002: Creating a Brand that Attracts and Repels

Do you know who your ideal client is or what that even means in your business? In today’s market, where there are countless options to choose from, we need to have a strategic marketing plan that will generate qualified leads into our business. Without intentional branding and messaging, you are most likely wasting loads of time, energy, and money on your efforts to book more clients. It’s time you get clear on who you want to attract and who you want to repel so that you can work with those that are a good fit, design events that fire you up, and stay passionate in your business so that you can cultivate joy and not resentment. 

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