Standing out as a coach is essential to attract clients, make an impact and achieve remarkable results. But with the huge number of coaches in the industry, how can you rise above the noise, set yourself apart from the crowd and move toward the next level? In this episode of Influence by Design, I've invited Estie Starr who's an expert in organic marketing strategies to talk about how to elevate your brand for next level success. Although reaching the next level means different things to differe...
Jul 24, 2023•38 min•Ep. 508
Discussing pricing, despite being a sensitive topic in business, can be extremely valuable for enhancing profitability and shaping customer perceptions. Unfortunately, instead of clarifying the rationale behind pricing decisions, some entrepreneurs opt for discounting strategies, which ultimately harm their business more than they benefit it. In this episode of Influence by Design, we discuss pricing and discounting your services. This is one of the topics we spoke about in episode 503 - 11 Mist...
Jul 19, 2023•32 min•Ep. 507
In a world that is becoming more interconnected, building community has never been more important. However, despite this, people are feeling more disconnected than ever before. Building a community is not just about being physically close or having shared interests. It is a process that involves bringing together relationships, aspirations, and values to build strong bonds and create unity. In this episode of Influence by Design, we discuss the art of building community with Sunil Bhaskaran. Sun...
Jul 17, 2023•32 min•Ep. 506
In our previous episode 503 - 11 Mistakes Preventing Business Growth , we scratched the surface of an important topic - the importance of doing the work that moves the needle in your business daily. Whether you complete tasks yourself or assign them to your team, the work needs to be done regardless. Today, in this episode of Influence by Design, Samantha and Tim dive deeper into the discussion of doing the work and strategies to ensure business success at every step. Business owners encounter d...
Jul 12, 2023•26 min•Ep. 505
In today's cutthroat business world, having a strong marketing game can make all the difference between a company barely making it and one that's thriving. But let's face it, marketing is no walk in the park. It's a complex art that demands a keen grasp of consumer behavior, staying on top of market trends, and knowing how to make the most of different marketing avenues. In this episode of Influence by Design, we discuss how a good marketing strategy can make all the difference in a thriving bus...
Jul 10, 2023•49 min•Ep. 504
As business owners, we are constantly striving to achieve new heights, increase sales and boost profits. However, even with your best efforts in place, unexpected roadblocks can rear their heads and can impede business growth. In this episode of the Influence by Design podcast, Samantha and Tim talk about the 11 mistakes that prevent business growth. They explore common pitfalls they’ve seen, regardless of the industry, and provide practical insights on how to overcome them. From business partne...
Jul 05, 2023•35 min•Ep. 503
Good personal branding incorporates quality messaging and content that gets the attention audience. However, as busy business owners, it's so much easier to produce content that’s plain vanilla, or simply put, boring. So how can you spice things up and transform your brand messaging? In this episode of Influence by Design, we have the acclaimed professional writer, sought-after storyteller, and creative messaging consultant Erin Thomas to speak about how to elevate your brand messaging from blan...
Jul 03, 2023•41 min•Ep. 502
As a business owner, every decision you make has the potential to shape the company's trajectory, influence its growth and impact its bottom line. However, the traditional way of making logical decisions is not always the best, so how can you make decisions that align with your authentic self and your unique authority? In this episode of Influence by Design, Samantha and Leon talk about the impact of authority in your unique decision-making process. They discuss the 7 types of authority and how ...
Jun 28, 2023•23 min•Ep. 501
In the midst of all the hustle and bustle of running a business, owners can sometimes forget about the important things that make their entrepreneurial journey truly meaningful. The challenges and constant decision-making can make business feel less than wonderful. In this episode of Influence by Design, we celebrate a remarkable milestone in the history of our podcast - our 500th episode! I'm joined by two entrepreneurs who inspire me every day - my good friends, Kiri-Maree Moore and Carl Taylo...
Jun 26, 2023•1 hr 22 min•Ep. 500
Have you ever experienced a time when your enthusiasm and motivation seemed to vanish into thin air? Perhaps the routine of daily life drained your energy, or setbacks and challenges left you feeling defeated. We've all been there, wondering how to reclaim that spark within us, that zest for life that propels us forward. In this episode of Influence by Design, we embark on a journey to rediscover and reignite your inner power and passion. We'll explore practical strategies, insights, and techniq...
