Being born on the 12th of October is being very memorable and controversial. Listen from the start to find out why... The day divides people in the United States - it may bring people together in Ireland. Roger is a Piscean creative. If everyone is creative the word has no use - we need a word that signifies people who stand out from the crowd. ———— Recorded in Paul’s kitchen this episode is not sponsored by the Pencil Manufacturer or any Monkey - even though they are both featured within. _____...
Oct 14, 2019•30 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 18th January 2013. The original show notes (beware of outdated information): Fire is powerful. It burns and destroys. Fire also warms and rejuvenates. It provides a place to come together. In a house around the fireside; outside around a campfire. It is where we gain comfort and where conversations are held. In his latest email, Chris Brogan uses the campfire as a metaphor for creating content and st...
Oct 09, 2019•29 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 11th January 2013. The original show notes (beware of outdated information): Last week we talked about ambitions, execution and failure. This week, we riff off an email sent by AJ Leon in which he talks about the decision whether or not to give up. He recently stuck with something and ended up $8,000 lighter. Good decision? Bad decision? That's a key question we're all faced with. Is it better to cut...
Oct 02, 2019•31 min
This episode is not all about beef, butchers & buying in bulk. It is about how alliteration always attracts an audience. It was recorded during a food crisis in Ireland. The conversation begins with chat about Stockpiling - (leads to) - Buy beef in bulk - (leads to) - Buy your own cow - (leads to) - “We have a vegan audience on this podcast.” Why are people stockpiling beef in Ireland? We cover topics like: (1) How useful alliteration is in marketing copy. Bring and Buy Beef in Bulk Brother....
Sep 26, 2019•30 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 4th January 2013. The original show notes (beware of outdated information): It's that time of year again when we tell ourselves we're going to put our best foot forward - change a few things. Some changes will be quite radical; some less so. They will all make our lives better. Change isn't easy, though. Before you know it, your resolutions are in the waste paper basket, along with last year's. Chris...
Sep 25, 2019•31 min
Marketing Monkfish The first part of this episode is about germs including dog poo plus the Three Second and the 30 Second Rules. The episode is not about how to market germs and piranha - it is about how to market monkfish. This is the first ever episode about monkfish marketing in the history of podcasting. Roger and Paul grapple with how to make a monkfish attractive. [There is a story from Roger's days as a journalist in Slovenia.] Don’t show the piglet, just show the bacon Don’t show the mo...
Sep 23, 2019•31 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 21st December 2012. The original show notes (beware of outdated information): If we learned anything from Instagram's misstep in the past week it's that businesses struggle to understand the concept of community - even those who are in the social media space. Making yourself attractive in business is about being able to respect the community you serve. Chris Brogan talks about the difference between ...
Sep 18, 2019•29 min
This episode begins while Paul is not paying full attention: Paul is doing an Instagram story. The most memorable parts of this recording include: "We are all creatures. "We’re not really welcoming Republic Of Work unless we bring Louis the dog." Trees, power tools and hedge-cutting Swimming in the Atlantic Ocean if you want to stand out ... Three power tool brands use the same colours: JCB - yellow & black Stanley - black & yellow DeWalt - yellow & black Bosch and Makita are green "...
Sep 13, 2019•30 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 14th December 2012. The original show notes (beware of outdated information): It's an oft-quoted trend: smartphone and tablet sales are outstripping those of laptop and desktop computers. There is another way of reading that: our social media experience is becoming mobile. Or how about this interpretation? The window to our online experience is getting smaller. That is: the screens we use are getting...
Sep 11, 2019•31 min
The most powerful episode we've ever made. "Saplings & Chainsaws" collaborating. Roger has been "manly" and Paul has swum in the Atlantic Ocean. Hear about JBC + Dewalt + Bosch. This episode does not have a powerful sponsor. Enjoy listening. Please send a link to this podcast to someone who has a business.
Sep 06, 2019•31 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 7th December 2012. The original show notes (beware of outdated information): Could you imagine changing your life and transporting yourself from your living room couch to a luncheon table with a princess? Does that seem like too big a leap to contemplate? For many of us, it does. We are held back by our imagination. And even if we have the imagination to imagine such ambitions, we lack the belief tha...
