Let’s face it: recruiting and hiring are tough . 😱 It’s difficult to sort through the madness and find the right candidates for your position. How do you know who is actually going to be a good fit? How do you avoid making bad decisions? You’re not alone in answering any of these questions. In this episode of the Business is People Podcast, Kham sits down with Allyns Melendez, CEO and Founder of HR Transformed to discuss retaining, recruiting, and how to find great candidates. Tune in to learn…...
Sep 08, 2022•34 min•Season 1Ep. 39
Ecommerce is hard. Getting noticed on Amazon is hard. So many of us understand the pain of throwing money into advertising and marketing, only to not see anything in return. 😱😱 So, what do you do about it? And how do you pull yourself out of the hole? If you’re asking yourself that question, this is worth a listen. 👂 In this episode of the Business is People Podcast, Kham sits down with Petros and Manoli, Co-Founders of Granitsa Ecommerce Solutions, to discuss all things ecommerce and Amazon,...
Sep 06, 2022•40 min•Season 1Ep. 38
Marketing and growth as a service are team sports. Today, there’s NO way to scale a company all alone. Instead - all of your departments and all of your people need to come together to work together. 🤝 Nothing happens in a silo. One person who knows that better than most is Lynn Turner. In this episode of the Business is People Podcast, Kham sits down with Lynn Whitney Turner, Founder of Core XP Business Solutions, to discuss how building a strong growth mindset can help your company scale. Tun...
Sep 02, 2022•29 min•Season 1Ep. 37
We’ve all heard the term “great resignation.” It refers to the fact that people are leaving their jobs at alarming rates right now. 😱 But it may not be the people you imagine… Research has shown that people are leaving EVEN when they’re well-paid and they have the flexibility to work remotely. 🖥💰 Even though these employees SEEM to have the ability to basically create their own perfect job, they’re not sticking around. On the flip side, people who have been with organizations for a long time ...
Aug 29, 2022•21 min•Season 1Ep. 36
Communication. We all do it, but how many of us are any good at it? 📣 Even when we think we’re communicating clearly, our message often gets missed, or we wind up not getting our point across. It’s frustrating at the least, and detrimental at the worst. 😱 ESPECIALLY when you run a business. Fortunately for you, you’re not alone in the struggle. 👍 In this episode of the Business is People Podcast, Kham sits down with Colton Seale, former FBI Special Agent, and CEO of Pyxis Academy to discuss t...
Jul 06, 2022•37 min•Season 1Ep. 35
If you like working out, you know that having a strong core is key to pretty much everything. It makes you faster, stronger, more stable, and more agile. As it turns out, the same goes for business. The question, then, is how to develop the core of your company. In this episode of the Business is People Podcast, Kham sits down with Lynn Whitney Turner, Founder of Core XP Business Solutions, to discuss how to build a strong core for your business and why developing a few foundational strengths is...
Jun 17, 2022•40 min•Season 1Ep. 34
Right now, about 4.7 million people in the US are working remotely at least half the time. What’s more, 16% of companies around the world are fully remote. The bottom line? Remote work is here to stay. And even if you think that’s a good thing for your company and team, you may be struggling to adapt. After all, lots of companies were thrust into remote work during COVID, and some are still trying to catch up. 👉 How do you keep your team connected? 👉 How do you keep everyone on track? 👉 How d...
Jun 07, 2022•43 min•Season 1Ep. 33
Being a good entrepreneur requires being a good leader. After all, it’s hard to get ahead if you don’t know how to build a team… Or find good people. Or make time for what matters. Or focus on growth. Fortunately, John Vuong is a man who understands all of those things, and he’s here to talk about them with YOU. In this episode of the Business is People Podcast, Kham sits down with John Vuong, the CEO of Local SEO Search, to discuss what makes a good entrepreneur, how to grow your leadership ski...
Jun 03, 2022•51 min•Season 1Ep. 32
You want to hold an event for your employees, but you’re still not totally comfortable throwing an in-person bash. The solution? A virtual or hybrid event. While many people feel uncertain about how to throw a great virtual event, or where to start, we’ve got good news: A virtual event can be more fun, more engaging, and WAY less expensive than an in-person event. 💸💸 And you just need a few insider tips and tricks to get started. IIn this episode of the Business is People Podcast, Kham talks w...
May 26, 2022•31 min•Season 1Ep. 31
It’s been a loooong two years. COVID hit the US in 2020, and now, in 2022, people everywhere are still dealing with the after-effects of the virus. One area where the effects are really apparent is in the events space. Corporate events, fundraisers, parties…all of those things have had to take a backseat as we learn to live with COVID. So, what do they look like now? And if your company is looking to get back into events, how can you make it happen? In this episode of the Business is People Podc...
