Finding Your Passion What is passion? It sounds like such an easy question to answer, but you really don't know. Now, today we're going to be talking about exactly that. I'm sure we've all felt that feeling when we want to go to work. We absolutely love it. The day just glides by, but then other times you get to work and it just feels like you're in the trenches and nothing happens. You think, what am I doing here? Then when you go home and you work on that passion project and you find the time ...
Apr 06, 2021•5 min
VoIP 101 with Reiner Schrenk Everything you need to know about VoIP You might be wondering who Alexander Graham Bell is? He invented the telephone many years ago. That device has changed the way that we communicate around the world. We're going to talk about how to ensure that you are cost-effective with how you communicate. And more importantly, what is VoIP? We've got Reiner here from VoIP studio to go through how a cloud-based phone system works. What is the difference between VoIP and a trad...
Mar 11, 2021•19 min
Defining Your Message With Lisa McLeod Focus on what you really need Are you being caught in a trap of spending heaps of marketing and getting no traction? We’ve got Lisa McLeod here from Selling with Noble Purpose and she's going to talk about how to make sure that you have a clear cut and defined message. So Lisa, what are some of the main blunders when people start marketing and trying to sell in a new business? What are the things you think they need to focus on? To read the full transcript,...
Mar 04, 2021•31 min
Understanding Branding and Marketing With Susan Meier Branding is a marketing practice by which a company creates a name or a design that is identifiable to consumers. This helps your business to be differentiated from your competitors. Your branding should leave a memorable impression on customers and it should clarify the services you offer. As an entrepreneur, your branding should also represent you and how you wish to be perceived. This is absolutely critical to your business because of its ...
Feb 23, 2021•27 min
Cash Flow Basics With Sarah Stein G'day everyone out there, today we're going to be talking about cash flow basics and why cash flow is important in your business. Cash flow should be straightforward enough, but people seem to keep doing it wrong. So we've got Sarah back again from Miss Efficiency Bookkeeping to see what we can get through when it comes to cash flow. So Sarah, what is the number one rule when it comes to cash flow? To read the full transcript, visit the Dorks Delivered blog ....
Feb 14, 2021•31 min
Outsourcing 101 with Zsofia Banyai Who out there is run off their feet and doesn't have enough time to scratch themself? We've all been there and know the feeling. If you want to learn how to outsource and automate your business, I've got Zsofia here from My Processes, and she's going to talk about how you can start outsourcing and build your team. To start it off Zsofia, what are some of the interview questions before you even get onto platforms that you can use to see if it's the right candida...
Feb 02, 2021•24 min
How to Get Stuff Done in Your Business With Les Watson Have you ever thought of having more hours in a day? Everyone has experienced waking up in the morning and hoping to have an extra hour of uninterrupted, peaceful work time. But the reality is, we can't control time. What we can control is our productivity. We must become cautious about how we spend our time and how we can get things done efficiently. Creating a daily list of your tasks is one of the best resolutions. Your tasks don't need t...
Jan 21, 2021•21 min
Managing Your Team With Todd Pavlou How to Make Sure That You Have Sustainable Growth I've got Todd here from Facta and he's going to tell us how you can make sure that growth is sustainable and that the dynamics of your team stay as good as day one. So Todd, how do you make sure that introducing new blood doesn't destroy the old wood? To read the full transcript, visit the Dorks Delivered blog ....
Jan 12, 2021•28 min
Tips To Reach Your Target Audience With Mike Maynard Breaking through the virtual barrier to improve your business You might be thinking now that a lot of us are working from home, how do we reach the right audience? Before COVID-19 you could meet people by doing lunch meetings and networking things where you might be able to find the right person interested in your product or service. We've got Mike Maynard here from NapierB2B, and he's going to go through some solutions and how you can find th...
Dec 20, 2020•29 min
How to Create Great Lead Magnets With Lenny Richardson Having lead magnets is one of the best ways to increase customers and potential business buyers. It's a game-changer. With all of the new fancy marketing tools out there, it can be confusing to work out the best way to engage with potential customers. Lenny Richardson, the co-founder at Affinity Agency, shares tips to create lead magnets for your business, collect those leads, and follow up with them consistently. To read the full transcript...
