Using the news to build your name

How would you like to be on the front page of the paper without having to pay for it? It starts with having something to say. Nicole Ashby's heart was racing and her palms were sweaty when she first spoke on radio about the impact of a fly-in fly-out workstyle on the families left behind.

That was the first of many hundreds of media interviews she performed as Founder and Director of FIFO Families. The exposure was the equivalent of hundreds of thousands of dollars in paid advertising – all free! To gain this kind of exposure for themselves and their business, Nicole explains how business people can and should approach the media.

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