Business of HYPE - podcast cover

Business of HYPE

HYPEBEASThypebeast.com
Business of HYPE is a limited interview series hosted by Creative Director and Founder of Awake NY, Angelo Baque. The conversations dive into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of streetwear culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way. As always, thank you for tuning into Business of HYPE. Please don't forget to rate, comment and subscribe.

Episodes

Special Finance Q&A

Business of HYPE is a show that centers around entrepreneurs and their paths to success. Often times some of the most important questions when it comes to building your own business are around financial investments. We noticed a number of incoming questions in our mailbox were centered around this topic. So for this week’s episode, Jeff sits down with Liang Lee , a financial advisor at WestPac Wealth Partners . It is important to understand where our money is flowing, as those choices dictate th...

Aug 18, 201931 min

ICYMI: Lupe Fiasco Breaks Down How Martial Arts Impacted His Life

While Business of HYPE currently takes a seasonal break, we’d like to bring to attention our other podcasts under the HYPEBEAST Radio network. HYPETALKS rebroadcasts live recordings from HYPEBEAST-hosted events around the world, so you can listen to gems of advice from the comfort of your home without waiting in a line or dealing with a crowd.  Our latest show, The Anthropology, dedicates each season to one brand where our host, fashion journalist  Tiffany Godoy , takes a deep dive int...

Aug 11, 20191 hr 18 min

Introducing Our Newest Podcast Series: The Anthropology

With five seasons deep into Business of HYPE, we want to thank all of our listeners for subscribing and keeping up with the show. We've had an amazing roster of guests from entrepreneurs and streetwear og's to artists and athletes. As we prep for our next season, we wanted to bring to attention the other series of podcasts we have under the HYPEBEAST Radio network. MIC/LINE our music-centric show delivers in-depth conversations with some of the most relevant music personalities today. Our show H...

Aug 04, 201925 min

A$AP Ferg

The triple-platinum selling rapper discusses his multi-facted career with jeffstaple. Telling us why he's more than just a rapper he details his background in fashion, fine art, repping Harlem, meeting Dapper Dan and more. For Ferg it's all about working "smarter not harder." As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthropology , The HYPE Report and HYPETALKS ....

Jul 21, 20191 hr 10 minSeason 5Ep. 9

Woody of Sneaker Freaker

The founder of Sneaker Freaker , Woody began his successful publication from what as a Nikon Coolpix and just a mere 32 pages. From making a zine to cop free gear and showcase his design skills to what is now a globally recognized publication, he details the importance of print, the need to tell the right story, the personal impact of sneakers and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other ...

Jul 14, 20191 hr 23 minSeason 5Ep. 8

Jason Stein of Laundry Service, Cycle Media and Steins

Founder of Laundry Service, Cycle Media and investment management company, Steins, Jason Stein sits down with jeffstaple to discuss his early beginnings. He discusses finding clients on Craigslist to landing powerhouse brands such as Jordan and Beats by Dre and later discusses the oversaturated market of content creation and imparts advice on the apparel industry, social media and business management. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget ...

Jun 30, 20191 hr 13 minSeason 5Ep. 7

Luke Tadashi of Bristol Studio

Luke Tadashi is the co-founder and creative director of Bristol Studio .  Alongside Maasai Ephraim and Jake Fenster, they run the brand which caters towards modern day sportswear. In this episode, Luke used Bristol Studio's first collection as a visual homage to his late grandfather’s autobiography, which detailed his journey from Japan to America post WWII.  He later dives into their collaboration with adidas and how the brand hopes to involve the community and culture of Los Angeles....

Jun 23, 20191 hr 9 minSeason 5Ep. 6

Louis Colon of FILA

FILA’s VP of Heritage & Trend, Louis Colon details their unique approach to marketing and how the brand’s comeback is here to stay. He tells us about his rocky beginnings from calling quits on his sneaker businesses to party promoting to working in temp jobs to eventually landing a job at FILA under the guidance of the late Jon Epstein. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , T...

Jun 16, 20191 hr 29 minSeason 5Ep. 5

Daniel Kasidi of Rastaclat

Rastaclat founder Daniel Kasidi tells us the meaning behind his bracelet company. What started as a shoelace that has grown into a global movement, Rastaclat came from a simple idea that Daniel had while skateboarding. Today the brand aims in building community and bringing awareness to various issues.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthropology , The HYPE Report...

