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[S1E6] Ogilvy on Advertising
Dec 31, 2019•1 hr 2 min•Season 1Ep. 6
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Episode description
Ogilvy on Advertising
Ogilvy on Advertising is a 1983 book of advertising advice from award winning industry veteran David Ogilvy, the namesake of the advertising agency Ogilvy. It includes advice about working in the advertising industry, developing ads, and appealing to consumers. We discuss key insights from the book and our own experiences in advertising.
Show Notes- Ogilvy on Advertising via Amazon
- David Ogilvy via Wikipedia
- Brain Flakes via Amazon
- David Kopec on The Local Maximum
Find out more at http://businessbooksandco.com
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