In this final episode of Series Four, Karen Williams and Sheryl Andrews dive deep into "The New Rules of Writing a Business Book." After 16 years in the business book world, Karen shares how publishing, writing, and book marketing have radically transformed - from the rise of self-publishing and the power of storytelling, to the surge in competition and the ever-shifting attention economy. Karen and Sheryl reflect on the challenges authors face today, from finding your unique hook to distilling ...
May 01, 2025•38 min
Welcome back to another episode of Business Book Bites! Karen Williams and Sheryl Andrews are diving deeper into the world of book marketing, particularly focusing on strategies to keep your book alive beyond its launch. We explore the importance of maintaining momentum after publishing your book, regardless of the publishing route you chose. We discuss the value of creating evergreen content and insights on how your book can serve as a powerful business tool, whether through workshops, speaking...
Apr 24, 2025•26 min•Season 4Ep. 11
In today's episode of the Business Book Bites podcast, Karen Williams, The Book Mentor, along with Sheryl Andrews dive deep into the world of book marketing, especially focusing on the crucial period around a book launch. They share insights on maximizing your book's visibility and sales, with strategies that include optimizing discoverability on Amazon, securing PR, and lining up the right launch support. Learn from their experiences, both personal and with clients, as they discuss building a r...
Apr 17, 2025•27 min•Season 4Ep. 10
Many authors make the mistake of starting their marketing efforts too late, missing key opportunities to build momentum. In this episode of the Business Book Bites podcast, Sheryl Andrews and Karen Williams dive into the essential strategies for preparing for a successful launch. We break down what you need to do well in advance to position your book for success and grow an engaged audience, while avoiding common pre-launch pitfalls. We're talking about the importance of engaging with your audie...
Apr 10, 2025•26 min•Season 4Ep. 9
Welcome to a new episode of Business Book Bites! Today, Karen Williams, The Book Mentor, is joined by Nicky Blewitt—a book marketer, self-published author, and expert in helping writers build platforms that actually sell books. Nicky’s journey from gardener to author and marketing strategist is proof that smart marketing, not big budgets, makes the difference. With over 20 books published and years of experience navigating the indie publishing world, he’s discovered what really works when it com...
Apr 03, 2025•33 min•Season 4Ep. 8
Welcome to a new episode of the Business Book Bites podcast! Today, Karen Williams, The Book Mentor, is joined by Greg McQueen, a former TV writer turned ghostwriter and AI writing specialist. Greg brings a unique perspective to writing, blending decades of storytelling expertise with a deep curiosity for AI and technology. With a background shaped by his successful writer father—who worked on the renowned series The Bill —Greg grew up immersed in the world of television writing. His career has ...
Mar 27, 2025•31 min•Season 4Ep. 7
Welcome to another insightful episode of Business Book Bites! In this episode, Karen Williams sits down with Julia Schneider, a seasoned business growth and community engagement specialist with over 16 years of experience. Julia’s holistic approach to nurturing physical health, emotional well-being, and personal growth makes her an authority in building vibrant communities. Together with Karen, Julia delves into the intricacies of constructing a community around your book. They explore the journ...
Mar 20, 2025•28 min•Season 4Ep. 6
In this episode of Business Book Bites, host Karen Williams is joined by Jim James, an accomplished marketing consultant, podcast host, and author. With years of experience, he has mastered the art of making a profit from publicity and has ventured into writing and podcasting. Jim has published three books, leveraging his podcast, "The Unnoticed Entrepreneur", to transform insightful conversations with over 500 guests into a valuable publishing opportunity. Jim discusses the importance of being ...
Mar 13, 2025•37 min•Season 4Ep. 5
Welcome back to another insightful episode of the Business Book Bites podcast, where we explore the pivotal choices authors face in their publishing journey. In today's episode, we dive deep into the world of book publishing with Karen Williams and Sheryl Andrews. Together, we'll unravel the complexities authors encounter when deciding between self-publishing, hybrid publishing, or traditional publishing. We discuss the five key considerations every author should ponder: intellectual property, c...
Mar 06, 2025•32 min•Season 4Ep. 4
In our latest episode of the Business Book Bites podcast, Karen Williams is joined by accomplished writer and freelance journalist, Milli Hill. With a passion for challenging and reframing the narrative around women's bodies, Milli has authored three books, and her fourth, "Ultra Processed Women", is set to release this spring. Milli shares her remarkable journey from therapist to writer, spurred by her transformative experience of motherhood and her foray into mommy blogging. Discover how she t...
