breca full vote. Okay, I'm telling you this, and I'm saying this to you because you can tell that's I'm

super passionate about it and it's real. It works. But this is called Outlive. The Science of Art in the Art of Longevity. Peter Atia, Sorry if I'm butchering your name, buddy, Peter A. Tia m D. Everybody tells me that this book is incredible, and even Gary. That's the other thing that I love about Gary Breca. Gary Brekt doesn't shit on other people and go no, no, no, Only my stuff will do this. Gary's like, this guy is brilliant. This guy's good, and this guy knows exactly what he's

talking about. Gary is that type of guy. So there you go. Outlive. If you can't afford to do a lot of this stuff, check out Gary's podcast and his stuff and read Outlive by Peter Atiya.

But I hear breck on you know the Rogan podcasts, and you think about the rivalries within the game that people are living, and he talks about Andrew Heuberman. He's like, guy's awesome. Guy understands his shit, like he knows what he's doing. So that says that probably says a lot about him.

It's one of the things that I extremely respect about the guy. Yeah, so he speaks very highly of this guy.

My fucking legs are fucked up by this that try to talk to a doctor. That don't fix you. It's just like there's two things. Number One, I'm a man, I gotta do what I gotta do. I gotta get up every day and deal with life. Yeah, number one, and number two, maybe this is how fucking fifty feels. I'm fifty now, Is this how fifty feels? It must be, you know, that's what you start to think. It is the furthest thing from the truth. And now I tell Gary all the time, I'm like, I feel fucking incredible.

I feel twenty. And he's like, no, you don't. You don't, you don't feel incredible. This is what normal feels like. This isn't incredible. This is normal. This is what you're supposed to feel like. And it's all fascinating. He's a fascinating dude. I hope that this dude lives to be a fucking hundred because a lot of people need him. Yeah.

look over across the thing. It's eight thirty. Bob fucking Aram is sitting at the fucking ninety one ninety two years old at the Aces game. I'm like, you gotta be shitting me right. A week later, he's in fucking Saudi Arabia watching the fucking fights in Saudi Arabia. He's ninety fucking.

then play the game. And every time I play, is like, you're a fucking idiot, Like what are you doing? And I kind of feel bad about myself for a little bit. I'm like, no, I'm gonna keep playing though, We're gonna, We're gonna keep this thing rolling. But he's a he's an awesome cat.

the game. What people don't realize is the gaming industry is incredibly regulated by the government, you know what I mean. So when you go in there, like some nights, when you're in there, you would feel like I always talk about this back in the wild Wild West. You have played enough now to see that sometimes when these fucking cards flip. You're like, how is this evening numerically possible

that this could fucking happen this way. So, but I think back in the cowboy days when guys were really fucking stupid and had no education, hot headed, everybody carried fucking guns. Imagine being a dealer or a casino owner back in those days, and you see these cards flipping the way that people had to die back then, you guys, if you're fucking dealer because they thought they were cheating, it's impossible. But the reality is when you play these games and the way these cards flip, it is the

most regulated ship in this country. All these games are square and on the up and up and and all the cameras and the government is paying attention to everything. It's very very regulated. So to get a license in gaming, you gotta go through hell.

Is it just a feel thing though?

I was absolutely positively getting the fucking ten. If I had an eleven, we were absolutely getting the four, right, I mean all fucking night. So when that kind of goofy shit is happening over and at fucking one point, I don't know if you remember this, but uh, fucking what's his name? Orlando? Yeah? Played right John Orlando played. He got fucking murdered. Then we started playing. We got the same fucking hands that Orlando got, same cards, same

up against. Every thing was exactly the same. Yeah, Like we were fucking caught in the matrix and it was a it was a fucking glitch and the matrix it was fucking crazy.

