What steps are needed to be a great leader and can anyone become one? Ricky Nowak, a leadership speaker and facilitator, has spent much of her career pondering those questions and has some practical solutions. She details her thoughts in her book, ‘How to make good people great leaders …and reap the reward!’. She outlines what she calls the three Rs of leadership, including great relationships, resilience and respect. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3...
Jul 12, 2023•7 min•Ep. 824
It’s a new world of communication for small business, with customers able to make contact on multiple platforms, often in very demanding terms. But according to Elise Balsillie, Head of Thryv small business software, Australia, those businesses who don’t respond in a timely manner are being left behind. She says it’s critical to build channels that ensure frictionless communication and, to embrace change that sustains your business into the future. Business Essentials Daily is produced by: Sound...
Jul 11, 2023•9 min•Ep. 823
Consumers are spoilt for choice. Confronted with so many shopping options every day, people perform shortcuts when making purchasing decisions. But building brand value is more important than short-term sales results. Troy McKinna, Co-Founder of Agents of Spring, identifies four keys to building brand value: find your consumers' most valuable problem; design a clear solution that delivers results; sell experiences that drive profits; and embed memories that last a lifetime. Business Essentials D...
Jul 10, 2023•11 min•Ep. 822
With so many marketing channels to choose from, how do you know which is the right one for you and your business? How do you turn strangers into paying customers? Well, rather than a scatter-gun approach, the best strategy is to choose one marketing channel for 90-days with 100% commitment. Amy Miocevich, Founder of Lumos Marketing says, if it doesn’t work, then move on to something else. If it does work, terrific! Keep that channel spinning while you focus on the next channel. Marketing doesn’t...
Jul 09, 2023•11 min•Ep. 821
We’ve all heard about high-profile construction companies becoming insolvent. But the scary thing is that the number of businesses across all sectors going bust has skyrocketed this year. That’s according to Jacqui Clarke, who urges you to start planning now to ensure you don’t end up on the scrap heap. Jacqui is author of ‘Stop worrying about money – start planning now to secure your financial future’. She offers a variety of practical steps to prevent business failure. Business Essentials Dail...
Jul 06, 2023•8 min•Ep. 820
The way social media works has changed dramatically over the past few years, with most businesses needing to adapt the way they promote themselves. George Hawwa is Growth Director for social media marketing agency, Attention Experts, he outlines three methods for encouraging social media engagement, explains how businesses should see themselves as content creators, and explains the value of retarget to visitors for future promotions. Business Essentials Daily is produced by: SoundCartel soundcar...
Jul 05, 2023•13 min•Ep. 819
Managing a team is not set and forget. Tony Gattari, Achievers Group, Founder and Managing Director, likens it to sport – your players have a KPI scoreboard which keeps them on track every single day. Tony says if you want to improve the performance of your team members, you must set regular targets and keep revisiting them. Tony's a stickler for performance review meetings. They’ll keep your staff on track and they’ll also reveal their true capabilities. If they not up to scratch, Tony says, yo...
Jul 04, 2023•10 min•Ep. 818
Living up to the expectations of others can be a heavy weight. From childhood to our working lives and beyond, we’re largely driven by what’s expected of us. But what if those expectations tie us down and prevent us from reaching our dreams? As a keynote speaker, author and mentor John Di Natale, knows first-hand about managing expectations of others and going his own instead. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for...
Jul 03, 2023•8 min•Ep. 817
Sales teams tend to focus a lot on efficiency, for example, how to make cold calls, how to overcome objections, and how to spot a good lead. But by focusing solely on efficiency, they’ve forgotten about the importance of effectiveness . Entrepreneur, Roy Osing says that rather than being comfortable with sub par performance, sales needs to be transformed into a strategic asset, demonstrating outstanding behaviour that gets customers raving. Business Essentials Daily is produced by: SoundCartel s...
Jul 02, 2023•11 min•Ep. 816
When it comes to influencing people to change their behaviour, we tend to use logic. That doesn’t work, says behavioural specialist Bri Williams. Humans are emotional creatures: we’re lazy, scared and confused, she insists. By lazy, she means we’re creatures of habit and therefore behaving in a new way takes effort. We’re scared because we don’t want to try something different in case it fails. And we’re confused, because we don’t know where to start. Believing that we’re rational is the biggest...
