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Business Wars

Wonderywww.wondery.com

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 

Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

Episodes

Apple vs Microsoft | Hackers and Capitalists | 2

This episode, we dive into the backstories of the inventors behind the home computer revolution. Bill Gates and Steve Jobs begin with mutual respect and see themselves reflected in each other. But soon their ambition and business choices rip them apart. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App  https://wondery.app.link/businesswars . Support us by supporting our sponsor! See Pr...

Jan 18, 202337 minSeason 78Ep. 2

Apple vs Microsoft | Rotten to the Core | 1

Apple launches the groundbreaking Macintosh after a long delay. And Bill Gates' Microsoft team has made the software for the Mac. But pretty soon, Jobs grows worried about their partnership. He fears that Gates and Microsoft might be taking... more than they're giving. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App  https://wondery.app.link/businesswars . Support us by supporting our...

Jan 11, 202336 minSeason 78Ep. 1

Best of Business Wars Daily | Apple Bites Back | 5

We're talking about the challenges and chess moves of the biggest tech company in the world: Apple. We're joined by Wall Street Journal columnist Dan Gallagher and comedian Gianmarco Soresi. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App  https://wondery.app.link/businesswars . Support us by supporting our sponsor! See Privacy Policy at https://art19.com/privacy and California Privac...

Jan 05, 202344 minSeason 77Ep. 5

Sotheby's vs Christie's | The Art of the Auction | 4

Get your paddles ready, because we’re diving into the art of the auction. First up is Vanity Fair art columnist Nate Freeman, who’s taking us inside New York high society with a look at auction culture today — including a record-breaking sale that raked in over $1 billion. Later, digital artist Refik Anadol introduces us to the world of NFT art, which is turning the industry on its head. His collections have been auctioned at both Christie’s and Sotheby’s, and are featured in museums across the ...

Jan 04, 202341 minSeason 77Ep. 4

Sotheby's vs Christie's | The Unraveling | 3

It’s 1996 and Christie’s Christopher Davidge is disgruntled he hasn’t personally benefited more from his role in the price-fixing scheme, especially as DeDe Brooks, his Sotheby’s counterpart, thrives. But when subpoenas are issued by the Department of Justice and a high-profile investigation begins, they are both faced with an impossible choice: cooperate, or risk losing everything they’ve worked for. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early...

Dec 28, 202238 minSeason 77Ep. 3

Sotheby's vs Christie's | The Point of No Return | 2

It’s 1993 and Sotheby’s DeDe Brooks and Christie’s Christopher Davidge, at the behest of their bosses Alfred Taubman and Sir Anthony Tennant, begin meeting secretly to discuss fixing prices in a way that will benefit both auction houses. But as the collusion plot starts to pay off and profits begin to rise, both their colleagues and the feds begin to sense something is amiss. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free liste...

Dec 21, 202232 minSeason 77Ep. 2

Sotheby's vs Christie's | Going Once | 1

It’s 1983 and shopping mall tycoon Alfred Taubman buys a struggling Sotheby’s, excited by the opportunity to revitalize the art auction market and increase competition with the company’s longtime rival, Christie’s. But when the 1990s dawn, a slumping economy spells trouble for both auction houses. Sotheby’s and Christie’s hatch a plan to surreptitiously work together to increase profits for both companies, a decision that will have fateful consequences. Binge all episodes early and ad-free with ...

Dec 14, 202236 minSeason 77Ep. 1

Best of Business Wars Daily | Notes on a Tech Scandal | 6

We're talking about corporate blunders at unicorn tech companies and how they recover — or don't. We're joined by Vanity Fair's Caleb Ecarma, Victoria Song from the Verge and comedian Matt Braunger, who's just released the new comedy special "Doug." Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App  https://wondery.app.link/businesswars . Support us by supporting our sponsor! See Privac...

Dec 08, 202243 minSeason 76Ep. 6

Toyota vs Honda | New Cars on the Block | 5

The car market is changing rapidly. The race for the next big all-electric vehicle is on! American automakers like Ford and GM are ramping up their EV production — but so are South Korean car brands like Hyundai and Kia. So where does that leave Toyota and Honda, who have been notoriously late to the EV party? Wall Street Journal Autos Editor Christina Rogers joins us to explore whether these powerhouse Japanese companies can defend their spot at the top, or if their American and South Korean co...

Dec 07, 202237 minSeason 76Ep. 5

Toyota vs Honda | A Fight for the Future | 4

The Year 2000 is approaching and Toyota’s new boss Hiroshi Okuda’s looking to the future. After years of cautious success, he wants to be bold and take the fight to the world’s motor king, General Motors. And to kickstart Toyota’s new direction, he wants Toyota to deliver the world’s first gasoline-electric hybrid. But Honda’s also working on an eco-car of its own and it’s about to crash the party. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early ac...

