BusinessJazz - Series 3 - Episode 6 - Cold-calling

31 minutes you'll hear Roger Overall & Paul O'Mahony tell stories to help you to cold-call prospective customers. Topic: How to stop hating cold calling? ___________________ We offer therapy for one of your phobias We discuss Roger's dreadful "vile" emailing skills How to give something valuable away to a potential customer What Roger should have done The "human" thing to do (and what not to do) The "perfect formula Insight: It's great to get a gift - give them We also discuss : Real cold calling High-value service Expect nothing back Non-attribution licencing Win - Win behaviour We even discuss : Advantages "creatives" have How you can write them a blogpost for them to customise Auto-mechanics Random acts of kindness Cold-calling all Restaurants in Cork City _____________ Insight: Any business can cold-call _____________ Especially 3 big reasons why people hate cold-calling: - Fear of strangers - Fear of hearing "No" - Getting past gate-keepers Leaflet-dropping, mass mailing, Example of inventing copy in the fly Paul's fundraising experience rattling tin cans in Limerick Westonbirt Arboretum (tree place) in UK story - Tewksbury, Malmsbury 99% rejection is good Local & business knowledge matters Status of client is important And Hooking the person to be interested in you before you go selling Extra motivation for calling - research about business culture Making lists of people to contact another time Getting permission to contact them again Maybe it's great to be rejected Insight : Permission is Genius -------------------- Appeal to our supporters : Please tell someone about #BusinessJazzPodcast ______________________ Our (9) best advice Don't do what Roger did Do something which is a free gift Seek nothing in return Seek permission to talk or call again Use your status Create a point of interest to build rapport See every response as a bonus Always seek permission to call again Keep your morale up _______________________ We spoke fondly of Beer breweries Restaurants in Cork Motor mechanics Westonbirt - The National Arboretum ________________________ Let’s work together – fondly Roger @rogeroverall Show and Tell Communications.net Paul @omaniblog Us @bizjazzpodcast Mark @mcfontaine audiowrangler.co.uk (sound)