So as you're taking that ten, all of a sudden.

something where they are so solely focused on their success that they don't care about other people's success. And it seems like you were the exact opposite. I've been at the table with you where you've handed me money. Just last night's perfect example. Kyle from the Milk Boys. He's down fifty, you're fucking around, you're on a hot streak. You're like, hey, give me thirty, bing bang boom, here here's thirty, and you kind of do that way, like

what is that company? Has that always been you or is it because you're the position you're in now and you understand people.

at us and try to take us down. Whether it's the fucking media. Are these people of those people and all these people that are in this building strap up and go to battle with me every day? So the UFC is this fucking battleship, right, and we're cruising and we're fighting the fight every day. Some people have been here for ten, fifteen, twenty years, right, And COVID was the perfect example because we've never found I mean, we've never been through a time that was as scary as COVID.

Are we going to die? Is the whole world gonna collapse? Is this gonna happen? Is that gonna happen? Now? I'm the leader in this organization, right, I am the guy who is My job description is to run the business through the good, the bad, the ugly, all this shit. But I take care of my people. My people depend on a paycheck every week for me. So the way that I am what most businesses will do. You saw it a lot through COVID. You see a lot when

they're going through hard times. The way that you stay that you make it a lot easier as you you start fucking getting rid of people. So you put bullets on all these people, and you know, then your your costs go down and you manage to business, you do whatever. This is a fucking battleship and we're either all going down together or we're not going down at all. That's just the way that I'm fucking wired and the way that I look at it. And when I look at

my employees, I expect a lot from them. Right. This place is a fucking grindhouse. It's a hamster wheel. Every fucking Saturday, we're putting on a fight. As soon as that fight is over, we start promoting the next fight on Monday. Right, So think about this, and this is the way that I look at it. How many games have they missed that their kids played? How many performances have they missed that their kids performed in at school? How many hours did they miss playing with their fucking

kids and all this kind of shit. These are the things that I think about. And we hit some hard times. Who hit a rocket roll? And that's it. You're just a fucking number. You're you're, you're, you're a you're a fucking number to the bottom line, because that's basically what

these companies do. They go down and they look at the people and if you make the most money, you're probably the one that's in the most risk, right, or there's multiple people to do your job or whatever, And what goes out the window is all the ship that you've done for the company, right, all goes out right out the fucking window. Fuck that ship, not with me.

I don't forget. I don't ever forget. I always remember who was here and who did what, and and and and then the people that I don't even know what they did. I know what they did. You know what I mean, because I know what we do here and and I will never pick money over people ever.

was awesome, Thank you, But yeah, share some light. I would love to know what goes on, you know, when you're when you're making that deal, especially when there's probably other suitors in there. People call you a sellout and everything else.

I'm good like going through COVID. I got a really nice fucking house. Okay, really nice. I could have fucking camped out for five or six years however long COVID, but that wouldn't have done any good for this fuck company. It wouldn't have done any good for my employees, and it definitely wouldn't have been good for the fighters. So we didn't. We battled fucking through it. So if I have made the decision to go with Anheuser Bush and

bud Light, there's a damn good fucking reason. I know the inner workings of the beer business better than any of the other fucking these guys out, these fans and all this shit, and basically they went after Anheuser Busch for being woke and doing what they did. I think that you know, obviously, I've laid out all the reasons on why I'm way more aligned with Anheuser Bush than any other beer company out there. And for those of you that haven't heard, sixty five thousand Americans are employed

by Aneaser Busch. Sixty five thousand Americans and a lot of them are vets. That alone should be enough reason for you to not try to put a bullet in bud light in Anheuser Busch. Number one. Number two, they spend almost a billion dollars a year with US farmers. Okay, that should be a fucking reason you do it. All the stuff that they do for first responders and vets, and forty four million dollars spent over the last however

many years for their families. Every time there's a natural disaster in America, they shut down the plant and turn it into a bottled water facility and they ship out and they've done something crazy like one hundred million bottles of bottle water that they've sent out to Americans in need. Give me a fucking break, Okay, I am way more aligned with Anheuser Bush. So that's why I did that deal with them. Now you're gonna have people who come and and you have these guys that you know, consider

themselves patriots who love this country and everything else. Let me just tell you this, if you consider yourself a patriot, you should be drinking fucking barrels about light. Believe me when I tell you all these other beer companies out there, woke is what you're worried about. The woke is of the woke. You just haven't fucking seen it or heard about it. So Anheuser Busch is my partner for the next six years, and I can't fucking wait, and I'm looking forward to it.

