As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny titan in the two ounce can, quickly plows through the energy drink market, generating hundreds of millions of dollars each year and leaving a trail of failed imitators in its wake. But for the moment, Red Bull and Monster have bigger issues on their hands. A string of unexpected deaths and hospital...
Nov 20, 2018•24 min•Season 11Ep. 3
As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alternative to its yuppie European competitor. Not only does Hall intend to pull Hansen back from the verge of bankruptcy, his plans will position Monster to take a massive bite out of Red Bull’s multi-billion dollar industry. Support this show by supporting our sponsors! See Privacy Policy at https://ar...
Nov 15, 2018•23 min•Season 11Ep. 2
It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant—it’s sickly sweet—but to Mateschitz’s surprise, it completely cures his jetlag. Suddenly, he sees a business opportunity. Energy drinks like these are huge in East Asia, but virtually unheard of in Europe. The biggest challenge will be figuring out how to market it—starting with a new...
Nov 13, 2018•23 min•Season 11Ep. 1
Host David Brown sits down with L.A. Times pop music critic Mikael Wood to talk about how Napster changed not only the music business, but music itself. It turns out digital music downloads paved the way for a lot of trends we see in music today… Justin Bieber joining the remix of Despacito? Beyoncé’s surprise album drops? The countless list of songs featuring Nicki Minaj? It all started here. Plus: after all is said and done, was Napster good for music or not? The answer might not be that simpl...
Nov 08, 2018•26 min•Season 10Ep. 7
Napster is approaching its death throes. The file sharing company has one shot left: Bertelsmann, the record label that’s confident it has come up with a foolproof plan to profit from its former foe. But Bertelsmann forgot about one thing. It needs the buy-in of other labels to make its rescue plan work. And the other music bosses are still livid that Bertelsmann went behind their backs to partner with Napster. They won’t be stepping up to help either company. Napster is running out of options. ...
Nov 06, 2018•26 min•Season 10Ep. 6
Some of the biggest names in music have gathered to duke it out over the future of Napster. The Senate Judiciary Committee’s intellectual property hearing finally brings the pioneers of the peer-to-peer revolution face to face with the record labels. Napster is feeling good about its chances. But the judge overseeing the whole affair isn’t going to just swallow whatever arguments Napster’s high-priced lawyer dishes up. And buried somewhere in the mountains of evidence is one message that could d...
Nov 01, 2018•23 min•Season 10Ep. 5
As the game of cat and mouse heats up with the record labels. The labels know that unless Napster is stopped, it’ll destroy the record labels. That doesn’t stop Napster co-founder Sean Parker from feeling the vice grips closing in. By early 2000, Napster has 10 million users and a landmark copyright case from the RIAA and a court date with Metallica. It’s survival of the fittest, and both sides are playing with fire. Support us by supporting our sponsors! Who's your next great hire? The smartest...
Oct 30, 2018•25 min•Season 10Ep. 4
Napster co-founders Shawn Fanning and Sean Parker finally get to Silicon Valley, where their dream for music sharing is supposed to take off. When word gets out about what Napster is doing, software programmers are literally banging on the doors, begging to work for Napster for free. Their idea is solid, but the finances are weak. It’s time to incorporate and find investors. Shawn turns to draw up papers. To Shawn’s shock, his uncle takes 70 percent of the company for the effort. And, as it turn...
Oct 25, 2018•25 min•Season 10Ep. 3
Naysayers tell Shawn Fanning that only an experienced Silicon Valley software engineer solve all the technological challenges to get Napster working. But Shawn thinks he’s got the answers and asks himself, ‘’why not me?” And he gets to work, turning to an online chat group of hackers who are eager to help so they can take the fight right to the doorstep of the record labels. Support us by supporting our sponsors! Blinkist - Go to Blinkist.com/BW to start your free trial! Squarespace - Create you...
Oct 23, 2018•21 min•Season 10Ep. 2
It’s 2000, and the record industry is just waking up to a major threat to its business model: an online file-sharing system created by a 17-year-old kid from Massachusetts. With Napster — so called after the nickname its founder earned on the basketball court — users can download music for free. Why would anyone pay 18 or 20 bucks for a CD ever again? Musicians like the Offspring greet the technology with open arms. Some bands see Napster as a way to make more money on each song while breaking t...
