Typically, marketing is all about connecting to as many people as possible with the hope that someone will buy your product or service. The Dream 100 strategy uses a different approach. If you use it, you make a list of just 100 ideal clients and focus your marketing on these people. How different would your business be if you implement this strategy? We’re about to find out. In this episode, we launch the Dream 100 Challenge. We will use social media (specifically LinkedIn) to find our dream cl...
Sep 09, 2020•23 min•Ep. 208
Have you ever wondered how to use case studies to grow your business? Case studies are used by businesses to show how their product or service has been implemented successfully by their customers and clients. They are an invaluable asset that establishes social proof of the results people could likely achieve by working with you. In this episode, Anfernee Chansamooth shares 5 ways you can use case studies to grow your business. When you understand just how valuable case studies are in educating ...
Sep 06, 2020•32 min•Ep. 207
Your website is the backbone of your business. It is a way to position yourself online as an authority through a strong and professional destination. Sure, you may have your social media accounts but they are rented space. At any moment, these social media accounts can be shut down. In order for your business to succeed in the online marketplace, you’ve got to have a professional website. In this episode, we delve into the importance of a website for your business and understanding what your web...
Sep 02, 2020•27 min•Ep. 206
Business plans that were made 3 or 4 months ago may come off as dissonant today. With today’s financial and economic crisis, it is critical for businesses to think about their audience and what they’re going through. Understanding their client’s needs and how these needs have shifted in the last few months is key to pivoting your business. In this episode, we delve into marketing as a holistic approach and re-aligning your business through authentic connection, understanding, and empathizing wit...
Aug 30, 2020•39 min•Ep. 205
The first few months of 2020 felt like business as usual, then the rapid escalation of the pandemic forced a massive overnight transition into remote work. Six months in, some are now wondering what the “new normal” is going to look like. In this episode, we discuss what business owners should be focusing on right now - having the right mindset, reframing your goals, and optimizing your systems and processes in your business. Tha pandemic has made us more deliberate about where we are taking our...
Aug 26, 2020•23 min•Ep. 204
Staying top of mind and making sure that current and prospective customers are aware of your brand is important for any type of business, but even more so during COVID lockdowns. Giving promotional products is one way to keep engaging your customers. But what type of gifts will effectively connect you with people you can’t meet face-to-face? When you think of promotional products, do you immediately think of another mug, pen, or notepad with your company’s logo on it? Are cheap promotional produ...
Aug 23, 2020•38 min•Ep. 203
Today’s advanced digital age has changed the way we find clients and do sales. Using social networks to find, connect with and nurture sales prospects is an art that must be practiced. With the numerous platforms online, LinkedIn is the largest online networking site in the world. Putting up a profile and posting content isn’t enough. What’s important is to really connect with people coming from a place of genuine generosity. In this episode, we assess how you can use your LinkedIn profile to at...
Aug 19, 2020•28 min•Ep. 202
Sales can sometimes be associated with money-grabbing and greed. Because of this mindset, many coaches sabotage themselves because they don’t want to be seen as that sleazy person. This mindset can make asking for money difficult for entrepreneurs. In this episode, we chat with the Queen of Sales Mindset herself, Christine Schlonski. We deep dive into the sales power formula and debunk the mindset of sales being sleazy and slimy, and give tips for you to understand how you can sell and still be ...
Aug 16, 2020•47 min•Ep. 201
Today’s episode marks a huge milestone as we are celebrating our 200th episode of the Thought Leaders Business Lab. Thank you so much for being part of our journey! In this episode, we feature our listeners who have supported us throughout our 200 episodes and the questions you asked about our experiences and learnings as partners in business and life. WHAT YOU’LL DISCOVER IN THIS EPISODE: Fun facts of the Thought Leaders Business Lab (1:32) Is the term “life partners should never be business pa...
Aug 10, 2020•1 hr 8 min•Ep. 200
If you have a new product, when should you start paid advertising? This is a question we discuss on today’s episode. We spoke to someone who has a new low-priced product and a highly-engaged social media presence. We suggested his biggest opportunity was to spend more time on organic lead generation strategies and refine his messaging prior to beginning paid ads. In this episode, we share the six steps that are essential in implementing successful organic lead generation strategies. We cover tip...
