An online brand personality helps build an authentic connection with your market. That’s according to Joel Gerschman, CEO of Digital Pilot and The Change Coach, who’s identified 12 personality archetypes to help businesses achieve growth online. Joel outlines the six components to build a successful brand strategy. References: Find out more about Joel Gerschman and his digital businesses at Digital Autopilot www.digitalautopilot.com.au and The Change Coach: www.thechangecoach.co Business Essenti...
May 31, 2023•8 min•Ep. 794
Is your business an all-round nice-guy Tom Hanks type, a fun Adam Sandler, or maybe an elegant Cate Blanchett? Business coach and digital marketing guru, Joel Gerschman, reckons that adopting a Hollywood archetype can help you differentiate yourself from the competitive online world. Joel Gerschman is a leading business coach, best-selling author, co-founder of Digital Autopilot and CEO of The Change Coach, one of Australia's leading digital marketing agencies. He runs through 12 archetypes, all...
May 30, 2023•11 min•Ep. 793
As a businessman, John Wood built Fleetwood Corporation – the largest integrated company of its type in Australia, with caravan parks, park homes, lifestyle villages and much else in between. Then he walked away. Disillusionment set in, followed by a hiatus in John’s life as he explored what really matters in business and life. John discovered a transformative way of thinking. It opened his eyes to what’s really possible, and now he’s helping others in business open their eyes too. Reference: Jo...
May 29, 2023•14 min•Ep. 792
Sales calls – for some they come with a sense of dread, but what holds a lot of people back is not knowing what to say and a fear of rejection. Bri Williams is a behavioural specialist who’s studied the words that best hold the client’s attention and engage them naturally, to ideally, avoid the brush off. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
May 28, 2023•11 min•Ep. 791
A core element to great customer service is a recovery strategy. It’s how you react to those times when, inevitably, your business makes a mistake. Often, businesses do the bare minimum to assuage their customers, when in fact they could and should go above and beyond to fix the error; which will help markedly in a creating a positive impression. That’s according to entrepreneur Roy Osing. He calls it the ‘recovery strategy’ – done well, customers will not only stick with you, they’ll also tell ...
May 25, 2023•9 min•Ep. 790
One of the biggest barriers to expanding your business overseas is not knowing where to start. Well, according to Cynthia Dearin, Managing Director of Dearin Associates, you could be missing out on massive opportunities if you don’t give it a go. The key is not to rely on your gut feel. To truly achieve success overseas, she says, you need crystal clear vision, a powerful plan, momentum and the resources to make it happen. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au ...
May 24, 2023•10 min•Ep. 789
No doubt there are some in your team who are facing money worries. Financial stress, like any forms of stress, can have a negative impact on performance and can lead to further problems, including depression. As a boss, you can help with support and education, says Jacqui Clarke, author of ‘Stop worrying about money – start planning now to secure your financial future’. She explains how you can encourage your team to build a personal finance village around them – qualified people who can help ma...
May 23, 2023•8 min•Ep. 788
Too often we’re fixated on finding new customer leads. It’s what sales guru Tony Gattari calls “lead madness”. First and foremost, he says, you need to be able to accurately measure the different variables in your sales and marketing process: customers, transactions, and average dollar sales. If you increase the variables by 10%, you could potentially increase your profit margin by 61%, without having to spend a cent. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3...
May 22, 2023•8 min•Ep. 787
Federal Treasurer, Dr Jim Chalmers, has announced a budget surplus, but, in spite of reports, it’s not the first time in 15 years. Plenty of governments over that period have announced budget surpluses, says our regular economics commentator, University of Melbourne Professor Neville Norman, but few have actually delivered one. Is this budget going to worsen inflation? Will interest rate increases pause and will Australia avoid a recession? Prof. Norman addresses all these issues and more, as we...
May 21, 2023•12 min•Ep. 786
A perception still exists among many in business that sales is a combat sport. In order to be good at sales, you need a thick skin and be hardwired to win at all costs – qualities that tend to favour men. Well, those stereotypes fall well short of reality, says Sue Barrett, CEO of Barrett Consulting Group. She says women bring specific qualities that differ from traditional sales stereotypes leading to better sales results. The evidence is in the latest research. Business Essentials Daily is pro...
