BBF019: Leverage Online Reviews with Fiona Adler

Fiona Adler is a co-founder and CEO of Word Of Mouth Online. She is all about promoting businesses based on merit and holding dodgy businesses accountable. Fiona is on a mission to help consumers find great businesses, and help great businesses maximise their reputation.

* Press play above to listen to this weeks Podcast *

After renovating her own house, and wanting a better way to hire contractors to get the work done Fiona realised the opportunity to create an Australian online word of mouth platform and as a result, womo.com.au was born.

During this interview Fiona shares with you several effective tips for leverage online reviews to grow your business.

In this episode of Business Brain Food you will learn:

** How to use online reviews as a marketing strategy

** How to handle negative reviews

** How to get more reviews from your current customers

** Why you need to find and claim your business on womo.com.au

Resources mentioned in this episode:

** www.womo.com.au

** www.yelp.com.au

** www.tripadvisor.com.au

** Get a free trial on the Happy Customers Program with WOMO, www.womo.com.au/signup

If you enjoying the Business Brain Food Podcast, we would love it if you could leave us a review on iTunes. This will help us educate more business owners and entrepreneurs, just like you, which is what this business podcast is all about.

Until next time, have a profitable day.

Cheers, Ben Fewtrell