Aug 05, 2020•39 min•Ep. 199
In today’s world where everyone is over-accessible, where there is constant interruption and demand for your attention even after work hours, it’s easy for your personal and professional boundaries to blur. Entrepreneurs often find it difficult to set personal boundaries because of their passion for what they do, so they forego the importance of boundaries. Without it, productivity decreases, and your clients and business will suffer. In this episode, Marcia shares why having boundaries at work ...
Aug 02, 2020•34 min•Ep. 198
Adopting new tools can help you save time, energy, and optimize and improve your business processes. However, it can also take a lot of time to research, find them and then experiment with how to best utilize them. In this episode, we share the tools that we are experimenting within our business and why we’ve chosen to use them. Buying new tools is like buying a car. If you learn to drive and pay the maintenance, upkeep, and insurance, that car will take you on adventures. But if you just keep i...
Jul 29, 2020•29 min•Ep. 197
Remember that life happens FOR you and not TO you. When you recognize and embrace that, the truth is, that even a global pandemic is happening for you and won’t stop you from creating the life you want. In this episode, we delve into how you can create the life you want through your habits, the people you surround yourself with, your mindset, and beliefs. If you work on something every single day, eventually you are going to get there. It’s all about being persistent in the process. Remember tha...
Jul 28, 2020•52 min•Ep. 196
In this episode, we answer questions from you, the listener, and share our tips on on how to grow and scale your business. We delve into the importance of having a strong rest ethic, prioritizing tasks, and planning for your business. WHAT YOU’LL DISCOVER IN THIS EPISODE: Taking time out from your business (3:15) Prioritize the top 3 things on your list (5:00) How to start your recording your systems and processes (7:00) Planning for 2021 (12:30) Be open to innovation and new ways to do things (...
Jul 22, 2020•32 min•Ep. 195
Are you eager to start or scale your business but feel like there are obstacles preventing you from growth? It’s important to know what it is that’s holding you back from your full potential and oftentimes, that roadblock is you. Launching and growing a business is never easy. Feeling out of your depth and not good enough can be a natural part when first starting your business. But what separates successful entrepreneurs from the others is their willingness to be uncomfortable and face their fea...
Jul 20, 2020•24 min•Ep. 194
Today we've been called in to help a business owner with a challenge that is holding him back from the growth he desires. In this episode, Shaun has graciously and courageously accepted the challenge to have his website and social media pages, analyzed live on the show. We point out the dissonance in each form and suggest notes that can convert Shaun’s business into a masterpiece. For full show notes and links mentioned in this episode: https://samanthariley.global/podcast/193-conversations-with...
Jul 15, 2020•45 min•Ep. 193
One of the most essential skills of a great leader is one that is not always easy to do; it’s the ability to have courageous conversations. In most of our relationships, whether at work, at home, or with friends, we’re all so busy being polite that we fail to engage and say what we honestly think and feel. We often don’t deal with a difficult situation thinking it will eventually go away, and that is when things can really go bad. In this episode, we unpack the 5 steps to having courageous conve...
Jul 12, 2020•30 min•Ep. 192
Intellectual property, or IP, is the physical manifestation - an invention, book, video, class, podcast - that is created from your thoughts and imagination. For thought leaders, IP is fundamental. It is the tool they use to build and expand their audience, build their online presence, earn more money, and more time. The digital age has radically changed the way expertise is valued and accessed. But it is not enough to know what you know. You must find a way to share your knowledge in a way that...
Jul 08, 2020•37 min•Ep. 191
Many busy entrepreneurs hire virtual assistants, also known as VA’s, but don’t know how to onboard, train, or even assign tasks to these remote employees. In the end, they think that hiring VA’s doesn’t work. In this episode, Nathan Hirsch shares tips on what to expect when hiring VAs, different types of assistants, what to consider when hiring VAs, and what systems to implement to maximize the skills and talents of different VAs. Take the first step in cracking the VA code in this episode. From...
Jul 06, 2020•35 min•Ep. 190
Do you want to make more sales? Before you try and get more leads, take a look at your sales pipeline. Your sales pipeline plays an important role in the growth of your business. Successful entrepreneurs master their sales pipeline to guarantee consistent success instead of roller-coaster income. Improving your sales pipeline means reviewing your entire process and following up. In this episode, we go through the 10 stages of your sales pipeline and how important each stage is. Having a follow-u...
