Pivoting for take off

COVID spelt difficult times for many small businesses, perhaps none more so than in the travel sector. So, when the pandemic brought travel to a halt, owners of the travel app Locomote.com had to rethink their survival strategy to. CEO and Co-Founder of Growth Forum, David Fastuca, focused on repackaging Locomote’s value by highlighting duty of care, governance, and compliance to help SMEs manage post-pandemic travel risks. By proactively reaching out to CFOs and addressing future challenges, he built a strong sales pipeline despite the uncertainty. It’s a classic tale of how strategic pivoting, sharp messaging, and persistence can turn crisis into opportunity.

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