Business of Software Podcast - podcast cover

Business of Software Podcast

Business of Software
Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners. Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates

Episodes

Ep 84 Predicting Your Company’s Success (with Matt Wensing)

Drawing on his research, his experience, and physics Matt explains strategies and techniques CEOs can employ to spot patterns and trends in order to reduce uncertainty and get better at predicting strategic outcomes.

Sep 14, 202155 minSeason 2Ep. 84

Ep 83 Why a SaaS Pricing Consultancy Gives Away Free Software (with Patrick Campbell)

SaaS companies obsessed by User Acquisition and User Acquisition Cost are focusing on the wrong metrics, missing the far more important growth drivers for a SaaS business: monetization and retention. In this talk from ProfitWell's Patrick Campbell, we look at the importance of developing your product in collaboration with your current users to understand the needs of the people that are paying for your product.

Sep 07, 202145 minSeason 2Ep. 83

Ep 82 From side hustle to 1000 people (with Jason VandeBoom)

Jason went against a lot of traditional advice for startups: staying in your lane; not going after big companies as your first customers; treating customer support as a cost center. Those unorthodox decisions have been key to the growth of ActiveCampaign.

Aug 31, 202157 minSeason 2Ep. 82

Ep 81 Don’t Be The Last to Know (with Claire Lew)

Be it Fear or futility, Those pesky employees aren’t telling you everything. Claire Lew looks at why and gives you actionable advice on how to build a better work culture. For more talks, check out businessofsoftware.org

Aug 24, 202157 minSeason 2Ep. 81

Ep 80 Humanising the Web (with Sarah Hatter)

Are you saying ‘sorry for the inconvenience’ and ‘Thank You for the Feedback?’. Is your customer support leaving your paying customers feeling more exasperated than fulfilled? Sarah Hatter is here with a talk to remind you of what you should be saying or what might be triggering negativity. For mroe great BoS talks, visit businessofsoftware.org/talks or sign up for our newsletter to receive regular updates direct to your inbox.

Aug 17, 202140 minSeason 2Ep. 80

Ep 78 10 Lessons Learned about Venture Capital (with Heidi Roizen)

Heidi Roizen Is a Silicon Valley executive, venture capitalist, and entrepreneur.  In this BoS Talk she discussed why are VCs so difficult? Heidi, will tell you why VCs behave the way they do, and what you should do to maximize your chance of success with a venture capitalist. For more great BoS news and updates, subscribe tot eh newsletter at businessofsoftware.org

Aug 03, 202130 minSeason 2Ep. 78

Ep 77 Making Trend Spotting Help Your Future Business (with Eva Pascoe)

Spotting trends is pretty easy if you know how. Using that knowledge is different – there’s one thing you really need to understand if you are going to capitalise on the future... For more great talks from BoS Conf, visit businessofosftware.org

Jul 27, 202140 minSeason 2Ep. 77

Ep 76 Continuous Discovery Habits (with Teresa Torres and Mark Littlewood)

In this conversation with Fall 2021 and USA 2019’s BoS speaker Teresa Torres, Mark Littlewood digs into her latest on customer discovery and what to expect in her new book and her BoS Fall talk Continuous Discovery Habits. To be part of BoS Conf Fall 21, sign up now at businessofsoftware.org/fall

Jul 20, 202141 minSeason 2Ep. 76

Ep 75 Harnessing Culture & Using Data To Build Value For Your Business (with Sarah McVittie)

In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. You will leave with ideas to stimulate creative, data-driven, approaches to problem solving and how you can harness culture to build long-term value in your business. For more great BoS content, subscribe the the BoS newsletter at...

Jul 13, 202129 minSeason 2Ep. 75

Ep 74 Creating early warning scenarios & thinking about the future (with Rita McGrath)

What is the world of tomorrow going to look like? They say to find out what life is like in 20 years time, ask a current 10 year old as they are the future and what matters to them may not be the same as what matters to current adults. In this talk from BoS Conf Online Europe 2020, Rita McGrath looks at early warning scenarios and discusses with a high school student the pros and cons of the sudden dive into the deepend of online learning thanks to the 2020 pandemic. For more great BoS articles,...