Jul 01, 2020•36 min•Ep. 189
Filling up your cup is not enough. If you give from a full cup, it gets empty real quick. The secret is to fill it up so that it overflows and only then can you freely give from the overflow. In this episode, Michelle Powell shares the 10 Foundational Principles to Master Wellness and how you can implement these in your life as an entrepreneur to show up as the best version of yourself. Sometimes it’s the simple things that are the most profound when it comes to self-care. Because your relations...
Jun 28, 2020•52 min•Ep. 188
Sales are the lifeblood of any business. But why do we find it difficult to talk about sales? Why do we feel uncomfortable or sometimes pushy when it comes time to making a sale? In this episode, we discuss why we need to get comfortable with sales and the strategies and mindsets to create a better flow of income. By having better conversations, we don’t just gain sales but we gain an opportunity to create a greater impact. Through these tips, you’ll be able to get more comfortable with your nex...
Jun 24, 2020•38 min•Ep. 187
Time is the most valuable thing for any entrepreneur. As your business becomes busier by the second and demands are piling up every day, it can be difficult to keep up. There always seems to be something that demands your attention. Instead of asking yourself “how do I fit all these tasks in?”, try asking yourself “how do I remove myself from the equation and still achieve great results?” In this episode, we deep dive into how to really find freedom in your business and the power of building a b...
Jun 21, 2020•53 min•Ep. 186
When you change your limiting beliefs, you can change your life. This is exactly what Tyson did to grow his business. Never having been part of a group program before, Tyson opened his mind and tried something new. Through the intensive group where he found his people, he was able to learn from everyone’s unique experiences, wins, and losses. In this episode, Tyson shares how he launched his very first online group coaching program and made $20,000 in less than a month. He gives us his insights ...
Jun 17, 2020•39 min•Ep. 185
Having paying clients is the lifeblood of any business. However, in today’s competitive market, knowing how to generate leads is more complex today than it has ever been. While generating clients and customers takes time, you can speed up the process by learning how to prospect effectively. In this episode Steve Gordon shares the essential tools to attract potential clients and to build a business that is a lot more profitable, creating a better and brighter future for your business. WHAT YOU’LL...
Jun 14, 2020•32 min•Ep. 184
With almost everyone on social media nowadays, it’s most likely that your prospects are there too. Social media plays a huge part in your company’s marketing strategy and indeed, it is one of the best ways to connect with people. But the question is not IF we should but HOW we can use social media’s dominance on the world scene to grow our business. In this episode, we unpack the ways to leverage social media to grow your audience and your business through effective tactics and principles. WHAT ...
Jun 10, 2020•27 min•Ep. 183
Branding isn’t just a logo. However, you still must create a consistent visual branding strategy if you want to stand out. To even start a business - you must have a strong WHY. Your brand is you. Your business is you. Your brand’s success depends on its authenticity. Figure out your WHY and what you stand for. Branding is possibly the single most powerful thing you can do for your business. It’s not simply a logo but the sum total of what your target market experiences and feels when they see y...
Jun 07, 2020•28 min•Ep. 182
Whether you’re working on new initiatives for your existing business or starting a new business, developing an innovative business model is vital for the growth and success of your business. A leveraged model can bring significant benefits. In this episode, we unpack the 5 things to consider before launching your online program. With a solid program, you’ll have a clearer perspective and a structural tool to guide your business on the right path. WHAT YOU’LL DISCOVER IN THIS EPISODE: The reason ...
Jun 03, 2020•31 min•Ep. 181
How can you, as a leader get your idea out of your head and into someone else’s so that they can “see” what you are saying? In this episode of the Thought Leaders Business Lab, Todd shares his four-part framework on VisuaLeadership. He talks about the power of visual thinking in leadership in order to improve understanding and engagement across your organization. Through his methodology, he uses visual thinking to leverage the power of mental models, visual imagery, metaphor or analogy, and stor...
May 31, 2020•32 min•Ep. 180
When you’re building a virtual team, it’s important to hire for culture instead of only skills. But how can entrepreneurs be sure they are hiring the best fit for the job and their company’s culture? Managing a remote set of team members comes with its own unique challenges, and companies must have a structured plan on how to support their virtual teams. In this episode, you’ll learn the five steps to hiring and managing a virtual team that will help you reach your company’s vision, and be able ...
May 27, 2020•35 min•Ep. 179
