In this Business of Social episode, David shares the latest TikTok updates, including insights on the European ban and their exciting collaboration with Billboard to establish a Top 50 Chart. Meanwhile, YouTube launches an exciting partnership with the NFL, marking a triumphant Sunday Ticket debut! Additionally, David provides valuable insights into Nielsen's innovative ad strategy for TNF and Coach Prime's remarkable Colorado takeover. Stay tuned for in-depth coverage of these developments! P/N...
Sep 20, 2023•16 min
In this latest Business of Social episode, David brings you the most recent social media updates regarding Threads and X (previously known as Twitter). Hollywood takes center stage as he delves into the phenomenal opening weekend success of Barbie and Oppenheimer! Additionally, David sheds light on the current writers and actors strike, giving you valuable insights into the ongoing drama. Stay tuned for all the juicy details and important context! P/N: This episode was recorded on July 25, 2023....
Jul 28, 2023•29 min
In this breaking news episode of the Business of Social, David gives a concise breakdown of the essential details you must grasp immediately regarding Threads, the latest social app making waves. Stay tuned as we unveil the top 6 must-know insights! P/N: This episode was recorded on July 11, 2023.
Jul 13, 2023•11 min
In this episode of the Business of Social, David interviews Jeff Fenster, the Founder and CEO of everbowl, discussing the fascinating journey of everbowl, attracting A-list clients such as Drew Brees and Shaq. They also delve into the topic of authentic marketing and essential strategies for entrepreneurs and intrapreneurs. Moreover, Jeff unveils the inspiration behind his latest book, "Relationship Bank Account: How to Make Friends, Have Fun, and Attract Lifelong Success," emphasizing the signi...
Jun 21, 2023•1 hr 2 min
On this episode of the Business of Social, discover the remarkable achievements of Civilized Cycles as David engages in a stimulating conversation with Marc Liu, the brilliant co-founder and Chief Revenue Officer. Explore the secrets behind Civilized Cycle's phenomenal triumph, driven by their exceptional marketing strategy and meticulous attention to social metrics. Marc sheds light on his extensive expertise in business development, imparting invaluable lessons from his personal growth journey...
May 16, 2023•50 min
On this episode of the Business of Social podcast, David is joined by special guest Steve Braband for a captivating discussion on all things WWE. In this episode, you'll learn about WWE's effective social strategy, including their approach to creating engaging content featuring their roster of talented performers, and mixing in those nostalgic moments. Steve and David also dive into how the company leverages influencers and collaborative partnerships to reach new audiences. Additionally, they ex...
May 03, 2023•59 min
Get ready to elevate your brand to new heights in 2023 with the ultimate FREE guide to influencer marketing! Our webinar is packed with exclusive insights and proven strategies from the best in the business. If you are looking to unlock the full potential of influencer marketing and skyrocket your brand's growth, this FREE webinar is for you. Join our panel of industry experts as they reveal the top 7 reasons why influencer marketing is a game-changer, and share valuable tips on identifying the ...
Apr 19, 2023•46 min
In this Mini Episode episode of Business of Social, David delves into the latest updates on TikTok and its potential ban in the US, providing his expert opinion on what it might mean for brands. He also discusses the growth of YouTube Shorts and the exciting advancements in AI technology, which are revolutionizing the way we create and consume content. Furthermore, David explores the shift in the success metric for bands, highlighting the increasing importance of profitability over subscriber co...
Mar 20, 2023•22 min
2022 Wrap Up! In the last year we interviewed 15 of the brightest minds in the industry on the Business of Social, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Microsoft, UGA, MIT, Mentl.sesh, Creator Now, Overtime, One Day Entertain...
Feb 24, 2023•30 min
Do you want to grow your following on TikTok in 2023? Are you looking for Tips & Tricks from experts who work with some of the top brands in the world? Gain FREE advice from brands like ESPN and Overtime on how they succeed on the platform and how you can utilize their PROVEN blueprint to CRUSH it and become a TikTok power player? Join our very own, David Brickley, Owner & CEO of STN Digital as he leads a webinar with leaders from the sports and entertainment industry to break down how b...
