Ep 16: Shifting From Outputs To Outcomes (with Teresa Torres)

Teresa Torres is a Product coach at ProductTalk.org advocating strong critical thinking practices to ensure there is a strong connection between what teams are learning in their research with the product decisions that they are making. 

If you are like most leaders, you got to where you are because you are good at making decisions. You can quickly go from strategy to execution and you know exactly what should be done next. But if we make all the output decisions (e.g. what to build, what programs to roll out, how a process should work), our company’s solutions are only as good as we are. To avoid this trap, instead of telling our teams what to do, we need to tell them what outcomes we expect them to drive.

Recorded live at Business of Software USA 2019 in Boston, MA.

For more talks visit businessofsoftware.org/videos