David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s sharing what it was like to bring the iconic Bronco back to life — and how its buzzy launch almost bottomed out. Later, Larry Webster, Editor-in-Chief of the popular automotive outlet Hagerty Media , joins David to talk about the legacy of trailblazing SUVs like Jeep and Bronco, and whether we c...
May 22, 2024•41 min•Season 94Ep. 5
It's 2008 and the U.S. government spends tense months deciding whether, and then how, to bail out the U.S. auto industry. Chrysler is saved through a forced merger with another foreign suitor — Italy’s Fiat. Fiat’s charismatic chairman makes Jeep the centerpiece of the new Fiat Chrysler. But Jeep also faces new competition as Ford decides to bring the Bronco back. Jeep doesn’t sit idle. It puts more horses under its hood than ever before. And the showroom showdown that follows will result in sta...
May 15, 2024•34 min•Season 94Ep. 4
It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popular, Chrysler tinkers with a merger. It eventually combines with Germany’s Daimler-Benz. The merger is a mess, and Jeep suffers under new management. Meanwhile, as the new millennium dawns, an underground group inside Ford quietly plots to bring back the Bronco. But just as it looks like the Bronco Un...
May 08, 2024•33 min•Season 94Ep. 3
It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat the Bronco by going bigger. AMC introduces the massive Jeep Cherokee, jump starting an arms race. Next, Bronco also goes big. Then, Jeep goes even bigger, and more luxurious, with the Grand Cherokee. As the 1990s arrive, the rugged Bronco is falling out of favor with consumers. But it spends one more ...
May 01, 2024•33 min•Season 94Ep. 2
It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the coming world war. The vehicle that’s created comes to be known as the Jeep and it plays a pivotal role in winning that war. But the Jeep has a bumpy homecoming. And as Americans start spending more time on the road and behind the wheel, they pave the way for the rise of an off-road challenger. It’s m...
Apr 24, 2024•37 min•Season 94Ep. 1
Allbirds was once valued at $4.1 billion . The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds' luck had changed. Find out what wrong for the company and the DTC market broadly, and how they're trying to find their footing again. Featured Guests: Ann Gehan, Retail Reporter at The Information Elizabeth Segran, Senior Staff Writer at Fast Company Listen to Business Wars on the...
Apr 18, 2024•38 min•Season 93Ep. 5
A lot has happened at OpenAI since that whiplash week in November 2023 when the board ousted its chief executive. There was an investigation to determine whether Sam Altman’s firing was just, and a lawsuit from OpenAI co-founder Elon Musk. Meanwhile, the company’s competition has been charging ahead. Julia Black, a reporter with The Information , joins host David Brown to break down the latest developments and shed light on where Sam Altman — and the future of AI — are going next. Listen t...
Apr 17, 2024•42 min•Season 93Ep. 4
After five intense days, Sam Altman prevails over the OpenAI Board and is reinstated as CEO, with a new board in place. But the turmoil has shown that OpenAI is vulnerable and its competitors, including Google and Microsoft, are ready to take advantage of OpenAI’s weakness. And with OpenAI’s old board out and Chief Scientist Ilya Sutskever’s role at OpenAI murky, the path is clear for OpenAI to develop and commercialize AI at an even faster rate than as before. Listen to Business...
Apr 10, 2024•36 min•Season 93Ep. 3
OpenAI co-founder Ilya Sutskever’s move to fire Sam Altman with no warning kicks off five days of chaos for the tech company. After he gets over the shock, Altman uses all his corporate savvy to fight back. For days, over McDonalds and Boba tea, Altman and the board feud over the path forward for Altman and OpenAI, while the business community waits on tenterhooks to find out the future of one of the most important AI companies in the world. Listen to Business Wars on the Wondery ...
Apr 03, 2024•37 min•Season 93Ep. 2
From the outside, OpenAI looked like one of Silicon Valley’s biggest success stories. In 2022, it had stunned the world with the release of ChatGPT3.5, leapfrogging some of the biggest tech companies to be an industry leader in artificial intelligence. But, inside the company walls trouble was brewing. Chief Scientist Ilya Sutskever had increasing concerns about the speed at which OpenAI was commercializing and releasing AI products. He worried about the direction AI was heading a...
Mar 27, 2024•45 min•Season 93Ep. 1
Costco's membership retention rate is the stuff of other retailers' dreams, nevermind the love they get on social media. With very little paid advertising, the company has managed to keep its spot as the third largest retailer in the U.S. We’re finding out how they do it with Susan and David Schwartz, authors of “ The Joy of Costco: a Treasure Hunt from A to Z ,” and Business Insider reporter Dominick Reuter . Listen to Business Wars on the Wondery App or wherever you get your podcasts. Exp...