Feb 27, 2025•29 min•Season 4Ep. 3
Welcome back to another enlightening episode of Business Book Bites! Today, we dive deep into Amazon ads with Michal Stawicki. Once a burnt-out IT specialist, Michal transformed his life by publishing 19 books, selling around 100,000 copies, and creating numerous good habits. He also started a book advertising business and achieved the dream of quitting his day job. Amazon ads have been a game-changer in his success story. From beginning as an author during the Kindle "gold rush" era to offering...
Feb 20, 2025•27 min•Season 4Ep. 2
In today's episode of the Business Book Bites podcast, Karen Williams and Sheryl Andrews dive into a topic that is crucial for every nonfiction author: standing out in a crowded marketplace while staying relevant to today's readers. They explore how emerging trends can shape nonfiction publishing and how authors can leverage these trends to better connect with their audience. Inspired by a recent conversation in a women's WhatsApp group on menopause and sleep, they illustrate the importance of u...
Feb 13, 2025•29 min•Season 4Ep. 1
Welcome to Business Book Bites, the podcast where we distil the wisdom of influential business books and their authors. In today's episode, host Karen Williams sits down with Helen Rowe, the award-winning author of ‘Eliminating Poverty in Britain’. Helen's journey from a housing association researcher and civil servant to a successful author and social advocate is nothing short of inspiring. She penned her impactful book while navigating the challenges of being a stay-at-home mum, driven by a de...
Nov 14, 2024•19 min•Season 3Ep. 14
Welcome back to Business Book Bites! In today's episode, Karen Williams is chatting with Samantha Pearce, a renowned author, speaker, and founder of SWATT Books Ltd., a top self-publishing consultancy. In this episode, Sam returns to discuss her latest book, "The Write Strategy", which provides a roadmap for incorporating publishing into a successful business strategy. We dive into Sam's writing journey, from her first book, "Stress-Free Self-Publishing," to her autobiographical work, "From Brok...
Nov 07, 2024•25 min•Season 3Ep. 13
Welcome back to Business Book Bites! In today's episode, we're diving into the innovative digital frontier with Nick Kellet, the visionary founder of Deckible ‒ a marketplace for digital card decks that's shaking up the way we consume and interact with content. Nick, a seasoned inventor and creator behind the board game “GiftTRAP”, brings a wealth of experience in gamifying content for personal growth and development. We explore the booming market for digital card decks in wellness, spirituality...
Oct 31, 2024•28 min•Season 3Ep. 12
Following on from episode 10, where we talked about planners and pantsers and creating an overall framework for a book, in this episode of the Business Book Bites podcast, Sheryl Andrews and Karen Williams talk about the intricacies of creating a blueprint for your business book, ensuring it has the right framework and flow to captivate your readers from start to finish. We address common mistakes authors make, like cramming too much content or lacking a clear focus. We also answer listener ques...
Oct 24, 2024•25 min•Season 3Ep. 11
Are you someone who meticulously outlines your book before diving in, or do you prefer to let the words unfold naturally as you write? Understanding your writing style can significantly impact the ease and efficiency of your book-writing process. In today’s episode of the Business Book Bites podcast, Karen Williams and Sheryl Andrews dive into the fascinating world of writers, specifically focusing on the two distinct types: planners and pantsers. We'll provide insights into the importance of st...
Oct 17, 2024•29 min•Season 3Ep. 10
Welcome to another exciting episode of Business Book Bites! Today we have a fascinating conversation lined up with Becky Rogers, a talented ghostwriter, author, and entrepreneur. Becky has mastered the art of turning complex ideas into clear and compelling stories. In this episode, Karen Williams chats with Becky about her unconventional journey from medical science to ghostwriting, the valuable lessons she's learned along the way, and the incredible benefits of working with a ghostwriter. If yo...
Oct 10, 2024•23 min•Season 3Ep. 9
Welcome to another episode of Business Book Bites! Today I am chatting with Della Judd. Della, an accomplished author, podcaster, and executive coach, who shares her journey of transforming a career coaching book into a deeply impactful writing project. In this episode, you'll hear about Della’s collaborative effort with her daughter to create a student-friendly adaptation, the courage required to share unique perspectives, and the importance of turning your ideas into written words. We'll dive ...
Oct 03, 2024•30 min•Season 3Ep. 8
In today's episode of the Business Book Bites podcast, Karen Williams and Sheryl Andrews unpack how books can serve as central hubs in business ecosystems, streamlining communication, saving time, and extending their value across various platforms like courses, webinars, and podcasts. We explore the importance of understanding the "why" behind your actions and how that clarity can drive common goals, whether it's for financial profit, helping others, or publishing a groundbreaking book. And we d...