May 18, 2023•10 min•Ep. 785
What’s the difference between a team that is merely functioning and one that is flourishing? Well, a high-performing team is able to build trust, create accountability, and unify around a common purpose. How do you achieve that? Leadership Coach Bernard Desmidt has a formula to build great teams, which he outlines in his book, ‘Team Better Together: 5 disciplines of high performing teams’. He outlines each of those disciplines so that any business, large or small, can flourish. Business Essentia...
May 17, 2023•9 min•Ep. 784
Who wants a more profitable and stress-free business? We all do, right? Well, Tony Gattari of ActionCOACH has eight ways in which you can build a business with more value, and which will allow you to free up more of your time. Not only will it be a better business, but a potential buyer will pay top dollar for it. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
May 16, 2023•8 min•Ep. 783
Barriers to growth are many - none more so than finding capital. Small businesses in particular struggle to find extra money to fund growth because of a lack of time and resources. Business mentor, John Di Natale offers some interesting alternatives to the traditional means to raising capital. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
May 15, 2023•8 min•Ep. 782
Do you know your responsibilities under Australian consumer law? If you think it only applies to certain types of businesses, think again. According to Business Lawyer, Tracey Mylecharane, it’s absolutely vital that you do everything necessary to comply with this law. She says it’s important to look at your documents, systems and processes to ensure both you and your potential customers and clients are protected. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882...
May 14, 2023•8 min•Ep. 781
The problem with most business proposals is that they’re too focused on selling the business to the potential clients. A better tactic is to focus on the client’s needs and wants. It’s outlined in Alan Weiss’s book, ‘Million Dollar Consulting Proposals’, a well-worn copy of which is in the hands of Nicole Ashby, Founder of Mentoring to Success. Nicole and her clients swear by the million-dollar proposal. She describes what it is and how to implement it, so you can win a larger share of lucrative...
May 11, 2023•11 min•Ep. 780
An increasing number of business owners are realising that a good workplace culture is important for business health and success. Problem is, they’re not sure what they can do to improve their company culture. To help is culture change specialist, Colin Ellis, who shares a whole range of ideas from his book, ‘Culture Hacks’. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
May 10, 2023•11 min•Ep. 779
COVID changed the world, and now many businesses find themselves having to undertaking sales work over the web, with videoconferencing replacing face-to-face encounters. Sales and negotiations consultant Julia Ewert says there are some important things to remember when conducting sales meetings over the web. She said that on the web, speed kills, so dedicating more time to asking open questions, and building a rapport, is the key to success. Business Essentials Daily is produced by: SoundCartel ...
May 09, 2023•10 min•Ep. 778
Small business owners who’ve not yet gone digital are wasting more than a day in every week. That’s according to Elise Balsillie, Head of Thryv Australia, a small-business software as a service company. She says that although the thought of digitising tasks can be incredibly intimidating for some, even taking the first steps can save time and money. She says the trick is to do it in stages — starting off with your company’s biggest “pain points.” Business Essentials Daily is produced by: SoundCa...
May 08, 2023•8 min•Ep. 777
As a productivity expert, Donna McGeorge has heard all the cliches. For instance, ‘hard work will get you ahead’, you need to be ‘more productive’, and you should aim to do what’s ‘urgent and important’. They’ve become well-worn cliches, as Donna explores what you really should be doing with your workday to feel less overwhelmed. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
May 07, 2023•11 min•Ep. 776
Too many companies focus on the products they provide. They tinker with the price, and they highlight the features. The problem is that it’s harder to differentiate your product from everyone else’s. To standout, insists entrepreneur Roy Osing, you need to deliver dazzling, astonishing customer-service, moments that take your buyers’ breath away. Triggering the most valuable marketing of all – rave-worthy word of mouth. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61...