Jun 29, 2023•11 min•Ep. 815
How often do we hear that there’s never enough time in the day? Often, right? Well, perhaps if those meetings were purpose-driven, you and the team could get more of the important work done. Leadership and productivity expert Scott Stein says it might help to adopt one of four meeting types – that way, the attendees’ time isn’t wasted and you can achieve greater outcomes. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for priv...
Jun 28, 2023•8 min•Ep. 814
New businesses that survey potential customers, and established businesses that make a customer blueprint, are setting themselves up to become a customer-centric success. That’s according to Ruchi Gupta, Founder and CEO of The Launchpad Co. She says that too many small businesses fail to do their due diligence and can rapidly improve their prospects by increasing the value of their customer experience. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See o...
Jun 27, 2023•8 min•Ep. 813
Change is inevitable but managing it badly can lead to an exodus of great staff. So, change specialist Esther De La Cruz has some advice, be as transparent and communicative as possible. Esther says responses to change are largely biological, so keeping this in mind when formulating a change strategy is a recipe for success. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Jun 26, 2023•10 min•Ep. 812
With inflation the highest it’s been for decades and mortgages, grocery prices, and energy bills all heading north, employees might come to you demanding a salary increase. So, how do you handle the question? HR expert and CEO of Corporate Dojo, Karen Gately, explains how to communicate with your team honestly and effectively. At the end of the day, she says, as a business owner you have commercial realities you need to face, and there’s a lot to consider when making decisions around salaries. B...
Jun 25, 2023•9 min•Ep. 811
Lawyer Tracey Mylecharane has had plenty of distressed business owners come to her with cease-and-desist letters, following a new product or service launch that’s infringed on existing registered trademarks. Tracey insists, that before launching a new offer, ensure that the words aren’t already registered by a competitor. She explains how to do your due diligence and the consequences if you do infringe on a registered trademark. Business Essentials Daily is produced by: SoundCartel soundcartel.c...
Jun 22, 2023•11 min•Ep. 810
With just seconds to grab people’s attention and make an impact, intrigue marketing is one way business owners can cut through the daily advertising clutter. James Smith, CEO of digital agency, Smith Brothers Media, says any business can do this, just think creatively, be brave and give something new a go! Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Jun 21, 2023•8 min•Ep. 809
Gen Z exudes confidence while looking into darkness. That’s according to the latest Employee Sentiment Index conducted by ELMO Software. Their study of more than 1,000 Australian employees, reveals that 47% of Gen Z employees are remarkably optimistic, even as businesses contract and labour forces reduce. So, the assuredness of Generation Z could be misplaced, while older cohorts are proceeding with more caution. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882...
Jun 20, 2023•7 min•Ep. 808
There are four ways small businesses can benefit from a hit of growth capital. Anthony Healy, CEO and MD of the Australian Business Growth Fund, says swapping a minority share of your business for a large injection of capital can help SMEs accelerate their growth, open new business opportunities, free up resources and provide additional expertise and access to new networks. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for pr...
Jun 19, 2023•9 min•Ep. 807
Payroll tax returns for the 2023 Financial Year are due in July. It’s a big task, especially for businesses with staff around the country, because each state and territory has different requirements. Steve Baxter, National Indirect Tax Partner at Mazars, explains how payroll tax works, when it’s due for each state, and the care employers must heed when they prepare their payroll tax calculations. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystu...
Jun 18, 2023•13 min•Ep. 806
Clients will more likely buy from you if they feel heard and understood. Sue Barrett, CEO of Barrett Consulting Group, says it’s incumbent on leaders to ensure their sales teams learn to develop long-term relationships with clients. As the world becomes more complex and products become commoditised, buyers are not just looking for solutions, she says, but looking beyond that. And so, it’s worth embracing value-based selling, which could involve any number of things including, risk-mitigation, re...
Jun 15, 2023•10 min•Ep. 805
Search Engine Optimization — or SEO — is crucial for any business with an online presence, but many business owners find it daunting. The Studio Hawke company specializes in improving SEO for its clients, and its General Manger, Lawrence Hitches, says there are plenty of things a business can do to rank higher on Goolge Search Results. He advises businesses to look at the structure and efficiency of their websites, and that, with a bit of work, it’s possible to master what he calls the “art” of ...