Sep 26, 2024•36 min•Season 3Ep. 7
Have you ever wondered how to find the perfect idea for your book? Especially when you’re likely to have decades of experience and hundreds of interesting stories. It's one of the challenges that stops many business authors from getting started. It often leads to procrastination, overthinking, and getting stuck in perfectionism. If you are fed up with putting your book off, then you’ll love today’s Business Book Bites podcast episode. Karen Williams and Sheryl Andrews dive into one of the most c...
Sep 19, 2024•30 min•Season 3Ep. 6
Welcome to another exciting episode of Business Book Bites! I'm your host, Karen Williams, The Book Mentor, and today we have a special guest, Rachel Bennett, author of ‘Shadow Cultures’. In this episode, Rachel takes us on a journey through the hidden workplace problems that inspired her book and shares a powerful six-step model to improve company cultures. We'll hear about her unique writing process, an insight into how our writing retreat in Spain helped her, and how her book has become an in...
Sep 12, 2024•31 min•Season 3Ep. 5
Welcome to another insightful episode of Business Book Bites! Today, I am joined by Yvonne Guérineau, the inspiring author of People in Their Element. Yvonne is a passionate personal growth advocate who believes that positive working relationships are crucial to happiness, well-being, and success in the workplace. In our conversation, Yvonne opens up about her 20-year journey to writing her first book, the struggles she faced in building interpersonal relationships at work, and the unexpected di...
Sep 05, 2024•24 min•Season 3Ep. 4
Welcome to the Business Book Bites podcast, where we give you a bite-sized taste of the insights and strategies from successful authors and business experts. In this episode, Karen Williams and Sheryl Andrews explore the unexpected discoveries authors often make during the book writing journey. Writing a book can lead to tremendous personal growth. The writing process forces you to dig deep, heal old wounds, find your authentic voice, and gain newfound clarity and confidence in your own expertis...
Aug 29, 2024•25 min•Season 3Ep. 3
Ever wondered about the hidden benefits and unexpected outcomes of becoming an author? In this week's episode, Karen Williams and Sheryl Andrews delve into the transformative power of writing and publishing a book. From forging new business connections and expanding your reach to the surprising boost in credibility and time management, they explore how becoming an author can transform your personal and professional life. You'll hear insightful stories about how a book can act as a tangible busin...
Aug 22, 2024•31 min•Season 3Ep. 2
Welcome to the Business Book Bites podcast, where we give you a bite-sized taste of the insights and strategies from successful authors and business experts. In this episode, Karen Williams and Sheryl Andrews delve into the world of writing fears and how they impact aspiring authors. This episode unpacks the trepidations that come from comparing oneself to others, the financial and time investments involved in writing, and the fear of both failure and success. Sheryl and Karen discuss the import...
Aug 15, 2024•34 min•Season 3Ep. 1
Welcome to the latest episode of Business Book Bites! I’m your host, Karen Williams, and in today’s conversation, I sit down with Zana Goic Petricevic, an executive leadership coach and author. We discuss her experiences in writing and publishing her first book, ‘Bold Reinvented’, and her upcoming second book. Zana shares insights into the personal growth and professional success she has experienced as a result of her book writing journey, emphasising the importance of courage, resilience, and e...
May 16, 2024•24 min•Season 2Ep. 12
Welcome to Business Book Bites! I’m your host, Karen Williams, and I’m thrilled to be having a conversation with Sarah Hamilton Gill, an accomplished entrepreneur, executive coach, HR consultant, and award-winning author. Sarah brings over 30 years of experience and numerous achievements, including being honoured with the HR Consultancy of the Year award and being a finalist for the national CIPD award. She also authored the successful book ‘Leap into HR Consulting’, which has made a significant...
May 09, 2024•23 min•Season 2Ep. 11
Welcome back to another episode of Business Book Bites. I'm your host, Karen Williams, and today, we dive into the world of digital mastery and book publishing with Fiona Allman-Treen. Fiona is the entrepreneurial mind behind FAT Promotions and an authority in strategic website design and online systems. In this episode, we unpack Fiona's journey authoring Website Mastery: For Business Owners Who Don’t Speak Tech . Despite an initial resistance and hurdles along the way, such as a challenging bo...
May 02, 2024•31 min•Season 2Ep. 10
Podcast show notes – Paul Newton (Episode 9 – 25 April 2024) Guest: Paul Newton Title: Cracking Crowdfunding during COVID Welcome to another episode of Business Book Bites. I’m Karen Williams, The Book Mentor, and in today's episode, I had the pleasure of sitting down with the charismatic and dynamic Paul Newton, the voice behind MentalTheft. Paul is a leading expert in cybersecurity and has gained popularity for his captivating and entertaining approach to educating people on the issues of scam...
Apr 25, 2024•25 min•Season 2Ep. 9