May 04, 2023•11 min•Ep. 775
Fleur Heazlewood reckons that our race for more is reducing ourselves too less. Our health and wellbeing is the ‘less’, while the ‘more’ is the endless cycle of being busy. The answer, she says, is to prioritise our own wellbeing; if we do that, everything else will fall into place. Fleur shares some practical tips from her book, ‘Resilience Recipes: Making space for wellbeing that works’. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com...
May 03, 2023•9 min•Ep. 774
With thousands of government and other grants being offered at any one time, applying for funds can be a fast way to expand small businesses, or keep them thriving. However, with thousands of businesses applying for each available grant, the process can seem intimidating. The Founder and CEO of The Launchpad Co, Ruchi Gupta, says the key to success is to know where to look for available grants, and then seeking advice and help when it is required. Business Essentials Daily is produced by: SoundC...
May 02, 2023•9 min•Ep. 773
A self-entitled employee is someone who thinks they should be paid more, who always wants promotions, the best opportunities, bonuses and take holidays only when it suits them. Often, a self-entitled employee is not particularly good at what they do, they do less work than their peers and add less value. So, how do you handle them? Workplace expert Michelle Gibbings says you need to address their behaviour regularly and methodically. She steps us through the types of conversations bosses should ...
May 01, 2023•9 min•Ep. 772
In recent years, there has been a real shift in society with calling out bullying and harassment at work. The Fair Work act prohibits sexual harassment in the workplace, and there is now an onus on business leaders to take steps to prevent unwarranted behaviour. Mazars’ HR advisor Yan Flageul joins Greg Halse, Partner at Mazars, to discuss the issue and to share their ideas on what you can do to ensure your workplace is safe. Reference: Attend or find out more about Mazars’ Webinar: ‘ Sexual har...
Apr 30, 2023•12 min•Ep. 771
Since the pandemic, the rate of people recording psychological distress has increased massively. That’s according to Kerry Howard, corporate mental health advisor, and author of, ‘How to heal a workplace culture: Tackle trauma, foster psychological safety and boost happiness at work’. She explains what trauma is and how to help minimise the traumatic impact in the workplace, through understanding and compassion. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 ...
Apr 27, 2023•12 min•Ep. 770
How we communicate matters very much to business success. It has the potential to influence awareness, understanding, trust, respect and engagement inside the workplace and ultimately staff’s willingness to collaborate. That’s according to Karen Gately, CEO of Corporate Dojo, who outlines her four key priorities to effective communication. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Apr 26, 2023•10 min•Ep. 769
The days of sipping gin in business class on your way to a nice interstate hotel are coming to an end. That’s according to sales and negotiation consultant Julia Ewert, who is warning companies to polish their video conferencing sales skills if they don’t want to lose competitive advantage. She says higher costs are making businesses think twice about travel, so salespeople need to dedicate more time to developing relationships online. Business Essentials Daily is produced by: SoundCartel soundc...
Apr 25, 2023•7 min•Ep. 768
There are four key questions that a business owner needs to ask themselves about why their customers choose their business. That's according to Dan Williams, who is the Asia Pacific Coach for EOS Worldwide, a global network of business coaches. Dan explains how studying your customers can lead to insights and increased profitability. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Apr 24, 2023•10 min•Ep. 767
The federal budget is imminent, and the big question is whether the government will break its promise and increase taxes. Labor must be tempted to use its relative electoral strength at the moment, according to our regular economics commentator, Melbourne University, Economics Professor, Neville Norman. Prof. Norman says it’s likely company tax won’t be touched, but there may be harsher treatment for super funds. And he says that Australia — even given interest rates and inflation — is performin...
Apr 23, 2023•13 min•Ep. 766
Lawyer Tracey Mylecharane feels that we’re in a crisis of knowledge. Countless business owners, she says, are simply not aware of some of the legal issues affecting their own business and their customers. There is a lot of risk that could be avoided by doing due diligence and risk management. She insists that businesses have the right legal documents that are tailored to their circumstances, the right insurance and proper systems and processes. Business Essentials Daily is produced by: SoundCart...
Apr 20, 2023•10 min•Ep. 765