Dec 03, 2020•24 min
Finishing Your Tasks With Tony Guarnaccia Have you ever wished that there are more hours in a day for you to get things done? Unfortunately, we can't stop the clock from ticking but we can have control over our productivity. To be more productive, you must plan your entire day ahead and make sure that you stick to the schedule. Waking up earlier, creating a daily to-do list and meditating will help you to make the most out of it. The good news is, that a company will experience an increase in pr...
Nov 24, 2020•27 min
How To Relay Your Message To Customers With Krista Ripma The way you communicate with your customers will have an impact on your brand. The consistent delightful communication you build with your clients can deliver customer satisfaction. To convey information and be able to receive feedback from your customers would be the most challenging part of running an entire business and If you want o make a difference in this field, you must use an authentic approach when delivering a message. Customer ...
Nov 11, 2020•24 min
All Things Franchising With Lance Graulich If buying an existing business doesn't sound appealing or starting from scratch sounds a bit intimidating, then franchising might be the right choice for you. Franchising is when a franchisee (business buyer) will pay the initial fee to a franchisor (franchise seller). In return, the franchisee will gain the use of a trademark and of course the ongoing support from the franchisor. It has to have the appropriate use of the franchisor's system on how to d...
Oct 27, 2020•30 min
Cash Flow Forecasting With Louise Delaney What is cash flow forecasting and why it is relevant? Cashflow forecasting is the process of obtaining an estimated company's future financial position. It involves the core planning component of financial management within the organization. The main goal of cash flow forecasting is to ensure that the business has a sustainable cash flow to meet its obligations and avoid financial issues in the long run. Interest and debt reduction, short-term liquidity ...
Oct 20, 2020•25 min
How to Engage Your Target Audience in 3 Minutes With Cliff Coelho Are you having trouble marketing your products? The biggest challenge to face when you are a marketer is how to reach your target audience effectively. The main goal of marketing is to deliver the right message to the right people. Otherwise, you will end up wasting your time and money. Remember that it is when you reach your target audience effectively that you can drive more product sales conversions. There are many ways to do t...
Oct 13, 2020•23 min
How to Measure Your Online Marketing Campaign Results Today, we're talking about measuring your campaign results, and you might be thinking like, "What does that even mean? What's a campaign?" Well, in its core form a campaign is anything as simple as just a link, a URL to a webpage that you might send to a few people, and you want to see how many people have clicked on that. So measuring your campaign results could be just putting a link in a description for a Facebook post, and then people cli...
Oct 11, 2020•3 min
Leaning Out Your Business With Crista Grasso One of the challenging parts of being a business owner is taking a substantial amount of time to make the best decisions for your company. It doesn't always mean that you just flip a coin whenever you need to choose. Weighing the pros and cons is the more effective way to move forward. Being patient while using the right tools and implementing a systematic process can drive your business to its sustainability. Many of us make the mistake of thinking t...
Oct 06, 2020•26 min
Making a Foundation for Growth with Jeff Chastain Every business must have a strong foundation—from the people you can trust to the website you are planning to build and the marketing efforts you need to keep the business going. And whether you've been running a business for quite some time or you jumped into the world of entrepreneurship just recently, you must learn how to put these elements in place early on. Many questions remain unanswered especially when people and money management are inv...
Sep 29, 2020•31 min
How to Work Out If You Are a Leader With Tim Spiker Without the power of leadership, all other business elements lie dormant. Leadership is essential to govern the stability not only of the business structure but also its people's reliability to the company. Have you ever tried spotting the difference between a boss and a true leader? A boss micromanages and puts too much pressure on people while good leaders provide guidance. Managers should provide meaningful guidance, patience and advice to t...
Sep 22, 2020•41 min
Planning For Growth With Blair Ann Verrier Turning a small business into something bigger is never easy. Business growth will have a lot to do with budgeting and making sure you understand the cash that's flowing in and flowing out. It sets the path for where you want to go. I think learning to work on the business to grow your business and working in the business is the differentiator between the business owners that own a job and the people that own an investment. How would you manage the cash...