May 26, 2022•23 min•Season 1Ep. 30
When it comes to leadership, lots of companies have a difficult time evaluating theirs honestly. What’s working? What’s not? And how do you know? Fortunately, we’ve got some answers. In this episode of the Business is People Podcast, Kham talks with Joe Cundall, Partner at Lead Shift, about how to determine whether you have the right leaders at the right levels to avoid unhealthy churn. Tune in to learn… 👉 How to identify leadership gaps. 👉 What the key indicators of underperformance are for y...
May 10, 2022•22 min•Season 1Ep. 29
Amazon has been around for more than 20 years, and it remains a powerful platform. That said, it’s changed a lot in recent years. This leaves ecommerce companies wondering how to adapt, and what they need to do to stay competitive in the industry. Fortunately, we’re here with some guidance. In this episode of the Business is People Podcast, Kham sits down with Petros and Manoli, Co-Founders of Granitsa Ecommerce Solutions, and Aaron Abbot, inThink’s Director of Strategy and Innovation, about whe...
Apr 27, 2022•39 min•Season 1Ep. 28
One of the biggest questions entrepreneurs have is, “how do I grow my business?” 📈 And it makes sense. You want to grow your bottom line and become successful. Before you can do that, though, you’ve got to navigate a few hurdles… How do you deal with labor shortages❓ What should you do during tough times❓ How do you find a balance in all of it❓ In this episode of the Business is People Podcast, Kham sits down to talk with Steve Messineo, Business Development Officer at Citara Systems, about tho...
Apr 04, 2022•37 min•Season 1Ep. 27
You love serving your clients, you’re passionate about what you do, and you want to get the word out. A podcast could be the right way to spread the news. 🎤 Podcast listeners increased by 29.5% between 2018 and 2021, and the numbers only continue to skyrocket. 📈 Podcasts are a unique medium for a few reasons: 👉 They’re personal. 👉 They’re perfect for the on-the-go lifestyle of your customers. 👉 They’re flexible, informal, and fun. 👉 They’re a great way to spread the news about your company...
Feb 17, 2022•29 min•Season 1Ep. 26
Did you know that only 5% of companies have optimized their taxes? That means that 95% are leaving something on the table at tax time. It also means that most businesses aren’t taking advantage of specialty tax credits, which could save them tens or hundreds of thousands of dollars EACH YEAR. In this episode of the Business is People Podcast, Kham talks with Ryan Foley, Partner at Cunningham & Associates about… 👉What specialty tax incentives are. 👉Why they matter. 👉How to know if you’re e...
Feb 16, 2022•17 min•Season 1Ep. 25
Massachusetts has an extensive paid family medical leave (PFML) law. In this state, there are two types of PFML leave - both of which are paid. The two types of leave include family or medical leave. This comprehensive leave policy is one of the first of its kind in the nation. Recently, Massachusetts updated its PFML laws to provide up to 26 weeks of combined family and/or medical leave. If you’re curious about Mass’s PFML laws and how they could impact you and your business, you’re in luck. In...
Feb 16, 2022•39 min•Season 1Ep. 24
If you want to scale your company, you’ve got to build a culture of leadership development. The question, then, is how? In this episode of the Business is People Podcast, Kham talks with Joe Cundall, Partner at Lead Shift, about how to determine and understand your leadership DNA, how to identify your leadership strengths and weaknesses, and how to create a culture of growth in your organization. In this episode, you’ll learn… 👉 How to use assessments to identify leadership styles in your organ...
Feb 07, 2022•24 min•Season 1Ep. 23
If you want to run a successful company, you’ve got to understand your leadership style. You’ve also got to know how to fill the gaps and develop skills you don’t already have. Unfortunately, that’s easier said than done for many leaders. In this episode of the Business is People Podcast, Kham talks with Joe Cundall, Partner at Lead Shift, about how leaders measure their success, why it matters, and how to get a more accurate view of your weak points. 💪 In this episode, you’ll learn… 👉 Why kno...
Feb 03, 2022•10 min•Season 1Ep. 22
Have you started doing more ecommerce sales recently? If so, you are NOT alone. The experts predict that ecommerce sales will make up 22% of all retail sales by 2023, and brands are scrambling to keep up. As you wade into ecommerce, it’s normal to have some questions. 👉Where do you start? 👉How do you get to know your audience? 👉What do you do if your products aren’t selling? In this episode of the Business is People Podcast, we’ve got some answers. Kham talks with Kate DeLanders, Marketing Ma...
Feb 01, 2022•34 min•Season 1Ep. 21
The cookieless world is coming, and the way advertisers access and use data is going to change. For many of us, that’s a scary prospect. 😱😱 What comes next, and how are we supposed to adapt? In this episode of the Business is People Podcast, Kham talks with special guests Ken Sheehan, the Data & Insight Guru at inThink Agency, and Aaron Abbott, the Lead Growth Strategist at inThink, about all things data. In this episode, you’ll learn… 👉Why your third-party tracker (Google Analytics) migh...