Oct 18, 2018•21 min•Season 10Ep. 1
Host David Brown sits down with Tristan Donovan, series writer and author of Replay: The History of Video Games , just as this console war enters uncharted territory. What’s next for Xbox, PlayStation and wild card Nintendo Switch? Hint: probably not three more generations of consoles. Plus, what a groundbreaking announcement from Microsoft could mean for the gaming industry moving forward. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Priv...
Oct 16, 2018•21 min•Season 9Ep. 4
As Nintendo burns with the failure of Wii U, Sony can’t woo PS2 users to the new Playstation 3. It vows to not make that mistake again, and the Playstation 4 prioritizes on what the gamers want: a better gaming experience. But it’s not just the focus on gaming that makes the PS4 a hit - it’s also the failure of Microsoft’s new Xbox One to deliver. Support this show by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priva...
Oct 11, 2018•25 min•Season 9Ep. 3
Microsoft put all its efforts into it’s new console, the Xbox 360 to beat combat Sony’s market share and it looked like it was working. Thousands of consoles sold, and then suddenly, mysteriously, thousands of consoles died. Meanwhile Sony announces their new PlayStation will cost more than any console, by a lot, and it’s new processor confuses game designers. But that’s not all. Nintendo is back and they’re about to introduce another console that will send both companies scrambling. The Nintend...
Oct 09, 2018•23 min•Season 9Ep. 2
Sony was preparing Playstation to eventually replace personal computers. Microsoft sees that coming and goes into combat mode. Bill Gates spends more than two billion dollars to launch Microsoft’s Xbox console with innards that Gates hopes will not only put Sony on the defensive but will one day replace PCs as the future of digital home entertainment. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#...
Oct 04, 2018•23 min•Season 9Ep. 1
Host David Brown chats with freelance journalist and series writer Joseph Guinto about the 22 years he’s spent covering Southwest Airlines… including his memories meeting and interviewing Southwest’s major players, from Rollin King to Herb Kelleher himself. Plus, the famous part of Southwest’s history that didn’t quite happen the way the company says — it’s all on this episode of Southwest vs. American Airlines, on Business Wars. Support us by supporting our sponsors! See Privacy Policy at https...
Oct 02, 2018•24 min•Season 8Ep. 7
Thanks to deregulation, no-frills knock offs of Southwest take to the skies like crows. About 120 airlines have gone out of business or filed for bankruptcy since the industry was deregulated in 1978. American’s SABRE system optimizes...everything. It manages ticket pricing so flights are always full, and American is building new hubs and terminals. Meanwhile, Southwest company culture is shifting from sex appeal to backyard barbecue vibe. Is it enough to attract families to fly? Support this sh...
Sep 27, 2018•25 min•Season 8Ep. 6
Everyone loves Herb Kelleher—even FAA regulators. The onetime corporate counsel-turned-CEO is coming into his own at the helm of Southwest. But his latest challenge is coming up with a way to skirt the FAA’s pesky “slot” system, designed to limit air traffic by rationing takeoffs and landings. Kelleher has a business to run. So he embarks on a crazy plan to snag a few extra slots for Southwest. It may not work, but one thing’s certain: it will be a whole lot of fun. Support us by supporting our ...
Sep 25, 2018•23 min•Season 8Ep. 5
As deregulation dawns, Southwest Airlines’ founder and CEO are locked in a power struggle. In the middle is Herb Kelleher, Southwest’s corporate attorney. And after 18 months serving as a punching bag for the company’s top brass, he’s had enough. But as Southwest deals with a succession crisis, American Airlines is facing another emergency. It needs money, fast. The company is cash-poor after investing in its proprietary online reservation system, SABRE. The situation is so dire CEO Al Casey tur...
Sep 20, 2018•24 min•Season 8Ep. 4
The computer age is on the horizon, and American Airlines has a secret weapon: SABRE. Sure, the airline is top of the heap under the current pen-and-paper reservation system — the one where travel agents use a massive phonebook to look up flights, then call individual airlines to book a ticket. But they’re tired of playing phone tag. The American Society of Travel Agents has plans to roll out a new electronic system, one that could force American to lose its unofficial preferred status. The comp...