Mar 21, 2024•44 min•Season 92Ep. 6
With everything Taylor Swift’s been up to lately, being a Swiftie is almost a fulltime job. Today, David speaks with two digital creators who have been covering her since day one. First up, pop culture YouTuber Lauren Lipman talks about Taylor’s NFL era, the challenges of covering Taylor during her fight for her masters, and the time she got to meet Taylor. Next, digital creator and longtime Swiftie Autumn Kennedy takes us inside her fan account TS Tour Tips . With more than 400,000 follow...
Mar 20, 2024•41 min•Season 92Ep. 5
When Taylor Swift began planning The Eras Tour, she probably didn't expect to be at the forefront of an antitrust battle that could decide the future of concerts in the U.S. But the battle for Taylor Swift tickets leads Swift, her fans, and Senators into a tussle with Ticketmaster, the biggest live events company on the public markets. And Hollywood's next. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the firs...
Mar 13, 2024•39 min•Season 92Ep. 4
By 2019, Taylor Swift's battle to get her masters back from Scooter Braun has gone public. She decides to fight by deploying her own, very dangerous weapon -- the Swifties. And Braun pulls out all the stops to protect his $300 million asset. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your f...
Mar 06, 2024•33 min•Season 92Ep. 3
By 2014, Taylor Swift has spread her wings into pop. But as her self-confidence grows, so does her discontent with her label. So she makes a bold move. Meanwhile, mega-manager Scooter Braun sees a business opportunity in Swift's early masters. The problem is, Swift has serious beef with Braun and his clients. And when she finds out about his plan, it'll be all out war. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first t...
Feb 28, 2024•32 min•Season 92Ep. 2
When Taylor Swift signed to an upstart country label as a teen, she probably didn't realize that she was signing away the rights to something she would spend decades getting back -- her masters. Swift’s fight for her $300 million master recordings is a scrimmage that could reshuffle the entire business model of the music industry. But first, Swift has to make it big. And that's a one-in-a-million shot. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all e...
Feb 21, 2024•38 min•Season 92Ep. 1
We’ve got the keys to Barbie's dream house and we’re unlocking her legacy, staying power and what’s ahead. We're joined by Time reporter and Mattel expert Eliana Dockterman and entertainment and culture journalist Matthew Jacobs to talk about Barbie's ups and downs and the key business decisions that revived the flailing brand. Plus, what's behind the movie's Oscars nominations... and snubs. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-...
Feb 15, 2024•34 min•Season 91Ep. 5
When the Apple Watch first debuted, designer Jony Ive envisioned the gadget as a must-have in the world of high fashion. But even if the smartwatch hasn’t become a mainstay in the luxury world, it has become a tool many of us can’t live without. Wired Editor-at-large Steven Levy joins David to unpack the evolution of the Apple Watch. Steven’s covered Apple since the early 80s, and he’s connecting the dots to share how the Apple of yesterday brought us the Apple Watch of today. Later, GQ Sen...
Feb 14, 2024•41 min•Season 91Ep. 4
It’s 2016 and in the wake of a major PR fiasco, Samsung is rolling out their new round smartwatch with a beautiful rotating bezel, while an MLB cheating scandal puts the Apple Watch squarely in consumers’ sights. And, enhanced health features in the Series 4 rocket Apple Watch sales to record heights. Meanwhile Samsung gets hit with a lawsuit and then releases a tone-deaf ad campaign savaged by women around the world. And as both smartwatch contenders add more health functionality to their devic...
Feb 07, 2024•40 min•Season 91Ep. 3
It’s 2012 and Apple’s legendary designer in chief, Jony Ive, decides the company’s first product launch after Steve Jobs’ death should be a smartwatch. But he struggles to get buy-in from CEO Tim Cook and upper management. Meanwhile Samsung races to beat Apple to market.. Then Samsung raises the stakes with a wildly successful satirical ad campaign aimed at Apple’s pretentiousness, but eventually launches a flawed smartwatch that leaves consumers cold. After Apple finally greenlights the smartwa...
Jan 31, 2024•40 min•Season 91Ep. 2
It’s 1936 in a small town in Korea and a rakish scion of a wealthy family realizes he has to clean up his act by starting a small import export business. By the 1980s, he fast tracks South Korea’s first computer chip factory, and turns hundreds of engineers into fiercely loyal, tirelessly diligent “Samsung Men.” But as Apple’s star rises, Samsung turns to American designers from California to teach its employees innovation and free-wheeling creativity. The result is a 1999 futuristic watch ...