could tell you, but I won't. There isn't any fucking amount of money that I will take to not When you're getting into a sponsorship deal, you're getting into a relationship. Who wants to be in a bad relationship, Nobody, Whether it's with a woman, it's with your family, it's with

business partners, or it's a fucking sponsor. You want to be with people that you were aligned with that the purpose of a sponsorship is you pay me money, and the money that you pay me, we work together to build both of our businesses and make them bigger and better. If you are not aligned on most things, you are not going to have that kind of a relationship, and you are not going to have fun, and you're going to be begging to fucking get out of that relationship.

So you should only do deals with people that you are aligned with.

people can be a network. It could be anybody that starts coming in and telling you what to do with your fucking business. You need to do this, and you need to do that, or we're gonna pull our sponsorship. Well, you can pull your sponsorship and you can take every fucking dollar of your money and roll it up into a little ball and you can shove it right up your fucking ass. That's what you can do, hey dog.

I don't know Robert Kennedy Jr. I've seen his videos. What about Robert Kennedy Junior? Would make your pompous, arrogant fucking ass pick up a phone and tell somebody else you better not like like, this guy's fucking Hitler or some horrible fucking human being that walks the face of the earth. He's a fucking Kennedy. He's a smart guy. He has his own beliefs and his values. His podcast has to come down. You sell stationary bikes for a

fucking living. You are a fucking clown. There is something mentally fucking unstable about you that you have the balls to pick up the phone and call somebody and tell them to take another person, another fucking guy's fucking podcast down. Really wrap your head around that. Do you know what a fucking absolute pompous arrogant. I don't. I don't even have the rest of the words for this fighter, like.

fucking podcast down. It's fucking insane, but it just shows you the mindset of what a fucking weirdo this guy actually really is.

Because this is America. You can do whatever the fuck you want to do when you own your own fucking show on the internet.

tell you what to do with whatever you want. Because, hey, because I've given you money for the show, you're not allowed to have X, Y and Z.

what I mean. It's it's disgusting, it's fucking gross, and and it's just it's so hard for me to wrap my brain around how fucking arrogant one human being can be and and think that he, you know.

get Peloton out, YadA, yaha, YadA. I'm curious, like what happens in your mind when you're trying to say because you also have to stay fluid in some of these relationships, like when something changes and happens, like you weren't with bud Light for a while, the stuff goes down with the with the cans and everything else, like kind of keeping that, you know, still kind of being there for if a deal does come back to you. Does that make sense? It's like you don't bite your tongue on

the Peloton stuff. A lot of people would assume that the people who you're aligned with the way they go after bud Light when the Dylan can comes out and everything else. I don't know if you had a statement on it, I have no clue. I'd have to I'd have to go back and look it up to make this like.

ever remember was Budweiser. Budweiser, the King of Beers. Every fucking fight had had their you know, their backing, their logos were fucking everywhere. You grew up on Budweiser, the King of Beers. You know, it's very The.

because you do such a great job. And that's probably why bud bud Light like as they're getting back into the fold and trying to align themselves and brain themselves through people like yourselves who stand in the batter's box, and like, yeah, I.

can go or you see the potential in it. So I'm just always like, I'm always impressed and fast and fascinated by how your brain works. Because people, now that we have this relationship with you, people are always curious, like yo, what's danding, Like what's this? And that it's like yo, he I mean literally what you see is him, And so I'm always curious, like what's going on, you know, behind behind that skull of yours?

the people that work there. And I'm really into this. If you can't tell.

the NFL, major League Baseball, it's about winning championships. You have these multi billionaires who have these these teams and every year it's about winning championships. I'm I'm more about building the businesses and building the brands, Like I want to take through one from zero to fucking who knows what, what's possible. That's the type of stuff that I love to do. That makes sense.

live in. It's impressive and im and I'm very fascinated by it because I like, like I was telling you, I don't want to own the Open A's. I want to own power Slap and I want to own Nitra Circus in the UFC when we did it, you know, taking literally nothing and turning it into something special.