Jun 09, 201944 minSeason 5Ep. 4

Nicole McLaughlin

Nicole McLaughlin is an unconventional conceptual designer. If you’re unfamiliar with her name, you have most likely come across her Instagram account . From slippers made out of Ikea bags, to sweaters made from Carhartt beanies, Nicole’s side hobby of upcycling materials into fashion-forward garments have earned her a cult following on social media. Known for upcycling old garments into unusual wearable creations, she tells us how she went from speech pathology to graphic design and dumpster di...

Jun 02, 20191 hr 8 minSeason 5Ep. 3

John C Jay - Part 2

John C Jay details working with Uniqlo founder Tadashi Yanai to become the Global Creative of Fast Retailing. Despite his seasoned resume,  John admits there is never an end to learning in this business. “Experimenting in your life is the most valuable thing you can do." As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthropology , The HYPE Report and HYPETALKS ....

May 26, 201958 minSeason 5Ep. 2

Miki Agrawal

Miki Agrawal is the founder of Wild , Thinx and Tushy . On the season 4 finale jeffstaple sit down with the entrepreneur and author to discuss how she started her three companies: Wild, a gluten-free pizza restaurant, Thinx, period-proof underwear and Tushy, an affordable clip-on bidet.  She tells us why she loves shifting culture through the lens of products; and the importance behind constantly challenging social norms. As always, thank you for tuning into HYPEBEAST Radio and Business of ...

Apr 14, 201949 minSeason 4Ep. 10

Jaysse Lopez of Urban Necessities

Jaysse Lopez is the founder of Urban Necessities . In this episode he details how he turned $20 into a $20 million dollar business and why he chose to partner with American Eagle. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthropology , The HYPE Report and HYPETALKS ....

Apr 07, 20191 hr 9 minSeason 4Ep. 9

Sean Wotherspoon - Part 2

In part 2 of a two-part series, Round Two owner Sean Wotherspoon reflects on his Nike collaboration. Sparing us no details, he talks sustainability, being an “average joe”, haters and much more.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthropology , The HYPE Report and HYPETALKS ....

Mar 31, 201955 minSeason 4Ep. 8

Sean Wotherspoon - Part 1

Co-Founder of Round Two, Sean Wotherspoon sits down with jeffstaple in part 1 of this two-part series to discuss how he became a household name in streetwear. The vintage expert and recent Nike collaborator tells us how it all started from a vintage Polo Bear shirt, to Round Two’s humble beginnings in Virginia, to the joys of finding a “priceless” item and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to o...

Mar 24, 20191 hr 7 minSeason 4Ep. 7

Eric Koston

Eric Koston is a skateboarding legend, labeled often as the "Michael Jordan" of skateboarding. In this live recording, he details on his early rise to the sport, the complexities of sponsorships, creating his own brand and the interwoven cultures of streetwear and skate culture As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthropology , The HYPE Report and HYPETALKS ....

Mar 17, 201945 minSeason 4Ep. 6

Jaden Smith

Jaden Smith is a cultural icon who's gained a following for his acting, modeling, music, clothing and humanitarian efforts. To only associate Jaden Smith with his parents, Will and Jada, would be downplaying the massive career he’s built. In this special live recording, he shares with us how he wants to change the world by detailing his creative process and humanitarian concerns. Successfully paving his own path, the young icon tells us he’s not concerned with fulfilling his parents legacy, but ...

Mar 10, 201944 minSeason 4Ep. 5

David X Prutting of BFA

Co-founder of BFA, David X Prutting tells us how he went from assisting photographers to running his own business. He shares his insight on the competitive industry and how BFA became one of the most coveted sources for event photography. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthropology , The HYPE Report and HYPETALKS .  This episode is presented by New Balance....

Mar 03, 20191 hr 16 minSeason 4Ep. 4

Peter Lundgren of T-Post

Peter Lundgren is the founder of T-Post. Started 14 years ago, T-Post is a wearable magazine that delivers monthly t-shirts to your doorstep with a graphic on the outside and editorial feature printed on the inside. T-Post aims to reinvent storytelling and the medium of print itself. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthropology , The HYPE Report and HYPETALKS ....

Feb 24, 201935 minSeason 4Ep. 3

Roy Choi

Roy Choi is a chef and restaurateur known for his game-changing business Kogi Truck . As he reflects on his ten-year milestone of being in the business, he discusses his thought process, early beginnings and newest venture, Best Friend . As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthropology , The HYPE Report and HYPETALKS ....

