How to Become Genuinely UNattractive - S8E6

To make your business genuinely un-attractive: __________________________________________ These are the steps to take (1) Have the “Nothing is impossible” mindset - ideally Dominant in the culture of the business (2) Have a clear attractive answer to “Why do this? (3) Develop a vision of what things will be like after the upheaval (4) Spread fear of the status quo - FODN FONC fear of doing nothing Fear Of Not Changing (5) Plan action - plan the campaign (6)Assume you can’t make an omelette without cracking eggs This is also how to become genuinely attractive in business. To hear how we reached this cluster of advice, listen to the whole episode. The most valuable thing that happened during the conversation came at the end. Roger voiced it and Paul was struck silent.