170|All Things Franchising With Lance Graulich

All Things Franchising With Lance Graulich

If buying an existing business doesn't sound appealing or starting from scratch sounds a bit intimidating, then franchising might be the right choice for you. Franchising is when a franchisee (business buyer) will pay the initial fee to a franchisor (franchise seller). In return, the franchisee will gain the use of a trademark and of course the ongoing support from the franchisor. It has to have the appropriate use of the franchisor's system on how to do the business esp when selling its product and services. There are pros and cons in franchising. Its strength is the ability to bring independent retailers together by using a single trademark of business. Franchising brings benefits such as brand awareness, effective advertising and uniformity. In this episode, we have Lance Graulich, CEO of ION Franchising, and he will discuss the know-about of business franchising.

To read the full transcript, visit the Dorks Delivered blog.