Feb 17, 201955 minSeason 4Ep. 2

Jerry Lorenzo

Jerry Lorenzo is the founder of popular streetwear brand, Fear of God . Recorded in his Los Angeles studio, Jerry begins the episode with a look back at his recently-launched collaborative line with Nike . The designer then recounts his time as a club promoter, working with Kanye West and designing merch for Justin Bieber. Along the way we learn about the importance of creating solutions, selling a perspective, overcoming fears, and family. As always, thank you for tuning into HYPEBEAST Radio an...

Feb 10, 20191 hr 4 minSeason 4Ep. 1

Jon Wexler of adidas

Jon Wexler is the Vice President of Global Entertainment and Influencer Marketing for adidas. He has a job that everyone wants, but no one knows how to get it, so listen in as he details his journey, from losing thousands of dollars booking gigs in college, to becoming the man Kanye West said "saved my life." As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthropology , The ...

Jan 06, 20192 hr 33 minSeason 3Ep. 10

BlackRainbow

BlackRainbow is a creative marketing agency and media brand founded by Greg Hervieux and Jay Smith. The Parisian businessmen discuss BKRW's mysterious origins,  why print will never die,  balancing the digital and real worlds, creating your cool no matter where you live, and why product always comes before marketing. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthro...

Dec 30, 201846 minSeason 3Ep. 9

Benny Gold

Benny Gold is a San Francisco-based designer and accidental clothing brand founder. He tells us how hard-work and acting on impulses is a means to entrepreneurial success. Listen in as Benny documents the progression of his accomplished career, from growing up on an isolated Key West island and attending SCAD, to designing the original Huf logo, working with icons like Nike, Supreme and Stüssy, and stumbling into the creation of his namesake label. As always, thank you for tuning into HYPEBEAST ...

Dec 23, 20181 hr 16 minSeason 3Ep. 8

James Whitner

James Whitner is the founder of The Whitaker Group, an East Coast retail empire that includes A Ma Maniere, Social Status, Prosper and A.P.B. On this show, James talks about getting shot and going to prison in Pittsburgh, finding his escape in fashion, the Tokyo effect, fighting the "hood dude" stigma, what's next for the brand, and so much more.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows ...

Dec 16, 20181 hr 23 minSeason 3Ep. 7

Stephen Vanasco

Stephen Vanasco , formerly known as Van Styles, is a photographer extraordinaire and entrepreneur. Vanasco opens up about the importance of legacy, coming up directing adult films, the needs for flexibility as an entrepreneur, and the effect of social media on today's creatives.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE , The Anthropology , The HYPE Report and HYPETALKS ....

Dec 02, 20181 hr 13 minSeason 3Ep. 5

Mai Ikuzawa

This week we welcome the magnetic Mai Ikuzawa . Many of our past guests have been single-minded experts in one particular field, Mai however is a creative entrepreneur with a pulse on a wide range of industries, including automotive, high-fashion, film and gaming. What makes her even more of an enigmatic figure is that her creative agency, Bow Wow International , has a staff of one--herself. So for this show, Jeff and Mai talk about the disadvantages of owning or working for a large agency, how ...

Nov 25, 201841 minSeason 3Ep. 4

Errolson Hugh

Errolson Hugh is the co-founder and principal designer of ACRONYM . In this episode we learn how Hugh has become your favorite designer's favorite designer, spawning a new generation of street-minded technical fashion brands. He talks about discovering the functionality in karate gis at the age of 10, meeting his longtime partner Michaela Sachenbacher in college, moving to Berlin and designing outerwear for the likes of Burton, causing mass hysteria with 2015's Lunar Force 1, and so much more.&n...

Nov 18, 20181 hr 26 minSeason 3Ep. 3

Asa Akira

Warning: This show contains explicit language and subject matter. On this week’s episode of Business of HYPE With jeffstaple , the one and only Asa Akira opens up about the entrepreneurial side of the porn industry. This jam-packed episode features the 32-year-old pornstar talking about her start in the industry, how porn has drastically altered her life, finding integrity in whatever it is that you do and pivoting within your career. She also tells us what it was like to work with Kanye at the ...

Nov 11, 20182 hr 35 minSeason 3Ep. 2

Shepard Fairey

Shepard Fairey is a world-renowned street artist, activist and entrepreneur. Fresh off the launch of his most ambitious project to date, one that brings his work into the world of virtual reality, the 48-year-old dives into the genesis of his "Andre the Giant has a posse" sticker and OBEY brand, what it takes to find your own distinct style, partnering with like-minded people, artist legacies, and so much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don...

Nov 04, 201858 minSeason 3Ep. 1