Barbara Carneiro, Senior Strategist with WordRevolution suggests not just starting with "why" - start with who. Who are you serving? Craft content and messaging specifically for that target audience. Spoiler alert - you might not need a website to do it!
Perhaps a book, blog, or published article will help your business, but you have no desire to be a writer. Consider ghostwriters as an alternative. It could change the trajectory of your brand. Joshua Lisec joins Jon to discuss.
Many of us think we are good to great marketers, then wonder why our sales suggest otherwise. It could be that we have fallen into the trappings of traditional marketing, even if using modern platforms. Jon's guest, Steve White, explains what it means to market with heart and soul, and how it's different.
Jon's guest, marketing and customer relationship expert Keri Vandongen, takes "starting with why" a step further and discusses how to determine your unique gift - your irresistible value, or "IV Line" as she calls it. Keri has kindly provided a link to a free PDF document providing additional information, but LISTEN TO THIS PODCAST FIRST! http://bit.ly/2ymEWKz
If you are technologically savvy or have grown up with social media, it's easy to forget that not everyone knows how to use it, particularly senior citizens. Jon's guest, Marianne Bailey of The Senior Tutor, discusses why it's important.
Jon Umstead and his team have been diligently working on Plan Canvas, an online community and software-based on his book, Business is ART. Camden Pierce sat into not only talk about it but to dive into some basic tips that any entrepreneur can use.
Everyone wishes they could take a magic pill or win the lottery, but for the vast majority of us, that just isn't going to happen. So what is the key to business success? Jon talks about a few things to consider when answering that question.
How do college students go from being hopeful to being hired into that dream job? Jon and his guest, Adam Dince, discuss the topic and Adam's book entitled "Hopeful to Hired" on this episode of Business is ART.
Struggling to focus on your business? You might be trying to be too many things to too many people. It might be time to simplify and reduce your offer - focus on what makes clients say "Wow!". Jon and his guest, Carlos Scarpero, discuss.
What is budgetology and what is a budgetologist? Jon's guest Phylecia Jones is on hand to explain both, and why it's important, particularly to the solopreneur or anyone els interested in improving their money management skills.
To be the best entrepreneur or business leader you can be, you have to start with a belief in yourself - the authentic you. Jon's guest, business coach Virginia Phillips, discusses entrepreneurial excellence on this episode of Business is ART
As military veterans transition to civilian life, it creates an opportunity to capitalize on the investment already made in these service men and women, while creating an economic development opportunity for the community at large. Urshel Metcalf discusses in this episode of Business is ART.
Whether an established, larger business or just starting out, you may have a need to develop digital products - either to enable your business or as the product you sell. Tim Metzner, a founder with Differential sits in with Jon on this episode to discuss digital product development and so much more.
There often comes a time that small businesses need access to capital, be it to get things started, launch a new product, expand capacity, or to just keep the lights on during a down cycle. Jon and his guest, Micah Dickson discuss.
To optimize your life, you have to take a 360 approach - look all around at every aspect. When you take care of your personal life, your business will reap the rewards. Dr. Sanjay Jain offers great advice on this topic.
Jon and his daughter Abby review a problem-solving method called "Design Thinking." Each stage is defined for you in this episode and they discuss their professional and educational journey.
Do you work remotely or have a remote team? Jon discusses his experience and a vision for one area he plans to offer solutions as he is interviewed by TrueChat's Camden Pierce.
Think you have a great business idea for the healthcare industry? There's never been a better time to create your startup. They offer great advice, not just for healthcare startups, but for all entrepreneurs.
Why is it important for children to learn entrepreneurial skills and what possible lessons can we carry? Find out as Jon sits down with Mollie Verdier, CEO of Upper Hand - Kids Entrepreneurial Network.
Best selling author Dan Lyons is Jon's guest on BIA #45. TrueChat's own Camden Pierce even joined in, discussing Dan's experience as a writer on HBO's "Silicon Valley", his book entitled "Disrupted (My Misadventure in the Start-Up Bubble)" and several business related issues such as age discrimination and the new contract between employer and employee.
Work/life balance? Forget about it. Instead, focus on bringing professional and personal life together not only for yourself but for others as well. Jon and his guest, business coach, and best-selling author Tom Rubens talk about it and Tom's book Lifeness in this episode of Business is ART.
Do you have a business or business idea that has you thinking, "If I only had a cash infusion, I could really make something out of this."? Then check out this episode of Business is ART. Jon's guest, David Willbrand of Thompson Hine, discusses when it is time to seek investors as well as when it is time to invest in small business.
It's about equal opportunity, not equal outcome. We talked about economic development and its importance with Steve Odland who works with CED and No Labels in Washington D.C.
Why is it so important to get young people involved in entrepreneurship? There are many great reasons. Jon and his guest, Isaac Knapp, President of the Entrepreneur Club at Wright State University name a few.
I’m constantly looking for new customers. My employees keep leaving. I’m cutting costs but still not more profitable. I'm pooped! Jon and Camden discuss 5 ways to add new life in to your business.
This episode is for anyone starting up or running a business, but we focused on technology companies or businesses reliant on technological innovation. 2 of the keys to creating results and growth-oriented business/employment eco-system are innovation and community. Jon's guest Tiffany Ferrel of Dayton Tech Guide discusses how she and others focus on that and more.
Do you have a hobby or passion that you think would make a great business? Are you an amateur blogger or content provider hoping to turn it in to a money-maker? Jon's guest, Vanessa Roberts of Nessamakes.com talks about her experience in this week's episode of Business is ART.
Your business' image has to be right for you as well as effective. Not just anyone can do it. Jon's guests, business partners and the husband and wife team of Lance and Julie White of FRW Studios, talk about making $#!@ look good in this episode of Business is ART.
Does your business or organization have a Knowledge Management strategy? If you said, "What's that," then the answer is probably, "No." TrueChat's own Justin Weller and Business is ART host, Jon Umstead, talk about what it is, why it's important, and how to develop one.
Jon hasn't had the great privilege of having any TrueChat'ers on for a while, so why not have the two co-founders on one episode. Cam and Justin get into startups with Jon and all the things you need to do to succeed and the things you have to remember to stay sane.
