Ken Sheehan - inThink's Data & Insight Guru - on why Having the Right Data Matters
Episode description
If you want to laser-target your marketing and advertising, you’ve got to collect data.
Good data not only allows you to customize and maximize your advertising. It also…
👌 Adds a layer of accuracy to ad buy platforms like Google.
🔍 Allows you to uncover areas of opportunity.
📈 Helps you grow and scale your business and keep the pipeline full.
💰 And allows you to understand your spending more accurately.
In this episode of the Business is People Podcast, Kham talks with Ken Sheehan, the resident Data & Insight Guru here at inThink, about why having the right data is so important.
In this episode, you’ll learn…
✅ How good data has the potential to change things for your brand.
✅ Limitations to the common ad platforms like Google.
✅ How data can help you leverage locations of opportunity.
✅ Why advertising and marketing NEED to be transactional.
✅ How to determine how much to spend on marketing each year (hint: it’s not a percentage).
✅ And more.
Tune in to get all the data-centric info you need to scale your marketing in the coming year.
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► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi...
► Special thanks to our guest expert Ken Sheehan, from inThink Agency
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For more resources: https://inthinkagency.com/