Jun 14, 2023•8 min•Ep. 804
Do you know what you really stand for? Perhaps you’re too busy running your business to ask such deep-seated personal questions. But delve deep you must! says John Di Natale, mentor, keynote speaker and author, because these days it’s more important than ever to consider what you represent. It’s all part of personal branding, he says, it’s important for business, and by the way, it’s not just about you anymore anyway – now the whole team needs to get involved. Business Essentials Daily is produc...
Jun 13, 2023•9 min•Ep. 803
The vast majority of people read reviews before they purchase anything, particularly big-ticket items. And video testimonials or reviews, in particular, are much more influential on the final purchase. Ainslie Williams, CEO of Reel.Reviews, says it’s the visual cues, body language, tone and emotion that come through in video that provide a far more authentic and compelling argument, than from a written review. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 83...
Jun 12, 2023•10 min•Ep. 802
A. Raptis & Sons is your quintessential migrant-family business success story. In the 1950s, Arthur and Anna Raptis migrated from a Greek fishing village to South Australia, where they opened a fish and chip shop, with a wholesale fish area at the back. Three generations later, Arty Raptis, Arthur Senior’s grandson, is CEO of a multi-million-dollar enterprise with a fleet of boats fishing for seafood from the Torres Strait to the Great Australian Bight. It’s one of the country’s largest priv...
Jun 11, 2023•13 min•Ep. 801
Has growing your customer base stalled? Are you struggling to attract people to your website? Or maybe you have a tonne of online visitors but they’re just not buying. Whatever the case, it’s time to check for bottlenecks. Amy Miocevich, marketing guru and Founder of Lumos Marketing, has developed a framework, outlined in her book, ‘The Very Good Marketing Guide: How to Grow Your Business on a Budget’. She explains the guide and the importance of the 5 Cs that underpin a great marketing strategy...
Jun 08, 2023•9 min•Ep. 800
A manager needs to embody a group of distinct archetypes if they are to reach their full potential, according to recruitment expert and Director of Talent X, Marnie Jones. From the pusher to the mentor, the trainer to the policeman, Marnie Jones explains her seven management archetypes and why embracing them all can lead to a better workplace, retention of staff, and higher profits. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listen...
Jun 07, 2023•8 min•Ep. 799
How often have you sent an email unsure whether the person you sent it to would read it? Most of us blithely type an email and click ‘send’ hoping for a good result. Problem is, with so many emails in their overflowing inbox, yours might not ever be opened, let alone acted upon. Productivity and leadership expert Scott Stein, has five mini hacks to help guide the recipient to open and read your email. It’s detailed in his latest book, ‘Leadership Hacks: Clever Shortcuts to Boost Your Impact and ...
Jun 06, 2023•6 min•Ep. 798
Building brand value rather than just brand awareness, and understanding algorithm requirements, is the secret to success on social media, says George Hawwa, Growth Director of social media agency, Attention Experts. George says the social media landscape has changed dramatically in the last couple of years, and that “likes” and “shares” are no longer a metric of success. To help foster business, he advocates telling your business back story, in engaging and compelling ways. Business Essentials ...
Jun 05, 2023•12 min•Ep. 797
Virtual learning has become a game changer for businesses, according to Sales and Negotiation Consultant Julia Ewert. With the rising cost of travel, companies are turning to what she calls ‘virtual engagement’, to increase productivity. She says smart businesses are upskilling their existing workforce rather than taking on new staff. And by approaching sales with humility and focusing on serving the needs of potential clients, businesses can achieve higher conversion rates and significant growt...
Jun 04, 2023•10 min•Ep. 796
If you’re agonising over writing that report or a delicate email to a client, ChatGPT just might be the tool to save you the time and angst. It’s the artificial intelligence tool, which uses information it’s learned from training data, to follow prompts or instructions and provide a detailed response. Productivity expert and author, Donna McGeorge explains how to use ChatGPT in your business. And, she outlines the practicalities of it from her new book, ‘The ChatGPT Revolution: How to Simplify Y...
Jun 01, 2023•9 min•Ep. 795