Sep 04, 2019•30 min
The Haggis episode. In this episode you hear Roger & Paul address these topics (and more): Nobody knows how many episodes of business jazz have been made. Simon Toon got in touch to say he is delighted season one (2012) is being shared. Email marketing Dog lovers have been disappointed so far. Mike Collins Your Irish Heritage blood story - haggis biggest client is the British Embassy. Black pudding made with human blood. BMW approach- curate your own stuff. Serve customers as individuals. ——...
Aug 30, 2019•35 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 30th November 2012. The original show notes (beware of outdated information): We're going to break a little from tradition this week and talk about someone else. Don't worry, Chris is here too. But we're going to start with a man who recently sent out an email actively encouraging people to go to cafes to steal a magazine. That's right. Theft. You have his blessing. Such a person can only be called a...
Aug 28, 2019•30 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 23rd November 2012. The original show notes (beware of outdated information): "Think outside the box" "I don't like being placed in a box." "Don't get boxed in." These are common sentiments, often heard. Being in a box is bad. Restrictive. Repressive. Life is better outside the confines of boxes. Really? Chris Brogan begs to differ. He says getting into a box is good. In fact, it can liberate you rat...
Aug 23, 2019•29 min
This is a bloody episode recorded in a hospital in Cork City, Ireland - Roger used to live in this hospital. Paul & Roger discover that "Phlebotomists are people trained to draw blood from a patient (mostly from veins) for clinical or medical testing, transfusions, donations, or research. Roger has his blood taken in the "Blood Room". But there are not jars of blood stacked up. Topic discussed on this episode include: (1)black pudding and Clonakilty(the biggest selling Irish black pudding br...
Aug 16, 2019•31 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 16th November 2012. The original show notes (beware of outdated information): Listen... How good are you at listening? Are you an active listener? Can you listen well by speaking more? Mastering the art of listening can give you a huge competitive advantage. This week, Chris Brogan's email about listening causes Paul and Roger to not talk at the same time...
Aug 15, 2019•29 min
To make your business genuinely un-attractive: __________________________________________ These are the steps to take (1) Have the “Nothing is impossible” mindset - ideally Dominant in the culture of the business (2) Have a clear attractive answer to “Why do this? (3) Develop a vision of what things will be like after the upheaval (4) Spread fear of the status quo - FODN FONC fear of doing nothing Fear Of Not Changing (5) Plan action - plan the campaign (6)Assume you can’t make an omelette witho...
Aug 09, 2019•33 min
This is the most dangerous episode of business jazz ever. Thunder and lightning raged around our open-air studio in Lord's Cricket Ground. We could have been electrocuted by forked lightening. Roger and Paul went to Lord's, the Home of Cricket to see what Lord's was doing to make itself the most attractive cricket business venue in the world. People love thunder and lightning, So long as they are not struck by the lightning nor deafened by the thunder. You hear Roger explain what Lord's is (he i...
Aug 01, 2019•23 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 9th November 2012. The original show notes (beware of outdated information): This week, it's all about serving your customers. Chris Brogan says that everything works better if you consider yourself to be operating in service of others. He suggests that you ask yourself five questions: 1) Is it easy for my buyer to reach me if they have a question? (Define "buyer" how you wish.) 2) Is my online prese...
Jul 31, 2019•40 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 2nd November 2012. The original show notes (beware of outdated information): Failure. It's a scary word for many of us. For others, it's something to be embraced. They see failures as milestones on the way to success. Failure should be embraced, rather than feared. This week Paul and Roger discuss failure and how to turn it to your advantage, prompted as usual by an email from Chris Brogan. To hear t...
Jul 29, 2019•29 min
How not to break up in smithereens - the story of a very messy breakup - told by Roger. “I just need to be able to drink coffee and listen to you” is how this episode starts. Recorded in the Republic of Work in Cork, with Louis the dog who’s been drinking coffee this morning. Listen to Why was Louis genuinely attracted to Rogers coffee? You find out Was Paul really frazzled or focused? And that’s just the warmup chat. _________ If you run (or imagine yourself running) - this episode is for you. ...
