Changing habits of IsoMums
Aug 02, 2020•10 min•Ep. 56
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Episode description
Mums are Australia’s most influential consumer group. Their collective spending power is vast. But a new report from Marketing to Mums Founder and CEO, Katrina McCarter, has revealed a shift in their attitudes and habits as a result of COVID-19 - and brands would do well to take note if they want to better understand the ‘mother of all opportunities’ that this presents.
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