Feb 06, 2023•54 min
On this episode of the Business Of Social, a podcast hosted by Owner & CEO of STN Digital David Brickley, he speaks to Licensed Clinical Social Worker and Psychotherapist at MENTL.SESH, Liz Beecroft. They discuss the challenges of leading teams through burnout, managing mental health, and the importance of therapy and other resources for navigating mental health in the workplace. Liz also offers tips for maintaining good mental health and well-being while working remotely. For more expert ad...
Oct 31, 2022•50 min
On this episode of the Business of Social, a podcast hosted by Owner & CEO of STN Digital David Brickley, he speaks to Tina Sturdevant, Director of Talent D&I at The Athletic, as they delve into the crucial topic of DEI and employee empowerment. Learn how effective remote leadership can support employee development and how your company can improve its diversity, equity, and inclusion hiring practices. Enhance your management skills and take your DEI efforts to the next level with this in...
Oct 31, 2022•1 hr 8 min
On this episode of Business of Social, David Brickley invites Jason Delsoldato, the Head of Product at Kane Footwear and Co-Founder of Clinch Golf, to shed light on the best practices for developing and promoting products that cater to both professional athletes and everyday consumers. They also delve into the strategies for effectively leading and navigating through high-pressure seasons. Don't miss this insightful conversation about solving consumer problems and improving the offerings from Ka...
Oct 14, 2022•48 min
On this episode of Business of Social, join David Brickley as he sits down with Lance Trueb, Manager of Social and Earned Media at Microsoft, where they delve into the strategies Microsoft employs for direct-to-consumer marketing. Lance shares Microsoft's successful influencer marketing techniques, weighs in on the debate of organic vs paid campaigns, and provides insights on why brands should prioritize width over depth in their social media approach. Join us for an engaging conversation on how...
Aug 18, 2022•43 min
In this episode of Business of Social, David Brickley and Leslie Koch, the Vice President of Social Media at TelevisaUnivision, come together to discuss effective strategies for monetizing your social audience. The conversation focuses on how to authentically connect with a diverse range of followers and utilize valuable insights to drive remarkable social media performance. Get ready to learn the key techniques to monetize your social following and maximize your online presence.
Aug 09, 2022•41 min
On this edition of Business of Social, David Brickley is joined by Tom Weingarten, Overtime's Head of Social, as they discuss the constantly evolving sports highlights scene, TikTok, and podcasts. The conversation delves into effectively promoting brand partners, producing content tailored for Gen Z, and the reasoning behind Overtime's establishment of their own sports leagues.
Aug 05, 2022•47 min
On this episode of Business of Social, David Brickley is in Las Vegas at Hashtag Sports to talk about employee retention and the massive burnout we are seeing in sports. David is joined by Tatiana Holifield, VP of Digital/Social Content & Audience Engagement at Sirius XM + Pandora, and the two share their tips for retaining superstar employees.
Jul 27, 2022•32 min
On this episode of Business of Social, David is joined by Justin Schneider, CEO and Founder of Wolf & Shepherd. Wolf & Shepherd's new work-from-home casual footwear is disrupting the retail industry. The likes of The Rock, Gronk, and Steve Nash have embraced these adaptable shoes, which have quickly become a go-to choice for remote work. Justin shares the brand's pandemic adaptation strategies and successful marketing tactics for promoting their footwear products.
Jun 22, 2022•35 min
On this Mini Episode of Business of Social, gain valuable insights from David Brickley and Producer KG on how to lead a remote team during crisis situations. With a focus on transparency and taking breaks, David and KG discuss key strategies for effective leadership. Plus, stay up-to-date on the latest industry news, including Netflix's recent job cuts and Tom Brady's new deal with Fox. Looking to the future of social, David and KG provide their expert opinions on what's in store for this rapidl...
Jun 14, 2022•23 min
On this episode of Business of Social, we sit down with Kiara Kempski, VP of Global Consumer Marketing for The Knot, to discuss their strategy for reaching brides, grooms, and vendors in the wedding industry. With a staggering 2.6 million weddings taking place in 2022, and a 26% increase in weddings this year, The Knot is leveraging the power of influencer marketing, TikTok, and compelling storytelling to connect with the next generation of wedding planners. Beyond the wedding day itself, The Kn...