Jun 23, 2023•24 min•Ep. 499
For many years, people have associated success with Intelligence Quotient (IQ). However, backed by years and years of research suggest that Emotional Intelligence outperforms IQ in the success metre. So how can this intangible yet critical factor lay the groundwork for successful business leaderships and relationships? In this episode of Influence by Design, we discuss harnessing emotional intelligence to empower business relationships with Sherrie Laryse. Sherrie’s focus on teaching emotional i...
Jun 19, 2023•44 min•Ep. 498
Often underestimated, the profound impact of asking the right questions on business success cannot be ignored. Unfortunately, many business owners find themselves trapped in a cycle of unproductive "HOW" questions, hindering their progress and leaving them stagnant. In this 10-minute tactic conversation with my life and business partner, Leon Flitton, we delve into the significance of asking the right questions. Consistently fixating on asking "how" questions, is guaranteed to get you nowhere. Y...
Jun 15, 2023•14 min•Ep. 497
Do you feel like you’re putting in the hard yards in your business, yet the results are not evident in your bank account? If so, you might want to consider a shift in perspective and make use of offers that steer you toward increasing your revenue. In this episode of Influence by Design, we talk about the high-ticket blueprint: breakthrough five and six figure months with ease with Desiree Stafford. Desiree has been helping coaches, healers, consultants, and other serviced entrepreneurs attract ...
Jun 12, 2023•28 min•Ep. 496
The business landscape is rapidly evolving and it’s no longer advisable to rely on existing strategies, hence entrepreneurs are encouraged to foster innovation through the use of emerging technologies and intrapreneurship amongst their team. We’ve seen and heard the benefits of using Artificial Intelligence (AI) in business. However, as entrepreneurs, we need to learn how to use this technology to stand out and not settle into a cookie-cutter mould of sounding like other businesses. When we empo...
Jun 07, 2023•23 min•Ep. 495
The way we communicate has undergone significant transformations with the rise of digital platforms. Some may think that social media has taken centre stage and overtaken email in nurturing relationships in the business landscape, however email continues to have a better ROI and conversion rates than social. In this episode of Influence by Design, we discover how you can use AI to supercharge your calendar bookings with proven marketing authority, Scott Bywater. He’s retained by some of the worl...
Jun 05, 2023•30 min•Ep. 494
Whether you’re starting out or have been in the coaching industry for quite some time there are some mistakes that hinder you from achieving your desired income. Because of these mistakes, even the most talented coaches struggle to translate their expertise into financial success. In this episode of Influence by Design, I am joined by my partner in life and business Leon to talk about overcoming the greatest mistake that we see that impedes coaches from growing their income. Understanding how yo...
Jun 01, 2023•26 min•Ep. 493
What if you’re doing all the right things to increase brand visibility and yet you’re still the worlds best kept secret, you're not expanding your network, and you’re not reaching your ideal prospects? Although some people may argue that this is a case of under-representation, this could be due to visibility bias. In this episode of Influence by Design, I chat with The Brand Scientist, Chloé Nwangwu about Visibility Bias: Why Showing Up May Not Be Enough To Overcome Invisibility. She uses an int...
May 29, 2023•46 min•Ep. 492
As a business owner, you are often presented with the challenge of making decisions around attracting new leads, converting those leads to sales, and delivering to your clients. Yet it can be difficult to determine which strategies should be implemented to reach these goals. In this episode of Influence by Design, we discuss the concept of "business by design" and how following certain steps can help ensure that you not only win, but also grow your business in a way that feels good to you. We de...
May 25, 2023•26 min•Ep. 491
Money is energy and a powerful tool that can help you open up new opportunities. However, for some, money can also be a source of anxiety and stress due to lack of financial abundance. In this episode of Influence by Design, we talk about how to unlock financial abundance and conquer money blocks with Louisa Havers. She is a business mentor who helps clients unleash their superpowers and break through limiting beliefs in life and business. Business situations will always change and the energy we...
May 22, 2023•41 min•Ep. 490
With over 900 million users, LinkedIn is the largest online professional networking sites. It has a plethora of opportunities to build business connections, but with such a vast user base, it can be challenging to stand out and make genuine connections that can help grow your business. In this episode of Influence by Design, I speak with LinkedIn Marketing Strategist, Karen Yankovich about how to build genuine connections and maximise LinkedIn for business growth. She advocates using LinkedIn to...