Jan 24, 2024•38 min•Season 91Ep. 1
Before Apple and Samsung took over our wrists, there was Fitbit. The fitness tracker was just about the coolest thing in Silicon Valley, and everyone in tech was wearing one — including Wired Magazine senior editor Michael Calore and senior writer Lauren Goode ! Long before the pair started hosting the Wired Gadget Lab podcast , they were crushing their steps goal while reporting on the buzziest wearable on the market. Michael and Lauren join David to help trace the steps that Fitbit...
Jan 18, 2024•36 min•Season 90Ep. 6
Can you imagine video games without Sony? A partnership between Sony and Nintendo could have changed the future of Playstation — and the video game industry — as we know it… if the deal hadn’t ended with a dramatic betrayal. Tristan Donovan, author of Replay: The History of Video Games (and writer of this season of Business Wars ), joins David to tell us about the console that almost wasn’t. You’ll also hear why Nintendo is so hard to predict, and where the video games market is going next. ...
Jan 17, 2024•39 min•Season 90Ep. 5
It’s 2016 and Xbox boss Phil Spencer’s leading a reboot of the Xbox brand after the Xbox One’s fumbled start. But with Sony and Nintendo surging ahead, he needs to make some big plays to get Microsoft back in action. But when he homes in on a plan to spend tens of billions of dollars to reinvent Xbox and move beyond the console war, Sony’s going to go all out to stop Microsoft from spending its way to victory. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experien...
Jan 10, 2024•37 min•Season 90Ep. 4
It’s 2007 and both the Xbox 360 and PlayStation 3 are in trouble. Microsoft’s dealing with an epidemic of dying consoles. Sony lacks sales momentum. And Nintendo’s surging back with the Wii – a console that lets people play using a motion-tracking controller. But when Microsoft hits paydirt with its own motion-controller – the Kinect – it will change the direction for Xbox and give Sony an opportunity for a comeback. Listen to Business Wars on the Wondery App or wherever you get your podcas...
Jan 03, 2024•33 min•Season 90Ep. 3
It’s 2002 and the race to build the next generation of game consoles is already underway. And Sony’s got big plans for the PlayStation 3. It wants to use it to introduce a new kind of computer architecture and it’s teamed up with Toshiba and IBM to do it. But with Microsoft’s gunning to get its next console, the Xbox 360, into stores first, IBM spies a golden opportunity. IBM can make huge profits by partnering with both rivals in the console war. See Privacy Policy at https://art19.com/privacy ...
Dec 27, 2023•36 min•Season 90Ep. 2
It’s the year 2000. Sony’s PlayStation 2 is ready to conquer the game business and leave its Japanese rivals Sega and Nintendo looking like has-beens. But Sony’s gaming success is causing alarm at Microsoft’s headquarters. Microsoft co-founder Bill Gates fears Sony will use the PlayStation to conquer computer-based home entertainment and shut Windows out of the home. So he’s striking back by deploying Microsoft’s billions to create a Windows-based game console called the Xbox. But the team he’s ...
Dec 20, 2023•38 min•Season 90Ep. 1
American Girl or Barbie? Transformers or Teenage Mutant Ninja Turtles? The Game of Life or Monopoly? We're putting your favorite nostalgic toys head-to-head to determine the GOAT (greatest of all TOYS) with comedian Josh Gondelman and New York Times retail reporter Jordyn Holman. And later on, David goes in the hot seat to choose between some of his most beloved childhood toys (POGs, anyone?). Happy holidays from Business Wars to you! See Privacy Policy at https://art19.com/privacy and Californi...
Dec 14, 2023•45 min•Season 89Ep. 6
‘Tis the season for toys! First, we’re getting an update on where toy retailers stand today with Forbes Senior Contributor Joan Verdon . She’s covered Toys R Us since the late 90s, and has the inside scoop on whether this chain is actually making the big comeback the headlines claim. Later, we’re zooming in on one toy that’s stood the test of time — Hot Wheels – with Bruce Pascal , who has the world’s most valuable, historically-complete collection of these tiny cars. And he’s recently crea...
Dec 13, 2023•41 min•Season 89Ep. 5
It’s 2004 and toy retailers across America are assessing the post-holiday damage from Walmart’s brutal price attack. And with KB Toys mortally wounded, it falls to Toys “R” Us to lead the fight. But when the debts mount and Amazon turns from friend to foe, Toys “R” Us ends up in a desperate battle for survival. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Dec 06, 2023•36 min•Season 89Ep. 4
