Business of Craft - podcast cover

Business of Craft

Leanne Pressly, CEO Stitchcraft Marketingstitchcraftmarketing.com
The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.
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Episodes

Business of Craft Rebecca Inkrote

Rebecca Inkrote, goes by the name Bex Marie, owns the company Bex Marie Design . Since 2010 she’s been building websites for creative professionals. Bex is going to chat with us today about new challenges in website design. This is an encore show with Bex as we had her on BOC back in January 2020 with our wantrepreneurs series where we learned all about the basics of building a website....

Oct 01, 20221 hr 4 minSeason 4Ep. 2

Business of Craft David Jenyns

David Jenyns is the founder of Systemology and SystemHub software. He is the author of the book SYSTEMology: Create time, reduce errors and scale your profits with proven business systems which has over 350 reviews on Amazon scoring 4.6 stars. He also hosts the podcast Business Process Simplified . He’s a frequent keynote speaker and has a Tedx talk called “The Systems of Life” available on Youtube ....

Sep 15, 202255 minSeason 4Ep. 1

Business of Craft Business Development 101

Our guest today is Erik Jensen, Chief Strategy Officer at Predictive ROI. Erik developed the podcasting strategy that helped bolster the agency to over $2M, which was featured in the book Profitable Podcasting . Erik is also a co-author of the book, Sell With Authority ....

May 15, 202259 minSeason 3Ep. 6

Business of Craft Virtual Event Planning

Since 2006, my guest Benjamin Levisay has been the CEO & Director of Marketing and Sales for XRX also known as the Knitter’s Universe. Founded over 35 years ago by his uncle and father, XRX is the publisher of the now retired Knitter’s magazine as well as books and Stitches events. m2yvcc7f

May 01, 202252 minSeason 3Ep. 5

Business of Craft Season 3 Episode 3 E-Commerce

Michael Bird is the co-founder and CEO of Spindustry , a digital marketing agency based in Des Moines IA. Spindustry is a leader in producing e-commerce solutions, web applications, and digital marketing programs for their clients. In Episode 3 Leanne and Michael discuss bringing on an e-commerce component to your business and some of the challenges involved.

Apr 01, 202257 minSeason 3Ep. 3

Business of Craft Season 3 Episode 2 Planning a Trade Show

Our guests today are Abby Glassenberg and Darrin Stern. Abby co-founded Craft Industry Alliance and now serves as its president. She’s also a sewing pattern designer, teacher, and journalist. Darrin Stern is the Business Development Director at Koelnmesse, Inc. Darrin and Abby have partnered together to bring Koelnmesse’s successful European industry tradeshow model, h+h Cologne, to the United States this summer in h+h Americas . We'll be discussing trade shows and how participation in a show ca...

Mar 15, 202248 minSeason 3Ep. 2

Business of Craft Season 3 Episode 1 The 80:20 Rule

Have you been thinking about how your fiber or fabric business can continue to adapt and thrive? Well, you’re listening to the right show because that’s our theme for Business of Craft season three…Resiliency! Today Leanne Pressly is chatting with Laura Cameron, Director of Operations at Stitchcraft Marketing. The two cover lots of topics and tips you can use to focus in on your ideal customer and maximize your marketing ROI.j

Mar 01, 202234 minSeason 3Ep. 1

Business of Craft Amy E. Smith on Being a Female Bad-Ass in Business

[Just a quick warning that we’re going to be throwing around some curse words in today’s episode so if you’ve got little ears listening or that kind of language just isn’t your thing, you can make an informed choice about that.] My guest today is Amy E. Smith, aka The Joy Junkie. Amy is a certified professional career coach and her personal mission is to help aspiring bad-ass women to create joyful lives by accessing radical self love, worthiness and self-acceptance.

May 15, 202053 min

Business of Craft Glenn Martin on Human Resources

My guest today is Glenn Martin, a business consultant with over 30 years of experience. In 2002 he founded Trakstar, a human resource software application which he grew to 250K online users in 35 countries before he sold the company in 2016. Glen is formally retired but lends his expertise as a counselor with the Central Mountain Small Business Development Center here in Colorado.

May 01, 202047 min

Business of Craft Bex Marie on Websites

My guest today is Bex Marie of bexmarie.com. Bex, short for Rebecca, is a graphic design professional and since 2010 she’s been building websites for creative professionals. Bex is going to chat with us today about considerations in launching a new website.

Apr 15, 202042 min

Business of Craft Season 2 Jamie Billesbach on Business Plans

Welcome everyone to the second season of Business of Craft where our theme is wantrepreneurship -- and our episodes are covering all the baby steps you need to take to launch your new business in 2020. My guest today is Jamie Billesbach, she is the Center Director of the Small Business Development Center for the Central Mountain Region of Colorado. Jamie has more than 20 years of experience in brand development, merchandising, graphic design and marketing planning for companies such as LavAzza c...

Apr 01, 202037 min

Business of Craft Susan Dunn on Financials

Welcome everyone to the second season of Business of Craft where our theme is wantrepreneurship -- and our episodes are covering all the baby steps you need to take to launch your new business in 2020. My guest today is Susan Dunn, she is a graphic designer by trade but a whiz with the numbers. She’s been a consultant with the small business development center in Colorado for 10 years and her specialty is helping new business owners get their financial books set up.

Mar 15, 202045 min

Business of Craft Shawn Allison Preparing a Business Plan

My guest today is Shawn Allison, a business and marketing consultant with the Central Mountain Small Business Development. Shawn has more than 20 years of experience in business development, direct marketing, strategic planning, budgeting, marketing automation and graphic design. Shawn is joining us today to give the down and dirty lowdown on how to write an effective business plan.