Jul 06, 202145 minSeason 2Ep. 74

Ep 73 The Developer’s Guide To Running Sales Teams (with Jeff Szczepanski)

Jeff ‘Tall Jeff’ Szczepanski from Stack Exchange delivers a talk on his experiences of what happens when you think about and manage sales like you would manage a great development team. Don't forget to sign up for the BoS Newsletter and keep up to date with everything going on at BoS. Visit businessofsoftware.org and click Subscribe!

Jun 29, 20211 hr 2 minSeason 2Ep. 73

Ep 72 Iterating less and achieving more (with Radhika Dutt)

In this talk from BoS Conf Online, Radhika talks about where iteration goes wrong, Methodologies such as Lean and Agile have democratized innovation by teaching us to harness the power of iteration to innovate faster, but our ability to set a clear destination hasn't kept up with the pace. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that are often fatal to true innovation. For mo...

Jun 22, 202143 minSeason 2Ep. 72

Ep 71 Hard Wiring Sales into your Organisation (with Paul Kenny)

Having a dialogue with your customer is worth so much more to you and your business than anything else; and the most important thing that you need to know is how to work out what your sales proposition is, what your story is.  This talk from BoS Conf USA looks at The reason you should be talking to your clients, not just emailing them, not just blogging at them, the reason you should be talking to your clients is because they each have their own unique way of describing a problem. For more ...

Jun 15, 20211 hr 1 minSeason 2Ep. 71

Ep 70 Simplicity vs Value in Software Development (with Joel Spolsky)

Fly in the face of what is often perceived as wise strategy and hear how building new features does add value to your product with Stack Overflow Founder Joel Spolsky. For more great talks, visit businessofsoftware.org and join thousands of other smart folk enjoying the benefits of the BoS community.

Jun 08, 202153 minSeason 2Ep. 70

Ep 69 Things Great Software Companies Do That You Don’t Have To (with Rob Castaneda)

What works for one company might not work for another; but other peoples mistakes are worth taking note of. In this talk, ServiceRocket's Rob Castaneda discusses the mistakes he made that could help you in your business. For more great talks, viist businessofsoftware.org and sign up to the free newsletter for all that BoS goodness direct to your inbox.

Jun 01, 202148 minSeason 2Ep. 69

Ep 68 Building software ecosystems (with Service Rocket's Peter Marquez & Bill Cushard)

Software companies are often torn between meeting customer needs and product velocity. A well-designed ecosystem allows you to do both. Companies with flourishing ecosystems have several competitive advantages – moats, product development, customer advocates and more. Building and maintaining an ecosystem requires a clear plan and a systematic approach. Knowing where to begin, or where you’re going wrong, can be challenging. In this conversation, Peter and Bill from ServiceRocket discuss everyth...

May 25, 202147 minSeason 2Ep. 68

Ep 67 Nine ways to stop hurting and start helping women in Tech (with Brianna Wu)

Brianna Wu is head of development at Giant Spacekat, a company specialising in cinematic experiences using the Unreal Engine. She’s known as a frequent speaker on women in tech issues, and is an advocate for increased diversity in the games industry. In this talk from BoS USA, Brianna looks at what we can do to start helping women in tech. For more great talks direct to your inbox, visit businessofosftware.org/update to sign up for the free BoS Newsletter.

May 18, 202159 minSeason 2Ep. 67

Ep 66 The stories your customers tell you (with Sally Foote)

Should you or shouldn’t you listen to your customers? Do they know what they want or just what they think they want? Famously, pre-automobile era, people didn’t want a car, they wanted faster horses. So how do know when to listen to your customer feedback and when not to? For more great BoS Talk, visit businessofsoftware.org

May 11, 202149 minSeason 2Ep. 66

Ep 65 Remote working 2020 (with Natalie and Peldi)

Just a few days into the 2020 Coronavirus pandemic, Wildbit's Natalie Nagele and Balsamiq's Peldi spoke at BoS Europe Online about how even fully remote companies who have been doing asynchronized work for decades have had to change their ways of working when the pandemic hit. For more great talks and insights, sign up for the BoS newsletter at businessofsoftware.org/update

May 04, 202154 minSeason 2Ep. 65

Ep 64 Hiring the best talent (with Bridget Harris)

In this talk, Bridget Harris (co-founder YouCanBook.Me) lays out a framework for making sure you hire the right people. Create a company that you want to work for, and aim to hire people who want similar outcomes as you – then document it, describe it, defend it, talk about it, share it, and make decisions based on it. For more great talks, visit businessofsoftware.org.