Nov 30, 202239 minSeason 76Ep. 4

Toyota vs Honda | Breaking Ground | 3

It’s the 1980s and the American backlash against the Japanese automobile invasion is growing. With a US-Japan trade war looming, Honda and Toyota need workarounds fast. But Honda’s no longer content just selling small cars with low profit margins. It wants a piece of Mercedes and BMW’s action too. And when Honda unveils its plans, Toyota’s going to fall behind. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available...

Nov 23, 202236 minSeason 76Ep. 3

Toyota vs Honda | Motor City Massacre | 2

It’s the 1960s and Honda’s about to speed into the car market before Japan’s government can put up legal roadblocks to stop it. Meanwhile,Toyota’s already zooming ahead. Its latest models are about to take Japan by storm and arm it with the funds it needs to make another run at the U.S.A. But to break America, Toyota and Honda will need to outmanoeuvre the auto titans of Detroit. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free l...

Nov 16, 202237 minSeason 76Ep. 2

Toyota vs Honda | Out of the Wreckage | 1

It’s 1945. Japan lies in ruins in the aftermath of World War II. The population’s starving, the cities are reduced to rubble, and the nation’s defeated. But from the war-torn wreckage, two motor giants are about to rise. The first is Toyota. It’s the brainchild of Kiichiro Toyoda, the big-dreaming son of a wealthy industrialist who wants to create Japan’s answer to Ford. But the other contender must travel a harder road. Its founder Soichiro Honda is a poor boy from the sticks and his only resou...

Nov 09, 202238 minSeason 76Ep. 1

Best of Business Wars Daily | Sticker Shock | 6

We're tracking the seismic shifts in the car industry from scarce car chips to the impact of inflation. On this episode, we're joined by Wall Street Journal reporter Sean McLain and comedian Kurt Braunohler, who's just released the new comedy special " Perfectly Stupid ." Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App  https://wondery.app.link/businesswars . Support us by supporting ...

Nov 03, 202243 minSeason 75Ep. 6

Taco Bell vs Chipotle | Taco Talk | 5

Are you Team Taco Bell or Team Chipotle? The two fast food giants are competing for the hearts (and stomachs) of their consumers, as well as the coveted Gen Z market. On today’s show, Mary Meisenzahl, a fast food reporter from Business Insider joins us to weigh in on which brand is pulling ahead. She’ll also share her experience touring Taco Bell’s famous test kitchen. Later, SFGate reporter Andrew Pridgen brings us to the street in Bakersfield, California where fast food chains debut their new ...

Nov 02, 202238 minSeason 75Ep. 5

Taco Bell vs Chipotle | Going Loco | 4

It's 2009 and with its 50th anniversary closing in fast, Taco Bell is hunting for ways to reconnect with the young people who gobble up most of the nation's fast food. But with the new wave of fast-food chains led by Chipotle challenging legacy brands like McDonald's and Taco Bell, the taco king needs something that can capture the imagination of the Instagram generation. But while Taco Bell seeks social media likes, Chipotle's about to take a major fall as a spate of food poisoning sickens its ...

Oct 26, 202237 minSeason 75Ep. 4

Taco Bell vs Chipotle | Where's the Beef? | 3

It's the late '90s and Chipotle founder Steve Ells is using McDonald's millions to make his burrito chain a national giant. But as he scales up, he finds himself looking for a way to escape the fast-food machine he's hitched a ride on. But while Chipotle gathers speed, Taco Bell's hoping to keep its diners hooked with help from its own twist on Mountain Dew and less messy food options. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad ...

Oct 19, 202237 minSeason 75Ep. 3

Taco Bell vs Chipotle | Bellwether | 2

It's the 1950s and just down the road from the original McDonald's in San Bernardino, a Californian entrepreneur named Glen Bell is chasing a fast-food fortune. But with the burger wars heating up, Bell embarks on a bold venture to turn the taco from an exotic mystery into a fast-food munchie that could give the burger a run for its money. And when he finally decides to cash out and sell Taco Bell, the nation's food conglomerates will be fighting tooth and nail to buy it. Binge all episodes earl...

Oct 12, 202235 minSeason 75Ep. 2

Taco Bell vs Chipotle | Demolition Man | 1

It's 1984 and Taco Bell CEO John Martin's looking for a fight. The PepsiCo-owned chain might be America's número uno when it comes to Mexican fast-food, but growth is tepid. So Martin's on a mission to convince a skeptical nation to put down their Big Macs and eat tacos and burritos instead. But even as Taco Bell goes all out to disrupt the fast-food status quo, a young chef with a burrito habit is rustling up a different business recipe that will shake fast-food to its foundations. Binge all ep...

Oct 05, 202236 minSeason 75Ep. 1

Best of Business Wars Daily | The Power of Nuggets | 5

The fast food industry is raking it in, but they still have to feed the beast. We bite into how they create hype in order to boost sales and capture our ever-scattered attention, before we drive on past them. On this episode, we're joined by Heather Haddon, a reporter for the Wall Street Journal, and comedian and writer Josh Gondelman. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App  ...