May 11, 2022•50 min
On this episode of Business of Social, learn from Oakley's David Burkat and Antonio Bonifacio about staying relevant in the apparel and sunglasses industry with effective marketing tactics to reach younger consumers in 2022. As we dive deeper, discover the brand's innovative strategies to captivate the next generation of shoppers.
May 05, 2022•54 min
Curious about NFT's? On this episode of Business of Social, David is joined by Dave Feldman, SVP of Marketing at Dapper Labs to talk about how NFT's are changing the sports industry. They discuss the rise of Dapper Labs and where they see the NFT space taking off, and key take aways from brands, athletes and other influencers who are capitalizing on NFT's. Dapper Labs is a leader in the NFT market using the power of blockchain -based experiences and digital collectibles that are made for the con...
Apr 26, 2022•53 min
This episode of Business of Social is all about leadership! David is joined by the founder and CEO of Cotopaxi, Davis Smith. David and Davis dive into what it takes to run a company and how to be a team and brand leader. They discuss what leaders can do to inspire and strengthen their teams as well as how employees can speak to their CEOs and get time on their calendars. David and Davis also outline how someone just starting out can successfully grow their career. Cotopaxi is a leading name in t...
Apr 11, 2022•1 hr•Season 1Ep. 106
On this episode of Business of Social, David is joined by the Director of Social Strategy at MIT, Jenny Li Fowler, to discuss how she and her team approach running and teaching social at one of the most prestigious universities in the world. Jenny and David discuss how brands can find their voices, key social metrics we should all be paying attention to, and how to create a follower-driven mindset. Jenny also breaks down the article she wrote for Sprout Social, The 4 Types of Organic Social Cont...
Mar 28, 2022•39 min•Season 1Ep. 105
Ever wondered how the top universities in the country are teaching marketing in 2022? It's likely a lot different from when you were in school. On this episode of Business of Social, David is joined by Dr. Jen Osbon and Scott Cuppari of the University of Georgia's Terry College of Business. Together they lead the marketing program and discuss how they prepare today's Gen Z students for the ever-changing world of social media and marketing. They explain the 70-20-10 rule and the importance of con...
Mar 14, 2022•39 min•Season 1Ep. 104
On this episode of Business of Social, David is joined by Zack Honarvar, founder and CEO of One Day Entertainment & Creator Now, to discuss the world of influencer marketing and how brands can maximize their strategies when working with athletes, creators, and entertainers. Whether you're an established brand or a start-up looking to get your name out there, Zack offers plenty of advice on influencer marketing and gives listeners a strategy on how to drive sales.
Feb 28, 2022•50 min•Season 1Ep. 103
On this episode of Business of Social, David is joined by Tatiana Simonian, CMO of Airtime, to take a look at the overall social/marketing landscape and to discuss her viral Medium article, “The Great Resignation, The Great Exhaustion.” Tatiana is a seasoned marketer who has spent time at Twitter, Tumblr, Neilson, Amazon, and now Airtime. Tatiana shares lessons from her past that all marketers can learn from, discusses marketing “silver bullets,” and shares why it’s okay to fail and fail hard....
Feb 18, 2022•1 hr 6 min•Season 1Ep. 102
On This Mini Episode David and Producer Will discuss the marketing and social impact of Super Bowl Ads. What are the stats, data, researchers saying about the value of a Super Bowl ad and what is the equivalent of that on social media? We take a look at some of the most notable ads from recent super bowls and what affect they had on the brand in hindsight. We also play a game of Super Bowl Commercial OR ________? Would you rather have a Super Bowl commercial or 4 Instagram posts from the Rock? H...
Feb 08, 2022•25 min•Season 1Ep. 101
2021 Wrap Up! In the last year we interviewed over 20 of the brightest minds in the industry, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Reddit JanSport Eagle Creek Little Red Management Patagonia ESPN Marvel Disney Netflix Twitter...
Jan 20, 2022•57 min•Season 1Ep. 100
On this episode of Business of Social, David is joined by Matt Kenny, Head of Combat Sports and Pro Basketball - Programming and Acquisitions for ESPN & ESPN+. David and Matt discuss ESPN+'s massive jump in subscribers and how they're creating their promotional content strategy for major events like PPV UFC fights. Matt breaks down how ESPN+ builds partnerships with brands and advertisers and delivers as much high-quality content as possible.
Dec 21, 2021•1 hr•Season 1Ep. 99