May 15, 2023•29 min•Ep. 489
We see a lot of people struggling to accomplish their daily tasks and long-term goals, even though they’re spending hours upon hours a day working. Although they’re putting in an incredible amount of work, they’re still not getting the results they want. In this episode of Influence by Design, I chat with my husband and business partner Leon, about the importance of effective time management and focus for coaches who want to grow their business. We discuss the strategies, tools, and ways that we...
May 11, 2023•42 min•Ep. 488
The phrase ‘woo-woo’ is often used to describe concepts such as spirituality, intuition, and energy work, and is considered taboo in many corporate cultures. However, incorporating woo in the corporate space might be the perfect union that creates a positive work environment. In this episode of Influence by Design, our guest Dr. Robyn McKay shares how consultants can take woo into the corporate workplace. She is an award-winning psychologist and the leading expert in Spiritual Intelligence. Desp...
May 08, 2023•43 min•Ep. 487
We often hear people say, “It’s not about the money”. But in reality, money is a key factor in life and business. Without money, it’s unlikely a business will survive, and you won’t have the freedom to live the life you dream of. In this episode of the Influence by Design podcast, Samantha and Tim debunk a common misconception of business owners - it’s not about the money. Having money corresponds to having freedom and access to better opportunities. Business owners can design the lifestyle they...
May 03, 2023•24 min•Ep. 486
Sales are the lifeblood of your business. Now imagine you can sell your offers without having to go through the process of traditional sales calls… In this episode of Influence by Design, we explore how to fill your offers with zero sales calls and no sales pages with Joy Bufalini. Although trained with the conventional wisdom of growing a business, Joy took the courage and set forth on a new sales process. The transformational journey begins with recognising who the ‘yes clients’ are and educat...
May 01, 2023•32 min•Ep. 485
Setting goals is an essential part of being successful in business. Having a clearly defined goal allows us to better measure progress, and ultimately reach desired results. However, it can be difficult to monitor progress and ensure that you are on track to reach your goal without proper tracking and checking in. In this episode of Influence by Design, we explore the importance of knowing if you are on track to reach your goals, or whether some re-adjustments are needed. One of the most valuabl...
Apr 26, 2023•22 min•Ep. 484
Developing a refined brand can be extremely challenging. It takes time, dedication, and a lot of inner work to craft a brand identity that truly represents your values, mission, and vision. But once you've refined your brand, the next challenge is bringing it to life. How do you take all your work into your brand and make it tangible, visible, and impactful? This episode of Influence by Design is the last in our three-part series on how to reinvent and transition your personal brand. In this epi...
Apr 24, 2023•23 min•Ep. 483
Reinventing a brand that reflects your personality and values can be a challenging yet rewarding experience. Your brand is an extension of you and should convey your unique identity, story, and purpose to your audience. This episode of Influence by Design is the second episode of our three-part series on how to reinvent and transition your personal brand. In this episode, I am joined again by Paula Brennan and we share how you can transition your brand to truly reflect who you are. We share our ...
Apr 19, 2023•28 min•Ep. 482
Are you wanting to leave your corporate job to go out and make it on your own in business? Have you been in business for a while and you want to transition into something more meaningful? Either way, your personal brand is an essential tool for success in today's rapidly changing world. As industries and technologies evolve, it's common for people to outgrow their current brand or desire a shift in direction. This is where reinvention and transition come in. This episode of Influence by Design i...
Apr 17, 2023•49 min•Ep. 481
Marketing is an essential tool for generating leads and sales. Unfortunately, not every business has a million dollar marketing budget at their disposal. In today’s episode of Influence by Design, we discuss marketing that gets results without breaking the bank. We firmly believe that no matter how big your business is, and even if you have a large marketing budget, there are brilliant yet cost-effective ways to market your business and your brand. Marketing on a budget allows you to evaluate re...
Apr 12, 2023•34 min•Ep. 480
Are you tired of hustling for pennies and want to take your business to the next level? Has your current income level plateaued and you’re not sure of what to do differently to get a different result? In this episode of Influence by Design, we discuss how to transition your business to seven figures with Elizabeth Purvis, an entrepreneur, business coach, and spiritual teacher known for her work in manifestation and abundance. She is the founder of the Feminine Magic movement and the creator of s...
Apr 10, 2023•43 min•Ep. 479