Sep 29, 202237 minSeason 74Ep. 5

Taylor Swift vs. Scooter Braun | Breaking Down the Big Machine | 4

It’s safe to say that Taylor Swift and Scooter Braun are…never, ever, getting back together. Taking us inside their battle is Chris Willman , senior music writer at Variety, who’s covered Taylor since her early days as an up-and-coming young artist on the country music scene. Later, we’ll dive into the growing artist labor movement with Damon Krukowski , the drummer for the late 80s indie band Galaxie 500. Damon shares how the band bought back its masters from their label and why most bands aren...

Sep 28, 202236 minSeason 74Ep. 4

Taylor Swift vs. Scooter Braun | Revenge of the Swifties | 3

By 2019, Taylor Swift's battle to get her masters back from Scooter Braun has gone public. She decides to fight by deploying her own, very dangerous weapon -- the Swifties. And Braun pulls out all the stops to protect his $300 million asset. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App  https://wondery.app.link/businesswars . Support us by supporting our sponsor! ZipRecruiter - Mak...

Sep 21, 202233 minSeason 74Ep. 3

Taylor Swift vs. Scooter Braun | Bad Blood | 2

By 2014, Taylor Swift has spread her wings into pop. But as her self-confidence grows, so does her discontent with her label. So she makes a bold move. Meanwhile, mega-manager Scooter Braun sees a business opportunity in Swift's early masters. The problem is, Swift has serious beef with Braun and his clients. And when she finds out about his plan, it'll be all out war. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. A...

Sep 14, 202232 minSeason 74Ep. 2

Taylor Swift vs. Scooter Braun | On the Outside | 1

When Taylor Swift signed to an upstart country label as a teen, she probably didn't realize that she was signing away the rights to something she would spend decades getting back -- her masters. Swift’s fight for her $300 million master recordings is a scrimmage that could reshuffle the entire business model of the music industry. But first, Swift has to make it big. And that's a one-in-a-million shot. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, earl...

Sep 07, 202236 minSeason 74Ep. 1

Best of Business Wars Daily | An Unfinished Song | 6

While music streaming platforms have exploded, many critics argue the status quo isn't working for artists. We're taking a deep dive into the music industry, exploring the relationship between artists, labels, fans and the internet. On this episode, we're joined by music journalists Brittany Spanos, senior staff writer at Rolling Stone, and Naima Cochrane, a music and culture journalist and a former record label executive at some of the industry’s biggest outlets. Binge all episodes early and ad...

Sep 01, 202239 minSeason 73Ep. 6

The Battle for Paramount Pictures | Reinventing an Empire | 5

Can the former crown jewel of Hollywood keep up in the age of the streaming giants? To understand Paramount’s future, you’ve got to understand its past. So today, we’re throwing it back with Doug Herzog, a former executive at Paramount’s parent company Viacom. Doug greenlit some of cable’s biggest shows. South Park, anyone? He now hosts  Basic , a podcast about the time when cable was cool. Later, we’ll check in on what’s in store for Paramount going forward with Matt Belloni. He’s a foundi...

Aug 31, 202239 minSeason 73Ep. 5

The Battle for Paramount Pictures | Down to the Wire | 4

It’s Christmas 1993. The bidding war for Paramount is underway and QVC is far out in front. But Viacom owner Sumner Redstone’s not giving in. He’s trying to engineer a merger with Blockbuster that will arm him with the billions he needs to catch up with QVC. But Blockbuster chairman Wayne Huizenga isn’t about to roll over, and with the deadline for final offers approaching, Redstone’s almost out of time. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, ea...

Aug 24, 202237 minSeason 73Ep. 4

The Battle for Paramount Pictures | Under Siege | 3

It’s the fall of 1993 and Viacom owner Sumner Redstone thinks he’s got Paramount all sown up. But QVC chief Barry Diller is about to launch a counter-strike and ignite an all-out war for control of the movie and publishing giant. And as the fight intensifies, both men are depending on their partners to have their back. But they’re about to find their back-up isn’t as solid as they think. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and a...

Aug 17, 202238 minSeason 73Ep. 3

The Battle for Paramount Pictures | Hidden Agendas | 2

It’s summer 1993 and QVC boss Barry Diller is ready to pull the trigger on his hostile takeover to buy Paramount. But he’s about to find he's got an enemy in his ranks who’s playing both sides. And while Diller tries to get his bid back on track, Paramount chairman Martin Davis is getting cosy with another suitor – Diller’s pal and Viacom owner, Sumner Redstone. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Availabl...

Aug 10, 202236 minSeason 73Ep. 2

The Battle for Paramount Pictures | Killer on the Loose | 1

It’s early 1993 and television’s about to make a quantum leap into a multi-channel world where viewers can access movies from the comfort of their own sofa. But with Hollywood’s movie studios set to clean up in this new world, every media player wants a film factory to call their own. Including Hollywood hot-shot Barry Diller. And he wants to get on the ground floor of the revolution by buying Paramount – the studio he used to run. But to succeed he’ll need to first defeat his old boss – Paramou...

Aug 03, 202236 minSeason 73Ep. 1