Apr 27, 202157 minSeason 2Ep. 64

Ep 63 A Year without pants (with Scott Berkun)

Back in 2010, Scott Berkun had a ‘wonderful and a horrible’ idea. He thought he’d go get a job as project leader at WordPress. This is his story… For more great talks and articles from the leaders of SaaS, sign up for the BoS newsletter at businessofsoftware.org/updates

Apr 20, 202158 minSeason 2Ep. 63

Ep 62 Selling your POV (with April Dunford)

In this talk, April is going to teach you the difference between selling and helping customers buy. She will show you the different types of pitches to use and the pros & cons of each, and why Point of View pitches work so well. For more great BoS Talks, visit businessofsoftware.org or sign up for the free newsletter at businessofsoftware.org/update

Apr 13, 20211 hr 20 minSeason 2Ep. 62

Ep 61 Building a business without compromising on principles (with Joel Gascoigne)

Joel Gascoigne, co-founder of Buffer, shares some of his thoughts on the advantages and disadvantages of building a business while sticking to the core principles that he and his partner Leo set out when they founded the business. Can such a highly distributed, radically transparent approach to building a business pay off in the long term? For more great talks, sign up for the BoS newsletter at businessofsoftware.org/update

Apr 06, 20211 hrSeason 2Ep. 61

Ep 60: the 100th BoSPodcast (with Mark Littlewood)

Yes Ep 60 is our 100th Podcast episode - thanks to a re-launch in 2020 where we reset the counter - so what better time to sit down with Business of Software's CEO Mark Littlewood to get the full story of BoS and his story building a community. Don't forget to sign up top the BoS newsletter and get regular doses of BoS Goodness right to your inbox. Visit businessofosftware.org/updates for more information

Mar 30, 202152 minSeason 2Ep. 60

Ep 59 - Launching a New Breakout Product (with Jason Fried)

Jason Fried is co-founder of Basecamp, a private company based in Chicago that builds the best web tools possible with the least number of features necessary. The launch of Hey, Basecamp's new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. This session includes many questions from...

Mar 23, 20211 hr 5 minSeason 2Ep. 59

Ep 58 The Evolution of a SaaS Marketing Team (with Andrus Purde)

People talk a lot about scaling SaaS, or scaling your hiring or culture. But what about marketing? How does your Marketing need to develop in line with the rest of the business? Andrus Purde was head of marketing at Pipedrive, a simple tool that helps small teams get their sales organized. He is currently Co-founder and CEO of Outfunnel (a sales centric marketing automation tool.) For more great BoS goodness, sign up for free to the BoS newsletter at businessofsoftware.org/update...

Mar 16, 202125 minSeason 2Ep. 58

Ep 57 The Ping Pong Fallacy (with Promise Phelon)

Culture is reinforced by strong leaders with a willingness to address some of the daily things that let emotional triggers prevent us from building a great company. Promise is building a loyal team at tap influence, innovating in a product area that's entirely uncharted, and helping evolve how businesses get heard by consumers. Prior to TapInfluence, Phelon was Chief Revenue Officer of the Resumator, CEO of The Phelon Group, and served as CEO of UpMo, an enterprise talent management SaaS system....

Mar 09, 202149 minSeason 2Ep. 57

Ep 56 Cultivating Trust (with Gareth Marlow)

If you’ve ever worked with someone you didn’t trust, you will know why trust is important in the workplace. Teams that don’t trust each other don’t work well together. Much of the talk around ‘trust’ in business is misunderstood and lacks clear and actionable frameworks for you to make things better. Drawing on personal experience and a lot of study, Gareth Marlowe of Eqsytems.io spoke at BoS in 2019 with a talk aimed to help you to appreciate how trust issues may be limiting your company’s grow...

Mar 02, 202150 minSeason 2Ep. 56