Jul 24, 2019•28 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 26th October 2012. The original show notes (beware of outdated information): The number one thing that holds us back from achieving our goals, from grasping our full potential, is ourselves. Instead of taking action, we wait. We wait for the perceived risks to abate, the circumstances to change, more time to become available to us. We wait for the support of others. We promise we'll leap into action ...
Jul 22, 2019•31 min
This is Part Two, the second instalment, (the second coming?) of last week's episode. Paul says, small businesses can't afford big branding budgets. Instead, they should listen to Business Jazz for free. Roger says, if you choose pink socks then you'll know what other decisions to make about your colours. Excitement: there is a discussion about the benefits of making any choice over no choice and the joys of consistency. Consistency brings you business. Flakiness loses you business. But whom sho...
Jul 12, 2019•29 min
Tony Macken (managing director of "Daylight.ie") joins Roger & Paul at the start. He sparks the agenda for this episode. Part 1: If you know what you're trying to achieve, you have a better chance of achieving it. This leads to a discussion about socks, shirts, ties, wardrobe & shoes - including what Tony Macken is wearing. Paul says The male world is divided into - men who put their socks on first (before other clothes) - men who put on socks second last (just before putting on shoes) T...
Jul 05, 2019•31 min
This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 19th October 2012. The original show notes (beware of outdated information): Ideas - we all have them. Some are fantastic, some less so. Most are never acted on. In his latest email, Chris Brogan gives you seven steps to help you pick those ideas that are good for you and implement them. Paul and Roger discuss their own experiences of implementing ideas. During the podcast, you'll hear occasional int...
Jul 03, 2019•30 min
This week, Roger & Paul talk about "The secret about being genuinely attractive in business." Roger found the marketing "Holy Grail" in a video. He reveals the three secrets of food marketing - while describing "The Secret" as a "vile book". Is the secret tongue-in-cheek, or genuine? You decide. Here's the secret to successfully marketing food: (1) Say how food is produced - "farm fresh" - "grass-fed" (2) Say that food production is "cutting-edge", "scientific" - like "super food" However, t...
Jun 28, 2019•28 min
This is a rebroadcast of the second episode of the first season of BusinessJazz. It first went live on 12th October 2012. The original show notes (beware of outdated information): Email newsletters can be great things, full of useful information that can help you achieve your goals. They can also be horrible pieces of writing aimed solely at your wallet rather than you. In his own latest email missive, Chris Brogan discusses the right way to do things.
Jun 26, 2019•34 min
This is a rebroadcast of the second pilot of Business Jazz. You could say, it is the first recognisable episode of Business Jazz. It first went live on 5th October 2012. The original show notes (beware of outdated information): Welcome to episode two of the BusinessJazz podcast, or as Paul would say: the second pilot. We’re making progress. This week we have an intro. We also have a producer. Our producer is Mark Cotton, and he is so much more than that. He is a sound engineer, sounding board, m...
Jun 18, 2019•27 min
Tony Macken (Daylight.ie) gives wisdom before the episode even starts. He got it from Brennan Scanlon (“super sharp”): you have to sell yourself—become a person(ality). Then talk passion. End up with your profession: person, passion, profession. The three Ps. Paul thinks of Pat O’Connell, fishmonger in the English Market. Then the episode ends. It starts again at 2:57 with Paul sitting like a naughy school boy. Paul’s buttons are pushed. How do secondary make themselves attractive to new pupils?...
Jun 06, 2019•24 min
Show Notes: This week there’s a guest on the show. Somehow he sleeps during the complete recording. The theme for this episode is “Complaints”. Listener’s complaints about our last episode have Roger (almost) in tears. This leads us into a discussion about the value of complaints from customers. The effect negative criticism has - and how to turn criticisms into long time loyalty. The Bits Size Example: What Bite Size (cafe bakery) do when they get complaints. They embrace the critic and the cri...
May 31, 2019•36 min