Sep 15, 2020•25 min
Using Strategic Planning to Recession-Proof Your Business With Kathy Bowman Atkins Documenting and establishing a direction for your business is called strategic planning. This is a process of identifying where your business is going. Strategic planning will give you a place to record your mission, vision and long-term goals. The most important part of the process is when your action plans are beginning to be effective to reach your desired result, and this can play a vital role in your business...
Sep 08, 2020•28 min
Avoiding Financial Blunders With Tracey Bissett Statistics have shown that every resolution set this year will be about health or money. Deciding to have a fresh start with your money will bring excitement and optimism. If you are a business owner who is currently managing a business and considering investing your money into something profitable, it's wise to take a good look at the days ahead and consider planning to achieve your goals. Working on your finances might be stressful, but technolog...
Sep 01, 2020•34 min
Buying a Business With Carl Allen One of the advantages of buying an existing business is it's less risky. You will take over an operation that is already generating profits and that has an established customer base. You don't have to create new procedures, systems, and policies. All you have to do is to plan for its greater improvement. However, in most cases, buying a business is more costly than starting from scratch. But it's easier to get financing support to buy an existing business than t...
Aug 25, 2020•31 min
What To Do In a Financial Downturn With Justine Lalla The financial crisis in business can be very challenging to deal with and navigate. Several companies have found themselves suddenly forced out of business due to liquidity problems. For business owners, it doesn't matter how many times they try to prevent this kind of situation—it will pop up periodically due to the changes happening in the market. Businesses are seeing rough spots due to broad market factors, such as excessive debt, overpri...
Aug 18, 2020•19 min
Niching Your Business With Bryn Harwood What is a business niche? This is a focused area of a broader market that all kinds of businesses can serve to differentiate themselves from the competition. As a business owner, you should find a niche in the industry that has underserved needs. A few of the strategies you can consider are: selecting your target audience, defining the unmet needs of a particular industry, researching your customer database and creating a business plan. Whether you've been...
Aug 11, 2020•28 min
Business Asset Protection with Jason Popelier Operating your own business is very challenging. There's no guarantee that it will succeed. Some identified risks include loss of a regular paycheck, loss of personal money or not having steady cash flow at all. That's why it is essential that as a business owner, you have the right planning techniques on how to protect your business assets. The fundamental of asset protection starts with simply implementing an affordable, tried-and-tested strategy a...
Aug 04, 2020•28 min
Staying Efficient in Business With Sarah Stein Although your company is running smoothly, you can still make things better. Ensuring efficiency within your business will play a vital role in your future success. The more your business gets bigger, the more you have to consider several factors in keeping your settings efficient and productive. We can't avoid situations like, a project gets hung up for a few days, or some meetings that once felt productive seem to drag on for hours, but as a busin...
Jul 28, 2020•27 min
The Business Data Revolution With Emily Ridley Worldwide access to enormous and vast amounts of data has changed the business landscape. Competitive marketing depends now on knowing how to manage, process, and analyze that data. As a business owner, it is very important that you understand the path organizations which need to be taken from collecting data and how to maximise its use. As we all know, today’s organizations are undergoing a challenging transformation process around their technical ...
Jul 21, 2020•24 min
This Is How Website Redirects Work Websites grow over time, and as you add more pages and organize your platform, you might start making changes that may include changing the names of your pages such as changing your About Me page to About Us because now you have a team. That might also mean changing the URL and the need to set up redirects. A website redirect will ensure that when someone types in or click on the original URLs, they will be redirected to the new page you set the redirection ins...
Jul 15, 2020•5 min
Finding Content For Your Podcast The purpose of setting up your podcast is to address the needs of your audience. Your podcast topics can be about the challenges that your audience wants to overcome, a problem to solve or a subject with which they want to be more familiar. But there are cases where your audience just wants to be entertained or distracted for a while. This will only mean that when you choose a podcast topic, you have to know your audience's primary needs and how you can be of ser...
Jul 01, 2020•5 min