Feb 01, 2022•34 min•Season 1Ep. 20
The livestreaming industry grew by 99% between April 2019 and April 2020 … ….and it shows no signs of slowing down anytime soon. 📈 If you’re not livestreaming yet, NOW is the time to get onboard. The perfect way to speak directly to your customers, livestreaming is a powerful marketing tactic that can keep your brand top-of-mind. The only problem is knowing where to start. 🙀 Fortunately, our special guest in this podcast is here to help. In this episode of the Business is People Podcast, Kham ...
Jan 26, 2022•15 min•Season 1Ep. 19
Did you know that the average nonprofit website has a 1% conversion rate? 😱😱 That means that 99% of the people who visit your website leave without donating or subscribing to your contact list. 👎 Bummer, right? Today, EVERY nonprofit wants a compelling site that gets people to act. But is yours living up to the task❓ Even simple mistakes on a nonprofit website can make a big difference in how much support you get. In today’s episode of the Business is People Podcast, Kham and Quinn Zeda (Quee...
Jan 18, 2022•20 min•Season 1Ep. 18
How do visitors view your website? ❓Do they think it’s clear and easy to navigate? ❓Do they understand what you do and why you do it? ❓Do they know if your product, good, or service applies to them? Customers form a first impression of your website in about 50 milliseconds, so you’ve got to wow them fast. ⏰ In this episode of the Business is People Podcast, Kham and Quinn Zeda (of Conversion Crimes) break down the Girls Who Code Website. They look at what it does right and what it could do bette...
Jan 14, 2022•35 min•Season 1Ep. 17
When Massachusetts removed the mask mandate, it threw a lot of companies for a loop. Teams wondered…. ❓ What’s the best way to handle the “new normal?” ❓ How do we keep our customers and employees safe? ❓ Is now the time to bring everyone back to the office? ❓ Should we mandate vaccines? In this episode of the Business is People Podcast, we’re talking with Sandy Kearny CEO of Human Power Solutions (or, as we like to call her “Leadership and Team Culture Queen” 👑) about considerations regarding ...
Jan 14, 2022•11 min•Season 1Ep. 16
If you want to laser-target your marketing and advertising, you’ve got to collect data. Good data not only allows you to customize and maximize your advertising. It also… 👌 Adds a layer of accuracy to ad buy platforms like Google. 🔍 Allows you to uncover areas of opportunity. 📈 Helps you grow and scale your business and keep the pipeline full. 💰 And allows you to understand your spending more accurately. In this episode of the Business is People Podcast, Kham talks with Ken Sheehan, the resi...
Dec 22, 2021•18 min•Season 1Ep. 15
The holidays are around the corner, but the world is still weird with COVID. Luckily, that doesn’t mean that holiday parties are out this year. Even if you’re not meeting up in person, there are tons of ways to throw a great virtual holiday party for your employees. 🎉 In this episode of the Business is People Podcast, Kham talks with Julie Migliacci, Co-Owner of Revent Consulting, about how to throw a virtual holiday party that’s memorable, fun, and interactive. In this episode, you’ll learn…. ...
Dec 22, 2021•8 min•Season 1Ep. 14
There are lots of ways to optimize your savings and taxes, but it never hurts to have a plan in place. But what’s the guideline? When should your organization start planning to position yourself as well as possible for the end of the year? First, you need to understand that there are two different parts of tax prep: ✅ Tax preparation - the act of actually preparing, submitting, and filing your tax returns ✅ Tax planning - the act of actively seeking to lower your taxes While preparing tax return...
Dec 22, 2021•10 min•Season 1Ep. 13
Cost segregation is a specialty tax incentive, but it manages to be universal. It’s directly related to real estate, which applies to many organizations. 💥 Many organizations invest in real estate. 💥 This tax incentive is a good way to take profits from an operating entity and diversify them into an asset-based portfolio. 💥This incentive can help companies increase cash flow through their real estate purchases. Here’s how it works: Cost segregation takes a real estate asset and breaks it down...
Dec 22, 2021•6 min•Season 1Ep. 11
You’ve probably heard about the R&D tax credit program, but what is it and what does it mean for your business? The R&D tax credit is one of the only tax incentives that has true bipartisan support. And for good reason: it supports domestic organizations in their mission to be innovative and develop through R&D. Today, the tax credits associated with R&D are very important for businesses. Here’s a brief breakdown of how the R&D tax credit works: 👉 If a company is investing i...
Dec 22, 2021•6 min•Season 1Ep. 12
Let’s face it: the world of hiring needs a reboot. The job market has changed. We’re working with a younger talent pool with different priorities. Today’s positions are more dynamic and multifaceted than ever. So why are we still doing things the old way? Instead of ONLY measuring candidates against the two-dimensional requirements of the job, shouldn’t we be taking a more dynamic approach to candidate evaluation? Shouldn’t we consider how they’ll fit with… 💫 The manager 💫 The team 💫 The comp...
Dec 22, 2021•27 min•Season 1Ep. 10
