How Can You Understand Your Customers?
What is a business identity consultant and should small businesses use them? Joseph Lewin from The Business Identity Company joins Jon to explain the importance of knowing your customers.
Jul 10, 2018•38 min
Business is ART
With a fresh take on the personality of people and business, Jon Umstead, author and business consultant, is joined by unique guests as they embark on a journey to secure better business and a better life.
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Episodes
Is Research Valuable for Businesses?
Should businesses invest in research and what type of return should you expect? Dr. Christa Ward, a Qualitative Researcher and instructor at Texas State University, joins Jon to explain the value of research.
Jul 03, 2018•33 min
What I've Learned About Marketing
Business is ART host's Jon Umstead did not have a background in marketing commodity products such as his book, Business is ART and his business strategy planning and management software Plan Canvas, but has been learning a lot over the last several months.
Jun 05, 2018•51 min
We Need Institutional Change!
Education is always a hot-button topic and Jon Umstead is getting into the fray, becoming an adjunct professor. Cam joins to discuss what changes Jon would make to his textbook and what education should truly mean.
May 22, 2018•47 min
Powerful Personal Brands
What does it mean to have a personal brand, and how is it different from a product or company brand? Guest Ben Baker shares his expertise on this and more.
May 15, 2018•37 min
Business Storytelling
Storytelling in business isn't like your typical children's book and it isn't a passing fad. Hear Jon's guest, Michael Davis, explain why it's important and how you can get better at it.
May 01, 2018•42 min
Creative Thinking
It's no big secret - the success rate of strategy execution improves dramatically when employees are engaged. Employees are more engaged when they work in an environment that fosters creativity. But how do you do that? Michael Michalko shares his thoughts.
Apr 24, 2018•45 min
Predictive Analytics In Hiring Decisions
The cost of one wrong hiring decision can equal multiple times the base pay of the new hire. Is that just a cost of doing business, or can we do something to mitigate the risk? Dave Nast is on hand to tell us.
Apr 17, 2018•47 min
Leading Effective Discussion
Arguments, finger pointing and vitriol aren't productive anywhere, but in business, they put things at an unnecessary level of increased risk that climbs exponentially. Regardless of the size of your business or organization, knowing how to lead effective discussions is key. Camden sits in as Jon's co-host.
Apr 10, 2018•46 min
Leadership's Impact on Employee Engagement
How does the manager or leader make an impact on employee engagement, and why should anyone care? Our guest, Andrea Davis helps explain.
Mar 27, 2018•35 min
All Businesses Are in the Media Business
Whether you are aware of it or not, if you have a business or run an organization, you are probably in the media business - and if not, perhaps you should be. Our guest Gresham Harkless explains.
Mar 20, 2018•36 min
What Does Wealth Mean to You?
"Attitude determines altitude." On this episode of Business is ART, Jon and his guest, Bob Sager, discuss the 5 types of wealth and how attitude plays a central role in all of them.
Mar 13, 2018•40 min
Business is ART on Business is ART - Part 3
In this 3rd and final segment we review Chapter 6 of the book Business is ART - all about business planning. Plans are usually too complex and serve the wrong audience. Find out how they can serve you and your business instead. Camden Pierce sits in again as Jon's co-host.
Mar 06, 2018•1 hr
Business is ART on Business is ART - Part 2
In this second installment of a multi-part series, Jon and co-host Camden Pierce review Chapters 3 and 4 - Strategic Planning and Strategic Management, with a few tips on Project Management thrown in for good measure. Key tip - avoid the big lie of insincerity.
Feb 27, 2018•51 min
Business is ART on Business is ART
It's been awhile since we've really talked about why this show and the book are called "Business is ART" and some of the concepts in the book itself. With our subscriber rate growing rapidly of late, we felt it was time to dust it off again. This is the first of a multi-part series.
Feb 13, 2018•46 min
Carrying On After a Major Loss
What happens when you wake up one day to find your leader, mentor, and friend is no longer with you? Hernan Olivas shares the experience his team at O'Neil & Associates went through not so long ago, how they coped, and how they've learned to thrive afterward.
Feb 06, 2018•39 min
Search Fund
So you want to be an entrepreneur but you don't want to go through all of the pains associated with startups? You might check into Search Funds. Micah Dickson is on hand as our guest to explain what they are and how they work.
Jan 30, 2018•37 min
Innovation Inspired by Generational Diversity
Who has time for quibbling over stereotypical, generational differences when we can harness much more power and innovation by bringing generations together across the entrepreneurial spectrum? Guest Jim Sugarman discusses on this episode of Business is ART.
Jan 23, 2018•44 min
Inbound Outreach
Inbound Outreach may sound like an oxymoron but it isn't. It can be a very effective means of ensuring your customer's journey leads to your business, product or service. Guest Johua Lisec explains.
Jan 16, 2018•42 min
Business is Stewardship
The term "stewardship" means different things to different people. Jon and his guest, Brent Foley, discuss what it means to them, why it's important, and how diversity plays a part.
Jan 09, 2018•49 min
"Culture Eats Strategy for Lunch" is Wrong
How do you create a company culture that supports the strategy? Jon explains why he thinks the question is flawed while Camden co-hosts and offers his thoughts, opinions, and reactions as well.
Jan 02, 2018•44 min
Your Authentic Self
What does it mean to live an authentic life? How do you determine what that means for you and how does fear play a part? Our guest, Anastasia Button, explains.
Dec 19, 2017•38 min
Robotics
Where are robotics headed? Do they take away jobs or create opportunity. Jon and his guest, Scott Preston "The Robot Guy" talked about robotics, AI, VR, AR and more in this episode of Business is ART.
Dec 12, 2017•36 min
Influencer Marketing
What is influencer marketing and how does one incorporate it into their business or corporate strategy? How does one become an influencer in the first place? Jon and his guest, influence marketing expert Tom Augenthaler, talked about it and much more on our 101st episode of Business is ART.
Dec 05, 2017•46 min
Tips for Podcasting
On the 100th episode of Business is ART we bring back the original crew of episode 1 and talk about how the podcast has improved and what Jon has learned.
Nov 28, 2017•1 hr 1 min
Exit Strategy
It's inevitable. Someday you will exit your business. When is the best time to begin planning that day? The day you startup your business. Certified Business Broker Kate Vriner explains in this episode of business is ART with host Jon Umstead.
Nov 21, 2017•49 min
What it Takes to Attract Top Talent
Hiring is different than it was even a few years ago. What does a prospective employer have to do in order to attract the top talent and how does a prospective employee make sure the employer recognizes them as top talent. Guest Ray Gooch explains.
Nov 14, 2017•44 min
Leading in Isolation
To be a more effective leader, continually learn from and share your knowledge with other leaders outside of your organization. Jon offers 7 options for doing so in this episode of Business is ART.
Nov 07, 2017•34 min
The Value of a Mastermind
Do you feel like you have no one to talk to, or could really use the advice of someone who's been there? Do you have the urge to help others out with their challenges? Then joining a mastermind group might be the answer. John and guests Steve White and Christina Walters discuss.
Oct 31, 2017•45 min
The Truth About Leadership
You can't be everything to everybody, so figure out what type of leader you want to be and what your organization needs. Some will fall out. The rest will fall in. Just don't make it needlessly difficult. Jon and Cam discuss.
Oct 17, 2017•43 min
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