Mar 01, 202043 min

Business of Craft Season 2 Robin Waite

My guest today Robin Waite is one of the most successful professional business coaches in the United Kingdom and author of the book "Take Your Shot: How to Grow Your Business, Attract More Clients and Make More Money". I wanted to have Robin on the show today to talk about some of the struggles that new entrepreneurs face in starting off on the right foot.

Feb 15, 202057 min

Business of Craft Episode 71 Amy Singer

My guest today Amy Singer is pioneer publisher of the quarterly digital e-magazine Knitty.com. We discuss the evolution of pattern publishing and Patreon support.

Dec 15, 201950 min

Business of Craft Janet Kafadar on Building Your Business After Hours

My guest today is Janet Kafadar, an online business coach who’s passionate about helping entrepreneurs package their brilliance into a sustainable, profitable online business. She’s come on Business of Craft show today to talk about starting a business after hours.

Dec 01, 201939 min

Business of Craft Steve Koenig on Selling Books in a Digital Age

My guest today Stephen Koenig is the co-founder of Sommer Street Associates, a publishing intermediary working to connect craft publishers and retailers utilizing a whole new model. Steve is also adept at building audiences, monetizing content and helping digital brands grow to their full potential.

Nov 15, 201947 min

Business of Craft Katie Salmon on Email Marketing

My guest Katie Salmon is the founder and CEO of a digital marketing consultancy business called Katie Does Marketing. Katie helps shop owners and makers develop strategies to simply SELL MORE STUFF .

Nov 01, 201945 min

Business of Craft Laura Bellows on Cultural Appropriation in Craft

My guest today is Laura Bellows, owner and founder of Jul Designs, an internationally collaborative company producing knitwear and body jewelry designs. Doctor Laura Bellows also happens to be a PhD trained cultural anthropologist, well-versed on the issues regarding cultural appropriation in business. She joins our show today to help crafty entrepreneurs understand cultural appropriation and what it means for their businesses.

Oct 15, 201949 min

Business of Craft Benjamin Krudwig on Millennial Buying Behaviors

Some listeners might recognize my guest today as a friend and former employee at Stitchcraft Marketing, Benjamin Krudwig. Benjamin makes his mark in the fiber industry as a talented weaver, garment-maker and fashion designer. He is currently the social media manager at Schacht Spindle. I wanted to have Benjamin come on the show today to talk about his expertise on millennial buying behaviors in the craft industry.

Oct 01, 201950 min

Business of Craft Felicia Lo on Intentional Growth

My guest today, Felicia Lo, is the founder and creative director of Sweet Georgia Yarns. Since 2005 Felicia and her team have focused on bringing “unapologetic colors” for fiber enthusiasts. Felicia is the author of Dyeing to Spin & Knit: Techniques & Tips to Make Custom Hand-Dyed Yarns. She is also a lecturer and teacher and has offered classes through Craftsy/Blueprint, and her new venture, the School of Sweet Georgia.

Sep 15, 201948 min

Business of Craft Meg Sutton on Bucking the Trends

My guest today is Meg Sutton, owner of Belle and Union, a specialty paper and home goods retailer in San Antonio Texas. Meg started the business in 2012 after falling in love with letterpress while working in a boutique shop. Meg and her husband Josh run the business together with a focus on a brick and mortar model with all American sourced goods--which we’re going to delve into during our show today.

Sep 01, 201945 min

Business of Craft TL Robinson on Starting a Passion Based Business

My guest today is TL Robinson. She is the founder and CEO of Mass Eden, a natural body care products business. I wanted to have her come on the show to share her journey about leaving her corporate job to take the leap and following her passion into creating natural body care products. Today we discuss the attributes you need to be a successful entrepreneur when passion is what's leading you, the concept of failing fast, and why inclusion is one of the most important aspects of her brand....

Aug 15, 201944 min

Business of Craft Episode 62 Louis Boria Unique Differences

My guest today, Louis Boria, is the founder and owner of Brooklyn Boy Knits, a company that produces custom knitwear. In addition to building a thriving business, Louis is on a mission to combine his love of fiber arts with his passion to combat bullying and to champion inclusion and diversity in the fiber arts community. He has been featured in the media like New York 1, CBS News, Reuters, and Telemundo. In this show, I want to explore with Louis the idea of how unique differences in your perso...

Aug 01, 201949 min

Business of Craft Episode 61 Mike Michalowicz Profit First and Clockwork

My guest today is so very highly anticipated. I've been a fan of Michael since I was first introduced to his work through his book, Profit First. Michael's personal mission is to eradicate entrepreneurial poverty and he does that first and foremost through his best selling books including, Pumpkin Plan, Surge and The Toilet Paper Entrepreneur. He is the founder of Provendus Group, a consulting firm that utilizes his business growth methodologies. He hosts the Profit First Podcast and he has been...

Jul 15, 201949 min

Business of Craft Episode 60 Scott Beebee Working On Your Business

My guest today, Scott Beebe, is the founder and head coach of MyBusinessOnPurpose.com, a coaching and consulting business designed to help liberate entrepreneurs from the chaos of working in their business rather than on their business. Scott also hosts the Business on Purpose Podcast and is the author of “Let Your Business Burn”. He currently coaches over 50 business owners.

Jul 01, 201948 min

Business of Craft Episode 59 Kristy Glass on Fear and Growing Your Business

My guest today, Kristy Glass, started her career in NYC on the stage and screen and then came to knitting after convalescing from some health issues. From there, she started Kristy Glass Knits and has grown it to meteoric new levels. Today, she boasts 26K Instagram followers and 24K subscribers on her youtube channel. She also has a robust Patreon account where she offers premium video content. Today we’re going to talk about some of the steps Kristy took along the way to arrive at this place so...

Jun 15, 201950 min
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