Sep 18, 2018•20 min•Season 8Ep. 3
Baniff and Southwest battled in court for domination over the skies. Southwest came out on top for a little while, but Baniff pushed back with prices Southwest just couldn't beat. The only way Southwest could fight back was to give the mostly male, mostly businessmen clientele something they couldn't refuse: free booze. For the first time ever, Southwest is in the black. With Baniff tamed, there's more turbulence. This time, it's a national airline. American Airlines is here to play. Support thi...
Sep 13, 2018•22 min•Season 8Ep. 2
In Texas in the 1960s, Rollin King had a crazy idea. He wanted to create a no-frills airline service that served San Antonio, Dallas and Houston. All he and his lawyer had to do was convince the Federal Regulations Bureau that they had no jurisdiction on flights that never left Texas. Of course getting Southwest off the ground would have been a lot easier if they had any planes… Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice a...
Sep 11, 2018•23 min•Season 8Ep. 1
Host David Brown chats with series writer Tristan Donovan, author of Fizz: How Soda Shook Up the World , about some of the juicy tidbits that didn’t make the final series. Like Fanta’s roots in Nazi Germany, Pepsi’s frantic struggle to make sure Coca-Cola didn’t beat it into space, and why Coca-Cola bottles have that iconic silhouette. And then there’s the cola that almost dethroned Coke. (Hint: it’s not Pepsi). David Brown even cops to his favorite cola...and the answer may surprise you. Suppor...
Sep 06, 2018•24 min•Season 7Ep. 7
Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider this but choose drastically different paths for the future. One gets as far away from soda as they can, the other doubles down. Both wrestle for dominance over every pocket of the soft drinks market - juice, bottled water,...
Sep 04, 2018•27 min•Season 7Ep. 6
With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is the key to winning the cola wars. He’ll stop at nothing to bring Coca-Cola fans New Coke—whether they like it or not. Support this show by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and Califo...
Aug 30, 2018•26 min•Season 7Ep. 5
Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once again—but Pepsi has another trick up its sleeve. The company is out for blood with the Pepsi Challenge, a nationwide taste test that will endanger the most precious part of Coca-Cola lore: its secret recipe. Support this sho...
Aug 28, 2018•24 min•Season 7Ep. 4
With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold. With Coca-Cola claiming Europe, America’s number two cola turns south of the bo...
Aug 23, 2018•24 min•Season 7Ep. 3
The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not enough to stop Charles Guth, Pepsi-Cola’s new owner and the head of Loft Candy. He stays one step ahead of Coke with his dirty business practices. It’ll be up to lawyer and turnaround artist Walter Mack to stop the baddest man in the candy business. Support us by supporting our sponsors! See Privac...
Aug 21, 2018•26 min•Season 7Ep. 2
In turn of the century Atlanta, pharmacist John Pemberton has invented a dynamite health tonic with some secret ingredients his customers can’t get enough of. There’s only one problem. With the city about to go dry, the temperance authorities are coming for him. Pemberton needs to cook up a new recipe, fast — before his own demons tear him apart. And there’s another problem on the horizon. Its name is Pepsi-Cola. Support the show by supporting our sponsors! See Privacy Policy at https://art19.co...
Aug 16, 2018•26 min•Season 7Ep. 1
We hope you enjoyed our series on eBay vs PayPal. Here to discuss her thoughts on the PayPal mafia alums is Kara Swisher. Swisher is the self-described "grumpy lady of tech" and host of the podcast Recode Decode . She's known for her tough takes on Silicon Valley, is Silicon Valley royalty, and even had a cameo in Season 1 of HBO's Silicon Valley . Have we mentioned Silicon Valley enough? Here's our conversation with Kara. Support this show by supporting our sponsors! See Privacy Policy at https...
Aug 14, 2018•25 min•Season 6Ep. 7
PayPal is running out of time. The online payment service is hauling in new users, but its bottom line is bleeding red. Without a buyer to pump it full of cash soon, the company could go under. Should it take the safe route and sell out to its longtime nemesis eBay? Or should it risk the open market with an initial public offering? Why not both? You support this show by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pri...
Aug 09, 2018•24 min•Season 6Ep. 6
